Professional Documents
Culture Documents
Economic Forces
Table 1. Estimated Population and Density and Additional Population By 2013 and 2027
City/ Municipality
Pop.
Pop.
APGR
2000
2007
2000-2007
Area
Density
(Sq.
Km.)
APGR
PGR
Factor
Factor
2007
Est. Pop
Est.
2000-2013
Additional
2007-2013
Population
Density
2013
2007-2013
Add Pop
2013
2007-2027
Rizal
1,707,218
2,284,046
4.10%
1175.96
1,942
1.0410
1.2726
2,948,885
2,507.64
664,839
2,767,537
Angono
74,668
97,209
3.73%
26.22
3,707
1.0373
1.2457
121,097
4,618.50
23,888
104,997
633,971
4.22%
306.10
2,071
1.0422
1.2815
812,411
2,654.07
178,440
727,419
Antipolo
Baras
24,514
31,524
3.55%
84.93
371
1.0355
1.2328
38,864
457.60
7,340
31,811
Binangonan
187,691
238,931
3.41%
66.34
3,602
1.0341
1.2229
292,178
4,404.25
53,247
228,291
Cainta
242,511
289,833
2.51%
26.81
10,811
1.0251
1.1604
336,314
12,544.35
46,481
220,487
Cardona
39,003
44,942
1.99%
28.56
1,574
1.0199
1.1255
50,582
1,771.08
5,640
29,504
Jalajala
23,280
28,738
2.97%
44.12
651
1.0297
1.1920
34,255
776.41
5,517
24,655
Morong
42,489
50,538
2.44%
37.58
1,345
1.0244
1.1556
58,403
1,554.10
7,865
37,720
Pililla
45,275
58,525
3.63%
69.95
837
1.0363
1.2385
72,486
1,036.25
13,961
58,875
Rodriguez
115,167
223,594
9.65%
172.85
1,294
1.0965
1.7380
388,608
2,284.24
165,014
659,616
San Mateo
135,603
184,860
4.40%
55.09
3,356
1.0440
1.2948
239,357
4,344.84
54,497
220,414
Tanay
78,223
94,460
2.65%
200.00
472
1.0265
1.1699
110,510
552.55
16,050
74,606
Taytay
198,183
262,485
3.98%
38.80
6,765
1.0398
1.2639
331,744
8,550.10
69,259
285,795
29,745
44,436
5.73%
18.61
2,388
1.0573
1.3970
62,076
3,335.63
17,640
68,964
Teres
a
Cainta has a small land area of 26.81 square kilometers. It is already a densely populated
municipality.Together with San Mateo, Rodriguez, and Binagonan, Cainta is included in the
small or medium sized city category. These municipalities have existing industries, health and
educational facilities.
Socio-cultural Forces
Political Forces
Technological Forces
Technology at present, has been able to touch and change every aspect of ones life, especially
business firms. And the emergence of mobile devices, social media and modernized machines
made more of an impact than ever, it could be a struggle for one to go anywhere and not find a
high-tech piece of hardware or software around. These advances have made an impact
everywhere, and one of the areas in the society the researchers are looking forward for a more
technology improvement is in the food industry.
Through the rise of high-tech mobile devices, online reservations and inquiries, social media, and
online payment methods, technology penetrated the food industry. At the same time, these
technology advancements had greatly affected the decision-making process of the consumers as
they are becoming savvier and practical in choosing which of which should they patronize.
Moreover, the pros and cons of these technology advancements, especially in the social media,
can determine the fate of business firms under this industry, regardless of how delightful of the
food they serve.
High-tech Kitchen Wares
At present, Wow-Lus catering services is somehow up-to-date with the new and improved
kitchen wares. To be able to produce better and make their operations more efficient they
upgraded their kitchen tools into modern ones. With those upgrades, Wow-Lu was able to serve
more events than before. However, due to the fast-changing technology advancements, Wow-Lu
admitted that they cannot keep all of their appliances and machineries very up-to-date since
upgrading into those will cost them too much and it is also very impractical for a small business
firm like them. Moreover, the kitchen tools that they have are already enough for them to serve
their customers and it does not have a huge impact on the company if the tools are not that up-todate.
Technology of Advertisements
Wow-Lus catering services are not active in advertising and promoting their business to the
people, they often rely their business advertisement through the word of mouth of their regular
and new clients. Nowadays, online and traditional advertisement creates a huge impact on the
market of the food industry. Due to the saturation of the market, advertisements create an
important role to a business firm as it will somehow dictate if the company will remain in the
industry.
Meanwhile, Wow-Lu uses static advertisements such as flyers and brochures but they seldom
distribute it to their target market. They also use their social media accounts to announce their
new offerings to the market. But they use it very seldom, such that when one visit their page in
Facebook, you can see that their posts were not that attractive and attention grabber. They are
also the ones posting the comments of their clients, which are all positive, in their social
accounts.
Figure 1: The Official Twitter and Facebook Accounts of Wowlu Catering Services
Social media, among all other medium of communication, is the most influential change that
happened in the era of technology. There are lots of social media at present, but the most popular
among those are Facebook, Twitter, Google+, and Instagram.*
Table 1: From http://fleirecastro.com/productivity/social-media-stats-philippines-2015-wearesocial-sg/
Facebook, a social utility that connects people, to keep up with friends, upload photos, share
links and videos, is the top social media site used by many Filipinos. While Google+, a site that
enables users to search the world's information, including webpages, images, and videos, is next
to Facebook with a statistic of more than 13%. It was followed by Twitter, Social networking and
microblogging service utilizing instant messaging, SMS or a web interface, with 13%, and
Instagram, a site used for mass photo sharing, with just 9%. Moreover, these sites are very
powerful and are very influential especially to those savvy clients who wanted to assure the
quality of a certain service or product. People also use these social media sites to praise or
criticize a certain product or service that they experienced. From the past years, there were some
business firms who liquidated due to low sales caused by a certain complaint posted in
Facebook.
Having a social media account is a good move for every business firms as it allows them to have
a cheaper channel for their advertisements and promotions. For Wowlu Catering Services, it has
two existing social media accounts, these are Facebook and Twitter. Its Facebook account,
www.facebook.com/wowlucatering , is not that active compared to its competitors. Wowlu did
not take a full advantage of Facebook. The company seldom posts their promotions and
advertisements, or to just update their clients. Their posts have very few likes, and only few
shows interests on their offers. This is a similar case to their Twitter account, @wowlucatering,
which only has 16 followers, and 20 tweets from 2013 up to present.
Wowlu Catering Services Website
At present, it is important for a business firm to have not just social media accounts but also its
own website. Social media sites help future clients to have a short evaluation on the product or
service for their decision-making process through reading the reviews of the people who already
experience that certain product or service. While websites allow clients to gather short
information about the companys background, packages/offerings, prices (if any), and contact
details.
Wowlu Catering Services created its own website, www.wowlucatering.com , two years ago. In
their website, one could view the companys brief description, packages, gallery, partnered
clients, and their contact information. Wowlus market focuses on the Generation X or those who
has the capacity to spend, this includes the elders and adults with ages 25-60. Although social
media sites are very influential, most of the target market of Wowlu do not have social media
accounts and just base their decisions on what they could search in the internet.
Environmental Forces
External Factor Evaluation (EFE) Matrix
Weighted
Key External Factors
Weight
Rating
Score
Opportunities
1.
.18
.12
.44
.05
.20
Filipinos.
3.
more marketing
resources and sales channels.
4.
SUBTOTAL:
.10
---
0.99
Weighted
Weight
Rating
Score
Threats
1.
.63
.24
.42
.20
Rizal
2.
.05
5.
.08
market.
SUBTOTAL
----
1.57
1.00
2.56
La
KMG
Catering
Catering
Catering
Catering
Catering
Weig
Rati
Sco
Rati
Sco
Rati
Sco
Rati
Sco
Rati
Sco
ht
ng
re
ng
re
ng
re
ng
re
ng
re
0.25
0.75 3
0.75 3
0.75 3
0.75 2
0.5
0.2
0.6
0.8
0.6
0.4
0.6
0.15
0.45 2
0.3
0.45 3
0.45 2
0.3
Advertising
0.15
0.3
0.45 1
0.15 2
0.3
0.3
Customer
0.1
0.3
0.3
0.2
0.1
0.3
0.15
0.3
0.3
0.3
0.3
0.3
Factors
Product
quality
Price
Competitive
ness
Managemen
t
loyalty
Customer
Service
TOTAL:
2.7
2.9
2.45
2.3
2.3
Note: The rating values are as follows: 1 = major weakness, 2 = minor weakness, 3 = minor
strength, 4 = major strength.
We placed the biggest weight of 0.25 on the Product Quality category since nowadays, people
still choose food businesses that serve excellent quality of food and satisfy their customers
needs. Product quality is the key for consumer loyalty which will give good reputation to the
industry and will increase the profit of the industry by having recommendations from previous
customers.
The second highest weight is the Price Competitiveness factor of 0.20. Being in a catering
business, it is hard to maintain your customers easily, so having reasonable prices in the industry
makes the business highly competitive and customers tend to choose the one that offer a wider
range of menu of its products and list of its services.
The factors Management, Advertising and Customer Service are given an equal weight of 0.15
because they build brand awareness and consumer loyalty. They are the reasons why customers
are getting back to the business and why it has many clients compared to its competitors. An
effective advertising to its target market and excellent management and customer service skills
are all necessary for the reputation of the business.
We give the smallest weight of 0.10 to customer loyalty because in a catering business, it is easy
to gain that loyalty once a customer had an excellent service with that catering business and thus,
recommendations will just follow up as well as good reviews about the business.
Buyer Power
Wow-Lu Catering is a well-known catering in Cainta and serves a lot of clients such as those big
schools, universities and companies in the country because of its excellent quality of food,
affordable prices of its products and services, and impressive management of the business. The
industry has a high buyer bargaining power since the lower costs and affordable prices of the
products offered by the industry means that buyers will not easily switch to an alternate.
Consumers may demand certain dishes or cuisines not in the industrys list of products which
will reduce Wow-Lu Caterings power over its suppliers.
Supplier Power
The industry has various suppliers needed to produce the food they serve to their customers.
Their supplier has a higher bargaining power because Wow-Lu Catering was not able to get other
suppliers thus making it have more leverage due to the lack of available alternatives as suppliers
of the industry. Because of this, Wow-Lu Catering still acquire goods from their supplier even if
it demands an increase in their products.
Competitive Rivalry
There are catering businesses in Cainta that are considered to be competitors of Wow-Lu
Catering in terms of its geographic location. But, the competition among its competitors is
considered to be low for there are only small numbers of catering businesses in Cainta, its
products are differentiated and they have built brand loyalty to their clients.
Threat of Substitution