Lectura II-1.

Patterns of Industrial Innovation (pp 253 )

Lectura II-2 Exploring the limits of the technology S- Curve Part I. (pp 259)

Lectura II-3 Exploring the limits of the technology S- Curve Part II. (pp 278)

Lectura II-7. Crossing the Chasm and beyond (pp 429)

Lectura II-11. Gunfire at sea: a case study of innovation (pp 486)

Lectura II- 14. Strategic dissonance (pp. 563)

Lectura II-15 Strategic Intent (pp. 577)

La administracin tecnolgica es una funcin bsica de cualquier negocio, en la

bsqueda de la ventaja competitiva.

True (Right answer)

False

A specific pattern of innovation is more likely to be represented by what kind of

competitive emphasis.

Functional product performance

Product variation
Cost reduction (Found 257)
All of the above
None of the above

For the Extended SWOT analysis is useful to create general strategies for the
company by maximizing their strengths and minimizing their weaknesses.

True (Bernardo)
False

Who are the ones that usually develop the new technologies in an industry?

The industry leaders (Bernardo #1 90)

Universities (Bernardo #2 90)
Government
New firms (Bernardo #3 100)
All of the above (WRONG ANSWER Ricardo & Mario 90)

Why does Clayton Christensen pays a lot of attention to architectural changes?

Because they are expensive changes to the company and must be

avoided
Because they are the source of strategic advantage (Right
answer)
Because that is what the consumer has been looking for in the products
All of the above
None of the above

Managing strategic dissonance requires the capacity of top managers to

appreciate the strategic importance of managerial initiatives after they have
come about but before unequivocal environmental feedback is available.

True (Found 565)

False

A fluid pattern of innovation is more likely to be represented by what kind of

organizational control:

Informal and entrepreneurial (Found 257)

Through liaison relationships, projects and tasks groups
Through emphasis on structure, goals and rules
All of the above
None of the above

Early adopters = pragmatists

True
False (Found 430)

The way top management can decide on strategic intent in high-technology

industries

Strategic Dissonance
Strategic inflection point
Strategic recognition
All of the above (Found 565)

Early majority = visionaries

True
False (Found 430)

Laggards = costumers are pessimistic about their ability to gain any value from
technology investment

True
False (Found 431)

Why does Clayton Christensen states that attacking firms succeeded with
architectural innovations?

Because they were better at attacking the emerging markets

(Found 278)
Because they possessed superior capabilities to develop the
architectural technology per se
Because they had better brand name
All of the above
None of the above

What is the Minimum Winning Game?

It is the first major market opportunity that is limited enough to

provide a clear target for technology and product development
efforts in the short-to-medium term (Found 141)
It is the minimum earnings that the project can get (I.e. the Net present
value for the project is positive)
It is and agreement between two parties such that both win the same
All of the above
None of the above

A transitional patter of innovation is more likely to be represented by what kind

of product line:

Most undifferentiated standard products

Includes at least one product design stable enough to have
significant production volume (Found 257)
Diverse, often including custom designs
All of the above
None of the above

The key drivers of strategic actions in high/technology companies are:

Technology
development,
product
development
and
market
development
None of the above
Technology development, product development and business
strategy (Found 148)

Product development, price strategy and market development

Technology development, market development, and user identification

Truly discontinuous innovations are new products of services that require the
end user and the market place to dramatically change their behavior with the
promise of gaining equally dramatic new benefits.

True (Found 429)

False

The official corporate strategy reflects top managements beliefs about the
basis of the firms current success and anticipated changes in the familiar
environment

True (Found 565)

False

La tecnologa es un recurso (como los recursos humanos, financieros e

informticos) y una fuente potencial de competencia distintiva

True (Right answer)

False

Innovators = people who are committed to new technology

True (Found 429)

False