Professional Documents
Culture Documents
Entire study
Middle Eastern and Indian Market for Air Conditioning
You have selected to view a sample for the entire study. Reports included in this purchase
are:
Room and Packaged:
Central Plant:
Company Profiles:
SAMPLE
Sample country:
Report:
From study:
Edition:
Kuwait
Room and Packaged Air Conditioning
Middle East and India Market for Air Conditioning
2000
For Central Plant sample please refer to an individual
report in the Bookshop
Compiled by:
Clive Hogan
Andrew Giles
Executive Summary
EXECUTIVE SUMMARY
The Kuwaiti market for packaged air conditioning was valued at US$ 90 million in
1999 and US$ 87 million in 2000. Because of renewed strength in the construction
sector the market is expected to experience strong growth and be worth US$ 108
million by 2004.
Figure S 1 Kuwait packaged market, % by value, 2000
Mobile units
1%
Window units
22%
Minisplits
28%
Close control
1%
Other large
4%
US-ducted
12%
Roof tops
32%
75% of the packaged units sold are imported. The two local producers RIC (Coolex)
and Al Hassawi (Topcool) are believed to have an annual output of 18,000 window
units and 10,000 minisplit units. Approximately 6% of production is exported.
Executive Summary
Windows/Through the wall account for 22% of market value. Sales are put at US$
22 million and 56,400 outdoor units for 1999. Sales volume dropped by some 6%
on 1998. 35% are window (rather than wall) units, around 5% are sold with a heat
pump and 30% of units sold have a capacity greater than 5kW (1.4 tons). The
demand for low end products, such as window units, is lower than pre-war levels
because of the drop in size of the less affluent expatriate population. Wealthy and
middle income Kuwaitis, however, will continue to replace or maintain residential
DX systems and mini-split systems for their houses.
Because of the extreme temperatures in the region the market for low-capacity
mobile units is not significant.
Minisplit (ductless split) systems account for 28% of market value. Sales are put at
US$ 24 million and 31,500 outdoor units for 1999. Sales volume grew by 5% on
1998. All splits systems are of the single-split type with about 10% of outdoor
units being sold with a heat pump. 50% of outdoor units are in the 3.5-7kW category
and 40% of indoor units are wall mounted. This segment will experience higher
levels of growth (+10%) over the next few years.
Sales of rooftop units were estimated to be worth US$ 28 million in 1999. 80% of
roof tops have a cooling capacity greater than 5 tons (17.85 kW) and 13% are sold
with a heat pump.
Sales of US-style ducted splits were estimated to be worth US$ 7 million in 1999.
15% have a cooling capacity less than 17.85 kW (5 tons) and 15% are sold with a
heat pump.
ii
Contents
CONTENTS
1.
INTRODUCTION..............................................................................................................1
1.1 METHODOLOGY..................................................................................................1
2.
3.
MAJOR COMPANIES....................................................................................................33
3.1 SMALL SYSTEMS...............................................................................................33
3.2 LARGE PACKAGED UNITS ..............................................................................35
3.3 PRODUCT RANGE OF LEADING SUPPLIERS .............................................37
4.
5.
6.
DISTRIBUTION ..............................................................................................................46
6.1 GENERAL ............................................................................................................46
7.
iii
Contents
8.
9.
10.
LIST OF APPENDICES
A
B
C
D
E
F
iv
LIST OF TABLES
Table 2.1 Packaged air conditioning market, 1998 ............................................................. 3
Table 2.2 Packaged air conditioning market, 1999 ............................................................. 3
Table 2.3 Packaged air conditioning market, 2000E........................................................... 4
Table 2.4 Window/through-wall, market size, 1998-2000E .............................................. 8
Table 2.5 Window/through-wall, by type of cooling, volume, 1998 ............................... 10
Table 2.6 Window/through-wall, by type of cooling, value (US$ million), 1998 .......... 10
Table 2.7 Window/through-wall, by type of cooling, volume, 1999 ............................... 10
Table 2.8 Window/through-wall, by type of cooling, value (US$ million), 1999 .......... 10
Table 2.9 Window/through-wall, by type of cooling, volume, 2000E............................. 11
Table 2.10 Window/through-wall, by type of cooling, value (US$ million), 2000E ..... 11
Table 2.11 Window/through-wall, by size, volume, 1998 ................................................ 11
Table 2.12 Window/through-wall, by size, value (US$ million), 1998 ........................... 12
Table 2.13 Window/through-wall, by size, volume, 1999 ................................................ 12
Table 2.14 Window/through-wall, by size, value (US$ million), 1999 ........................... 12
Table 2.15 Window/through-wall, by size, volume, 2000E.............................................. 12
Table 2.16 Window/through-wall, by size, value (US$ million), 2000E......................... 13
Table 2.17 Mobiles, market size, 1998-2000E................................................................. 14
Table 2.18 Mobiles, by type of cooling, volume, 1999 .................................................... 14
Table 2.19 Mobiles, by type of cooling, value (US$ million), 1999............................... 14
Table 2.20 Mobiles, by type of cooling, volume, 2000E ................................................. 14
Table 2.21 Mobiles, by type of cooling, value (US$ million), 2000E............................ 14
Table 2.22 Mobiles, by size, volume, 1999 ....................................................................... 15
Table 2.23 Mobiles, by size, value (US$ million), 1999.................................................. 15
Table 2.24 Mobiles, by size, volume, 2000E..................................................................... 15
Table 2.25 Mobiles, by size, value (US$ million), 2000E ............................................... 15
Table 2.26 Mini-splits, market size, 1998 ......................................................................... 16
Table 2.27 Mini-splits, market size, 1999 ......................................................................... 16
Table 2.28 Mini-splits, market size, 2000E....................................................................... 17
Table 2.29 Outdoor units by type and mode, volume, 1998 ............................................. 17
Table 2.30 Outdoor units by type and mode, volume, 1999 ............................................. 17
Table 2.31 Outdoor units by type and mode, volume, 2000E........................................... 17
Table 2.32 Conventional outdoor units, by size and mode, volume, 1998...................... 18
Table 2.33 Conventional outdoor units, by size and mode, volume, 1999...................... 18
Table 2.34 Conventional outdoor units, by size and mode, volume, 2000E ................... 19
Table 2.35 Conventional indoor units, by size and mounting position, volume, 1998... 19
Table 2.36 Conventional indoor units, by size and mounting position, volume, 1999... 21
Table 2.37 Conventional indoor units, by size and mounting position, volume,
2000E ................................................................................................................... 21
Table 2.38 Conventional outdoor units, by RAC/PAC, volume, 1998 ............................ 21
Table 2.39 Conventional outdoor units, by RAC/PAC, volume, 1999 ............................ 21
Table 2.40 Conventional outdoor units, by RAC/PAC, volume, 2000E.......................... 22
Table 2.41 Rooftop market, 1998-2000E.......................................................................... 22
Table 2.42 Rooftop and ducted splits residential size products analysed by end user
sector .................................................................................................................... 23
Table 2.43 Rooftop sales analysed by size, 1998-2000E................................................. 23
BSRIA Report 14937/8
vi
Table 8.2 Applications for packaged air conditioning, % by value, 1999 ....................... 48
Table 9.1 Specification of packaged equipment, % value, 1999...................................... 49
Table 10.1 Methods of entering Kuwaiti packaged market .............................................. 50
vii
LIST OF FIGURES
Figure 2.1
Figure 2.2
Figure 2.3
Figure 2.4
Figure 2.5
Figure 4.1
Figure 4.2
Figure 4.3
viii
1.
Kuwait
INTRODUCTION
This report is the result of BSRIAs first in-depth study on the key Middle East
and Indian markets for air conditioning . The 6 countries covered are:
1. Saudi Arabia
3. United Arab Emirates
5. Iran
2. Kuwait
4. Egypt
6. India
Company Profiles
Company profiles for each
country, including address
listings
1.1
METHODOLOGY
The research is based on a mixture of methodologies:
A network of local research partners are commissioned to write draft reports.
Data obtained is verified by BSRIA.
Pan-regional cross-checks are undertaken by BSRIAs consultants.
At local level, research is obtained through a range of sources:
statistical collection
desk research
face to face interviews
telephone/fax interviews
The research is planned and controlled from BSRIA. This combines the
advantage of using local experts, which are long standing partners, as well as
offering BSRIA expertise in the air conditioning field and the advantage of
supplying a common comparable set of data across the region. Overall some
BSRIA Report 14937/8
Kuwait
300 interviews have been undertaken with key suppliers, installers, industry
bodies and specifiers.
Kuwait
2.
2.1
MARKET OVERVIEW
2.1.1
Market size
110,000 packaged units were sold in 1998, falling to 108,000 units in 1999 and
106,000 units in the year 2000.
Table 2.1 Packaged air conditioning market, 1998
Market value
Kuwaiti Dinar
US$
million
million
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Rooftops
US-style ducted splits
Other large packaged
Close control
Total market
Volume
Average
market
Outdoor units selling price
7.2
0.3
7.2
8.6
3.2
0.9
0.3
24.0
1.1
24.0
28.5
10.7
3.2
1.0
60,000
1,000
30,000
15,000
3,000
500
150
27.7
92.4
109,650
$400
$1,100
$800
$1,900
$3,581
$6,300
$6,700
-
Over the past five years, total packaged unit volumes have experienced a decline
of around 2%. Window unit sales declined particularly over this period, whereas
those of other packaged units have shown an upward trend. Because of increased
competition, prices of various types of packaged units have declined. This has
caused lower growth in sales revenues than in sales volumes.
Table 2.2 Packaged air conditioning market, 1999
Market value
Kuwaiti Dinar
US$
million
million
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Total market
Volume
Average
market
Outdoor units selling price
6.5
0.3
7.3
8.4
3.2
0.9
0.3
21.7
1.1
24.2
27.9
10.7
3.1
1.0
56,400
1,000
31,500
15,300
3,060
510
155
26.9
89.7
107,925
$384
$1,056
$768
$1,824
$3,496
$6,048
$6,432
-
Kuwait
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Market value
Volume
Average
Kuwaiti Dinar
US$
market
million
million Outdoor units selling price
5.9
19.5
53,016
$369
0.3
1.0
1,000
$1,014
7.3
24.4
33,075
$737
8.2
27.3
15,606
$1,751
3.2
10.6
3,121
$3,396
0.9
3.0
520
$5,806
0.3
1.0
160
$6,175
Total market
26.0
86.9
106,499
By volume
Window/
through the
wall
$19.5 million
Rooftops
$27.3 million
Close control
160 units
Other large
packaged
520 units
Rooftops
15,506 units
Mobiles
1,000 units
Close control
$1.0 million
Mobiles
$1.0 million
Minisplits
$24.4 million
Other large
packaged
$3.0 million
Window/
through the
wall
53,016 units
US-style
ducted splits
3,121 units
Minisplits
33,075 units
US-style
ducted splits
$10.6 million
The early 90s (after the Gulf war) were very good years for the construction
industry in Kuwait, and therefore for the air conditioning industry as well. This
trend continued until the mid-90s, after which growth slowed, primarily because
of the completion of most new / large projects. 1995-96 saw some resurgence
in the industry, which experts attribute to the replacement market cycle. 1997 to
1999 were however not as good:
2.1.2
Kuwait
Construction activity
2.1.3
The land is semi-arid with annual rainfall of about 4 - 5 inches in winter months,
November to February. Average daytime temperatures often exceed 125F
during the summer. These high temperatures during most of the year along with
intense seasonal humidity and frequent dust storms make Kuwait an excellent
market for air conditioning and refrigeration equipment.
The total population is approximately 2.14 million; 35.4% (an approx. 760,000)
are native Kuwaitis. Kuwait's much larger expatriate population includes nonGulf Arabs, East and South Asians.
2.1.4
Opportunities
Kuwait
Commercial
The Municipality of Kuwait now allows real estate investors to construct high
rise buildings. Maximum height is 30 floors in the centre of the city and 20
floors outside the city. This will create more opportunities for U.S. air
conditioning companies in Kuwait, as these buildings normally use larger
packaged air conditioning and central plant equipment.
The Ministry of Public Health has issued 14 licences for Kuwaitis to establish
private hospitals in the country. In addition, the Kuwait Oil Company (KOC) is
planning to establish a new 225 bed hospital in the Ahmedi area. Also the Five
Year Plan includes the construction of a new psychiatric hospital, a new chest
diseases hospital; several specialist centres in the Al-Ferdous Area and three
dental centre in Kuwaiti City, Jahra and Al-Farwaniya.
Other air conditioning sales projects include:
Government
Major government consumers of air conditioning equipment are:
The National Housing Welfare Authority (NHA) which builds about 2,000
single housing units every year. Each house usually requires an air
Kuwait
Kuwait
There are thousands of Kuwaiti citizens on the NHA waiting list for
government houses. Marriage is the basic criterion for eligibility to receive a
government house. Because it takes an average of 11 years to actually receive
a home or a plot of land, the average age of a recipient is between 35 to 45
(the average marriage age for a Kuwaiti man is 27). This means that the
recipients are generally well established in their jobs, and with government
financial assistance more funds are available for individual upkeep of the
house and expenditure on central air conditioning systems and/or split units.
NHA is now preparing sites to build two cities which will accommodate
250,000 people.
2.2
The Ministry of Electricity and Water requires all types of air conditioning
systems including industrial equipment and continuous maintenance and
services.
Oil companies, such as Kuwait Oil Company (KOC) and Kuwait National
Petroleum Company (KNPC), require all types of air conditioning equipment,
including chillers.
WINDOW/THROUGH-WALL UNITS
Windows/through the wall account for 23% of market value. Sales are put at
US$ 22 million and 56,400 outdoor units for 1999. Sales volumes dropped by
some 6% on 1998. 30% are window (rather than wall) units, around 50% are
sold with a heat pump and 60% of units sold have a capacity greater than 5kW
(1.4 Tons). The demand for low end products, such as window units, is lower than
pre-war levels because of the drop in size of the less affluent expatriate
population. One interesting trend observed in window units is the relatively large
number of expatriates (Arabs, Asians) purchasing new window units and carrying
them back to their home countries. This has offset the declining sales of window
units to some extent.
Wealthy and middle income Kuwaitis, however, will continue to replace or
maintain residential DX systems and mini-split systems for their houses.
Table 2.4 Window/through-wall, market size, 1998-2000E
Market value
Volume
Average
1998
1999
2000E
Kuwait
Kuwaiti Dinar
million
7.2
6.5
5.9
US$
market
no. units
million
selling price
24.0
60,000
$400
21.7
56,400
$384
19.5
53,016
$369
Kuwait
Since a large proportion of all construction activity in Kuwait took place after the
Gulf War, the builders / architects, etc. at that time opted for the newer
technology splits, roof top and other large packaged units. This was quite unlike
UAE market for example, where window units is still a major market. The
volume sales of window units have been declining at almost 5% per annum; they
are being replaced by splits, packaged roof top units, US-style ducted splits and
central plant solutions.
Table 2.5 Window/through-wall, by type of cooling, volume, 1998
Cooling only
Heat pump
Heating element
Total
Window
units
%
19,740
94%
1,260
6%
0
0%
21,000
100%
Wall
units
37,050
1,950
0
39,000
%
95%
5%
0%
100%
Total
units
56,790
3,210
0
60,000
%
95%
5%
0%
100%
Window
$US
%
7.9
94%
0.5
6%
0.0
0%
8.4
100%
Wall
$US
14.8
0.8
0.0
15.6
%
95%
5%
0%
100%
Total
$US
22.7
1.3
0.0
24.0
%
95%
5%
0%
100%
Cooling only
Heat pump
Heating element
Total
Window
units
%
18,556
94%
1,184
6%
0
0%
19,740
100%
Wall
units
34,827
1,833
0
36,660
%
95%
5%
0%
100%
Total
units
53,383
3,017
0
56,400
%
95%
5%
0%
100%
Window
$US
%
7.1
94%
0.5
6%
0.0
0%
7.6
100%
Wall
$US
13.4
0.7
0.0
14.1
%
95%
5%
0%
100%
Total
$US
20.5
1.2
0.0
21.7
%
95%
5%
0%
100%
10
Kuwait
Cooling only
Heat pump
Heating element
Total
Window
units
%
17,442
94%
1,113
6%
0
0%
18,556
100%
Wall
units
32,737
1,723
0
34,460
Total
%
95%
5%
0%
100%
units
50,180
2,836
0
53,016
%
95%
5%
0%
100%
Window
$US
%
6.4
94%
0.4
6%
0.0
0%
6.8
100%
Wall
$US
12.0
0.7
0.0
12.7
Total
%
95%
5%
0%
100%
$US
18.4
1.1
0.0
19.5
%
95%
5%
0%
100%
Because climatic conditions in Kuwait are desert-like, with almost 8-9 months of
high temperatures, cooling is the largely the only cycle that is really required for
air-conditioning purposes. The above proportions are expected to remain
relatively stable. Over the next five years, the trend towards splits, other
packaged units and central plant equipment is expected to continue.
By 2000, window unit sales are expected to fall to 25,000 units. The key
importers of window units in Kuwait are Hamad Abdulla Al Eisa, Al Yousufi,
Union Trading Co., Supplying Store and Kuwait American Air-conditioning Co.
The most popular window unit capacity was 3.5-5.0 kW, accounting for more than
60% of this segment; the larger sizes accounted for an additional one-third of the
segment.
Table 2.11 Window/through-wall, by size, volume, 1998
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Window
units
%
2,100
10%
12,600
60%
6,300
30%
21,000
100%
Wall
units
3,900
23,400
11,700
39,000
Total
%
10%
60%
30%
100%
units
6,000
36,000
18,000
60,000
%
10%
60%
30%
100%
11
Kuwait
$US million
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Wall
$US
Total
%
1.4
9.4
4.8
15.6
9%
60%
31%
100%
$US
2.2
14.4
7.4
24.0
9%
60%
31%
100%
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Window
units
%
1,974
10%
11,844
60%
5,922
30%
19,740
100%
Wall
units
3,666
21,996
10,998
36,660
%
10%
60%
30%
100%
Total
units
5,640
33,840
16,920
56,400
%
10%
60%
30%
100%
Window
$US
%
0.7
9%
4.5
60%
2.4
31%
7.6
100%
Wall
$US
Total
%
1.2
8.6
4.3
14.1
9%
60%
31%
100%
$US
1.9
13.1
6.7
21.7
9%
60%
31%
100%
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Window
units
%
1,856
10%
11,133
60%
5,567
30%
18,556
100%
Wall
units
3,446
20,676
10,338
34,460
Total
%
10%
60%
30%
100%
units
5,302
31,810
15,905
53,016
%
10%
60%
30%
100%
12
Kuwait
$US million
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Wall
$US
Total
%
1.2
7.6
3.9
12.7
$US
9%
60%
31%
100%
1.8
11.7
6.0
19.5
%
9%
60%
31%
100%
Figure 2.2 Window/through the wall analysed by size and mode, volume,
2000E
By size
By mode
Under 3.5 kW
5,302 units
Over 5 kW
15,905 units
Heat pump
2,836 units
Cooling only
50,180 units
3.5 - 5.0 kW
31,810 units
Given that there is an overall shift in the air-conditioning market towards larger
capacity units, within the window unit segment, it is expected that the market will
move towards the larger sizes. This means that the sales of less than 5 kW units
will decline over time.
2.3
13
Kuwait
1998
1999
2000E
Volume
no. units
1,000
1,000
1,000
Average
market
selling price
$1,100
$1,056
$1,014
Cooling only
Heat pump
Heating element
Total
Self-contained
units
%
900
100%
0
0%
0
0%
900
100%
Split
units
100
0
0
100
%
100%
0%
0%
100%
Total
units
1,000
0
0
1,000
%
100%
0%
0%
100%
Self-contained
$US
%
1.0
100%
0.0
0%
0.0
0%
1.0
100%
Split
$US
0.1
0.0
0.0
0.1
Total
%
100%
0%
0%
100%
$US
1.1
0.0
0.0
1.1
%
100%
0%
0%
100%
Cooling only
Heat pump
Heating element
Total
Self-contained
units
%
900
100%
0
0%
0
0%
900
100%
Split
units
100
0
0
100
%
100%
0%
0%
100%
Total
units
1,000
0
0
1,000
%
100%
0%
0%
100%
Self-contained
$US
%
0.9
100%
0.0
0%
0.0
0%
0.9
100%
Split
$US
0.1
0.0
0.0
0.1
Total
%
100%
0%
0%
100%
$US
1.0
0.0
0.0
1.0
%
100%
0%
0%
100%
14
Kuwait
The main players in this small segment are Union Trading Co. (General), Al
Yousufi (York) and Supplying Store (Sanyo). The most popular size in the
mobile unit segment are below 3.5 kW. Once again, similar to window units, one
would typically find mobile units only with the cooling cycle, and no heating
element.
The forecast for the next five years is expected to be similar to follow the pattern
shown over the previous five years: this sector will grow both in volume and value
however, its share of the packaged unit market will remain constant. A maximum
CAGR of 2-3% is expected over the next five years for this sector.
Table 2.22 Mobiles, by size, volume, 1999
Self-contained
units
%
630
70%
270
30%
0
0%
900
100%
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Split
units
Total
%
70
30
0
100
70%
30%
0%
100%
units
700
300
0
1,000
%
70%
30%
0%
100%
$US million
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Split
$US
Total
%
0.1
0.0
0.0
0.1
$US
68%
32%
0%
100%
%
0.7
0.4
0.0
1.1
68%
32%
0%
100%
<3.5 kW
3.5 - 5.0 kW
>5 kW
Total
Split
units
70
30
0
100
70%
30%
0%
100%
Total
units
700
300
0
1,000
%
70%
30%
0%
100%
Self-contained
$US
%
0.7
68%
0.3
32%
0.0
0%
1.0
100%
Split
$US
Total
%
0.1
0.0
0.0
0.1
68%
32%
0%
100%
$US
%
0.7
0.3
0.0
1.0
68%
32%
0%
100%
15
2.4
Kuwait
MINI-SPLIT SYSTEMS
There are two basic designs of split systems :
1) single-split or
In a single-split, one internal unit (evaporator) is matched
conventional
with one external unit (condenser). In a multisplit system,
multisplit systems more than one internal unit is served by a single external
unit. The same indoor and outdoor units can be used in
either the single or the multi-arrangement. Hence they are
analysed together.
2) VRF multisplit These systems are more sophisticated and use many
outdoor units which serve many indoor units. By installing
multiple condensers - up to ten or twenty have been used on
some sites - one can reproduce many of the features of a
central plant system using a packaged approach. Thus the
VRF market is seen as one which 'crosses over' from
packaged products to central plant products.
Minisplit (ductless split) systems account for 30% of market value. All splits
systems are of the single-split type with about 10% of outdoor units being sold
with a heat pump, 40% of indoor units are wall mounted. The largest market is
for residential applications where minisplits is gaining share against windows in
retail outlets.
Table 2.26 Mini -splits, market size, 1998
Value
Kuwaiti
US$
Dinar
million
million
7.2
24.0
0.0
0.0
0.0
0.0
7.2
24.0
Outdoor
units
30,000
0
0
30,000
Indoor
units
30,000
0
0
30,000
Average
market
price
US$
$800
n/a
n/a
-
Value
Kuwaiti
US$
Dinar
million
million
7.3
24.2
0.0
0.0
0.0
0.0
7.3
24.2
Outdoor
units
31,500
0
0
31,500
Indoor
units
31,500
0
0
31,500
Average
market
price
US$
$768
n/a
n/a
-
16
Kuwait
Value
Kuwaiti
US$
Dinar
million
million
7.3
24.4
0.0
0.0
0.0
0.0
7.3
24.4
Outdoor
units
Indoor
units
33,075
0
0
33,075
33,075
0
0
33,075
Average
market
price
US$
$737
n/a
n/a
-
This segment has been experiencing relatively high levels of growth, at the
expense of window units. Single splits are found in the Kuwait market. Sales of
multi-splits or and VRF units are negligible.
Table 2.29 Outdoor units by type and mode, volume, 1998
Cooling only
Heat pump
Heat recovery
Total
Single split
units
%
27,000
90%
3,000
10%
0
0%
30,000
100%
Cooling only
Heat pump
Heat recovery
Total
Single split
units
%
28,350
90%
3,150
10%
0
0%
31,500
100%
Cooling only
Heat pump
Heat recovery
Total
Single split
units
%
29,767
90%
3,308
10%
0
0%
33,075
100%
17
Kuwait
It is estimated that the market for minisplits will be worth $US 36 million by
2004.
The larger size splits account for almost half the sales in this sector.
Similar to window units, almost all (90%) of fixed-split units are cooling-type
only. Although winters are cool and wet, the average temperature in December is
still 14-15C so there is only a limited need for heat pumps. Out of all ductless
split units, 40% are wall-mounted, whereas 30% are ceiling-mounted and 20%
are cassette-type units; the balance, 10%, are floor / vertical consoles. It is
expected that the wall-mounted units will lose share over the next 5-7 years,
similar to window units.
2.4.1
As shown, larger units dominate with almost all sales above 5 kW. However,
RAC minisplits account for some 50% of the market as there are many larger
sized residential design units found.
Table 2.32 Conventional outdoor units, by size and mode, volume, 1998
<3.5 kW
3.5 - 5.0 kW
5.0 - 7.0 kW
7.0 - 10.0 kW
10.0 - 17.0 kW
> 17 kW
Total
Cooling only
units
%
0
0%
2,700
10%
10,800
40%
12,690
47%
810
3%
0
0%
27,000
100%
Heat pump
units
%
0
0%
300
10%
1,200
40%
1,410
47%
90
3%
0
0%
3,000
100%
Total
units
0
3,000
12,000
14,100
900
0
30,000
0%
10%
40%
47%
3%
0%
100%
Table 2.33 Conventional outdoor units, by size and mode, volume, 1999
<3.5 kW
3.5 - 5.0 kW
5.0 - 7.0 kW
7.0 - 10.0 kW
10.0 - 17.0 kW
> 17 kW
Total
Cooling only
units
%
0
0%
2,976
10%
11,907
40%
13,992
47%
893
3%
0
0%
29,768
100%
Heat pump
units
%
0
0%
330
10%
1,323
40%
1,555
47%
99
3%
0
0%
3,307
100%
Total
units
0
3,306
13,230
15,547
992
0
33,075
%
0%
10%
40%
47%
3%
0%
100%
18
Kuwait
Table 2.34 Conventional outdoor units, by size and mode, volume, 2000E
<3.5 kW
3.5 - 5.0 kW
5.0 - 7.0 kW
7.0 - 10.0 kW
10.0 - 17.0 kW
> 17 kW
Total
Cooling only
units
%
0
0%
2,976
10%
11,907
40%
13,992
47%
893
3%
0
0%
29,768
100%
Heat pump
units
%
0
0%
330
10%
1,323
40%
1,555
47%
99
3%
0
0%
3,307
100%
Total
units
0
3,306
13,230
15,547
992
0
33,075
0%
10%
40%
47%
3%
0%
100%
By mode
3.5 - 5.0 kW
3,306 units
Heat pump
3,307 units
7.0 - 10.0 kW
15,547 units
5.0 - 7.0 kW
13,230 units
Cooling only
29,768 units
Though the wall-mounted 2.5 ton units account for the greater part of the ductless
split market, ceiling-mounted units are expected to replace them slowly but
surely.
Table 2.35 Conventional indoor units, by size and mounting position,
volume, 1998
<3.5 kW
3.5 - 5.0 kW
5.0 - 7.0 kW
7.0 - 10.0 kW
10.0 - 17.0 kW
> 17 kW
Total
Wall mounted
Ceiling
Floor/vertical
Cassette
(Hi-wall)
mounted
or consoles
units
%
units
%
units
%
units
%
0
0%
0
0%
0
0%
0
0%
1,200
10%
900
10%
300
10%
600
10%
4,800
39% 3,600
41% 1,200
40% 2,400
40%
5,700
46% 4,200
48% 1,500
50% 2,700
45%
600
5%
0
0%
0
0%
300
5%
0
0%
0
0%
0
0%
0
0%
12,300 100% 8,700
100% 3,000
100% 6,000
100%
Total
units
0
3,000
12,000
14,100
900
0
30,000
%
0%
10%
40%
47%
3%
0%
100%
19
Kuwait
20
Kuwait
<3.5 kW
3.5 - 5.0 kW
5.0 - 7.0 kW
7.0 - 10.0 kW
10.0 - 17.0 kW
> 17 kW
Total
Wall mounted
Ceiling
Floor/vertical
Cassette
(Hi-wall)
mounted
or consoles
units
%
units
%
units
%
units
%
0
0%
0
0%
0
0%
0
0%
1,260
10%
945
10%
315
10%
630
10%
5,040
39% 3,780
41% 1,260
40% 2,520
40%
5,985
46% 4,410
48% 1,575
50% 2,835
45%
630
5%
0
0%
0
0%
315
5%
0
0%
0
0%
0
0%
0
0%
12,915 100% 9,135
100% 3,150
100% 6,300
100%
Total
units
0
3,150
12,600
14,805
945
0
31,500
0%
10%
40%
47%
3%
0%
100%
<3.5 kW
3.5 - 5.0 kW
5.0 - 7.0 kW
7.0 - 10.0 kW
10.0 - 17.0 kW
> 17 kW
Total
Wall mounted
Ceiling
Floor/vertical
Cassette
(Hi-wall)
mounted
or consoles
units
%
units
%
units
%
units
%
0
0%
0
0%
0
0%
0
0%
1,323
10%
992
10%
330
10%
662
10%
5,293
39% 3,969
41% 1,323
40% 2,646
40%
6,285
46% 4,632
48% 1,653
50% 2,976
45%
661
5%
0
0%
0
0%
330
5%
0
0%
0
0%
0
0%
0
0%
13,562 100% 9,593
100% 3,306
100% 6,614
100%
Total
units
0
3,507
13,231
15,546
991
0
33,075
0%
10%
40%
47%
3%
0%
100%
units
2,400
600
3,000
>5kW
%
units
80%
20%
100%
Total
%
5,400
21,600
27,000
units
20%
80%
100%
7,800
22,200
30,000
26%
74%
100%
units
2,520
630
3,150
>5kW
%
units
80%
20%
100%
5,670
22,680
28,350
Total
%
units
20%
80%
100%
8,190
23,310
31,500
%
26%
74%
100%
21
Kuwait
RAC
PAC
Total
>5kW
%
units
80%
20%
100%
Total
%
5,953
23,814
29,767
units
20%
80%
100%
8,600
24,475
33,075
26%
74%
100%
2.5
ROOFTOPS
Sales of rooftop units were estimated to be worth US$28 million in 1999. 80%
of rooftops have a cooling capacity greater than 17.85 kW (5 tons) and 90% are
sold with a heat pump. Though this segment is expected to experience positive
growth over the next few years, its overall share of the packaged unit market
should remain fairly stable.
Table 2.41 Rooftop market, 1998-2000E
Market value
1998
1999
2000E
Kuwaiti Dinar
million
8.6
8.4
8.2
Volume
Average
US$
market
no. units
million
selling price
28.5
15,000
$1,900
27.9
15,300
$1,824
27.3
15,606
$1,751
Besides split units, packaged rooftops have also contributed to the shift away
from window units. During the past five years, various large construction
projects have opted for packaged rooftop units, thus resulting in an increase in its
volumes and revenues. This is now expected to plateau in the future.
2.5.1
Villa market
Rooftops are also found in villas. There are essentially two types of villa:
smaller ones where the basement will be ducted split and the ground and first
floor will be rooftops. Larger ones will have ducted splits in the basement and
ground floor, and rooftop in the first and second floors. Typically only small
ducted split (2.5 ton) issued in the basement, but for the first floor, four to five
roof tops are needed per villa, because zoning is very important. There is also a
significant market outside of villas. Market arenas are often installed with
rooftops.
The analysis below shows the end user market for residential-sized products
(below 5 yons or 17.85 kW).
BSRIA Report 14937/8
22
Kuwait
Table 2.42 Rooftop and ducted splits residential size products analysed by
end user sector
Rooftop
80%
5% (top floor)
Villas
Apartments
Schools (1)
Offices (1)
Open air market
Total
}
}
}
Ducted split
15%
80% (up to 50 per
apartment block)
15%
15%
100%
100%
Source: BSRIA/JARN
Note:
1.
Also use package chillers
Typically the villas are some 600 square metres in size and are installed
absolutely adjacent to one another, there is almost no space left for the garden.
2.5.2
1999 sales
Units
%
0
0%
0
0%
3,060
20%
12,240
80%
0
0%
15,300
100%
2000 sales
Units
%
0
0%
0
0%
3,121
20%
12,485
80%
0
0%
15,606
100%
Over the next few years this sector will grow at around 7% per annum.
Table 2.44 Sales of rooftops by mode, volume, 1998
<17.85 kW
units
%
2,700
90%
300
10%
0
0%
3,000
100%
Cooling only
Heat pump
Gas fired
Total
>17.85 kW
units
%
10,320
86%
1,680
14%
0
0%
12,000
100%
Total
units
13,020
1,980
0
15,000
%
87%
13%
0%
100%
23
Kuwait
Cooling only
Heat pump
Gas fired
Total
>17.85 kW
units
%
10,526
86%
1,714
14%
0
0%
12,240
100%
Total
units
13,280
2,020
0
15,300
%
87%
13%
0%
100%
Cooling only
Heat pump
Gas fired
Total
>17.85 kW
units
%
10,737
86%
1,748
14%
0
0%
12,485
100%
Total
units
13,546
2,060
0
15,606
%
87%
13%
0%
100%
By mode
10 - 17.85 kW
3,121 units
17.85 - 50 kW
12,485 units
Heat pump
2,060 units
Cooling only
13,546 units
The major players in this segment are Al Yousufi (York), Hamad Abdul Al Eisa
(Trane), Y. A. Alghanin (Hitachi) and RIC (Coolex). The most popular sizes of
roof-top packaged units are 6-7 tons, followed by the 5 tons units. Larger
capacity units account for 10% of this segment. Overall, there will be a shift
towards larger capacity units. As a result, the growth in roof-top packaged unit
sales is expected to be higher in value than in volume over the next few years.
24
2.6
Kuwait
1998
1999
2000E
Market value
Volume
Average
Kuwaiti Dinar
US$
market
no. units
million
million
selling price
3.2
10.7
3,000
$3,581
3.2
10.7
3,060
$3,496
3.2
10.6
3,121
$3,396
The most popular tonnage capacities for this sector are the 5-ton and 5-10 ton
units, which account for more than three-quarters of sales in this segment. The 3ton units account for the remaining quarter.
Table 2.48 US-style ducted splits, by size, 1998
Value
Kuwaiti Dinar
US$
million
million
<17.85 kW
>17.85 kW
Total
0.3
2.9
3.2
1.1
9.6
10.7
Volume
no. units
450
2,550
3,000
Average
market
selling price
$2,510
$3,765
$3,581
<17.85 kW
>17.85 kW
Total
Value
Volume
Average
Kuwaiti Dinar
US$
no. units
market
million
million
selling price
0.3
1.1
459
$2,450
2.9
9.6
2,601
$3,793
3.2
10.7
3,060
$3,496
25
Kuwait
0.3
2.9
3.2
1.1
9.5
10.6
Volume
no. units
468
2,653
3,121
Average
market
selling price
$2,342
$3,686
$3,396
US-ducted split unit sales volumes have been increasing over the past five years;
their market share is also increasing, slowly but steadily. The past five years
experienced a volume growth of around 2%. Volumes in the year 2004 are
expected to be in the region of 4,000. The growth of villas will help boost the
market.
Table 2.51 US-style ducted splits, by mode, 1998
Value
Kuwaiti Dinar
US$
million
million
Cooling only
Heat pump
Total
2.6
0.6
3.2
8.8
1.9
10.7
Volume
no. units
2,550
450
3,000
Average
market
selling price
$3,462
$4,159
$3,581
2.6
0.6
3.2
8.8
1.9
10.7
Volume
no. units
2,601
459
3,060
Average
market
selling price
$3,394
$4,073
$3,496
2.6
0.6
3.2
8.7
1.9
10.6
Volume
no. units
2,653
468
3,121
Average
market
selling price
$3,297
$3,956
$3,396
26
Kuwait
Figure 2.5 US-style ducted splits analysed by size and mode, 2000E
By size
By mode
Heat pump
468 units
Under 17.85kW
3,603 units
Cooling only
2,653 units
Over 17.85kW
11,047 units
2.7
1998
1999
2000E
Market value
Dinar
US$
million
million
0.9
3.2
0.9
3.1
0.9
3.0
Volume
no. units
500
510
520
Average
market
selling price
$6,300
$6,048
$5,806
They will be a single unit comprising all the elements of cooling and air
distribution designed for internal mounting. Both ducted and non-ducted units
are available and air-cooled and water-cooled units are included. Units are
available which also provide heating by reverse cycle. Products in this category
are often called the following as well as indoor packaged : roof tops,
cabinet heaters; packaged terminal units (PTAC, PTHP) found in North
America, ceiling pack units, air-cooled and water-cooled consoles.
27
Kuwait
<7 kW
7-18 kW
18-36 kW
> 36 kW
Total
Value
Volume
Average
Kuwaiti Dinar
US$
market
no. units
million
million
selling price
0
$0
0.1
0.3
75
$4,335
0.2
0.6
100
$5,574
0.7
2.3
325
$7,019
0.9
3.2
500
$6,300
<7 kW
7-18 kW
18-36 kW
> 36 kW
Total
Value
Volume
Average
Kuwaiti Dinar
US$
market
no. units
million
million
selling price
0
$0
0.1
0.3
77
$4,200
0.2
0.6
102
$5,500
0.7
2.2
332
$6,650
0.9
3.1
510
$6,048
<7 kW
7-18 kW
18-36 kW
> 36 kW
Total
Value
Volume
Average
Kuwaiti Dinar
US$
market
no. units
million
million
selling price
0
$0
0.1
0.3
78
$4,200
0.2
0.5
104
$5,250
0.7
2.2
338
$6,500
0.9
3.0
520
$5,806
This is a very small market, with most units large air-cooled units for specific
applications. Daikin and Hitachi were providing some free standing units of
around 5 tons 3-4 years ago, but the main type is now ducted units. Water
cooled, which is the main type in the rest of the world is a small market in
Kuwait.
This segment was worth US$3 million in 1999. This segments market share is
expected to benefit from the general strengthening of the market.
28
Kuwait
29
Kuwait
0.6
0.3
0.9
2.1
1.1
3.1
Volume
no. units
Average
market
selling price
305
205
510
$6,576
$5,261
$6,048
2.8
1998
1999
2000E
Volume
Average
US$
market
no. units
million
selling price
1.0
150
$6,700
1.0
155
$6,432
1.0
160
$6,175
$US million
Telecommunications
Computer rooms
Other sectors
Total
1998 sales
$US
%
0.6
60%
0.3
30%
0.1
10%
1.0
100%
1999 sales
$US
%
0.6
60%
0.3
30%
0.1
10%
1.0
100%
2000E sales
$US
%
0.6
60%
0.3
30%
0.1
10%
1.0
100%
30
Kuwait
Table 2.66 Close control, by size and type of cooling, volume, 1998
up to 7 kW
7-20 kW
> 20 kW
Total
Air cooled
units
%
0
0%
11
40%
19
60%
30
100%
Chilled water
units
%
0
0%
24
20%
96
80%
120
100%
Total
units
0
35
115
150
1%
24%
61%
100%
Table 2.67 Close control, by size and type of cooling, volume, 1999
up to 7 kW
7-20 kW
> 20 kW
Total
Air cooled
units
%
0
0%
12
40%
19
60%
31
100%
Chilled water
units
%
0
0%
25
20%
99
80%
124
100%
Total
units
0
37
118
155
0%
24%
76%
100%
Table 2.68 Close control, by size and type of cooling, volume, 2000
Cooling only
Heat pump
Heat recovery
Total
Air cooled
units
%
0
0%
12
40%
20
60%
32
100%
Chilled water
units
%
0
0%
26
20%
102
80%
128
100%
Total
units
0
38
122
160
%
0%
24%
76%
100%
2.9
REFRIGERANTS
R22, which is a relatively less environmentally harmful refrigerant, has been the
most widely used refrigerant in the past, and is expected to continue to be
extensively used over the coming years. This refrigerant is the most popular for a
majority of packaged unit systems. A few sales were found in 1998 but these
have now stopped. Sales of HFCs such as R407c are still comparatively rare, and
are most common for larger size equipment.
31
Kuwait
Moveable
/ portable
100%
100%
Ductless
splits
Roof top
US-style
ducted
90%
99%
90%
90%
1%
10%
10%
100%
100%
100%
100%
100%
90%
10%
100%
2.10
COMPRESSORS
At least three-quarters of packaged units use reciprocating compressors,
Additionally, at least one-fifth of the smaller-sized units (windows, splits) use
rotary compressors. On the other hand, rotary compressors are not used by rooftop units and US-ducted, where scroll compressors are more popular.
Table 2.70 Compressors used, by product, % sales by volume, 1998
Window,
through the
wall
Reciprocating
70%
Rotary/Swing
25%
Scroll
5%
Total
100%
Source: BSRIA/ACNielsen AMER
Moveable
/ portable
70%
25%
5%
100%
Ductless
splits
Roof top
US-style
ducted
70%
25%
5%
100%
85%
0%
15%
100%
85%
0%
15%
100%
n/a
n/a
n/a
100%
32
3.
Kuwait
MAJOR COMPANIES
A majority of the Kuwait air-conditioning market is supplied by 5-6 large
importers, which cumulatively account for more than 90% of all sales and who
bring in a number of leading international brands. The main countries from which
suppliers imported air conditioners in 1998, were:
There are only two air conditioning assemblers in Kuwait - RIC (Coolex) and Al
Hassawi (Topcool); however, they account for less than 10% of the packaged unit
market. Exports / re-exports are almost negligible, accounting for about 5% of
total annual sales. After the Gulf War Kuwait is pro USA with Carrier, Trane and
York particularly successful.
3.1
SMALL SYSTEMS
Table 3.1 Market leaders for window and mobile products, 1999
Market leaders
(Importers)
Window/wall
Hamad Abdulla Al Eisa (Craft, Gibson, Trane)
Al Yousufi (York)
Union Trading Co.(General)
Supplying Store (Sanyo)
Kuwait American Air-conditioning Co. (Carrier)
Easa (National)
80%
Y. A. Alghanin (Hitachi)
Awael Al Kuwait (Pearl)
Al Andulas Trading Co (Samsung)
Al Babtain / Electronic Appliances (LG)
Y.A. Algahanim (Toshiba,Hitachi)
10%
10%
100%
Mobile/portable
Al Yousufi (York)
Union Trading Co. (General)
Supplying Store (Sanyo)
95%
(Fragmented)
5%
100%
General, National, Alessa (Gibson, Craft) are understood to dominate the window
market but there are also a number of other big brands gaining share, notably
Sanyo, Hitachi, Daikin and Carrier, Trane and York (whose 50 kW products are
made by Alessa in Saudi).
33
Kuwait
Single splits
Hamad Abdulla Al Eisa (Craft, Gibson)
Al Yousufi (York)
Union Trading Co. (General)
Supplying Store (Sanyo)
Kuwait American Air-Conditioning Co. (Carrier)
Easa (National)
80%
Al Babtain / Electronic Appliances (LG)
Y. A. Alghanim (Hitachi, Toshiba)
Awael Al Kuwait (Pearl)
Al Andalus Trading Co. (Samsung)
Kuwait Japanese Air Conditioning Co (Daikin)
SKM
Al Hassawi (Topcool)
RIC (Coolex)
15%
5%
100%
The largest players for minisplits are National, Sanyo, General and Alessa
(Gibson, Craft). Other major players are Carrier, Trane, York and increasing
involvement from Hitachi, LG, Samsung, Pearl and Daikin.
34
3.2
Kuwait
Table 3.3 Market leaders for large packaged air conditioning equipment,
1999
Market leaders
Roof top
Hamad Abdulla Al Eisa (Craft, Gibson,
Trane)
Al Yousufi (York)
Kuwait American Air Conditioning
Company (Carrier)
Y. A. Alghanim (Hitachi, Toshiba,
Goodman)
SKM
RIC (Coolex)
85%
Easa (National)
Al Hassawi (Topcool)
Eubank (Eubank US)
Others
10%
5%
100%
US-style ducted
Hamad Abdulla Al Eisa
Al Yousufi (York)
Kuwait American Air-conditioning Co.
(Carrier)
Union Trading Co. (General)
Kuwait Japanese Air-conditioning Co.
(Daikin)
85%
Easa (National)
Y.A. Algahanim (Toshiba, Hitachi,
Goodman)
SKM
Al Hassawi (Topcool)
Eubank (Eubank US)
Others
10%
5%
100%
York and Trane are the leaders of the villa market and rooftops as a whole closely
followed by Carrier and also SKM, Coolex, Hitachi. For ducted splits, the
market leaders are Carrier, Trane and York, with activity from Goodman,
Unionaire, Rheem, Hitachi and SKM also significant. Goodman are understood
to sell under different brand names for certain dealers; GMC, Alsaka, Goodman
and Janitrol.
For close control there are fewer players than in the rest of the Far East because
of the small market in Kuwait. Again Liebert-Hiross are very strong, but Airedale
has a significant presence along with the US companies Trane, Lennox, and Data
Aire.
Table 3.4 Market leaders for cl ose control
Market leaders
(Importers)
Their share (%)
Other
significant
companies
Close control
Bader Al Mulla (Liebert US, Liebert-Hiross)
>40%
Kazema Engineering Projects (Airedale)
Al Magwa Trade (Airedale)
Trane
Al Ahila (Lennox)
Data Aire (Data Aire, US)
35
Kuwait
36
3.3
Kuwait
Company
Window Mobile
/ wall units
Al Ahila
Split Rooftop
US
fixed
units
ducted
systems
I
I
I
Other
large
Close
control
Lennox
Korea
Samsung
LG (after 1999)
Saudi Arabia
Alessa (Craft,
Gibson)
Trane
Al Hamed Al Eisa
Al Hassawi
Al Magwa Trade
USA/Latin America,
France
Local Assembly
I
Al Turki Est
Al Yousufi
Awael Al Kuwait
Bader Al Mulla
Topcool
UK
Airedale
USA
Goodman
Saudi Arabia
York
(windows),
Thailand (minisplits),
USA (packaged,
ducted)
Bahrain
Pearl
Bader Al Mulla
Origin company
USA
Al Andalus
Trading
Al Babtain
Electronics
Al Hamed Al Eisa
Country of
manufacture
Malaysia
I
Japan, Thailand
McQuay (McQuay
Ascos brands)
Mitsubishi Heavy
Easa
Japan, Malaysia
Electronics
Appliances
Fawaz
Refrigeration and
Air Conditioning
Gulf Engineering
Company (GEC)
Gulf Engineering
Company (GEC)
Kazema
Engineering
Projects
Kazema
Engineering
Projects
Kuwait American
Air-conditioning Co
Kuwait
Electronics
Kuwait Japanese
Air-conditioning
Co
RIC
National
(Matsushita)
LG (until 1999)
Malaysia
Dunham Bush
Japan, Thailand
Mitsubishi Heavy
I
I
USA
Rheem
USA
Goodman
UK
Airedale
Carrier
Sharco
International
SKM
Supplying Store
Local Assembly
RIC
USA
Goodman
I
I
Y.A. Alghanim
Industries
Daikin
Trane
Union Trading Co.
Mitsubishi Electric
UAE
SKM
Japan, Singapore
Sanyo
USA
Trane
Toshiba
37
Y.A. Alghanim
Industries
Y.A. Alghanim
Industries
Kuwait
USA
Goodman
Japan, Asia
Hitachi
38
Kuwait
Local
production
Al Andalus Trading
No
No
No
Imports
Company
(manufacturer)
Samsung (Korea)
Al Hassawi
Al Yousufi
Awael Al Kuwait
Easa
Kuwait Japanese Air-conditioning Co
Yes
No
No
No
No
LG (new)
Craft, Gibson (Saudi Arabia), Trane
(USA)
Topcool
York (Saudi Arabia, Thailand, USA)
Pearl (Bahrain)
National/Panasonic (Japan, Malaysia)
Daikin (Japan)
No
Yes
No
No
No
No
The two main manufacturers are RIC and Al Hassawi (Topcool). The two
companies focus on minisplits and some large packaged production is primarily
aimed at the local Kuwaiti market.
Prior to the Iraqi occupation in 1990, only Refrigeration Industries Company
(RIC) produced York air conditioning equipment direct expansion systems, and
minisplit units under licence. RIC, which is 70% owned by the government of
Kuwait, was destroyed during the war. In early 1993 RIC re-established and
rresumed its production activities under its own brand name Coolex. RIC is
seeking to form a joint venture with well known international firms to
manufacture air conditioners under the foreign firms name in Kuwait, and may
move into the window market.
As a Kuwait government-owned firm, RIC benefits from a 10% margin on all
government tenders, and is expected to possess a large share of the market within
the next two years.
Production of the Topcool brand is mainly limited to condensing units.
39
Kuwait
4.
4.1
$91M
$92M
$92M
$90M
1996
1997
1998
1999
$87M
$80M
$60M
$40M
$20M
$0M
2000
Volume sales have declined by approximately 2% over the past 2-3 years.
Table 4.1 Historical trend for packaged air conditioning, volume (units),
1996-2000E
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Grand total
1996
67,904
1,000
27,211
14,418
2,884
481
140
114,037
1997
63,830
1,000
28,571
14,706
2,941
490
145
111,684
1998
60,000
1,000
30,000
15,000
3,000
500
150
109,650
1999
56,400
1,000
31,500
15,300
3,060
510
155
107,925
2000E
53,016
1,000
33,075
15,606
3,121
520
160
106,499
CAGR
-6.0%
0.0%
5.0%
2.0%
2.0%
2.0%
3.3%
-1.7%
40
Kuwait
The years 1997 and 1998 were relatively bad years in view of the crash of oil
prices; this led to a decline in construction activity. In turn, this had a direct
impact on the air-conditioning industry, resulting in very low growth rates in
volume as well as revenue terms.
Table 4.2 Historical trend for packaged air c onditioning, value at current
prices (Kuwaiti Dinar million), 1996-2000E
Kuwaiti Dinar millions
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Grand total
1996
8.1
0.3
6.5
8.2
3.1
0.9
0.2
27.3
1997
7.6
0.3
6.8
8.4
3.1
0.9
0.3
27.5
1998
7.2
0.3
7.2
8.6
3.2
0.9
0.3
27.7
1999
6.5
0.3
7.3
8.4
3.1
0.9
0.3
26.9
2000E
5.9
0.3
7.3
8.2
3.1
0.9
0.3
26.0
CAGR
-7.7%
-2.0%
3.0%
0.0%
1.0%
0.0%
3.3%
-1.2%
Table 4.3 Historical trend for packaged air conditioning, value at current
prices (US$ million), 1996-2000E
US$ millions
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Grand total
1996
27.0
1.1
21.7
27.4
10.3
3.0
0.9
91.4
1997
25.4
1.1
22.8
27.9
10.5
3.1
0.9
91.7
1998
24.0
1.1
24.0
28.5
10.7
3.2
1.0
92.4
1999
21.7
1.1
24.2
27.9
16.1
3.1
1.0
89.7
2000E
19.5
1.0
24.4
27.3
10.6
3.0
1.0
86.9
CAGR
-7.7%
-2.0%
3.0%
0.0%
1.0%
0.0%
3.3%
-1.3%
Sales of window units have been declining at 6% per annum for the past 2-3
years. This trend is expected to continue. On the other hand, the revenues from
other packaged units have increased at 2-5% annually.
4.2
41
Kuwait
$108M
$102M
$100M
$87M
$91M
$96M
$80M
$60M
$40M
$20M
$0M
2000
2001
2002
2003
2004
Table 4.4 Forecast for packaged air conditioning, volume (units), 20002004
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Grand total
2000
53,016
1,000
33,075
15,606
3,121
520
160
106,499
2001
50,895
1,000
36,383
16,698
3,340
557
171
109,044
2002
48,860
1,000
40,021
17,867
3,573
596
183
112,099
2003
46,905
1,000
44,023
19,118
3,824
637
196
115,703
2004
CAGR
45,029 -4.0%
1,000
0.0%
48,425 10.0%
20,456
7.0%
4,091
7.0%
682
7.0%
210
7.0%
119,893
3.0%
Though window unit sales will continue to decline, the growth in sales of the
larger, higher-value packaged units will lead to an increase in overall revenues
over the next five years. As with volume sales, the highest potential for revenue
growth is expected to be for US-ducted splits.
42
Kuwait
Table 4.5 Forecast for packaged air conditioning, value (Kuw aiti Dinar
million),
2000-2004
Kuwaiti Dinar millions
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Grand total
2000
5.9
0.3
7.3
8.2
3.2
0.9
0.3
26.0
2001
5.6
0.3
8.0
8.8
3.4
1.0
0.3
27.0
2002
5.4
0.3
8.9
9.4
3.7
1.0
0.3
28.0
2003
5.2
0.3
9.7
10.0
3.9
1.1
0.4
30.7
2004
CAGR
5.0 -4.0%
0.3
0.0%
10.7 10.0%
10.7
7.0%
4.2
7.0%
1.2
7.0%
0.4
7.0%
32.6
5.6%
Table 4.6 Forecast for packaged air conditioning, value (US$ million),
2000-2004
US$ millions (2000 prices)
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Grand total
2000
19.5
1.0
24.4
27.3
10.6
3.0
1.0
86.9
2001
18.8
1.0
26.8
29.2
11.3
3.2
1.1
91.5
2002
18.0
1.0
29.5
31.3
12.0
3.5
1.1
96.4
2003
17.3
1.0
32.5
33.5
12.9
3.7
1.2
102.0
2004
CAGR
16.6 -4.0%
1.0
0.0%
35.7 10.0%
35.8
7.0%
13.8
7.0%
4.0
7.0%
1.3
7.0%
108.2
5.6%
43
Kuwait
Figure 4.3 Trend for packaged air conditioning, value (US$ million),
1996-2004
40.0
35.0
US$ million
30.0
25.0
20.0
15.0
10.0
5.0
0.0
1996
1997
1998
1999
2000E
2001
2002
2003
2004
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
Close control
44
5.
5.1
BALANCE OF TRADE
Kuwait
The overall balance of trade for the air-conditioning industry in Kuwait is highly
negative, with imports of 70-75% of sales volume.
Table 5.1 Balance of trade, packaged equipment, 1999 estimates
Units.
Window/through-wall
Mobile(portable)
Minisplits(ductless splits)
Roof tops
US-style ducted splits
Other large packaged
Close control
Home
%
%
Market
market
Imports
Production
production
size 99
imported
1998
exported
56,400
70%
39,480
18,000
6%
1,000
100%
1,000
0
0%
31,500
70%
22,050
10,000
6%
15,300
75%
11,475
3,825
0%
3,060
80%
2,448
612
0%
510
75%
383
127
0%
155
100%
155
0
0%
Exports
1,080
0
550
0
0
0
0
5.2
LOCAL PRODUCERS
There are two main local producers / assemblers of air-conditioning units in
Kuwait: Al Hassawi (Topcool) and RIC (Coolex). They account for 25% volume
sales of rootops and other large packaged units in Kuwait.
5.2.1
Importers
5.2.2
45
6.
DISTRIBUTION
6.1
GENERAL
Kuwait
Installer/contractor
Importers own retail
outlet
Other independent
30%
retail outlets
Direct to end user
5%
Total
100%
Source: BSRIA/ACNielsen AMER
Moveable
/ portable
30%
35%
Minisplits RAC
Roof top
US-style ducted
35%
30%
50%
30%
50%
30%
25%
30%
10%
10%
10%
100%
5%
100%
10%
100%
10%
100%
46
7.
Kuwait
1-ton to 3-ton
2-ton
1.5-ton to 3-ton
5-ton to 10-ton
3.5-ton to 12.5-ton
n.a.
n.a.
Price range
Kuwaiti Dinar
120-190
350-450
270-400
n.a.
n.a.
n.a.
n.a.
Price range
US$
400-650
1150-1500
900-1350
n.a.
n.a.
n.a.
n.a.
7.1
DISCOUNTS
Most importers give discounts regularly to their dealers / retailers, ranging from
5-15% depending on the volume of purchase. Discounts are typically offered to
regular customers.
7.2
PROFITABILITY
Gross profit margins vary, depending on the type of air conditioners sold;
however, on average, the margins for packaged units are 10-20%. On average,
profit margins on window units are slightly lower than those on other packaged
units.
7.3
CREDIT
Importers usually provide credit facilities to their buyers; credit is typically
provided to regular customers either dealers / retailers or large customers. The
credit terms range from one to six months, with the norm being two to three
months.
47
Kuwait
8.
8.1
Window,
Moveable
through the wall
/ portable
Offices
10%
15%
Shops
10%
15%
Leisure/hotels
10%
Public
10%
Industrial
Residential
70%
60%
Total
100%
100%
Source: BSRIA/ACNielsen AMER
8.2
Minisplits
Rooftop
25%
10%
15%
10%
40%
100%
15%
10%
10%
5%
10%
40%
100%
US-style
ducted
20%
10%
10%
10%
15%
35%
100%
Other large
packaged
30%
15%
15%
15%
20%
5%
100%
APPLICATIONS
Relatively few new buildings are installing window units; primary sales of such
units are in the replacement market. The preferences are clearly shifting towards
non-window packaged units. Most new residences prefer split units, mostly fixed/
min-splits, but villas use mostly rooftops and (to a lesser extent) ducted split
systems. In commercial applications (shops, offices, etc.) rooftops and USducted units are also strong.
Table 8.2 Applications for packaged air conditioning, % by value, 1999
Window,
through the
wall
New building
15%
Upgrade existing building
20%
Replace old equipment
65%
Total
100%
Source: BSRIA/ACNielsen AMER
Moveable
/ portable
55%
25%
20%
100%
Minisplits
50%
25%
25%
100%
Roof top
US-style
ducted
50%
35%
15%
100%
50%
35%
15%
100%
48
9.
MAIN SPECIFIERS
9.1
SPECIFICATION PROCESS
Kuwait
There are some differences across different types of units, in terms of their
specifiers; for window units and splits, the end-users play a major role in the
capacity and brand decisions. For such units, the retailers / trade play an
important role in the decision making process also. However, the building
contractors / construction companies, system consultants and the installers /
electro-mechanical companies become more important for the roof-top and USducted packaged units.
Table 9.1 Specification of packaged equipment, % value, 1999
Window,
through the
wall
System consultant
Installer/contractor
25%
Retailer
25%
End user
50%
Total
100%
Source: BSRIA/ACNielsen AMER
Moveable
/ portable
20%
20%
60%
100%
Minisplits
20%
20%
60%
100%
Rooftop
US-style
ducted
40%
45%
10%
5%
100%
40%
45%
10%
5%
100%
49
10.
MARKET ENTRY
10.1
MARKET ACCESS
Kuwait
Aside from a 4% import duty, access to the Kuwait market is unrestricted. The
government elevated tariffs on a limited number of items before the invasion to
protect local production. According to some reports, the government of Kuwait
will continue to impose the 15-20% tariff on imports of 4 to 20 ton DX units.
Foreign firms without a local agent and a signed agency agreement, duly
registered with the Kuwait Chamber of Commerce and Industry and the Ministry
of Commerce and Industry, are not allowed to bid on Kuwait government tenders.
Power supply in Kuwait is 220V/1phase/50Hz or 415V/3phase/50Hz.
There are no regulations or controls over movement of foreign exchange, or any
ban on trade with other countries (except Iraq). Parties interested in setting up a
local company need to have the majority partner (in terms of capital) as a Kuwaiti
national and only then would they be able to get the necessary permit from the
Ministry of Commerce and Industry. Kuwait is categorized as operating under
Article 5 paragraph 1 of the Montreal Protocol. This means Kuwait is "... entitled
to delay for ten years its compliance with the control measures set out in Articles
2A to 2E...." . Kuwait signed up to the protocol in November 1992 so it is not
until 2002 that the ban on CFCs becomes official.
10.2
Cost
6
6
8
N/A
N/A
6
N/A
Time
6
6
8
N/A
N/A
6
N/A
Likely success
6
7
8
N/A
N/A
6
N/A
50
Kuwait
agencies pay directly through the Central Bank of Kuwait, as well as with letters
of credit.
51
Appendix A
APPENDIX A
Building costs and construction forecasts for Kuwait
No. of pages: 2
A-1
Appendix A
1999-2000
2000-2001
+5%
+5%
+5%
+2%
+2%
+6%%
+6%
+6%
+6%
+2%
+2%
+7%%
2001-2002
+6%
+6%
+6%
+2%
+2%
+7%
high
$923
$633
$633
$487
$487
Premier
Hotel
low
high
low
high
$1,240
$1,077
$1,077
$590
$590
$792
$540
$540
$343
$343
$1,320
$1,348
$1,348
$397
$397
$1,451
$943
$943
$823
$823
China
$454 - $574
Japan $2,247 - $2,494
India $233 - $467
Thailand $487 - $590
$933
$905
$164
$343
$1,137
$2,247
$351
$397
$1,387
$3,162
$935
$823
$1,304
$794
$702
$1,484
$2,337
$2,011
$1,140
$1,781
$2,050
$2,058
$1,491
$1,187
Saudi Arabia
UAE
Kuwait
Egypt
Iran
low
Shopping
Centre
Air conditioned
Offices
low
high
$1,979
$2,022
$2,022
$959
$959
$335
$540
$540
$631
$631
$421
$943
$943
$699
$699
$1,830
$4,651
$1,168
$959
$802
$2,181
$467
$631
$2,427
$2,645
$2,104
$2,078
$1,902
$1,410
$1,227
$1,128
Industrial
space
low
high
$246
$243
$243
$197
$197
$317
$674
$674
$246
$246
$1,327
$3,557
$700
$699
$335
$1,071
$187
$197
$574
$1,548
$280
$246
$2,690
$2,058
$1,753
$1,781
$377
$589
$351
$476
$689
$1,028
$438
$950
A-2
Appendix B
APPENDIX B
Economic profile, Kuwait
No. of pages: 2
B-1
Appendix B
B-2
Appendix C
APPENDIX C
Monthly temperatures, Kuwait City
No. of pages: 2
C-1
Appendix C
50
36
40
38
37
31
30
33
27
25
20
19
20
13
15
14
10
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Source : Worldclimate.Com
C-2
Appendix D
APPENDIX D
Map of Kuwait
No. of pages: 2
D-1
Appendix D
D-2
Appendix E
APPENDIX E
Background notes on Kuwait compiled by the British Embassy, Kuwait
May 1999
No. of pages: 3
E-1
1.
1.1
HOUSING (GENERAL)
Appendix E
There are an estimated 50,000 applications on the waiting list for housing, with a
potential for a further 150,000 applications within the next 20 years. There is
much talk of the need to reform the system whereby all eligible Kuwaitis can
obtain KD 70,000 as a long-term (59 years), interest free loan for housing.
Proposals include replacing this, perhaps by establishment of a housing bank
providing more normal styles of mortgages, eg loans repayable over 20 years.
Many Kuwaitis are well able to finance building their homes, but no changes have
yet been implemented. There have also been difficulties with the allocation of
land for house construction and the provision of the necessary infrastructure. The
current Government funding shortage is holding up several of the larger schemes.
There are plans for large-scale housing schemes in various parts of Kuwait. Some
of these are under construction but there has been a tendency for much of this to
be carried out in a piecemeal fashion. Some smaller developments (eg 30-50
houses) have now been built with private finance.
Kuwaiti contractors carry out most of the construction work itself. However,
there are opportunities in the area, eg. building materials, interior design,
furniture/fittings etc.
Table E 1 Distribution of housing plots in the city according to type
Plot type
1 villas (400 m2)
2 villas (600 m2)
3 villas (800 m2)
4 buildings
5 buildings
Total
No.
17,600
5,280
2,640
7,920
10,560
4,400
% total
40%
12%
6%
18%
24%
100%
1.2
HOUSEBUILDING IN KUWAIT
The most often quoted overall figure is a current requirement for 50,000 units,
with 100,000 units required over the next ten years - though some say between
150-200,000 in total to 2015/2020. Some will argue that there are already up to
40,000 empty units of accommodation, many of these are flats - so why do they
need to build so many more ? However, one of the stumbling blocks is that
Kuwaitis traditionally like to live in houses, not apartments.
Also there is a debate on where new housing should be built. There have been
proposals that there should be several new satellite cities around the border ; and
there has been a recent revival of the plans to build a large new city in the north,
at Sabiya. A new authority/committee is being formed to oversee this. The
E-2
Appendix E
municipality would also like to see a regeneration of the centre of Kuwait city
itself.
E-3
Appendix E
1.3
POPULATION TRENDS
The population of Kuwait will reach 3.8 million by 2015 and this calls for
building new cities in remote areas of the country, says an official at Kuwait
Municipality. Speaking to a local Arabic daily, the Director of the
Municipalitys computer Information System Department Waleed Al-Jassem said
civic areas do not have the capacity to support any population exceeding 2.3
million.
Such being the case it is necessary to seek other alternatives by establishing
cities in remote areas. and the border, such as AlSubbiya, Jassem was quoted as
saying. Apart from meeting the increase in population the border, cities will
achieve strategic objectives such as national and economic security, he added.
The projects to build cities will offer investment opportunities for the national
capital, create jobs and result in use of land to build touristic and recreational
facilities, Jassem said. In this context, he said the first proposal to establish AlSubbiya City was put forward in 1971 and its necessity has been confirmed by
studies conducted in 1978, 1983, 1985 and 1995. On directions by HH the Amir
Sheikh Jaber Al-Abmed Al-Sabab the master plan of Al-Subbiya was revised
recently to add a flyover linking the proposed city to the Capital in addition to
evolving the waterfront situated opposite the area.
Jassem said the salient features of the states third master plan includes the need
to build new cities and defined areas marked as major natural resources. The
plan has also confirmed the importance of building new schools far from
residential areas and establishing a new university capable of accommodating the
increasing numbers of Kuwaiti students.
Jassem said the state master plan stressed the importance of upgrading
government hospitals. The plan has also called for repair work on major roads
including Fahaheel Motorway, AI-Maghreb Expressway, Jamal AbdulNaser Street
and the Fifth and Sixth Ring Roads.
source : British Embassy, Kuwait, May 1999
E-4
Appendix F
APPENDIX F
Detailed product definitions and capacity conversions
No. of pages: 6
F-1
Appendix F
the water is piped directly from the chiller to a large number of Fan Coils which
are located throughout the building. In the fan coil air is blown through the pipes
which contain the cold water. In this case the fan coil device is referred to as a
water-based terminal unit.
2)
the water is sent to an Air Handling Unit which is a big air box which produces a
lot of very cold air. This cold air is then ducted to a large number of smaller air
boxes which are located throughout the building. In this case the small air box is
called an air-based terminal unit.
Central plant
Packaged plant
Chillers
Heat rejection equipment
Ducted air
Chilled water
Source: BSRIA
F-2
Appendix F
CAPACITY CONVERSION
moveables
windows
thru the wall
conventional
splits
VRF
multisplits
Roof tops
US-style ducted
splits
Other large
indoor
packaged
Kilowatts
0 - 3.5
3.5 - 5.0
over - 5.0
Cooling tonnes
0 - 1.0
1.00 - 1.4
over - 1.4
BTUs
0 - 11,900
11,900 - 17,100
over - 17,100
Kilowatts
0 - 3.5
3.5 - 5.0
over - 5.0
Cooling tonnes
0 - 1.00
1.00 - 1.40
over - 1.40
BTUs
0 - 12,000
0 - 17,000
over - 17,000
Kilowatts
0 - 3.5
3.5 - 5.0
5.0 - 7.0
7.0 - 10.0
10.0 - 17.0
over - 17.0
Cooling tonnes
0 - 1.00
1.00 - 1.42
1.42 - 2.00
2.00 - 2.84
2.84 - 4.83
over - 4.83
BTUs
0 - 12,000
12,000 - 17,000
17,000 - 24,000
24,000 - 34,000
34,000 - 58,000
over - 58,000
Kilowatts
14
23
29
Cooling tonnes
4.0
6.5
8.2
Kilowatts
0 - 7.0
7.0 - 10.0
10.0 - 17.85
17.85 - 50.00
over - 50.0
Cooling tonnes
0.0 - 2.0
2.0 - 3.0
3.0 - 5.0
5.0 - 14.0
over - 14.0
BTUs
0 - 24,000
24,000 - 34,000
34,000 - 61,000
61,000 - 171,000
over - 171,000
Kilowatts
0 - 17.58
over - 17.58
Cooling tonnes
0 - 5.00
over - 5.00
BTUs
0 - 60,000
over - 60,000
Kilowatts
0 - 7.0
7.0 - 10.0
10.0 - 17.85
17.85 - 50.00
over - 50.0
Cooling tonnes
0.0 - 2.0
2.0 - 3.0
3.0 - 5.0
5.0 - 14.0
over - 14.0
BTUs
0 - 24,000
24,000 - 34,000
34,000 - 61,000
61,000 - 171,000
over - 171,000
BTUs
50,000
80,000
100,000
F-3
Appendix F
F-4
Appendix F
F-5
Appendix F
F-6
Appendix F
F-7
Appendix F
CLOSE CONTROL
F-8