Professional Documents
Culture Documents
9 steps
Step # 1
Define a clear
and realistic
brainstorming
challenge
Source
http://www.business-strategy-innovation.com/2010/02/brainstorming-breakthroughs-require.html
Step # 2
Find a neutral
person to facilitate
the process
Source:
http://www.ideachampions.com/weblogs/archives/2010/08/einstein_brains_1.shtml
Source: http://aneyewitness.wordpress.com/2008/04/08/eureka/
Source
http://www.associatedcontent.com/article/1301894/take_the_brainstorm_quiz_pg2.html?cat=3
Source: http://www.innovationtools.com/Articles/ArticleDetails.asp?a=555
Source: http://www.business-strategy-innovation.com/wordpress/2011/02/dont-let-puppetmaster-control-ideation/
Source
http://www.associatedcontent.com/article/1783434/run_creative_ideas_events.html?cat=3
Step # 3
Find an inspiring
meeting place
Source: http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml
Step # 4
Invite 6-8 people
who really care
about the topic
Source: http://www.business-strategy-innovation.com/2010/04/26-reasons-why-most-brainstorming.html
Source: https://www.mckinseyquarterly.com/Seven_steps_to_better_brainstorming_2767
Source: http://business.timesonline.co.uk/tol/business/management/article6985219.ece
Include outsiders,
for example customers
Source: http://designshack.co.uk/articles/inspiration/10-tips-for-effective-creative-brainstorming
Source: http://www.bnet.com/article/the-right-way-to-brainstorm/68480
Source: http://www.fastcompany.com/articles/2001/03/kelley.html?page=0,1
Step # 5
Communicate
values of the
brainstorm
Openness
Experimentation
Creation
Exploration
Creativity
Community
Helping
Collaboration
Kindness
Social
Individualism
Safety
Security
Dominance
Control
Power
Competition
Tradition
Harmony
Conformity
Sources:
http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml
http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm
Source: http://www.bnet.com/article/the-right-way-to-brainstorm/68480
Source
http://innovtoday.wordpress.com/2010/01/27/lead-brainstorming-by-taking-the-ridicule/
Sources
http://www.triz-journal.com/content/c080901a.asp
http://www.business-strategy-innovation.com/wordpress/2010/12/10-steps-to-successful-brainstorming/
http://www.pixelio.de/details.php?image_id=277876&mode=search
Sources:
http://www.bnet.com/article/the-right-way-to-brainstorm/68480
http://www.triz-journal.com/content/c080901a.asp
http://www.business-strategy-innovation.com/wordpress/2010/12/10-steps-to-successful-brainstorming/
No distractions. No interruptions.
No coming and going during
the brainstorm session.
Source: http://www.ideachampions.com/weblogs/archives/2011/01/most_people_thi.shtml
Source: http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm
Source: http://www.ideachampions.com/weblogs/archives/2010/04/right_ways_of_w.shtml
Step # 6
Define the goal
of the brainstorm
Source
http://www.business-strategy-innovation.com/wordpress/2010/06/ideation-dos-and-donts/
Sources:
http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml
http://www.business-strategy-innovation.com/wordpress/2010/12/10-steps-to-successful-brainstorming/
Step # 7
Idea
development
Sources
http://www.greenbusinessinnovators.com/7-rules-of-brainstorming-from-ideo
http://www.pixelio.de/details.php?image_id=351643&mode=search
Step # 8
Choose high
potential ideas
Criteria A
Will the idea create value for customers?
Criteria B
Can the idea be implemented with relatively low costs?
Source
http://www.associatedcontent.com/article/2817678/how_to_evaluate_ideas_pg2.html?cat=55
Step # 9
Participants
choose tasks
Source
http://www.business-strategy-innovation.com/wordpress/2010/06/ideation-dos-and-donts/
Source: http://www.ideachampions.com/weblogs/archives/2011/01/most_people_thi.shtml
Source
Hamel, Gary: The Facebook Generation vs. the Fortune 500.
http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the-fortune-500/