Professional Documents
Culture Documents
15. Krs, Simon Leed (2009). Corporate Credibility and Climate Communication: A
comparative study of the four Cs. MA thesis, Aarhus School of Business (ASB),
Aarhus University.
16. Lakoff and Johnson (1980), The Metaphorical Structureof the Human Conceptual
System, Cognitive Science 4, 195-208
17. Mannion A.F., and Sullivan J., (1999). What are the functions of corporate home
pages? Insights from the innovation diffusion literature. Journal of World
Business, 34 (2): 193-210.
18. Martinec, Radan and Andrew Salway (2005) A system for imagetext relations in
new (and old) media. Visual Communication 2005 4: 337.
http://vcj.sagepub.com/content/4/3/337.refs.html
19. McCroskey (2001). Introduction to rhetorical communication
20. McCroskey, James and Jason J. Teven (1999). Goodwill: A Reexamination of the
construct and its measurement. Communication Monograph. Volume 66.
21. McCroskey, J. C. & Young, T. L. (1981): Ethos and credibility: The construct and
its measurement after three decades. Central states speech journal. 32.
22. Motta-Roth, Dsire & Fbio Santiago Nascimento (2009). Transitivity in visual
grammar: concepts and applications. Linguagem & Ensino, Pelotas, v.12, n.2,
p.319-349.
23. McQuarrie, Edward F. and Barbara J. Phillips (2005) Indirect Persuasion in
Advertising: How Consumers Process Metaphors Presented in Pictures and
Words, Journal of Advertising, 34:2, 7-20, DOI:
10.1080/00913367.2005.10639188
24. Shelly, Gary B. and Jennifer T. Campbell (2012). Web Design: Introductory.
Cengage Learning. (electronic version). Fourth Edition
25. van Enschot, Renske, Hans Hoeken and Margot van Mulken, (2008). Rhetoric in
advertising: Attitudes towards verbo-pictorial rhetorical figures. Information
Design Journal 16:1. 2008. 96 pp. (pp. 3545)
26. van Leeuwen, Theo (2005). Introducing Social Semiotics. Routledge: London