PatPat

Media Audit

Performed by Tyler Barne0 PR

Background & Overview

50% - 90% o baby, infant, toddler, kids and maternity items

Daily events star?ng at 6:00 am
Over 70 mom and baby events every week
The more you pat the more rewards you unlock
High quality control for manufacturers, must receive cer?cate and Patpat quality
examina?on
Ability/op?on to share to Facebook, Twi0er and Pinterest, the more plaUorms
you share to, the more discounts you receive
Can receive up to 10% o your order
Targe?ng US then expanding to English speaking countries and region in Asia

Analysis
Based on an SEO audit conducted in June, 2015, PatPat has received
very li0le media coverage. Our aim is to introduce PatPat as the only
smartphone shopping app for moms that connects consumers directly
with manufacturers to oer the highest quality everyday products at
the lowest possible prices.

Google Search Results: patpat

Analysis: A Google Search for patpat reveals li0le news/

editorial coverage, with many irrelevant results.
PosiAve: The PatPat website and Google Play page both
appear on the rst page of results.

Google Search Results: patpat app

Overview: A Google Search adding app to the search terms yields more
relevant results, including mom blog reviews (denoted by: )

Coverage Analysis: My Mom Spark

Overview: This guest post introduces PatPat as an intriguing and convenient

smartphone shopping app.
Analysis: This is a well-wri0en post that aligns with PatPats website copy,
however there is li0le reader engagement through comments, shares, etc.
RecommendaAons: Seek coverage in well-read and engaged mom blogs.
UVMs: N/A
Engagement: No engagement from readers, no comments, likes, or shares.

Coverage Analysis: Mother Stucker

Overview: This blog post introduces PatPat in a posi?ve light as a way for
moms to take advantage of bargain savings and join the PatPat community
of moms.
Analysis: As with the Mom Spark post, this blog received no reader
engagement.
RecommendaAons: Seek coverage in well-read and engaged mom blogs.
UVMs: N/A
Engagement: No engagement or comments visible

Coverage Analysis: Textbook Mommy

Overview: This blog post encourages readers to download the app to begin
saving and even has a blog promo?on in which readers can enter to win two
$50 PatPat app credits.
Analysis: This blog received some engagement from readers including: 7
Facebook shares, 5 tweets, 3 pins, 4 emails and 1 comment.
RecommendaAons: Seek coverage in well-read and engaged mom blogs with
promo?ons that encourage downloads.
UVMs: N/A
Engagement: Li0le engagement, 1 comment, 7 shares, 5 tweets, 3 pins and 4
Emails

Coverage Analysis: ZDNet

Overview: This ar?cle was wri0en by PatPat and informs readers about the app
and how it enables users to save through the discounts provided by the
app itself, as well as explaining how they can receive addi?onal discounts by
sharing.
Analysis: Overall this blog was posi?ve, and while engagement is not shown, it
Most likely received a greater viewership and readership in comparison to the
mom blogs.
RecommendaAons: Seek coverage in well-read and engaged technology blogs,
with a specic focus on motherhood/paren?ng.
UVMs: 2,463,565
Engagement: No engagement or comments visible

CompeAtor: Mama ThoughOul Shopping

Background & Overview
50% - 90% o newborn, infant, toddler, and mother items
Products come directly from manufacturers, like PatPat
Targe?ng US and Europe as primary clientele, unlike the US and eventual
Asian markets addressed by PatPat
Interface layout presen?ng products with the ability to favorite and
save items, but products are not organized into categories (primary
complaint)

Analysis: Very similar app, but lacks social media/digital

presence and engagement. Seams to be most popular in
Europe, seeing as London is the primary country targe?ng in
the above ra?ng systems. Most reviews are app reviews and
ar?cles, as opposed to the mom blog coverage that PatPat is
receiving.

CompeAtor: Zulily
Background & Overview
Not just an app, but a website for shopping as well
Up to 70% o of fashion, home dcor, gils, products for the en?re family
Daily deals presented each day
Three day ash sales
Zulily carries no merchandise so fullling orders can take weeks
Products range from Under Armour to Gymboree

Analysis: The above ar?cle demonstrates Zulilys primary issue.

They are loosing customers who feel inundated by the ash sales
and thus repeat customers are hard to obtain. Geared towards
moms, but is not limited to new moms or moms to be, instead
provides products for men and women of all ages, very family
oriented and all inclusive.

CompeAtor: Groupon
Background & Overview
Global e-commerce marketplace
Oers saving of 50% - 90%
Over 650,000 merchants in 45 countries oer ac?vi?es, travel,
goods and services
Merchant blog with case studies, personal stories, and support
systems


Analysis : While customers seem to love the site, merchants are
olen unhappy with customer return rates and losses in revenue.
Groupon uses social media to its adver?sing advantage and
engages with users and clients con?nually. While Groupon has
been cri?cized for not grossing as much money as the company
could have it has been very successful.

CompeAtor: Kidizen
Background & Overview
Mobile marketplace for second hand childrens clothing, gear
and toys
Users can sell and buy clothing, as well as look to other parents
and kids for style inspira?on
Parent to parent business model also cuts out the middle man
much like patpats goal
Founded in Minneapolis

Analysis: The above is a posi?ve ar?cle about the app which has
been growing by 50% each month. Tech Crunch has wri0en a few
posi?ve ar?cles about this mobile app/marketplace.