1.

Most preferred brands

$V011 Frequencies
Responses
N
Percent
Nirapara
49 24.4%
Melam
9
4.5%
Brahmins
27 13.4%
Most preferred
Eastern
63 31.3%
brands in curry
Double
powders
19
9.5%
Horse
Saras
11
5.5%
Other
23 11.4%
Total
201 100.0%
a. Dichotomy group tabulated at value 1.

Percent of
Cases
49.0%
9.0%
27.0%
63.0%
19.0%
11.0%
23.0%
201.0%

1. Previously used brands

Previously used
brands

Total

$V031 Frequencies
Responses
N
Percent
Nirapara
48 17.2%
Melam
49 17.6%
Eastern
40 14.3%
Brahmins
31 11.1%
Double
52 18.6%
Horse
Saras
34 12.2%
Other
25
9.0%
279 100.0%

a. Dichotomy group tabulated at value 1.

Percent of
Cases
48.0%
49.0%
40.0%
31.0%
52.0%
34.0%
25.0%
279.0%

1. Rankings
2.
Eastern
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Fisrt Rank

46

46.0

46.0

46.0

Second Rank

27

27.0

27.0

73.0

Third Rank

11

11.0

11.0

84.0

Fourth Rank

12

12.0

12.0

96.0

Fifth Rank

3.0

3.0

99.0

Sixth Rank

1.0

1.0

100.0

100

100.0

100.0

Total

3.
4.

2. Factors
extremely important
Price

very important

quite important

somewhat important

unimportant

7.0%

12

12.0%

6.0%

30

30.0%

45

45.0

Availability

13

13.0%

27

27.0%

31

31.0%

15

15.0%

14

14.0

Taste

56

56.0%

41

41.0%

3.0%

0.0%

0.0

Brand Name

6.0%

46

46.0%

16

16.0%

23

23.0%

9.0

Packing

2.0%

18

18.0%

36

36.0%

33

33.0%

11

11.0

Advertisement

0.0%

13

13.0%

27

27.0%

24

24.0%

36

36.0

Color

70

70.0%

30

30.0%

0.0%

0.0%

0.0

Texture

74

74.0%

26

26.0%

0.0%

0.0%

0.0

Aroma

54

54.0%

45

45.0%

1.0%

0.0%

0.0

3. Different brands
Nirapara
Fish

Chicken
Sambar
Chilly

Coriander

Eastern

Double Horse

Saras

Brahmins

Melam

Other

31

27

31

31.0%

27.0%

1.0%

5.0%

0.0%

5.0%

31.0%

34

46

13

34.0%

46.0%

1.0%

3.0%

0.0%

3.0%

13.0%

19

28

33

19.0%

28.0%

6.0%

3.0%

33.0%

2.0%

9.0%

16

38

24

16.0%

38.0%

9.0%

6.0%

0.0%

7.0%

24.0%

16

34

14

24

16.0%

34.0%

14.0%

5.0%

0.0%

7.0%

24.0%

4. Duration

Usage duration
Frequency

Percent

Valid Percent

Cumulative
Percent

Less than 6 months

Valid

4.0

4.0

4.0

1 years to less than 3 years

40

40.0

40.0

44.0

3 years to less than 5 years

33

33.0

33.0

77.0

5 years to less than 7 years

10

10.0

10.0

87.0

7 years or more

13

13.0

13.0

100.0

100

100.0

100.0

Total

5. Satisfaction

Satisfaction level
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Very Satisfied

40

40.0

40.0

40.0

Satisfied

56

56.0

56.0

96.0

4.0

4.0

100.0

100

100.0

100.0

Neutral
Total

6. TV Commercials
TV Commercials
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Strongly Agree

6.0

6.0

6.0

Somewhat Agree

33

33.0

33.0

39.0

Neither Agree or Disagree

16

16.0

16.0

55.0

Somewhat Agree

15

15.0

15.0

70.0

Strongly Disagree
Total

30

30.0

30.0

100

100.0

100.0

100.0

7. Recommendation
Recommendation
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Neither Likely nor Unlikely

20

20.0

20.0

20.0

Somewhat Likely

48

48.0

48.0

68.0

Very Likely
Total

32

32.0

32.0

100

100.0

100.0

100.0

8. Loyalty

Loyalty
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes always I stick to this

brand
Never, I keep experimenting
new product
Only for quality products

46

46.0

46.0

46.0

26

26.0

26.0

72.0

26

26.0

26.0

98.0

I have different brand for

2.0

2.0

100

100.0

100.0

different curry powder

Total

9. Factor analysis

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Approx. Chi-Square
Bartlett's Test of Sphericity

df
Sig.

.525
299.099
36
.000

100.0

Component
Matrixa

a. 4 components
extracted.

Rotated Component Matrix

Component
1

Color

.962

-.024

.016

-.058

Texture

.953

-.089

.025

-.046

Taste

-.008

.947

.082

.006

Aroma

-.111

.924

.102

.138

Packing

.020

-.011

.890

.052

-.071

.145

.745

-.409

Brand Name

Advertisement

.096

.150

.592

.348

Price

-.113

.151

.002

.790

Availability

-.006

-.008

.016

.524

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Total Variance Explained

Component

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative %

1.873

20.810

20.810

1.825

20.279

41.089

1.716

19.064

60.153

1.215

13.503

73.657

Extraction Method: Principal Component Analysis.

Component Transformation Matrix

Component

-.474

.735

.428

.226

.761

.173

.612

-.128

.443

.507

-.605

.424

.019

-.414

.275

.867

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

1. Chi- Square test to find out brand users and duration

Eastern * Usage duration Crosstabulation
Count
Usage duration

Eastern
Total

Total

Less than 6

1 years to less

3 years to less

5 years to less

months

than 3 years

than 5 years

than 7 years

7 years or more

No

17

37

Yes

23

27

63

40

33

10

13

100

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

Pearson Chi-Square

9.863

.043

Likelihood Ratio

10.265

.036

1.511

.219

Linear-by-Linear Association
N of Valid Cases

100

a. 4 cells (40.0%) have expected count less than 5. The minimum

expected count is 1.48.