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SALESmanago

Marketing Automation
Product Profile, Products, Solutions, Case Studies

About SALESmanago

One of the first Marketing Automation system in Europe


SaaS solution chosen by over 1000 customers in B2B, B2C and eCommerce
Customers include global corporations and small & medium companies

How SALESmanago works


SALESmanago identifies people and companies visiting your
website, monitors and analyzes their online behavior.
The system then performs automatic marketing actions in all
marketing channels:
o
o
o
o
o

E-Mail Marketing & Newsletters (dynamic content emails and offers)


Dynamic personalized website content (banners, text, contact forms)
Mobile Channel (SMS, VMS, Mobile Apps)
Remarketing (Google, Facebook, RTB)
Call Center & Direct Sales

Data from CRM/ERP can be used in the automation processes or


any data synchronized directly from any transactional system via
SALESmanago API.
Our ready made integrations include

Website visitor identification,


tracking and profiling
SALESmanago
recognizes which contacts
from your database visit
your website and what are
they interested in. The
system monitors:

Visited URLs
Search phrases
UTM and campaigns
Social Media
Newsletters and e-Mailings
Behaviour on various Java script
elements like internal website
search engine, calculators,
configurators

Real time visitor identification


and tracking on the website
SALESmanago enables
dynamic personalized
website content delivery
to people currently
present on the website.
It works both for identified
and anonymous visitors
enabling the conversion
of the anonymous traffic
into contacts in your
database

Next Generation Behavioral


Engine Web Beacons
With our unique Web
Beacons technology we
add extremely important
dimensions to Digital
Body Language profile
Scrolling
Mousetracking
This enables us to define
the interest of the visitor
even without clicking on
specific pages.

Identification and monitoring


companies visiting your website
SALESmanago
recognizes which
companies visit
your site and what
are they looking
for.

How we use
collected data about
clients

Setting up automation rules


An inflow of information about clients is used to establish the automation
rules which our client can configure in the system by defining actions and
conditions that activate the rules.

Modules in SALESmanago (1)


Thanks to the collected data, traditional marketing tools in SALESmanago
get a full range of new possibilities

e-Mail Marketing Module


The state-of-the-art e-mail marketing module with a confirmed highest deliverability,
newsletter creator and a possibility to send dynamic personalized one-to-one e-mails with a
tailored offer that has 300% higher open and click rates and 400% higher conversion rates.
Thanks to SALESmanago, even a weekly standard newsletter can be sent automatically and
contain content matched to each user.

Dynamic WWW website content Module


The SALESmanago system automatically adjusts the content and appearance of your WWW
website according to what concrete person visits the website. The tailored content can be
also matched to anonymous users on the basis of their behavior profile. Dynamic
personalized content can have a form of banners, product blocks, contact forms, downloaded
discount coupon forms, educational materials and product landing pages.

Modules in SALESmanago (2)


Thanks to the collected data, traditional marketing tools in SALESmanago
get a full range of new possibilities

Personalized remarketing Module


You can use information about the identified persons interest to send individually tailored offers
in ad networks by matching content to offers that are observed by this person, the stage of the
sales process where hes placed in, the segment or data from the ERP / CRM system.

SMS / VMS Module


Thanks to the behavior analysis, SALESmanago system gives completely new possibilities of
using SMS messages to communicate with the client and to increase conversion within multiplechannel marketing campaigns. The system can also send voice messages.

Social Media Module


The SALESmanago system not only monitors the behavior of the client in Social Media, but also
enables to convert your fans into leads in your contact base. You can generate leads on
Facebook with the help of tens of ready applications.

Modules in SALESmanago (3)


Thanks to the collected data, traditional marketing tools in SALESmanago
get a full range of new possibilities

Contact Management Module


Small companies use the Contact Management Module as a simple CRM where they create
tasks, notes and collect data about clients. For large companies a contact card in
SALESmanago is a place where there is collected complex information about the client transactional data synchronized from the CRM system - and behavioral data collected by
SALESmanago that are used then in automation processes.

Campaign Management Module


The SALESmanago system enables to create as many number of funnels and marketing
campaigns as you want and automate marketing actions dedicated to contacts that are placed in
particular campaign stages. Contacts can move between stages manually or automatically
depending on the configured rules.

Event Management Module


Companies that organize online and offline events can use the Event Management Module in
which they can project a registration form for the event and manage contacts from the common
base.

Modules in SALESmanago (4)


Thanks to the collected data, traditional marketing tools in SALESmanago
get a full range of new possibilities

Conversion Analysis and ROI Modules


Thanks to the campaign analytics and marketing actions in SALESmanago, you will get to know
which actions bring sales conversions. We examine not only conversion routes, but also
behaviors on each stage in the sales funnels and build Customer Journey models, which means
the most effective marketing campaign mixes.

Call Center Intelligence Module


The SALESmanago system enables sending automatic alerts about clients which you should
contact to the call Center. Prospects are pointed out to the Call Center on basis of the behavioral
contact analysis on the customers website.

Integrations with CRM/ERP systems


Most companies that use SALESmanago integrate the system with internal systems in order to
use as much information about clients in automation as possible and also to deliver unique data
on clients and potential clients (scoring, interest) to the sales department in the CRM system.

Marketing solutions (1)


The collected data and modules in SALESmanago allow to create
unique marketing solutions

Lead Nurturing Programs


The SALESmanago systems enables building automatic educational programs for potential
clients, which prepare them to make a purchase or to be contacted by the sales department. A
well-constructed Lead Nurturing program can increase the sales conversion even by 50%
according to Forrester Research surveys.

Real-time personalization
The collected real-time information about the potential client enables personalizing content to a
concrete identified client in any marketing channel (e-mail, WWW website, SMS, Social Media,
Call Center).

Intelligence for the sales department


The whole information gathered by SALESmanago can be delivered to the sales and
marketing department in the shape of alerts, notifications and information about client scoring,
client scoring on different sales stages and segments that the client belongs to. Making this
kind of information available can increase ROI from the CRM deployment up to 17% according
to Forrester Research surveys.

Marketing solutions (2)


The collected data and modules in SALESmanago allow to create
unique marketing solutions

Lead Generation
SALESmanago tools enable creating a full range of programs to canvass customers. From
creating landing pages and personalized contact forms to inbound marketing actions and
distribution of materials to download. One of the most effective methods of generating leads is
using personalized dynamic contact forms for anonymous users who visit the WWW website.

Customer Lifecycle Marketing


SALESmanago enables not only building marketing rules in terms of canvassing the customer,
but also creating advanced programs with a view to keep and localize a potential client. You
can easily configure Win-Back, Up-Sell or Cross Sell programs in SALESmanago.

Revenue Performance Management


Basing on transactional data, you can configure any automations relying on transactional data
(historical and up-to-date flowing to the system). The system can also create dynamic client
segments dependent on transactional activity.

Why you should use the


Marketing Automation
software

Solve problems of the


marketing department
Marketers and marketing departments
(according to IBM CMO Study 2012)

63% CMO expect that ROMI will be used for the evaluation of the effectiveness of their
actions
44% of Marketing Directors is ready for it
73% of Marketing Departments dont know when should they turn leads into customers
61% of Marketers send every lead, even a weak lead to sales
A lack of collaboration between the sales and marketing departments

According to Marketo surveys, the market leader


in Marketing Automation, up to 80% of CEOs
think that the marketers work is not so valuable

Shifts in consumer behavior


The buyer wants to control up to 70% of
the buying process
Todays buyer doesnt need a direct contact with a company or its sales rep
to make a rational buying decision. Over 80% of consumers make an online
research before making a purchase of any product or service. This causes
that companies lose control over the buyer.

Traditional marketing no longer works


and doesnt build the company value
In each company marketing is a cost department that doesnt build a longterm value of a company and works separately from the sales department
till today.

Why Marketing Automation


makes difference (1)
Marketing captures leads and potential
customers at the earliest moment
Thanks to identification of contacts on your WWW website, a marketer
gets to know about buying preferences of the client, by knowing his
interest profile, a marketer can autonomously educate him along through
the sales funnel to the moment of purchase.

A marketer is in possession of an
valuable knowledge about clients
In the Marketing Automation system a marketer starts to be in possession
of a very valuable knowledge about actual and potential clients, which can
be used for automation and can make the knowledge available to the
sales department directly or in the CRM system.

Why Marketing Automation


makes difference (2)
Marketing and sales alignment
In the Marketing Automation system marketing and sales departments work
through a common database of actual and potential clients. Marketing can
be actively included not only to canvassing of customers, but also to
preparing clients to their buying decisions (Lead Nurturing).

Marketing starts to build the company


value
In the Marketing Automation system a marketer creates automatic sales
and marketing processes (starting from notifications for sales reps, ending
with advanced sales programs) in which he accumulates his knowledge
that will stay in the company for a long time.

Business benefits
Increase in the number of potential
clients
Thanks to identification of clients on the WWW website and the
behavior analysis, sales departments will get much more potential
clients to serve

More clients ready to make a


purchase
Automatically personalized marketing actions (Lead Nurturing)
prepare a potential client to make a purchase

Savings and ROI increase


Companies save time on manual work by automating marketing
processes. Thanks to that, marketing departments that use
automation focus on the key strategic processes.

Examples, Case Studies, Effects


of the systems work

Who is the system addressed to?


Small & Medium Companies
As a complex environment linking CRM (advanced functions to
manage contacts and sales) and an advanced e-Mail Marketing
module.

e-Commerce & online shops


As one of the most innovative systems in the world that delivers
automatically matched to the interest profile and transactional data
product offers via e-Mail and as dynamic content on the WWW
website

Large Companies B2B and B2C


As a complex automation of the marketing and sales processes,
linking sales in Online and Offline channels (ROPO effect) and also an
analysis and ROI increase thanks to marketing and sales actions.

Examples of usage
Small & Medium Companies
Small and medium companies switch from e-mail marketing to marketing
automation to make newsletters more effective and to generate automatic alerts for
the sales department about contacts they should contact.

B2B & B2C enterprises


Using Marketing Automation helps to create complex marketing & sales automated
environments that use both behavioral and transactional data from the in house
CRM and ERP systems. Using marketing automation also enables B2B & B2C
enterprises to take advantage of the ROPO effect and maximize marketing effects
of sales in the offline and online channels by using personalized e-Mail Marketing,
the Call Center, dynamic website content and RTB remarketing.

E-Commerce & Online Shops


Dynamic one to one emails with personalized product offers sent to your
customers right after visits that didnt result in conversions, dynamic website
product recommendations, abandoned cart recovery.

Customers about SALESmanago


"SALESmanago compares
to traditional e-mail
marketing like a sniper
rifle to a grenade

Tomasz Jaromin, CEO,


Heppin.com

SALESmanago means
great possibilities,
persisting changes for
better, a fast and
excellent service
contact
Tomasz Karwatka, CEO
& Founder, Divante.

SALESmanago means great


marketing opportunities,
constant development and a
great contact with people
working behind the system.

Dorota Bugla, e-Mail Marketing


Specialist, 6win.pl / Agora

Results of the research


conducted among the largest
customers of SALESmanago

SALESmanago Success Stories


The effects companies achieve with SALESmanago

Company

Description

One of the largest


Getin Bank

Polish banks

Results

6% increase in the number of leads generated thanks


to behavioural scoring

A 300% OR and CTR increase, 400% rise in


One of the lartgest tour
Rainbow Tours

operators in Central
Europe

conversion rates. 45 % increase in the number of


leads generated from the website by means of
dynamic personalized contact forms

SALESmanago Success Stories


The effects companies achieve with SALESmanago
Company

Description

Results
A 20% increase of direct visits from the newsletter and

Heppin.com

A Polish leader among

a 27,5% increase of interactions from these sources;

online shops that offers

Better monetization of every lead;

high-class underwear

Increasing conversion of the movement on the

and accessories.

website;
Increasing the frequency of contacts with users with
tailored offers

The owner of the bro.pl


online shop and
Kolter/bron.pl

informational vertical
portals about shooting
sports and weapons.

Case Study: Windbreakers


A 370% OR increase and a 540% CTR increase;
Case Study: Alarm pistol WALTHER P99
A 580% OR increase and a 360% CTR increase;
Case Study: Survival
A 350% OR increase and a 560% CTR increase

SALESmanago Success Stories


The effects companies achieve with SALESmanago
Company

Description
A Polish wholesale and

CSEiE

a shop with electric


equipment

One of the biggest chain


Yves Rocher

of shops with cosmetics


in Europe (with an
online shop)

Results
Dynamic e-mail messages:
A 522% OR increase to the level of 57%;
A 2388% CTR increase to the level of 21,5%.

Activating the Lead Nurturing program that educates


potential clients and is aimed at increasing the
Customer Value
A 25% increase of the value of the first order of the
client

Analyst reports & Case Studies


Analytst reports and effects of deployment in other sectors
Companies that implemented Marketing Automation
generate 50% more leads that are ready to buy at cost lower
by 33% Forrester Research

Leads that went through lead nurturing process spend 47%


more than leads that are not educated in the lead nurturing
process. Annuitas Group
Companies that automated lead management and lead
nurturing process recorded a 10% increase of revenue in 69 months. Gartner Group

Additional information
Social Network, Partners, Media, Education

About Benhauer
Benhauer is the producer of the SALESmanago
system. The company was found in 2011. Currently
we employ over 30 people.
Benhauer is a laureate of many awards and brand
nominations (i.a. Ministry of Economy and PARP,
eKomers)
The top management and company founders have
over 15 years of experience in marketing and
technologies. The CEO -Grzegorz Baewicz is the
past chairman of Interia.pl portal. CTO - Konrad
Pawlus is the past development manager in Sabre
one of the biggest informatics companies in the world.

SALESmanago is a cloud based integrated


marketing automation solution that is quickly
becoming a leading Central European platform
chosen by marketing and sales departments in
companies of all sizes
..SALESmanago is one of the first European based
Marketing Automation technology providers
While the tool was originally designed for small-tomidsize companies, Benhauer boasts adoption by
some of the biggest players
Gleanster about SALESmanago. Gleanster is one of the leading US research
analyst companies covering the areas of integrated marketing management
Full report: http://www.gleanster.com/solutions/salesmanago

SALESmanago pricing
The pricing model enables small & medium companies to use the system

The monthly fee includes unlimited e-mail sending, unlimited


number of users of the system and full unlimited functionality;
one month notice period

Client support
No deployment costs (SaaS)
The system is available online, you only need to register on the SALESmanago
website and create an account in order to use the application.

Dedicated Relationship Manager


Each company using SALESmanago is served by a dedicated person from our
team who helps with activating the automation program.

Free starter kit


Each company gets a free configuration of the SALESmanago system (uploading
databases, a newsletter template preparation, setting the segmentation rules, alerts
for the sales departments).

Weekly webinars and training


Everyone can take part in our weekly online webinars (DEMO, trainings and
marketing automation strategies).

BENHAUER Sp. z o.o. Sp.K.


ul. Krupnicza 3
31-123 Krakw, Poland
tel. (12) 376 42 85, (12) 376 42 86
info@salesmanago.com

www.salesmanago.com
www.blog.salesmanago.com

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