Cascade

While employed by Procter & Gamble, Dennis Weatherby developed and received a patent
for the automatic dishwasher detergent known by the tradename Cascade. He received his
Masters degree in chemical engineering from the University of Dayton in 1984. Cascade is a
registered trademark of the Procter & Gamble Company.

Ivory Soap
A soap maker at the Procter and Gamble company had no idea a new innovation was about to
surface when he went to lunch one day in 1879. He forgot to turn off the soap mixer, and
more than the usual amount of air was shipped into the batch of pure white soap that the
company sold under the name The White Soap. Fearing he would get in trouble, the soap
maker kept the mistake a secret and packaged and shipped the air-filled soap to customers
around the country. Soon customers were asking for more "soap that floats." When company
officials found out what happened, they turned it into one of the company’s most successful
products, Ivory Soap.
Lifebuoy
The English company, Lever Brothers, an created Lifebuoy soap in 1895 and sold it as an
antiseptic soap. They later changed its name to Lifebuoy Health Soap. Lever Brothers first
coined the term "B.O." for bad odor as part of their marketing company for the soap.

Liquid Soap
William Shepphard first patented liquid soap on August 22, 1865. In 1980, the Minnetonka
Corporation introduced the first modern liquid soap called SOFT SOAP brand liquid soap.
Minnetonka cornered the liquid soap market by buying up the entire supply of the plastic
pumps needed for the liquid soap dispensers. In 1987, the Colgate Company acquired the
liquid soap business from Minnetonka.

Palmolive Soap
William Colgate started a candle and soap making company in New York City in 1806. By
1906, the company was making over 3,000 different soaps, perfumes and other products. For
example, Colgate Dental Cream was introduced in 1877. In 1864, Caleb Johnson founded a
soap company called B.J. Johnson Soap Co., in Milwaukee. In 1898, this company
introduced a soap made of palm and olive oils, called Palmolive. It was so successful that that
the B.J. Johnson Soap Co. changed their name to Palmolive in 1917. Another soap making
company called the Peet Brothers Co. of Kansas City started in 1872. In 1927, Palmolive
merged with them to became Palmolive Peet. In 1928, Palmolive Peet merged with Colgate to
form Colgate-Palmolive-Peet. In 1953, the name was shortened to just Colgate-Palmolive.
Ajax cleanser was one of their first major brand names introduced in the early 1940s.

Pine-Sol
Chemist, Harry A. Cole of Jackson, Mississippi invented and sold the pine-scented cleaning
product called Pine-Sol in 1929. Pine-Sol is the biggest selling household cleaner in the
world. Cole sold Pin-Sol shortly after its invention (now owned by Clorox Company) and
went on to create more pine oil cleaners called FYNE PINE and PINE PLUS. Together with
his sons, Cole started the H. A. Cole Products Co. to manufacture and sell his products. Pine
forests surrounded the area where the Coles lived, providing an ample supply of pine oil.

S.O.S Soap Pads

In 1917, Ed Cox of San Francisco, an aluminum pot salesman, invented a pre-soaped pad with
which to clean pots. As a way of introducing himself to potential new customers, Cox made
the soap incrusted steel-wool pads as a calling card. His wife named the soap pads S.O.S. or
"Save Our Saucepans." Cox soon found out that the S.O.S pads were a hotter product than his
pots and pans.

Tide
In the 1920s, Americans used soap flakes to clean their laundry. The flakes performed poorly
in hard water, leaving a ring in the washing machine, dulling colors, and turning whites gray.
Procter & Gamble began an ambitious mission to change the way Americans washed their
clothes. Researchers discovered two-part molecules which they called synthetic surfactants.
Each part of the "miracle molecules" executed a specific function--one pulled grease and dirt
from the clothes, while the other suspended dirt until it could be rinsed away. In 1933, this
discovery was introduced in a detergent called "Dreft," but it could only handle lightly soiled
jobs. The next goal was to create a detergent that could clean heavily soiled clothes. That
detergent was Tide®.

Created in 1943, Tide detergent was the combination of synthetic surfactants and "builders."
The builders helped the synthetic surfactants penetrate the clothes more deeply to attack
greasy, difficult stains. Tide was introduced to test markets in October 1946 as the world’s
first heavy-duty detergent. Consumer response was immediate and intense. Tide detergent
outsold every other brand within weeks. It became so popular that store owners were forced to
limit the quantity purchased per customer.

Tide detergent was improved 22 times during its first 21 years on the market, and Procter &
Gable still strives for perfection. Each year, researchers duplicate the mineral content of water
from all parts of the United States and wash 50,000 loads of laundry to test Tide detergent’s
consistency and performance.

Formula 409
Formula 409 all-purpose cleaner was invented in 1957.
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