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Destination Management

The International Perspective


National Conference Destination Management Organization Jakarta 5-8 August 2010

Jrgen Nauber, Coordinator, UNWTO Consulting Unit on Tourism and Biodiversity, Bonn/Germany

Contents
1. The Consulting Unit on Tourism and Biodiversity
2. Best Practices of DMO
3. The Values of a DMO
4. Lessons to be Learned for the Future of Indonesian
Tourism Destination Development

_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

The Consulting Unit on Tourism and Biodiversity


Background
Established at the UN-building in Bonn by the
World Tourism Organization in 2006
Funded by the Federal Government of Germany,
Ministry for the Environment, Nature Conservation
and Nuclear Safety
Overall Aim
To promote tourism development that supports
biodiversity conservation, social welfare and
economic security in the host communities
Highlight the value of biodiversity and its related
ecosystem services for tourism
Improve knowledge on biodiversity and tourism-related
issues for member support
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Best Practices of Destination Management


Organizations
Profile: Conventional DMO versus New type DMO
Conventional
Product Development
Promotion
Marketing
Booking System
Tourism business
networking
Performance monitoring

New type
Ensuring stakeholder involvement
Establishing competitive advantage
Ensuring long-term tourism
sustainability
Spreading benefits of tourism
Improving tourism yield, increase
local shares of value chain
Carrying Capacity/Limits of
Acceptable Change
Maintaining the destination fit for the
future
Strengthening responsibility for
safeguarding biodiversity

_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Best Practices of Destination Management


Organizations

DMOs can ensure that community partnership are fostered, enabling the
economic benefits and ownership to remain within the community.

Residents get involved in decision making processes regarding the


development of tourism in their areas and work with stakeholders on
methodologies for enhancing opportunities within the tourism sector.

A DMO is in charge of the tourist destination and is responsible for


achieving excellent and sustainable return on investments, market
growth, quality products and assurance, a brand of distinction and
benefits to all shareholders.

_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

The Values of a Destination Management


Organization
COOPERTATION
HELPS TO
ACHIEVE GOALS
TOGETHER THAT
WE CANNOT
ACHIEVE ALONE!

Increased and sustained


ownership of local people

Increased Corporate Social


Responsibility of businesses
Maintained quality of tourism
goods and services
Increased competitive image
(branding) of destination
Maintained ecosystem services

Prepared for Climate Change


_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Lessons to be learned for the Future of


Indonesian Tourism Destination Development
Government(s):

Include the development of DMOs in national tourism legislations (e.g.


Tourism Support Act)

Establish a National DMO Consulting Group to coach DMO development

Establish branding, quality and sustainability criteria and indicators for


the development and monitoring of DMOs

Establish an Award scheme for the best sustainable DMO


_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Lessons to be learned for the Future of


Indonesian Tourism Destination Development
Local communities:

Agree on the geographical scope of the DMO

Ensure involvement of stakeholders in DMO development and


implementation (e.g. CIP)

Agree on a costumer and community Code of Conduct

Ensure sharing of benefits within the DMO financial structures

Adapt to potential risks (e.g. natural disasters) by agreeing on zonation


and emergency plans
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Lessons to be learned for the Future of


Indonesian Tourism Destination Development
NGOs/Universities:

Provide training and capacity building on sustainable tourism

Provide networking among sustainable initiatives sharing information

Monitor DMO performance

Update on new risk and climate change data

_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Our atmosphere

_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Too much energy?

Energy input first semester 2010


_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Hottest year ever?

_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity

Terima Kasih