Scribd Logo
Upload

Welcome to Scribd!

  • Strayer MKT Quiz 4

    Uploaded by

    teacher.theacestud
    27 views3 pages
    Strayer Mkt Quiz 4 Strayer Mkt Quiz 4 Question Question 1 Questions such as “How often would you buy this product?” and “Which features are of little or no interest to you?” are often proposed during a) concept testing. b) product development. c) screening. d) idea generation. e) test marketing. 6 out of 6 points Correct Question 2 The main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time. a) service relationship b) professional marketer c) high-contact service d) heterogeneous service e) client-based relationship 6 out of 6 points Correct Question 3 Three major ways in which marketers engage in product differentiation are a) product quality, product design and features, and product support services. b) product quality, product support services, and packaging. c) product support services, product design and features, and product positioning. d) product positioning, product quality, and product management. e) product positioning, product design and features, and product promotion. 6 out of 6 points Correct Question 4 During which stage of new-product development does the firm consider profitability? a) Idea generation b) Testing c) Business analysis d) Product development e) Compatibility research 6 out of 6 points Correct Question 5 The degree to which the price of a product enhances a customer’s satisfaction with the purchase experience and with the product after the purchase is part of their a) response. b) reference. c) interpretation. d) price satisfaction. e) price-consciousness. 6 out of 6 points Correct Question 6 What do all of the following have in common: tuition, fee, premium, retainer, dues? a) They all must be paid in cash. b) They are forms of exchange similar to, but not identical with, money. c) They are forms of exchange similar to, but not identical with, barter. d) They are different terms for the concept of price. e) They have nothing in common. 6 out of 6 points Correct Question 7 When marketers emphasize price as an issue and match or beat the prices of other companies, they are using a) price competition. b) nonprice competition. c) comparative pricing strategies. d) demand-based pricing. e) supply-based pricing. 6 out of 6 points Correct Question 8 What a price means or what it communicates to customers is called a) reference. b) response. c) interpretation. d) internalization. e) signaling. 6 out of 6 points Correct Question 9 When a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is using a. bait pricing. b. a price leader. c. penetration pricing. d. price lining. d. captive pricing. 6 out of 6 points Correct Question 10 A firm establishes which of the following pricing objectives to maintain or increase its product’s sales in relation to total industry sales? a. Cash flow b. Sales potential c. Product quality d. Market share d. Status quo 6 out of 6 points Correct Question 11 Price leaders, comparison discounting, and special-event pricing are applications of a. psychological pricing. b. professional pricing. c. product-line pricing. d. bait-and-switch. e. promotional pricing. 6 out of 6 points Correct Strayer Mkt Quiz 4

    Original Title

    Strayer Mkt Quiz 4

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Strayer Mkt Quiz 4 Strayer Mkt Quiz 4 Question Question 1 Questions such as “How often would you buy this product?” and “Which features are of little or no interest to you?” are often proposed during a) concept testing. b) product development. c) screening. d) idea generation. e) test marketing. 6 out of 6 points Correct Question 2 The main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time. a) service relationship b) professional marketer c) high-contact service d) heterogeneous service e) client-based relationship 6 out of 6 points Correct Question 3 Three major ways in which marketers engage in product differentiation are a) product quality, product design and features, and product support services. b) product quality, product support services, and packaging. c) product support services, product design and features, and product positioning. d) product positioning, product quality, and product management. e) product positioning, product design and features, and product promotion. 6 out of 6 points Correct Question 4 During which stage of new-product development does the firm consider profitability? a) Idea generation b) Testing c) Business analysis d) Product development e) Compatibility research 6 out of 6 points Correct Question 5 The degree to which the price of a product enhances a customer’s satisfaction with the purchase experience and with the product after the purchase is part of their a) response. b) reference. c) interpretation. d) price satisfaction. e) price-consciousness. 6 out of 6 points Correct Question 6 What do all of the following have in common: tuition, fee, premium, retainer, dues? a) They all must be paid in cash. b) They are forms of exchange similar to, but not identical with, money. c) They are forms of exchange similar to, but not identical with, barter. d) They are different terms for the concept of price. e) They have nothing in common. 6 out of 6 points Correct Question 7 When marketers emphasize price as an issue and match or beat the prices of other companies, they are using a) price competition. b) nonprice competition. c) comparative pricing strategies. d) demand-based pricing. e) supply-based pricing. 6 out of 6 points Correct Question 8 What a price means or what it communicates to customers is called a) reference. b) response. c) interpretation. d) internalization. e) signaling. 6 out of 6 points Correct Question 9 When a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is using a. bait pricing. b. a price leader. c. penetration pricing. d. price lining. d. captive pricing. 6 out of 6 points Correct Question 10 A firm establishes which of the following pricing objectives to maintain or increase its product’s sales in relation to total industry sales? a. Cash flow b. Sales potential c. Product quality d. Market share d. Status quo 6 out of 6 points Correct Question 11 Price leaders, comparison discounting, and special-event pricing are applications of a. psychological pricing. b. professional pricing. c. product-line pricing. d. bait-and-switch. e. promotional pricing. 6 out of 6 points Correct Strayer Mkt Quiz 4

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views3 pages

    Strayer MKT Quiz 4

    Uploaded by

    teacher.theacestud
    Strayer Mkt Quiz 4 Strayer Mkt Quiz 4 Question Question 1 Questions such as “How often would you buy this product?” and “Which features are of little or no interest to you?” are often proposed during a) concept testing. b) product development. c) screening. d) idea generation. e) test marketing. 6 out of 6 points Correct Question 2 The main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time. a) service relationship b) professional marketer c) high-contact service d) heterogeneous service e) client-based relationship 6 out of 6 points Correct Question 3 Three major ways in which marketers engage in product differentiation are a) product quality, product design and features, and product support services. b) product quality, product support services, and packaging. c) product support services, product design and features, and product positioning. d) product positioning, product quality, and product management. e) product positioning, product design and features, and product promotion. 6 out of 6 points Correct Question 4 During which stage of new-product development does the firm consider profitability? a) Idea generation b) Testing c) Business analysis d) Product development e) Compatibility research 6 out of 6 points Correct Question 5 The degree to which the price of a product enhances a customer’s satisfaction with the purchase experience and with the product after the purchase is part of their a) response. b) reference. c) interpretation. d) price satisfaction. e) price-consciousness. 6 out of 6 points Correct Question 6 What do all of the following have in common: tuition, fee, premium, retainer, dues? a) They all must be paid in cash. b) They are forms of exchange similar to, but not identical with, money. c) They are forms of exchange similar to, but not identical with, barter. d) They are different terms for the concept of price. e) They have nothing in common. 6 out of 6 points Correct Question 7 When marketers emphasize price as an issue and match or beat the prices of other companies, they are using a) price competition. b) nonprice competition. c) comparative pricing strategies. d) demand-based pricing. e) supply-based pricing. 6 out of 6 points Correct Question 8 What a price means or what it communicates to customers is called a) reference. b) response. c) interpretation. d) internalization. e) signaling. 6 out of 6 points Correct Question 9 When a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is using a. bait pricing. b. a price leader. c. penetration pricing. d. price lining. d. captive pricing. 6 out of 6 points Correct Question 10 A firm establishes which of the following pricing objectives to maintain or increase its product’s sales in relation to total industry sales? a. Cash flow b. Sales potential c. Product quality d. Market share d. Status quo 6 out of 6 points Correct Question 11 Price leaders, comparison discounting, and special-event pricing are applications of a. psychological pricing. b. professional pricing. c. product-line pricing. d. bait-and-switch. e. promotional pricing. 6 out of 6 points Correct Strayer Mkt Quiz 4

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    6WUD\HU0NW4XL]

    6WUD\HU0NW4XL]
    4XHVWLRQ
    4XHVWLRQ
    4XHVWLRQVVXFKDV+RZRIWHQZRXOG\RXEX\WKLVSURGXFW"DQG:KLFKIHDWXUHVDUHRIOLWWOHRUQR
    LQWHUHVWWR\RX"DUHRIWHQSURSRVHGGXULQJ
    D FRQFHSWWHVWLQJ
    E SURGXFWGHYHORSPHQW
    F VFUHHQLQJ
    G LGHDJHQHUDWLRQ
    H WHVWPDUNHWLQJ
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    7KHPDLQFKDUDFWHULVWLFRIDBBBBLVWKDWFXVWRPHUVDUHVDWLVILHGWRWKHSRLQWWKDWWKH\XVHDVHUYLFH
    UHSHDWHGO\RYHUDSHULRGRIWLPH
    D VHUYLFHUHODWLRQVKLS
    E SURIHVVLRQDOPDUNHWHU
    F KLJKFRQWDFWVHUYLFH
    G KHWHURJHQHRXVVHUYLFH
    H FOLHQWEDVHGUHODWLRQVKLS
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    7KUHHPDMRUZD\VLQZKLFKPDUNHWHUVHQJDJHLQSURGXFWGLIIHUHQWLDWLRQDUH
    D SURGXFWTXDOLW\SURGXFWGHVLJQDQGIHDWXUHVDQGSURGXFWVXSSRUWVHUYLFHV
    E SURGXFWTXDOLW\SURGXFWVXSSRUWVHUYLFHVDQGSDFNDJLQJ
    F SURGXFWVXSSRUWVHUYLFHVSURGXFWGHVLJQDQGIHDWXUHVDQGSURGXFWSRVLWLRQLQJ
    G SURGXFWSRVLWLRQLQJSURGXFWTXDOLW\DQGSURGXFWPDQDJHPHQW
    H SURGXFWSRVLWLRQLQJSURGXFWGHVLJQDQGIHDWXUHVDQGSURGXFWSURPRWLRQ
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    'XULQJZKLFKVWDJHRIQHZSURGXFWGHYHORSPHQWGRHVWKHILUPFRQVLGHUSURILWDELOLW\"
    D ,GHDJHQHUDWLRQ
    E 7HVWLQJ
    F %XVLQHVVDQDO\VLV
    G 3URGXFWGHYHORSPHQW
    H &RPSDWLELOLW\UHVHDUFK
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    7KHGHJUHHWRZKLFKWKHSULFHRIDSURGXFWHQKDQFHVDFXVWRPHUVVDWLVIDFWLRQZLWKWKHSXUFKDVH
    H[SHULHQFHDQGZLWKWKHSURGXFWDIWHUWKHSXUFKDVHLVSDUWRIWKHLU
    D UHVSRQVH
    E UHIHUHQFH
    F LQWHUSUHWDWLRQ
    G SULFHVDWLVIDFWLRQ
    H SULFHFRQVFLRXVQHVV
    RXWRISRLQWV

    &RUUHFW
    4XHVWLRQ
    :KDWGRDOORIWKHIROORZLQJKDYHLQFRPPRQWXLWLRQIHHSUHPLXPUHWDLQHUGXHV"
    D 7KH\DOOPXVWEHSDLGLQFDVK
    E 7KH\DUHIRUPVRIH[FKDQJHVLPLODUWREXWQRWLGHQWLFDOZLWKPRQH\
    F 7KH\DUHIRUPVRIH[FKDQJHVLPLODUWREXWQRWLGHQWLFDOZLWKEDUWHU
    G 7KH\DUHGLIIHUHQWWHUPVIRUWKHFRQFHSWRISULFH
    H 7KH\KDYHQRWKLQJLQFRPPRQ
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    :KHQPDUNHWHUVHPSKDVL]HSULFHDVDQLVVXHDQGPDWFKRUEHDWWKHSULFHVRIRWKHUFRPSDQLHV
    WKH\DUHXVLQJ
    D SULFHFRPSHWLWLRQ
    E QRQSULFHFRPSHWLWLRQ
    F FRPSDUDWLYHSULFLQJVWUDWHJLHV
    G GHPDQGEDVHGSULFLQJ
    H VXSSO\EDVHGSULFLQJ
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    :KDWDSULFHPHDQVRUZKDWLWFRPPXQLFDWHVWRFXVWRPHUVLVFDOOHG
    D UHIHUHQFH
    E UHVSRQVH
    F LQWHUSUHWDWLRQ
    G LQWHUQDOL]DWLRQ
    H VLJQDOLQJ
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    :KHQDFRPSDQ\SULFHVRQHLWHPLQDOLQHORZZLWKWKHLQWHQWLRQRIVHOOLQJDKLJKHUSULFHGLWHPLQWKH
    VDPHOLQHLWLVXVLQJ
    DEDLWSULFLQJ
    EDSULFHOHDGHU
    FSHQHWUDWLRQSULFLQJ
    GSULFHOLQLQJ
    GFDSWLYHSULFLQJ
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    $ILUPHVWDEOLVKHVZKLFKRIWKHIROORZLQJSULFLQJREMHFWLYHVWRPDLQWDLQRULQFUHDVHLWVSURGXFWV
    VDOHVLQUHODWLRQWRWRWDOLQGXVWU\VDOHV"
    D&DVKIORZ
    E6DOHVSRWHQWLDO
    F3URGXFWTXDOLW\
    G0DUNHWVKDUH
    G6WDWXVTXR
    RXWRISRLQWV
    &RUUHFW
    4XHVWLRQ
    3ULFHOHDGHUVFRPSDULVRQGLVFRXQWLQJDQGVSHFLDOHYHQWSULFLQJDUHDSSOLFDWLRQVRI
    DSV\FKRORJLFDOSULFLQJ
    ESURIHVVLRQDOSULFLQJ
    FSURGXFWOLQHSULFLQJ

    GEDLWDQGVZLWFK
    HSURPRWLRQDOSULFLQJ
    RXWRISRLQWV
    
    &RUUHFW
    6WUD\HU0NW4XL]

    You might also like