Mobile Transformation:

Changing How Companies

Do Business

64%

of organizations state that mobile

technology is a top priority on
their business technology agenda

The Road to Mobility

Whats driving mobile investments?
improve
internal
communication

customer
retention

increase speed
of decisionmaking

62%

60%

68%

Enterprise

71% improve internal communication

67% reduce costs
66% increase speed of decision-making
SMB

65% improve internal communication

63% customer retention
57% new customer acquisition

Mobile Workforce Investments Grow

Investment
differences
between
B2B & B2C

Top enterprise
mobility solution
investments

Additional Wi-Fi
network capability
to accommodate
mobile devices

Tablets

Smartphones

Custom mobile
app development

Enterprise mobility
management

Increase
in specialty
mobile devices

B2B
16%

B2C
35%

Increase
in tablets

B2B
41%

B2C
57%

Whos responsible for purchasing

mobile solutions?
Enterprise
mobility
management

40%

Additional
Wi-Fi Network
Capability

27%

IT
alone

39%

IT with
business
input

IT
alone

Mobile
Carriers

34%

IT with
business
input

Wireless
Data Services

28%

IT
alone

34%

33%

IT with
business
input

31%

IT
alone

IT with
business
input

Gradually Mobilizing
the Business Portfolio

36%

43%

of applications
are accessible
via smartphones

of applications
are accessible
via tablets

How are organizations

mobilizing their applications?
Customer
relationship
management

Sales
Force
Automation

29%

21%

extending
mobile
capabilities
to existing
applications

extending
mobile
capabilities
to existing
applications

18%

18%

deploying
new mobile
applications

deploying
new mobile
applications

Enterprise
Resource
management

Field
Force
Automation

21%

18%

extending
mobile
capabilities
to existing
applications

extending
mobile
capabilities
to existing
applications

15%

21%

deploying
new mobile
applications

deploying
new mobile
applications

Mobile App Creation Shows Split Involvement

Employee-focused apps

15%

using smaller
niche providers

22%

42%

outsourcing
to traditional
enterprise
software vendors

Developing
internally

customer-focused apps

23%

using smaller
niche providers

20%

37%

outsourcing
to traditional
enterprise
software vendors

Developing
internally

Keeping the Mobile

Enterprise Secure
Security is the #1 Enterprise Mobility Challenge

Security issues

Enterprise

SMB

Enterprise

SMB

Limited budget

Access and usability

for end-users

Enterprise

SMB

Ability to demonstrate
ROI from investments

Enterprise

SMB

Enterprise

SMB

Legacy issues

What factors are most critical for

a mobile solutions success?
B2B
77%
B2C
86%
B2B
72%
B2C
81%

20

85%
83%
83%
78%
77%
40

60

80

Integrates well with existing

infrastructure and applications
Ability to meet
security requirements
Easy to deploy
and manage
Support and
services
Compatible with a variety of
platforms/operating systems

100

2015 Building the mobile

enterprise Survey
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