Professional Documents
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| P. 2
A Commitment to Editorial Excellence
Dear Oil and Gas Marketer,
Since 1922, Hydrocarbon Processing has been committed to providing clear and concise technical content and information
for the global refining, petrochemical, gas processing and LNG industries. Hydrocarbon Processings in-depth technical articles,
reference materials and data products have been a benchmark for engineers and management throughout the world.
Hydrocarbon Processing offers advertisers maximum reach to hydrocarbon processing industry (HPI) decision makers.
Engineers, company officials, managers and other HPI professionals rely on Hydrocarbon Processing for information they use
to improve their companies operations and their own professional skills. No other monthly publication provides access to such
a highly influential segment of decision makers who are actively engaged in charting the course of the refining, petrochemical,
gas processing and LNG industries.
Hydrocarbon Processing provides access to a global network of professionals engaged in designing, engineering, constructing,
managing, operating and maintaining HPI plants. Hydrocarbon Processing subscribers, web visitors and event attendees have
unrivaled purchasing power and are responsible for the purchasing of equipment, materials and services.2 Advertising through
Hydrocarbon Processing, HydrocarbonProcessing.com, Hydrocarbon Processing e-newsletters, events and ancillary products
will put your company in a position to realize maximum return on your marketing investment.
For more than 91 years, Hydrocarbon Processing has been the HPIs most trusted source of insight and analysis into industry
trends and technological developments. We look forward to working with you in 2013 to build innovative marketing campaigns
that meet your companys objectives and maximize the return on your investment.
Sincerely,
John T. Royall
President and CEO
Gulf Publishing Company
91 Years
of Publication
30,131
Total Subscribers1
17,305
Recipients at Refining
& Engineering Firms1
40,000+
E-Newsletter Circulation
42,500+
Heat Transfer
37% 11,042
36% 10,829
34% 10,373
Rotating Equipment
33% 10,077
Chemicals/Catalysts
32% 9,570
31%
9,421
Instrumentation
31%
9,264
Utilities
26% 7,850
Storage
23% 7,046
Pollution Control & Loss Prevention
# of
% of
Circulation
Subscribers
40% 11,989
Maintenance
Health/Safety/Environmental/Training
Computer Hardware/Software Services
Transfer, Packaging & Loading
Electricals
Structurals & Concrete
20% 6,169
19%
5,843
18%
5,380
14%
4,192
12%
3,539
11%
3,447
9%
2,652
6%
1,866
Circulation
analysis
TOTAL: 30,131
6,030
Europe
irculatio
nA
na
s
si
y
l
13,889
North America
2,479
Middle East
p
ra
al C
h ic
4,930
Asia/Pacific
g
e
og
869
Africa
1,934
Caribbean,
Central America,
South America
15,260
Engineers
& Consultants
10,637
Company Officials,
Managers
1,579
Mfg. Service,
Supply and Misc.
at
p
u
al
io n
Circulat
ion
An
s is
y
al
1,455
Superintendents, Foremen
oc
c
727
Chemists
473
Other Operations PersonnelCompany
Copies & Purchasing Agents
BPA Worldwide, December 2012 statement. Hydrocarbon Processing uses the BPA Worldwide audit service to
ensure the accuracy and quality of our circulation numbers. This third-party information enables our advertisers to
verify that we are truly delivering the market they are targeting with their marketing dollars.
BPA Worldwide is an independent, not-for-profit organization that audits the circulation of business publications
like Hydrocarbon Processing. Each year, we open our records to BPA auditors, who examine the circulation files to make sure they are correct
and current.
A copy of our latest BPA Worldwide circulation statement is available at your request. If you want more information about our audit, contact your
Hydrocarbon Processing advertising sales representative or BPA Worldwide at +1 (203) 447-2800.
1
| P. 4
Stephany RomanowEditor
Areas of responsibility: Refining and petrochemical processes, catalysts
Over 30 years of hydrocarbon processing industry experience, including positions at B.F.
Goodrich and ARCO Polymers
Contributing editor for Riegels Handbook of Industrial Chemistry
BS degree in chemical engineering, University of Pittsburgh
Heinz P. BlochReliability/Equipment Editor
Areas of responsibility: Safety and environmental issues, conference daily newspaper coverage
and HP Associations
Previously worked as a legislative aide on Capitol Hill and a journalist in New Orleans
BA in political science, Trinity University
PRINT
Hydrocarbon Processing Magazine
Align your marketing with Hydrocarbon Processings valued editorial
content. Magazine advertising affords HP subscribers the opportunity to
share the issue with colleagues and archive the issue for future reference.
Inclusion in the digital edition heightens the value of your advertising in
the magazine. Plus, your advertisement in the print and digital editions
of the magazine will be linked to the Hydrocarbon Processing reader
request page, where subscribers can opt-in to receive information about
your products and services. Requests are sent directly to the advertiser,
all reader statistics will be saved and a report is available on request.
Special Supplements
Catalyst March
The HPI is a major market for many petrochemicals, chemicals and
transportation fuels, and it is the single largest industrial market for
catalyst consumption. Advanced catalysts, and innovative materials and
methods to construct catalysts, are redefining the HPI and creating new
consumer products. Catalyst technologies offer the ability to tailormake specific products for everyday life, especially next-generation
polymers for medical applications.
Valves July
In HPI facilities, valves are used to manage and control the flow of
process fluids (gases, liquids and slurries). Control valves are a leading
product segment in the global HPI. There is increasing demand for
smart valves with actuators designed to communicate conditional and
operational information remotely with a control center. HPI facilities use
numerous types, sizes and designs of valves to maintain safe, reliable
operations, while maximizing uptime.
Sulfur October
Sulfur is an important element in the downstream industry with regard
to contaminated feedstocks, specialty end products and new legislation
calling for cleaner, lower-sulfur fuels. Climate change and carbon
management policies will affect the types of transportation fuels
processed and the way refineries and gas processing plants operate.
January
February
March
April
May
AD CLOSING: Dec 5
ART DEADLINE: DEC 10
AD CLOSING: jan 5
ART DEADLINE: JAN 10
AD CLOSING: FEB 5
ART DEADLINE: FEB 10
AD CLOSING: mar 5
ART DEADLINE: MAR 10
AD CLOSING: apr 5
ART DEADLINE: APR 10
PETROCHEMICAL
DEVELOPMENTS
MAINTENANCE AND
RELIABILITY
Natural Gas
Developments
HPI FOCUS
CLEAN FUELS
CORROSION
CONTROL
New vs.
De-bottlenecking
Biofuels
Piping
Alternative fuels
Insulation materials
Petrochemicals, LNG,
GTL, etc.
Catalyst advancement
Monitoring systems
Sustainability
Nondestructive testing
Sulfur removal
technologies
Inspection programs
Distillation
methodology, towers,
trays, packings
Coatings
Catalytic distillation
Compressor/pump
reliability
Catalyst developments
Reactor developments
Gas analyzers
process, online,
portable, benchtop
Insulation installations
Catalyst developments
Pump condition/repair
Compressor condition/
repair
Distillation
Turnaround planning
methodologiestowers,
Equipment sizing
trays, packings
Pumps, valves,
Reactors, vessels and
compressors and driver
internals
reliability
Product/cracking
Corrosion monitoring
methodologies
economics
Measurement and
testing
Drivers and pumps
Petrochemical product
qualityonline/offline,
analyzers
Safety management
facility, cyber, Internet
Energy management
furnaces, boilers,
heat exchangers
Welding
Hydrogen management
Green petrochemicals
Blending
Polymers/olefins/
aromatics
AD EFFECTIVENESS
SURVEY ISSUE
Heat exchangers
Hydrogen management Nondestructive testing
Pumps, valves,
Inspection
compressors and
Tools
drivers
Process control/
automation/safety
security system
Reliability program
Equipment condition
monitoring
Lubrication programs
Equipment
United States
Gas Processors
Association Annual
Meeting
ARC Manufacturing
Forum
Eastern Mediterranean
Gas Conference
TARGETED
SUPPLEMENTS
Webcasts
Process technologies
developments
Drivers
and
pumps
tanks, regasification/
Metallurgy
gasification networks
Hydrocarbon product
Chemical treatment
analyzers, QA/QC
Pipeline developments
monitoring for better
Instrumentation/
fuel quality
automation
Additives
Gas treating
Environmental
Shale gas
compliancenational/
developments
global
Compressors
BONUS
DISTRIBUTION
NACE 2013
AFPM (Formerly
NPRA) International
Petrochemical
Conference
API Spring
Refining Meeting
OTC
AFPM (Formerly NPRA)
Reliability Maintenance
Conference Exhibition
International Liquids
Terminal Association
Annual Meeting
Catalyst Supplement
AFPM (Formerly
NPRA) Annual Meeting
Conference Daily
Boxscore: Global
Construction Activity
HydrocarbonProcessing.com
November December
June
July
August
September
October
AD CLOSING: May 5
ART DEADLINE: MAY 10
AD CLOSING: June 5
ART DEADLINE: JUNE 10
AD CLOSING: July 5
ART DEADLINE: JULY 10
AD CLOSING: AUG 5
ART DEADLINE: AUG 10
AD CLOSING: sept 5
ART DEADLINE: SEPT 10
AD CLOSING: OCT 5
ART DEADLINE: OCT 10
PROCESS/PLANT
OPTIMIZATION
REFINERY OF THE
FUTURE
REFINING
DEVELOPMENTS
Energy
Efficiency
Changing Refining
Economics
Process control
technology,
optimization
Distillation/trays/
packing
New/improved
licensed process
methodologies
Product yields via
new technology
Hydrocracking
Hydrogen
management
Sulfur management
Slurry technology/
heavy oil conversion
Catalyst
development
Clean diesel
Energy management processing
Coking
Maintenance/
reliability programs Hydroprocessing
Process modeling/
simulation
Automation/control
Process control/
automation
Fuel oil
Feedstock planning
Energy efficiency
Residual upgrading
FLUID FLOW
AND ROTATING
EQUIPMENT
PETROCHEMICAL
UPDATE
AD CLOSING: NOV 5
ART DEADLINE: NOV 10
PLANT DESIGN,
ENGINEERING &
CONSTRUCTION
Top 5 Projects in
the HPI
New refining
processes
Analyzersonline/
portable/ benchtop
Environmental
legislation
Project
management
Maintenance and
reliability
Catalyst advances
Process control
systems and
components
Construction
methods/costs
Turnaround planning
Level gauging,
monitoring
Custody transfer,
flowmeters, process
analyzers
Detection/repair
programs
Biofuels/renewables
Distillation
methodologies,
towers, trays,
packings
Sustainability
Reactors, vessels
and internals
Emissions reduction
Product/cracking
programs
methodologies
Seals
Low-sulfur,
low-aromatic
Lubrication
transportation fuels
practices
BONUS REPORT
LNG
Hydrocarbon
product analyzers
Transportation
fuels/petrochemical Product additives
feedstocks
Hydrogen
Storage tanks,
management
regasification/
gasification
Blending
networks
Maintenance and
Catalyst advances
reliability
Refrigeration
optimization
FLNG developments
Compressor design
and maintenance
Low-temperature
construction
material
Fieldbus systems
and networks
Instruments
transmitters,
analyzers, controls,
meters
Safety systems,
facility compliance,
global security
issues
Online/offline,
analyzers
Data/information
management
Automation
Zero emissions
plants
Simulation
technologies
Skilled labor
Major vessel repairs
and installations
CAPEX financing
Analyzersfield,
online, portable
Plant life-cycle
management
Emissions control
valves, vessels,
pumps, piping
Engineering and
design best
practices
Flare systems
Structurals
Environmental
compliance
national/global
Alternative
feedstock
management
Heat exchanger
optimization
Europe
United States
Hydrocarbon
Processings
International Refining
and Petrochemical
Conference (IRPC)
GO-EXPO
Gulf Publishing
Companys
TAMU
Womens Global
Turbomachinery/Pump
Leadership Conference
TAMU
Symposium
in Energy and
Turbomachinery/Pump
AFPM (Formerly
Technology
Symposium
NPRA) Q&A and
AFPM
(Formerly
Technology Forum
NPRA) Q&A and
Technology Forum
GTL Technology
Forum
Valves Supplement
Reliability and
Maintenance
Boxscore: Global
Construction Activity
Engineering
and Construction
Supplement
Sulfur Supplement
AFPM (Formerly
NPRA) Q&A and
Technology Forum
Conference Daily
Natural Gas
Processing
Supplement
Reliability and
Maintenance
*subject to change
| P. 8
Reference Products
Reach your target audience with these dynamic and
integrated marketing solutions.
HPI MARKE
2013
HPI
MARKET
DATA
2013
Hydro carbo
nProc
essin g.com
CONFERENCE NEWSPAPERS
AND SHOW DAILIES
Hydrocarbon Processing is the official publisher for
numerous conference newspapers and show dailies.
For all shows, attendees receive the first days paper
in their registration packet, and each additional days
paper is distributed from key locations at the event or
through email.
Data
Hydrocarbon Processings Construction
Boxscore Database
Hydrocarbon Processings Construction Boxscore
Database is an indispensable resource for tracking
active construction projects for the global refining,
petrochemical and natural gas/LNG industries. For
more than 60 years, HPI engineers, contractors and
marketers have depended on Hydrocarbon Processing
for comprehensive data for lead generation, market
research, trend analysis and planning. Beginning in
2012, contact information for key personnel has been
added to the database and is distributed weekly to
existing subscribers.
Log on to the Construction Boxscore Database and
discover unlimited opportunities in the global HPI at
ConstructionBoxscore.com.
ONLINE
Hydrocarbon Processing offers a number of digital advertising options, providing you ways to increase your brand awareness,
interact with customers and increase traffic to your website.
HydrocarbonProcessing.com is a premier daily destination for engineers and managers seeking operation and technical
information to improve plant reliability, profitability, safety and end-product quality. Leaderboard, MPU and skyscraper positions are
available on HydrocarbonProcessing.com, as are various rich media options like page peels, prestitials and video.
HydrocarbonProcessing.com Channels allow you to further target your marketing message by displaying advertising on articles
related only to a given subject area.
Leaderboard
(728x90)
42,500+
Pagepeel
150,300
41% / 59%
MPU
(336x280)
Percentage US/International1
Run of Site
(specs: gif, jpg or swf formats accepted)
Pagepeel
MPU
(336x280)
$5,775
Leaderboard (728x90)
$3,500
Skyscraper (160x600)
$2,500
CHANNELS:
Roadblock*
Skyscraper
(160x600)
1
2
| P. 10
lead generation and other online opportunities
HP Contextual Advertising
Sponsoring specific keywords, and having each keyword link to a pop-up message or a custom-built micro site, is a uniquely
effective way to reach your audience with relevant, timely content. Ask your representative for more information, or to set
up a demo of this exciting program.
HP Webcasts are an effective way to engage your prospects and customers. Each webcast includes online and print
promotion, and sponsors receive contact information for all registrants. Sponsors can choose their own content and
develop a webcast, or participate in one of Hydrocarbon Processings popular series:
Maintenance and Reliability Series featuring Heinz Bloch
HPI Outlook Webcast: Forecast Spending Activity in the Global HPI
HP CONSTRUCTION BOXSCORE GLOBAL CONSTRUCTION ACTIVITY UPDATES *New in 2013
Coming S
o
on!
Webcasts:
Multi-Sponsored
more options:
1
2
Videos
White Papers
Contextual
HP E-newsletters
Hydrocarbon Processing e-newsletters reach more than 40,0001 HPI
professionals and are a compelling way to advertise your product or service;
announce a new technology; recruit future employees; or pique interest in
an upcoming event through an exclusive sponsorship or banner placement.
HP Informer
This weekly newsletter, distributed on Friday, includes a recap of the most
important news and trends in the HPI and references posts from the HP
Informer Blog.
Position 1
E-newsletters:
News Brief*
HP Informer**
HP Special Focus
$6,000
Position 2
40,000+ Recipients1
Daily Distribution in 2013
1
Publishers Statement: Data is supplied by ExactTarget, email management
system, monthly average of users reached, FebruaryJuly 2012.
Position 3
www.HydrocarbonProcessing.com
| P. 12
Supported by:
Highlights from
Conference Lanyard
Sponsor:
534 Registrants1
40 Technical Sessions in Two Days2
45 Exhibitors on the Sold-Out Floor2
26 Countries and 5 Continents Represented1
1
2
HOUSTON
HOUSTON
Gulf Publishing Companys inaugural Gas-to-Liquids Technology Forum will investigate the technology
and trends at work as GTL projects and usage become increasingly popular. The two-day technology
conference will feature industry keynotes and presentations from GTL technology experts. GTL is
poised to be an important part of the North American energy industry. As the natural gas boom in
North America continues and new technologies emerge to reduce costs, companies are increasing
their interest and investment. In this energy niche, project announcements and planning are beginning
to ramp up. More information can be found at GulfPub.com/GTL.
| P. 14
a. Include 4/C process. Contact Publisher for additional charges if any other color
is used.
b. Frequency Rates: Based on total number of full pages on contract.
If more or less space than specified is used within one year from date of first
insertion, the rate will be adjusted to the earned rate published here. All rates quoted
are in US dollars.
Published 12 times each year in three editions. Worldwide Edition provides coverage
of the hydrocarbon processing industry throughout the world. International Edition
goes only to subscribers concerned with operations outside the USA. The USA/
Canada Edition provides regional distribution. Issued the 1st of each month. Closing
date for scheduling and printing material is the 5th of each month preceding issue.
10,270
8,165
6,770
7,365
5,415
4,740
10,035
7,985
6,640
7,205
5,325
4,655
9,950
7,905
6,590
7,155
5,290
4,640
9,885
7,875
6,555
7,105
5,255
4,625
5. Special Position
9 PGS
12 PGS
24+ PGS
Second Cover
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PG
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PG ISL
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PG
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PG
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Canada Edition premium, when available.
Advertisers will receive the lowest frequency rate, based on the total advertising
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Intermedia Communications
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Fax: +92 (21) 663-4795
Hydrocarbon Processing is a division of Gulf Publishing Company, an international publishing and events business
dedicated to the energy sector. Founded in 1916, Gulf Publishing Company produces and distributes leading trade
journals, technical books, industry research, databases, software, publications, conferences and events designed for the
needs of the energy industry. For more information, please visit GulfPub.com.
North America