Faculty of Creative Industries and Business

Department of Management and Marketing

Bachelor of Business

Course Handbook (Includes Course Descriptor;

Assignment 2: Market Entry Strategy; and
Assignment 4: Reflective Learning Journal)

BSNS 7360 International Business

Course Co-ordinator: Alastair Emerson B.A

(University of Otago),
Master of Management (Massey University),
Associate Fellow (NZ
Institute of Management)
Lecturer: Dr. K. Asoka Gunaratne PhD (University of
Canterbury), MCom (University of Auckland), MBA
(University of SJ), BSc (University of Ceylon), FCIM (UK)
Chartered Marketer (UK)
Office:

Asoka 054 2012; Alastair 054-2003

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Phone:
Email:

815 4321 Extension 7035 (Asoka); 7033 (Alastair)

kgunaratne@unitec.ac.nz

Course Title: International Business

Course number: BSNS 7360
Level:
Main programme: Bachelor of Business
Pre-requisites: BSNS 6340 Strategic Thinking for Managers/
APMG 6340 Strategic Thinking for Managers
Co-requisites: None
Restrictions: None
Compulsory/elective: Compulsory (Management)

1.

Credits:

15

LEARNING TIME:
Lecturer contact hours
39

Non-contact hours
111

Total hours
150

Course aim:

To enable to examine the drivers, and processes shaping the global

economic environment of the 21st century.

1.

Learning outcomes
Investigate the nature and impact of the global business environment

2.

Compare and contrast international trade theories

3.

Analyse the role of foreign direct investment in the global economy

4.

Investigate regional economic integration

5.

Examine the nature and operation of global money and capital markets

6.

Investigate strategies for international business

7.

Apply selected international business issues to the New Zealand economy

2. TOPICS/CONTENT
OUTLINE:
The components and drivers of international business; advantages and
problems

of globalisation;

principles

of absolute

and

comparative

advantage; trade disputes; foreign direct investment in New Zealand;

2

the role of international brands; the role of the World Trade Centre; New
Zealands

existing

and

proposed

economic

agreements

with

other

countries; the operation of the international monetary fund; the need for a
global perspective; the

motivations

of

international

expansion;

the

impact of globalisation on New Zealand; barriers to entry to global

markets for New Zealand businesses.

3.

ASSESSMENT:

Weighting
25%
30%
25%
20%

Nature of assessment

Learning
outcomes
1,5,6
3,4,5,6
1,2,3,4,5,6
All

Business Strategy Game

Market Entry Strategy
Fortnightly Quiz
Reflective Learning and Journal

Learning and teaching approaches:

Student centred discovery techniques including interactive lectures,

discovery and research, individual and group reflection, action
learning/research.

4.

LEARNING RESOURCES REQUIRED:

Please refer to the current programme booklist or my course details

Students are required to access the Moodle and the internet for
materials relevant to this course.
www.thedomm.com
Facebook; http://www.facebook.com/#!/group.php?gid=104981291451
Change Type
(P, F or E)
P

Effective

PC Date

Sem 1 2015

11 Feb 2015

FAC/AB Date
(F, E only)

Readers

SEMESTER TWO 2015 - BSNS 7360 International

Business
Assignment 2 Market Entry Strategy
Semester:

Semester 2, 2015

Date issued:

Monday 27th July 2015

Due date and

time:

Friday 28th August 2015 at 5.30 pm

Delivery:

Building 054 level 1 assignment box (5.30 pm), and turnitin,

Total marks:

50 marks

Weighting:

30% of course

Instructions:

Complete this cover sheet and attach it to your assignment.

Where applicable, show details of your workings.
This is an individual assignment and must be your own work.
Collusion, copying or plagiarism may result in disciplinary action
We advise that you keep a copy of this assignment.

Student Name:
Student ID No:
Lecturer:

Dr. Asoka Gunaratne

Student
declaration:

I confirm that:

Class
Tuesday 1.00 pm 4.00
time and pm (Location: 114- 2001)
location:

This is an original assessment and is entirely my own work.

Where I have used ideas, tables, diagrams etc of other writers,
I have acknowledged the source in every case.
This assignment has not been, nor will be, submitted as assessed work

for any other academic course.

Signature of
student:

FACULTY OF CREATIVE INDUSTRIES AND BUSINESS

DEPARTMENT OF MANAGEMENT AND MARKETING
BACHELOR OF BUSINESS

BSNS 7360 INTERNATIOINAL BUSINESS

ASSIGNMENT TWO Market Entry Strategy: Group
Project
TOTAL MARKS - 100
WEIGHTING - 30%
DUE DATE Friday 28th August 2015 by 5.00pm
This group project is the first assignment for this course. Projects are to be carried
out by student groups of three to four, or as approved by your lecturer. The group
will share responsibility for selection of a canned fruit product from New Zealand to
be exported to a country of your choice in Latin America, the preparation of a
written report and its presentation to the class.
Your task Your group has been just appointed to manage the exporting of a
canned fruit product to Latin America by a New Zealand exporter. Your first task is
to investigate the foreign market and the possible entry strategies for this product
into a country of your choice in Latin America. Your report to the company
marketing director should include the following:
Analysis of the product Make sure you are marketing the right product, it is
unique, it appeals to a wide enough market, and adequately address the issue of
standardization and adaptation (10 marks)
Analysis of main competitors Name the Key competitors and present their
profiles (10 marks)
The market profile of the targeted country The size, growth rates, PEST
environment etc you need to accurately reference the sources of information (30
marks)
A review of the entry strategies considered (25 marks)
5

Selection and justification of one strategy - Make reference to business

environment, political concerns and regulatory issues (15 marks)
Additionally the Class presentation will carry 10 marks.
This assignment is demanding and will require a significant amount of research. It is
useful to tabulate as much information as possible in meaningful easy to read
formats and then discuss contents in sufficient detail.
The emphasis of the report should be on review of the targeted country business
environment and the selection of the appropriate strategy. For this purpose you
need to conduct a significant amount of research on the web and you are required
to append a list of source sites visited to your report. Your paper should be
presented in a business report format. Use 12 point Times New Roman font in your
answer script. Spacing should be 1.5. The answer should be limited to 3000 3250
words.
A copy of the written agreement and a time log showing every group meeting and
those attending these meetings, must be given to your lecturer along with your
submission. Failure to do so will incur a penalty of 5 marks. Marks will be deducted
for non-attendance of agreed group meetings.

CLASS PRESENTATION
Two days (September 15th & 22nd) are set aside to hear all class submissions. Each
presentation will be a maximum of 20 minutes in length. Five minutes will follow
each presentation during which the group will field questions from the class
concerning the project. All group members must participate in the presentation.
All presentation materials (overheads, videos, etc) must be handed over to the
lecturer at the commencement of the class session on 15 th September 2015. Failure
to do so will incur a penalty of 5 marks. The presentation must be based on the
material handed over in advance and any new materials used will not be considered
for assigning the grade.
Any student not present will have to submit an SAC application and make a
presentation at a date and time given by the lecturer, to qualify for marks, and the
rest of the group will be required to make the full presentation at the time
allocated. No postponements of the presentation will be allowed.
Fairness
Under normal circumstances group members will receive equal marks. If, however,
one or more group members fail to take an equal share of the work, peer group
evaluation will determine the individual grades for the project. Each group should
include with their final project a declaration that they accept equal marks, or
alternatively, a submission that one or more member of the group should be
6

allocated different marks, and the reason for this. All group members must sign the
final declaration.

Plagiarism - Failure to acknowledge the use of anothers piece of work is considered plagiarism
and it could lead to a loss of all marks allocated for the assignment or more severe penalties.
Most commonly, plagiarism exists when: (a) The work submitted or presented was done, in
whole or in part, by an individual other than the one submitting or presenting the work; (b)
Parts of the work or the whole work are taken from another source without reference to the
original author; (c) A student submits or presents work in one course which has also been
submitted in another course (although it may be completely original with that student) without
the knowledge of, or prior agreement, of the instructor involved. Plagiarism is an extremely
serious academic offence.

PRESENTATION CRITERIA - BSNS 7360 INTERNATIONAL

BUSINESS
ASSESSMENT CRITERIA FOR THE ORAL PRESENTATION:
Polished delivery, professional deportment
20
Personal presentation
Confidence
Eye contact (material not read)
Audibility
Pace, vocal variety
No distracting mannerisms
Organisation of material, structure of presentation
40
Strength of opening
Strength of close
Logical development
Transitions (smooth, easy to follow)
Well supported arguments
Incorporation of graphic information
20
7

Quality of visual aids

Ease of use
Interest of audience maintained
10
Presentation pitched at appropriate level
Lack of complexity / jargon explained
Initiation and handling of discussion
10
Discussion encouraged
Confidence in responding to questions
Credibility and knowledge displayed

Total
100

===

BSNS 7360: INTERNATIONAL BUSINESS

ASSIGNMENT FOUR INDIVIDUAL ASSIGNMENT
TOTAL MARKS - 50
WEIGHTING - 20%
DUE DATE Monday 9th November by 5.00 pm
ASSIGNMENT 4: Reflective Learning Journal
Reflective learning journal is based on your own experience. Writing a
reflective journal requires you to think deeply about the learning experience
you have had while completing the BSNS7360 International Business Course.
You may need to reflect on your course content, the mode of delivery, the
application and thereafter consider how these contributed to the
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development of your reflective judgement. You are required to read at least

10 Journal articles that helps you to understand the content that should be
included in a reflective journal.
In a reflective essay you write about yourself, your experiences, your ideas
and opinions. In these you state your views, and argue your point. In the
body of the essay you can discuss how you grew in knowledge,
understanding, and capability over the course.
Consider this reflection as an analytical piece of your learning about the
content covered in the BSNS 7360 Course. Relate your insights to ten pieces
of refereed literature you have read in relation to completing this
assignment.

Write down a summary of the main points you have learned, and want
to think about.
Take each in turn, and consider some or all of the following:
o Do you fully understand what it is about, and what it means in
the
context of your studies?
o Do you agree with what it says? Why or why not?
o Is it necessarily true? Could something else explain things
equally well?
o What does it mean for you, personally?
o What are you going to do about it?
o How will you use this in your future career?

Assignment 4: Reflective Learning Journal: Marking Guide

Total Marks = 50; Weight 20%

1. Introduction

5 Marks

2. Narrative of feelings and thought while doing the course, and

what are your feeling and thoughts now? What were the effects
of what you did during the course?
15 marks
3. What would you differently in a similar situation if you were
doing it again? Relate your experience to the information
gathered from the literature review.
15 marks
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4. Conclusion summary of the issues explored and their

significance.
15 marks

10