ne thing all mainstream economists agree upon is that money has nothing whatsoev

er to do with desire. This strange blindness of the profession to what is otherw

ise considered to be a basic feature of economic life serves as the starting poi
nt for this provocative new theory of money. Through the works of Karl Marx, Tho
rstein Veblen, and Max Weber, What Money Wants argues that money is first and fo
remost an object of desire. In contrast to the common notion that money is but a
n ordinary object that people believe to be money, this book explores the theore
tical consequences of the possibility that an ordinary object fulfills money's f
unction insofar as it is desired as money. Rather than conceiving of the desire
for money as pathological, Noam Yuran shows how it permeates economic reality, f
rom finance to its spectacular double in our consumer economy of addictive shopp
ing. Rich in colorful and accessible examples, from the work of Charles Dickens
to Reality TV and commercials,
In this timeless classic, Robert Ringer, the mentor to mentors, guides you on the
most exciting and rewarding journey of your life with his life-changing ideas, s
trategies, and insights. Whether it be your business or personal life, Ringer he
lps you understand the realities of how the world really works as opposed to how
others might like you to believe it works so they can use you to get what they
want.
Most important, this legendary author writes from the vantage point of someone w
ho has been in the tribulation trenches and not only survived, but prospered. An
d in his trademark, satirical style, he does it in a way that is not only practi
cal, but both entertaining and easy to understand.
Ringer's book has literally changed my life. I often find myself thinking back t
o the words I had read, or flipping through pages of specific sections to remind
me of his philosophies. Especially when I am dealing with difficult people. Thi
s book provided the words and methods on how to conduct oneself in order to fulf
ill whatever goals you set for yourself.
I do NOT consider myself a follower of everything the book spews at me. And I do
n't particularly agree with EVERYTHING the book states either. The beauty of thi
s publication is that you are always free to disagree with certain positions tha
t Ringer takes, and yet still benefit from the rest of his literature.
Anyone who I have encountered who dissed the book, I later end up finding out, n
ever actually read it. The title does scare people away. Luckily it scares the "
wrong" people away anyway. I strongly recommend this book to anyone who is strug
gling with the inner conflict of what they want or need to do for themselves vs.
what they feel they should do.
Although, slightly dated in its refrences, this book has undone years worth of d
amage I have suffered in the education system (I am about to start my second Mas
ters degree) and has also given me the rational to deal with turbulant personali
ties, whether they be family, friends, or business associates.
I bought this book for 33 1/3 cents in a used book store, and knowing now what i
t has offered me in the area of betterment in my life, I would gladly have paid
30 or 40 dollars. You simply can't make a better investment in a life altering b
ook!
Recently I was asked if I could meet anybody in the world, who would it be. I sa
y it would be Ringer, for nothing more that to say thank-you for putting his tho
ughts in writing.
Again, I stress that I absolutely do NOT agree with everything the man says, but
I still have to give it my full thumbs up. And for me, thats says alot.