TG Analysis

Of
Hamdardsaf
UNDER THE GUIDANCE OF:
SUBMITTED BY:
Mr.VatsimVinit

Jagveer Singh
154, (AdCoMM)

NAME OF FACULTY MEMBER:

Arnab Bhattacharya

EMPIs AjitHaksar Institute of Advertising, Communication &

MarketingManagement

CONTENTS
S.N
O
1
2
3
4
5
6
7
8
9
10
11

TOPIC

PAGE
NO.
Acknowledgement
3
Summary of the project
4
Background of the organization
6
Objectives
8
Significance of study
9
Methodology of the study
11
Questionnaire
12
Rural vs Urban Housewives (Data)
13
Findings and analysis
20
Learning
24
Bibliography
26

ACKNOWLEDGEMENT

I hereby present my gratitude to Mr.

VATSIM VINIT(Media Director, Lintas
Initiative) and Mr.
ARNABBHATTACHARYA(Mentor and
Guide) for their valuable guidance and
support which made my Summer
Internship a great success and
experience full of learning.

Jagveer Singh
154, (AdCoMM)
3

SUMMARY OF THE STUDY

The project consists of the research, findings
and TG Analysis of Hamdard Safi, which is
categorized into the following chapters:
CHAPTER 1: INTRODUCTION

Consists of the background of the

organization, objectives of the project, its
significance and scope & limitations.
CHAPTER 2: METHODOLOGY

Consists of Research design, sources of data

collection, data collection methods,
instruments used for data collection,
sampling plan, fieldwork plan, assumptions
of the project.
CHAPTER 3: FINDINGS AND ANALYSIS OF
STUDY

Findings including tables and analysis with

both qualitative and qualitative analysis
tools.
4

CHAPTER 4: CONCLUSIONS &

RECOMMENDATIONS
CHAPTER 5: BIBLIOGRAPHY AND INDEX

CHAPTER-1
INTRODUCTION

BACKGROUND OF THE
ORGANIZATION

Initiative is owned by the Interpublic

Group and is a global network within the
companys IPG Media Brands unit.
Its comprehensive range of
communications services include: insight
and strategy, analytics, media planning
and buying, digital communications,
evaluation and accountability services
and social media strategy.
Believes in four basic principles when
solving clientsbusiness challenges:
6

 Fast- Responsive to the changing world

of
Business.
Brave- Tackling serious issues.
Decisive- With insights, opinions and
recommendations.
Simple- Simplifying marketing
complexities.

A media management company:

Planning
Buying
Evaluating
Strategic media solutions for clients.
The expertise lies in crafting
customizedand
contemporary media solutions based on
understanding of:
The consumer,
The media
The interaction between the two

OBJECTIVES OF THE STUDY

Awareness among the consumer.
Effectiveness of hamdardsafi.

SIGNIFICANCE OF THE STUDY

The project will reflect the awareness
ratio of Hamdardsafi in North India.

Help in analyzing the best media to be

opted to target audience
To make and implement the media
strategies and plans.
9

Effectiveness of Hamdardsafi.

CHAPTER-2
10

METHODOLOGY
OF
THE STUDY

Objective:

To find out awareness and effectiveness

of Hamdardsafi among consumer.

Source of Data:

Primary Data (Questionnaire)

Secondary Data (internet)
11

10

 Type of Questions:
Open Ended and close ended.
Sample Size:60

Method:

One-To-One
Online

Location:

NORTH INDIA ( Delhi, Mumbai, Rajasthan,

Gujrat, UP, Punjab )

Time of Study:1 month

QUESTIONNAIRE
NAME
_________
AGE
_________
GENDER _________
CITY _______

Q 1. Have you ever face acne problem?

12

Yes

No

Q 2. Whom do you consult when acne occurs?

Doctor

Parents

Friends

Internet

Others
Q 3. Which product doyou use or advice to avoid acne?
Q 4. Are you aware that Hamdardsafi is meant to cure acne
problem?
Yes

No

Q 5. Where did you get information about Hamdard Safi?

Parents

TV

Digital

Friends Radio

Newspaper
Q 6. Have you ever use Safi ?
if yes
Q 7. Did Hamdardsafi help you in eradicating acne?
Yes

No

Q 8. Then what is the most satisfying benefit you found in

Hamdardsafi ?

Q 9. What do you think about 21days challenge of Safi

13

Q 10. Will you recommend Hamdardsafi to your friends?

if No.
Q 11. Which alternative products you prefer over
Hamdardsafi?

Q 12. What you recommend for betterment of Hamdardsafi?

Q 13. What is your usage pattern?

Daily
Thrice a Week

Weekly

Q 14. Is Hamdard Safi easily available in your area?

Yes
No

CHAPTER-3
14

FINDINGS
AND
ANALYSIS

According to the Online and One-To-One

Data report.

High ratio of people suffering from acne

problem in Mumbai, Rajasthan, UP.

15

. Most people consult doctor to cure there

acne problem.

16

. Awareness ratio among respondent is high.

17

. High Awareness source in North India is

Television.

18

.Safi user ratio in North India is not so high.

19

20

. People are not aware the benefits of Safi.

21

. Majority of respondent are not aware about

21 days challenge and those who are aware
are Not Happy with result.

22

. Alternate of Safi is face wash because of its

immediate result.

23

. Distribution network of Safi is high in north

India.

24

Table 3.1 Research findings

According to the media consumption survey of

housewives,
the findings are as follows:

8 housewives follow print as the most liked media

(including newspapers, magazines etc).
2 housewives preferred internet and 1 housewife
preferred radio as the most popular media of
consumption.

25

CHAPTER-4
CONCLUSIONS
AND
RECOMMENDATI
ONS
26

 TV is the most popular media source among the

urban housewives.
TV often will be the best media whenever we have
to target the
Despite of busy schedule and work in day to day life
housewives are able to consume media during
spare time.
Housewives are a major proportion of the universe.
Radio is the least preferred media by the urban
housewives.
Print is also an effective media, which is important
in housewives life. Succeeding television
housewives usually go for newspapers, magazines
etc.

27

 Digital media i.e. Internet is less consumed by the

urban housewives as it is more popular among
youth.

LEARNINGS

Basics of media planning process

Hands on experience over software

TAM
EXPRESS, MAP, IRS

Basics of Excel

28

CHAPTER-5
BIBLIOGRAPHY

29

 http://www.google.co.in
http://www.initiative.com
IRS (Indian Readership Survey)
Marketing Research: by
SunandaEaswaran&Sharmila J. Singh,
published by- Oxford University press,
10th edition.

30