From Dummy

Why Blogging for Dummies

Why?
How?
What?
06-01-2013

http://justconnect.artofliving.org

Why Bloggers Blog?

Something to say/share
Promote oneself/others
Establish a community and connect
Provide a Service
Stay Updated
Make money
Creativity and Fun

AND..
06-01-2013

http://justconnect.artofliving.org

Why Bloggers Blog?

Biggest reason of them all

HE wants us to

06-01-2013

http://justconnect.artofliving.org

How?
Identify your theme & Establish a Clear
purpose
Blogging for what?
Demonstrate Creativity
Establish some standing for youselves
Promotion (Self or others) & Improve Visibility
Seva
Money
06-01-2013

http://justconnect.artofliving.org

Hobby Blogging
Predominantly this audience belong here (My
assumption)
Can our blog then be free for all, no-hold
barred, stress-free blogging without any
purpose?
Has to be Thematic : Humour, Gyan (Oh! Yes Our
Forte), Current Affairs, Sports, Media Watching,
Movies etc

Doesnt preclude you from having a direction

LOST???
06-01-2013

http://justconnect.artofliving.org

Hobby Blogging
Easy to Brand and Best Theme :

Art of Living
and/or

HH Pujya Gurudev Sri Sri Ravishankar

06-01-2013

http://justconnect.artofliving.org

Whats in it for you? Advantages

Happening Organization, Philosophy &
Master
Events, anecdotes and miracles perpetually
never fall short of stuff to write
Credible and Experiential GYAN ;)
Privilege of getting your Blog listed on
artofliving.org domain
Increased Traffic to your blog (AOL
Community a world in itself)
06-01-2013

http://justconnect.artofliving.org

Transformation Needs
Now Blogging with Purpose (for
self/someone)
Stress-free blogging? Yes, but greater
responsibility
Research and Present Objectively
TECHNIQUE Important (Dont reply only on
GRACE!)
Format, Design, write and Execute for
SUCCESS
06-01-2013

http://justconnect.artofliving.org

How & What to Write

Contents decided by 2 factors
Your Audience
Your Capability (Knowledge and Competence)

Marketing Requirements
Need for Marketing
Methods of Marketing

06-01-2013

http://justconnect.artofliving.org

How & What to Write

Marketing a blog like an an aerial attack only
softens your enemy
Ground forces win the war meaning,
Exciting Stuff is must for a Popular Blog
Vision for your Blog decides what you write
Important to have each of the mission in line
with vision
Once Vision is in place, design a Strategy to
realize the vision
06-01-2013

http://justconnect.artofliving.org

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Strategy & Tactic

Strategy is not equal to Tactics.
Strategy doesnt change drastically, tactics vary
based on situations (of your blogging)
To start off have a flexible tactic by and large to
realize the strategic goals
Al Ries says: Tactic is the nail, strategy is the
hammer.
Strategy and Tactics are executed and first finish
line is reached a newer finish line will get
defined
06-01-2013

http://justconnect.artofliving.org

11

Promotion of Blog

TELL
&

YELL
06-01-2013

http://justconnect.artofliving.org

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Promotion
Bloggers of similar Theme
Comment & Promote their Blogs too
Advantages blogging in a community
You already have an audience (not shouting into
an empty space)
Feeling of participating in a established
discussion

If appropriate, add a link from your blog if it

adds value to discussion thread
06-01-2013

http://justconnect.artofliving.org

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Promotion
Tweet when you publish
People who follow you on Twitter are those who
seek to know what you are upto.

Provide relevant links from your blogs to

support or enhance a Twitter Discussion
Also Promote blogs that you like (of others),
Mutual scratchback is bound to happen
Use SEO technique to make blog more
discoverable
06-01-2013

http://justconnect.artofliving.org

14

Promotion
SEO is all about Intelligent use of keywords in
line with the Vision and Strategy.
Provide Auto-Feed and updates to other Social
Media sites FB, Twitter, Pinterest, Tumbler etc.
Design blogs with Tags, Categories and labels
Finally ensure a Catchy Title (and discoverable
ones)
Remember it is not about Semantics, it is about
discoverability
06-01-2013

http://justconnect.artofliving.org

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Remember! P-s of Blogging

Purpose
Polish (Proofing)
Publish (Obviously)
Promote (Your and Others blog)
Participate (Engage)

06-01-2013

http://justconnect.artofliving.org

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Jai Gurudev

06-01-2013

http://justconnect.artofliving.org

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