Emily Adams Massey

eamassey1@gmail.com | 910-617-7373
310 First Avenue New York, NY 10009
EDUCATION

University of North Carolina at Chapel Hill | School of Journalism and Mass Communication
B.A., Journalism and Mass Communication (Public Relations Sequence)

Chapel Hill, NC
August 2012 May 2015

North Carolina State University

Department of Communication (Public Relations Concentration)

Raleigh, NC
August 2011 May 2012

RELEVANT COURSEWORK
Introduction to Mass Communication Law, Professional Problems & Ethics, PR Campaigns, Video Communication for PR & Marketing,
Sports & the Media, Principles of Advertising & Public Relations, Writing for the Electronic Media & Public Relations Writing
HONORS
University of North Carolina at Chapel Hill Deans List 2013, 2014
North Carolina State University Deans List 2011, 2012
PROFESSIONAL EXPERIENCE
LaForce + Stevens
New York, NY
Entertainment and Lifestyle Public Relations Intern
May 2015 August 2015
Utilized CisionPoint and Microsoft Excel to build and maintain highly targeted media and influencer lists.
Participated in the planning and execution of Veuve Clicquot Polo Classic 2015 and the Bonobos flagship store opening.
Assisted with VIP and celebrity check-in at Veuve Clicquot Polo Classic and Bonobos store opening.
Performed administrative tasks such as building and maintaining media clipbooks, placement tracking and monthly reports.
Provided research and team administrative support for Marimekko, Banana Republic, Krug, Ruinart, Woodbridge and Veuve Clicquot.
WALTER Magazine
Raleigh, NC
Public Relations Consultant
August 2014 December 2014
Developed a PR campaign to expand awareness and readership engagement of WALTER Magazine.
Collaborated with a team to conduct primary and secondary research to gain insight of the attitudes and opinions of prospective
WALTER readers. (i.e., survey, interviews, SWOT analysis, etc.)
Produced polished PR materials that were consistent with the campaign strategy. (i.e., media kit, website, Instagram, etc.)
French/West/Vaughan
Raleigh, NC
Public Relations Intern
May 2014 December 2014
Contributed as team member for Wrangler Jeans, Hood River Distillery and Justin Brands campaigns.
Contacted media, pitching story ideas and radio trade-for-mention to successfully secure coverage for various client accounts.
Initiated social media content calendars to be implemented weekly for each client on Facebook, Instagram and Pinterest.
Drafted public relations materials (i.e., media alerts, press releases, fact sheets, backgrounders) to inform clients of any coverage.
Participated in developing and driving social media strategy for client accounts, working across a wide range of digital channels,
including the Wrangler Western blog.
SEEDS
Durham, NC
Public Relations Consultant
September 2013 December 2013
SEEDS is an educational community garden that teaches principles of sustainable agriculture, organic gardening, food security and
environmental stewardship.
Drafted, edited and contributed communication pieces (i.e., press releases, volunteer interest forms, fliers and PSAs) for local area.
Developed communications objectives and strategies for near-term implementation.
Managed and maintained active social media platform to increase organizations visibility within volunteer community.
Community Care of the Lower Cape Fear
Wilmington, NC
Communications Intern
June 2012 August 2012
Community Care is one of 14 networks participating in a statewide healthcare quality improvement strategy built on patient-centered,
provider-driven care.
Produced brochures and informational packets to be distributed through Cape Fear area.
Collated media kits, including folders with information of various service projects and locations in the Wilmington area.
Assisted with federal grant applications to increase funding opportunities.
SKILLS
Proficient in Microsoft Office, Adobe Photoshop, CisionPoint, LinkedIn, Facebook, Twitter and Instagram: @eamassey
AP style and writing
Knowledge of the nonprofit sector and volunteer management programs