The Money In The Bank Methodology is all about making huge profits from "small budget

test campaigns" that are NOT even PROFITABLE.

We do that by taking advantage of a UNIQUE fact that exits in the adult traffic food chain.
As we know that there are 3 types of players in the adult traffic food chain: the Publishers
(adult site owners), the Resellers/Brokers (self-server platforms, etc) and the Full Service
Agencies.
Now there is nothing "unique" about that.
Even the existence of huge price discrepancies among these 3 types of players is nothing
unique.
What IS unique is that these HUGE price discrepancies exist on EXACTLY the SAME
placements, i.e. the exact same ad zones on the exact same adult sites, and this happens
on TONS of placements.

Here's a real life example of the MITBM in action:

The placement:
The site:

xHamster.com (a huge adult site)

The ad zone:

NTV A (Next to Video A)

GEO:

Germany (DE)

Now take a look at the price discrepancy (real life prices) between the Resellers/Brokers
(ExoClick in this case) and the Agencies (MediaReps in this case):
Price via ExoClick:

$0.34 CPM (or more to get good volume)

Price via MediaReps.com:

$0.145 CPM fixed (2.3 million impressions per day

guaranteed)

vs.

Exactly the same placement, but ExoClick costs 100% more.

(*Please note that prices change all the time depending on supply and demand at the time when
you are negotiating the buys).

The "caveats":
1. With the MediaReps buy, you must commit - in the above (real life) example $10,161.98 upfront, and you can't pause your campaign once the buy is in progress,
nor can you cancel it and get the money back.
So if your campaign is NOT profitable, you are stuck.
2. On the other hand, with ExoClick, the cost is 100% higher, but you don't have to
commit to any amount or time frame and you can pause/re-activate your campaigns
anytime.

That's where our "Money In The Bank Method" comes in.

In a nutshell, it's a two-phase process:

Phase I: Test Waters Using Self-Serve Platforms

We'll first use the Self-Serve platforms to "collect data", i.e. test and optimize the important
elements of our campaign.
Since it's "pay as you go", we can launch multiple SMALL BUDGET campaigns to test
and optimize various elements.
However, our goal here is not to make the campaigns profitable. This is a very
important point to understand.
We don't really care about being profitable or not at this point, we are NOT going to be
optimizing for positive ROI, instead we are going to be optimizing for certain eCPM goals
only.
Let me repeat that.
At this stage, our goal of testing and optimizing is not profitability, but to see if any
particular campaign can reach our desired eCPM goal consistently.
We'll discuss how to determine your eCPM goals later.

Phase II: Built-In Profits

Once we get a campaign to reach our eCPM goal on any given placement (site+ad zone),
we then take it to the Direct Sources - Publishers or the FSAs to buy the EXACT SAME
placement, but at a much lower price (CPM), and with a guaranteed volume (please refer to
the "Secret Traffic Sources" section for these traffic sources).
Since we already know our campaign's eCPM range, we know the bottom line price (CPM)
we are willing to pay for, which is below our eCPM, and thus literally guaranteeing
ourselves a profit for the buy, i.e. built-in profit.
In most cases, you WILL be able to walk away with a CPM rate that you are happy
with AND PROFITABLE.
In the above xHamster.com buy (real life) example, I started a
few small test campaigns on ExoClick.
At the beginning, my eCPMs bounced around between $0.07 $0.42.
After optimizing the elements (angles, banners and some
headlines), I got a good combination (angle + banners +
landing pages + offers), and my campaign eCPM on that
placement (xHamster.com NTV A) stabilized at $0.28.
I ended up spending just shy of $800 over a period of 9 days,
and the earning during the process was $577. My net loss was
close to $223.
But I got what I wanted:

an "eCPM optimized" campaign - the combination of various

elements (angle, banners, landing pages and offers) - that
generated consistent conversions and a reliable eCPM of
$0.28.

on a high volume, high quality placement (xHamster.com NTV

A)

At that point, I paused the campaign on ExoClick and took it

to MediaReps.
I was first quoted a rate of $0.38 CPM, but after just a brief
negotiation, we agreed on the $0.145 CPM price for a 30-day
buy, with an average daily volume of a bit over 2. 3 million
impressions.
Taking into account of my ad server fee ($0.04 CPM), my net
cost became $0.185 CPM.
During the 30-day buy, my actual eCPM averaged out to be
$0.296 (I managed to get a bit higher eCPM due to a few new
banners getting higher CTRs), giving me a net profit of
$0.111 per thousand impressions, a positive ROI of 60% and a
total net profit of more than $7,779 (after both the ad spend
and the ad server fees).
So a few small-budget test campaigns on ExoClick, all UN-PROFITABLE, brought in a net
profit of $7,779 in just 4 weeks via a simple buy through MediaReps.com.
And the best part, the 30-day buy ran pretty much completely on auto-pilot since it was
already eCPM optimized during the ExoClick test and optimization phase.
I only spent about half an hour a day to add a few new banners into the rotation (always
test a few new banners at all times during your buys), and to make sure the overall metrics
are inline.
This is just one example of the "Money In The Bank Method" in action.
I'm sure you can see how powerful this can be in changing your campaign testing dynamics
and your profitability.
It is a very simple & robust SYSTEM, unique to adult media buys, there is nothing
"loophole" or "black hat" about it, there is absolutely no need to "hack" anything, it's an
EVERGREEN and REPEATABLE process to almost guaranteed profitability.

Workflows to Execute the MITBM

There're a number of ways to execute the Money In The Bank Methodology.
Im sure you can think of your own ways.
Below I give you a few ways how I use it to make money whenever I want to.

The Goal
Again, it's very important to have a clear defined goal in mind, which is to find:
- The specific placements (which ad zones on which sites)
- Figure out an eCPM goal that is very achievable AND is most likely much higher
than the rate you can get from either the Publishers directly, or via an FSA such
as MediaReps to give you a "guaranteed" profit for your buys.
- Run small-budget test campaigns to test and optimize various elements to find
a combination (angles, banners, landing pages and offers) that hit your eCPM goal
consistently, or very close it.

The Process
Phase I: Test Waters Using Self-Serve Platforms
Specifically, we will be using ExoClick extensively to do the testing and optimizing.
ExoClick has the farthest reach in terms of number of sites and volume.
How to decide which placements to target
Here are a few of my placement selection criteria:
- It should be a tube site (not an image hosting site)
- The ad zone is either NTV A or NTV B

- Daily impressions is at least 100,000 in the country you're targeting

(personally I always go from the top down, starting with the placement that
has the highest daily impressions)
- You can access its inventory via ExoClick
- You can buy inventories either directly from the site or via MediaReps
Believe me, there are loads of placements that meet these criteria , enough to blow up your
bank accounts.
How to determine a good eCPM goal for your test campaigns
While there's no hard and fast rules in determining a good eCPM goal on any given
placement, I've found a very effective and profitable rule you can use.
In my experience, a very achievable eCPM goal for any given placement is around 70% of
the highest price for that placement on ExoClick.
Why 70% or more of ExoClick's highest bid?
For a large site like Xhamster.com, it's very likely that there will be lo ads of remnant
inventories (unsold impressions) in any given month, and since we know ExoClick usually
have quite a high markup, we know we can get a much cheaper price f rom the likes of
MediaReps.com, for at least 50% - 60% less.
So this eCPM goal (70% of ExoClick's highest bid) will give us a very comfortable profit
margin during our Phase II buys.
And it is a very achievable eCPM goal.
Take the placement "Xhamster.com NTV A or NTV B" as an example.
By the way, this placement meets all our "placement selection" criteria.
Now to figure out a good eCPM goal for this placement, login to ExoClick and go to the
'Marketplace', find the placement ("Xhamster.com NTV A - 300x250"), click the 'Buy' button.

Choose the country you want to target (very important), and make sure you select the 'CPM
pricing model', then click the "Site Targeting" tab.
Click the "Top Bid" link on the left hand side, you will see the highest bid under 'Your CPM'.

*Note that prices may change at any given time based on supply and demand.

In the above screenshot, the country is Germany, it shows 0.375 CPM as the top bid
(price in EUROs), and in US Dollars it's roughly $0.50 CPM.
70% of the $0.50CPM is $0.35 CPM.
So our eCPM goal for this placement targeting Germany should be around $0.35 CPM.
Now it's time to launch a few small-budget test campaigns on ExoClick, targeting this
placement ("Xhamster.com NTV A - 300x250").
Our clearly defined goal is to test and optimize various campaign elements to get an eCPM
of $0.35 or higher.
{Side note: If by any chance you are profitable in your tests, then you just hit a jackpot!
Take it to Phase II immediately and buy up all the impressions you can afford .}

Phase II: Money In The Bank (a.k.a. *Built-In Profits*)

Once you get any of test campaigns to hit this eCPM goal (or close to it) consistently, it's
time to pause it on ExoClick and take it to MediaReps.
In many cases, you REAL WORLD eCPM goal can be much lower for you to be
profitable in Phase II buys.
Here's a tip: as you are testing and optimizing for your eCPM goals, keep checking
with MediaReps or other sources to get updated inventory and price on the
placements you are targeting. You may be able to get even cheaper CPM rate
which is already way below the eCPM you are getting.
If this is the case, take the spot right away and set up your Phase II buys!
Sure, you can try to buy from the site directly, as in the case of Bravo Media Group, or
Tube Alliance, if the site owner is open to dealing with advertisers directly.
Simply ask them give you a quote (volume and price) on the particular placement, in the
country you are targeting.
In most cases, MediaReps will have inventories on most of the adult sites you want to buy
from.
All you need to do is to negotiate a CPM sufficiently below your eCPM - which you will get
MOST of the time - and taking into account of your ad server, thus literally guaranteeing
yourself a comfortable built-in profit for the buy - in other words, "Money In The Bank".
I'll talk about Ad Servers in other section.
Next, I'll give you a few other ways to execute the MITBM.

A Few Other Ways to Execute MITBM

1. Start with MediaReps
Talk to your account manager at MediaReps and ask him/her to give you an inventory list
on all the sites they represent, in the countries of your interest.
Go over it and pick a few sites with good volume and have the ad zones NTV A or B.
First view the sites to make sure they are quality tube sites.
Then go to ExoClick to see if they have inventories available for the ad zone on any of
these sites, and check to see the price discrepancies.
Remember, the initial quote prices you get from MediaReps can be negotiated down
significantly, at least 50% - 70% or more.
For your eCPM goals, just follow the same guidelines discussed earlier, i.e. your eCPM
goal should be around 70% of the price you are quoted.
Set up your test campaigns on ExoClick and start your testing.
Once you hit your eCPM goal, or close to it, come back to MediaReps and negotiate your
"Money In The Bank" buy.
Tip: if you see a very good site that has very good volume and seemingly very low CPM,
but it's not on ExoClick, then tell MediaReps that you want to run a small test buy (5 - 7
days).
In most cases, they will have no problems accommodating you (depending their actual
inventories at the time).
If you can hit your eCPM goal, or are very close to it, during the small test buy, then go
back to them to negotiate the price down for a full buy with a comfortable "built-in profits".
Make sure you're fully prepared, with at least 2 campaign angles (they don't have to be
drastically different) to test and loads of banners before the test run, to maximize your ad
spend. You won't be able to pause the campaign once it starts to run.

2. Bravo Media Group & Tube Alliance

Do the same with Publishers, such as Bravo Media and Tube Alliance, who have
placements that fit our "placement selection" criteria.
First get a quote from them, then go to ExoClick to run some small-budget campaigns to
test and optimize for eCPM goals.
Or ask to run a small test campaign with them - do a 5 - 7 day buy, most will agree as long
as they have inventory available.
3.Start with TrafficJunky
I also use TrafficJunky extensively, particularly the Pornhub.com Video A (or Video B) and
YouPorn.com Video A (or Video B), to test almost ALL my new campaigns.
Granted, we can't really apply the "Money In The Bank Method" to these two placements
directly (since they are only available through TJ), but they are awesome placements to
test campaign elements and figuring out the eCPM goals for any given campaign.
(*TrafficJunky used to allow "flat rate" buys on these two sites, but not anymore , unless you are an
approved product owner).

My goal here is to test and see if I can optimize to achieve a stable eCPM of 50% or more
of the highest bid on TrafficJunky, for any given campaign.
In most cases, TJ's prices are much higher than most other sites, so if I can get any of my
test campaigns to turn out an eCPM of 50% or more of TJ's highest bids, either on
Pornhub.com or YouPorn.com, then I know I'll have a good chance of making a killing
taking this campaign to other sites.
I can simply take it to other sites that have similar demographics but with much cheaper
CPM and make a killing.
In most cases, I can always find "high value inventories" via MediaReps.com.
As a matter of fact, some of my most profitable campaigns all started out as test campaigns
on either Pornhub.com Video A/B or YouPorn.com Video A/B and then were taken to run on
other sites via MediaReps and made a killing.

This may require you to have a bit more testing budget, but it's totally worth it.
So that's it.
A simple, robust, evergreen and repeatable process to make significant amount of
money using adult media buys in just weeks.
All you need to do now is to follow the steps and EXECUTE.

And the final BIG secret: stay on it till you see money pour s in.
A Few More Tips:
For your small-budget test campaigns, the first key factor to watch out for in your stats is
the number of conversions.
Are you getting any consistent conversions?
If not, figure out why and which elements might be responsible, then make changes to test.
Is your angle or the way you frame it not resonating with the audience of the site?
Your banners: are you getting good CTR (around 0.30%)?
If you've tested many images and still not getting higher CTR, then mostly likely it's your
message not resonating with the audiences. If so, test a different angle.
If your banner is getting good CTR, that means your angle or message is good.
Then on to your landing pages and offers.
Change and test different headlines, or hero shots, how you frame your angle, etc. to
improve CTR.
The offers: are your Primary Offers not converting good enough?
Test some other offers as your primary offers, or different landing pages if an offer has
more than one landing page.