Staticts Final

1 Most preferred brands
$V011 Frequencies
Responses
N
Nirapara
curry powders
Percent
Cases
49
24.4%
49.0%
4.5%
9.0%
Brahmins
27
13.4%
27.0%
Eastern
63
31.3%
63.0%
Double Horse
19
9.5%
19.0%
Saras
11
5.5%
11.0%
Other
23
11.4%
23.0%
201
100.0%
201.0%
Melam
Most preferred brands in
Percent of
Total
a. Dichotomy group tabulated at value 1.
2 Previously used brands

$V031 Frequencies
Responses
Percent
Previously used brands
Percent of
Cases
Nirapara
48
17.2%
48.0%
Melam
49
17.6%
49.0%
Eastern
40
14.3%
40.0%
Brahmins
31
11.1%
31.0%
Double Horse
52
18.6%
52.0%
Saras
34
12.2%
34.0%
Other
25
9.0%
100.0%
25.0%
279.0%
Total
a. Dichotomy group tabulated at value 1.
279
3 Rankings
Frequency Table
Nirapara
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
First Rank
42
42.0
42.0
42.0
Second Rank
22
22.0
22.0
64.0
Third Rank
25
25.0
25.0
89.0
Fourth Rank
6.0
6.0
95.0
Fifth Rank
4.0
4.0
99.0
Sixth Rank
1.0
1.0
100.0
100
100.0
100.0
Total
Melam
Frequency
Percent
Valid Percent
Cumulative
Percent
Fisrt Rank
Valid
4.0
4.0
4.0
Second Rank
11
11.0
11.0
15.0
Third Rank
21
21.0
21.0
36.0
Fourth Rank
24
24.0
24.0
60.0
Fifth Rank
19
19.0
19.0
79.0
Sixth Rank
21
21.0
21.0
100.0
100
100.0
100.0
Total
Eastern
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Fisrt Rank
46
46.0
46.0
46.0
Second Rank
27
27.0
27.0
73.0
Third Rank
11
11.0
11.0
84.0
Fourth Rank
12
12.0
12.0
96.0
Fifth Rank
3.0
3.0
99.0
Sixth Rank
1.0
1.0
100.0
100
100.0
100.0
Total
Double Horse
Frequency
Percent
Valid Percent
Cumulative
Percent
Fisrt Rank
Valid
2.0
2.0
2.0
Second Rank
13
13.0
13.0
15.0
Third Rank
18
18.0
18.0
33.0
Fourth Rank
37
37.0
37.0
70.0
Fifth Rank
23
23.0
23.0
93.0
Sixth Rank
7.0
7.0
100.0
100
100.0
100.0
Total
Saras
Frequency
Percent
Valid Percent
Cumulative
Percent
Fisrt Rank
4.0
4.0
4.0
10
10.0
10.0
14.0
6.0
6.0
20.0
Fourth Rank
21
21.0
21.0
41.0
Fifth Rank
46
46.0
46.0
87.0
Sixth Rank
13
13.0
13.0
100.0
100
100.0
100.0
Second Rank
Third Rank
Valid
Total
Brahmins
Frequency
Percent
Valid Percent
Cumulative
Percent
Fisrt Rank
Valid
2.0
2.0
2.0
Second Rank
17
17.0
17.0
19.0
Third Rank
17
17.0
17.0
36.0
Fifth Rank
6.0
6.0
42.0
Sixth Rank
58
58.0
58.0
100.0
100
100.0
100.0
Total
4 Factors
extremely important
Price
very important
quite important
somewhat important
unimportant
7.0%
12
12.0%
6.0%
30
30.0%
45
45.0
Availability
13
13.0%
27
27.0%
31
31.0%
15
15.0%
14
14.0
Taste
56
56.0%
41
41.0%
3.0%
0.0%
0.0
Brand Name
6.0%
46
46.0%
16
16.0%
23
23.0%
9.0
Packing
2.0%
18
18.0%
36
36.0%
33
33.0%
11
11.0
Advertisement
0.0%
13
13.0%
27
27.0%
24
24.0%
36
36.0
Color
70
70.0%
30
30.0%
0.0%
0.0%
0.0
Texture
74
74.0%
26
26.0%
0.0%
0.0%
0.0
Aroma
54
54.0%
45
45.0%
1.0%
0.0%
0.0
5 Different brands
Nirapara
Fish
Chicken
Sambar
Chilly
Coriander
Eastern
Double Horse
Saras
Brahmins
Melam
Other
31
27
31
31.0%
27.0%
1.0%
5.0%
0.0%
5.0%
31.0%
34
46
13
34.0%
46.0%
1.0%
3.0%
0.0%
3.0%
13.0%
19
28
33
19.0%
28.0%
6.0%
3.0%
33.0%
2.0%
9.0%
16
38
24
16.0%
38.0%
9.0%
6.0%
0.0%
7.0%
24.0%
16
34
14
24
16.0%
34.0%
14.0%
5.0%
0.0%
7.0%
24.0%
6 Duration
Usage duration
Frequency
Percent
Valid Percent
Cumulative
Percent
Less than 6 months
Valid
4.0
4.0
4.0
1 years to less than 3 years
40
40.0
40.0
44.0
33
33.0
33.0
77.0
10
10.0
10.0
87.0
7 years or more
13
13.0
13.0
100.0
100
100.0
100.0
Total
7 Satisfaction
Satisfaction level
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Very Satisfied
40
40.0
40.0
40.0
Satisfied
56
56.0
56.0
96.0
4.0
4.0
100.0
100
100.0
100.0
Neutral
Total
8 TV Commercials
TV Commercials
Frequency
Percent
Valid Percent
Cumulative
Percent
Strongly Agree
Valid
6.0
6.0
6.0
Somewhat Agree
33
33.0
33.0
39.0
Neither Agree or Disagree
16
16.0
16.0
55.0
Somewhat Agree
15
15.0
15.0
70.0
Strongly Disagree
30
30.0
30.0
100.0
100
100.0
100.0
Total
9 Recommendation
Recommendation
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Neither Likely nor Unlikely
20
20.0
20.0
20.0
Somewhat Likely
48
48.0
48.0
68.0
Very Likely
32
32.0
32.0
100.0
100
100.0
100.0
Total
10
Loyalty
Loyalty
Frequency
Percent
Valid Percent
Cumulative
Percent
Yes always I stick to this

brand
Never, I keep experimenting
new product
Valid
Only for quality products

I have different brand for
different curry powder
Total
46
46.0
46.0
46.0
26
26.0
26.0
72.0
26
26.0
26.0
98.0
2.0
2.0
100.0
100
100.0
100.0
11Factor analysis
KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Approx. Chi-Square
Bartlett's Test of Sphericity
df
Sig.
Component
Matrixa
a. 4 components
extracted.
.525
299.099
36
.000
Rotated Component Matrix

Component
1
Color
.962
-.024
.016
-.058
Texture
.953
-.089
.025
-.046
Taste
-.008
.947
.082
.006
Aroma
-.111
.924
.102
.138
Packing
.020
-.011
.890
.052
-.071
.145
.745
-.409
Advertisement
.096
.150
.592
.348
Price
-.113
.151
.002
.790
Availability
-.006
-.008
.016
.524
Brand Name
Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.
Total Variance Explained

Component
Rotation Sums of Squared Loadings

Total
% of Variance
Cumulative %
1.873
20.810
20.810
1.825
20.279
41.089
1.716
19.064
60.153
1.215
13.503
73.657
Component Transformation Matrix

Component
-.474
.735
.428
.226
.761
.173
.612
-.128
.443
.507
-.605
.424
.019
-.414
.275
.867

Rotation Method: Varimax with Kaiser Normalization.
12
Most preferred brands and duration
Most preferred brands

in curry powders
Usage duration
Less than 6 months
Count
Column
1 years to less than
3 years to less
5 years to less than
3 years
than 5 years
7 years
Count
Column
N%
Count
N%
Column
Count
Column
N%
7 years or more
Count
Column
N%
N%
Nirapara
50.0%
22
55.0%
17
51.5%
40.0%
30.8%
Melam
0.0%
12.5%
6.1%
20.0%
0.0%
Brahmins
0.0%
15
37.5%
24.2%
10.0%
23.1%
Eastern
75.0%
23
57.5%
27
81.8%
50.0%
38.5%
Double Horse
0.0%
10
25.0%
21.2%
10.0%
7.7%
Saras
25.0%
7.5%
12.1%
20.0%
7.7%
Other
50.0%
12
30.0%
9.1%
0.0%
46.2%
Pearson Chi-Square Tests

Usage duration
Most preferred brands in curry
powdersMost preferred brands
Chi-square
41.276
df
28
13
Loyalty
Sig.
.051a,b
in curry powders
Yes always I stick to
Never,I keep
Only for quality
Results are based on nonempty rows and columns in each innermost
Pearson Chi-Square Tests
this brand
experimenting new
products
subtable.
product
Loyalty
a. More than 20% of cells in this subtable have expected cell counts
Count
Column N29.474
Count
Column
Count
Column
Most preferred brands in curry
Chi-square
less than 5. Chi-square results may be invalid.
%
N%
N%
powders
df
21
b. The minimum expected cell count in this subtable is less than one.
Nirapara
21
45.7%.103a,b 11
42.3%
17
65.4%
Sig.
Chi-square results may be invalid.
Melam
2
Results are based on
nonempty rows and columns
in4.3%
each
innermost subtable.Brahmins
13.0%
a. More than 20% of

cells in this subtable have
Eastern
27 expected
58.7%cell
counts less than 5. Double
Chi-square
results may be
Horse
8 invalid.
17.4%
b. The minimum expected cell count in this subtable is less than
Saras
4
8.7%
one. Chi-square results may be invalid.
Other
8
17.4%
brand for different

curry powder
Count
Column
N%
0
0.0%
11.5%
15.4%
0.0%
13
50.0%
30.8%
0.0%
18
69.2%
16
61.5%
100.0%
23.1%
19.2%
0.0%
11.5%
11.5%
50.0%
23.1%
14
Case Summary
I have different
Most preferred brands and

loyalty
13 8 30.8%
1
50.0%
13 Brand
switching from
one brand to
other
Cases
Valid
N
$V031*$V011
Missing
Percent
100
Total
Percent
100.0%
0.0%
Percent
100
100.0%
15
16
$V031*$V011 Crosstabulation
Most preferred brands in curry masalaa
Previously used brands

Nirapara
Melam
Brahmins
Eastern
Double Horse
Total
Saras
Other
Nirapara
Count
15
35
12
48
Melam
Count
24
12
40
12
10
49
Eastern
Count
25
10
14
40
Brahmins
Count
14
20
10
31
Double Horse
Count
24
15
35
11
52
Saras
Count
20
25
34
Other
Count
16
16
25
Total
Count
49
27
63
19
11
23
100
Percentages and totals are based on respondents.

a.
Dichotomy group tabulated at value 1.

Staticts Final

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Staticts Final

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1 Most preferred brands

2 Previously used brands

Previously used brands

Less than 6 months

1 years to less than 3 years

3 years to less than 5 years

5 years to less than 7 years

Neither Agree or Disagree

Neither Likely nor Unlikely

Yes always I stick to this

Only for quality products

KMO and Bartlett's Test

Rotated Component Matrix

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings

Extraction Method: Principal Component Analysis.

Component Transformation Matrix

Extraction Method: Principal Component Analysis.

Most preferred brands and duration

Most preferred brands

1 years to less than

5 years to less than

Pearson Chi-Square Tests

a. More than 20% of

brand for different

Most preferred brands and

Previously used brands

Percentages and totals are based on respondents.

Dichotomy group tabulated at value 1.

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