CURRICULUM VITAE

Harsh Taneja

Assistant Professor
Missouri School of Journalism, University of Missouri
181 C Gannett Hall
Columbia, MO. 65211-1200, USA
Email: tanejah@misouri.edu, harsh.taneja@gmail.com (preferred)
Website: http://harsht.wordpress.com

RESEARCH AND TEACHING INTERESTS

Media Use, Audience Analysis, Digital Media, Research Methods, Global Media, Network Analysis
EDUCATION
PhD

Northwestern University
Media, Technology and Society
Dissertation: Media Consumption on the World Wide Web: Integrating Theories of
Global Media Flows and Media Choice to Explain Global Cultural Consumption
Committee: James Webster (chair), James Ettema, Edward Malthouse, Noshir Contractor
(all Northwestern University), Robert Ackland (Australian National University)

2014

Outstanding Dissertation of the year (2014). International and Intercultural

Communication, Division. NCA. USA.
Best Dissertation Award. Department of Communication Studies. Northwestern
University. USA.
MA

Mudra Institute of Communications, Ahmedabad, (MICA) India

Communication Management

2006

BE

University of Delhi, India. NSIT

Electronics and Communications Engineering

2004

EMPLOYMENT
Assistant Professor
Tenure Track
Graduate Assistant
Teaching and Research
Manager
Accounts Planning
Research Executive
Audience Insights
Communications Planner
Strategic Media Planning

University of Missouri
Missouri School of Journalism
Northwestern University
Department of Communication Studies
Indian Express Newspapers
Audience Research and Sales Strategy, Print and Digital
BBC, Global News
BBC World News, World Service and BBC.com
ZenithOptimedia
Media Specialist Agency of Publicis Group

Jan 2014 - Present

Sep 2009- Dec 2013
Oct 2008 June 2009
Dec 2006 Aug 2008
Jun 2006 Nov 2006

RESEARCH
Journal Articles
Taneja, H & Wu, Angela Xiao (2014). Does the Great Firewall Really Isolate the Chinese?
Integrating Access Blockage With Cultural Factors to Explain Online User Behavior. The
Information Society 30 (5), 297-309
o Awarded ICA Outstanding Article Award, 2015
Taneja, H. & Viswanathan,V (2014).Still Glued to the Box? Television Viewing Explained in a
Multi Platform Age Integrating Situational and Individual Predictors. International Journal of
Communication. 8(26)
Taneja, H. (2013). Audience Measurement and Media Fragmentation: Revisiting the Monopoly
Question, Journal of Media Economics, 26(4), 203-219.
Taneja, H & Mamoria, U. (2012). Measuring Media Use across Platforms: Evolving Audience
Information Systems. International Journal on Media Management, 14(2), 121-140
Taneja, H., Webster, J. G., Malthouse, E. C. & Ksiazek, T. B. (2012). Media Consumption across
Platforms: Identifying User-Defined Repertoires. New Media & Society, 14(6), 951-968
Taneja. H. (forthcoming). Using commercial audience measurement data in academic research.
Communication Methods and Measures
Revise & Resubmit
Taneja. H., & Webster. J. How Do Global Audiences Take Shape. Journal of Communication
Taneja. H. Mapping an Audience Centric World Wide Web. New Media and Society
Wu. A.X. &Taneja. H., (equal authors) Reimagining Internet Geographies: A User Centric
Ethnological Mapping of the WWW. Journal of Computer Mediated Communication
Under Review
Taneja. H & Bhandari, M. How Digital Networks Shape Global Regional Cultures? Impact of
Electronic Word of Mouth on Bollywoods Overseas Box Office
Chung. S & Taneja. H., Reassessing the role of audiences in public relations
Book Chapters
Webster, J.G. and Taneja, H. Media Exposure Measurement. Oxford Bibliographies Online.
Oxford University Press. Available http://www.oxfordbibliographies.com/view/document/obo9780199756841/obo-9780199756841-0164.xml?rskey=JaG3we&result=70
Taneja, H & Young, H (2013). Adoption of the Internet in the Television Industry: Explaining
Diffusion of an Inefficient Innovation in Alan Albarrran (Ed.) Media Management and Economics
Research in a Transmedia Environment. Taylor & Francis.
Taneja, H & Swamintahan D (2009). How Does Small Town India Watch Television? in Nair,
Tara (ed.) Media Matters. MICA, Ahmedabad, India.
Taneja, H. (2009). Benefits and Motivation in News Consumption in the New Media Age: A
Theoretical Perspective in Nair, Tara (ed.) Media Matters. MICA, Ahmedabad, India.
Awards And Grants
2015

Campus Fellowship. Reynolds Journalism Institute, University of Missouri. Project Title:

Role of News in Peoples Online Lives ($110000)
Research Council Large Grant, University of Missouri ($6640). Project Title: Impact of election

on Ideological Polarization in News Consumption

2014

2013

Arts and Humanities Domestic Travel. University of Missouri ($1000). Conference Travel
Grant for ICA 2015.
2015 Outstanding Article Award, International Communication Association (ICA). Awarded
to the best article published in the last 2 calendar years.
Conference Travel Award, Center for Digital Globe, University of Missouri, ($1500).
2014 Outstanding Dissertation of the Year. International and Intercultural Communication
Division (IICD) of the National Communication Association (NCA). TBA Nov 2014
Best Poster. Web Sci14. ACM Web Science Conference, Indiana University, Bloomington, USA,
June 2014.
2014 Dissertation Award in Communication Studies. School of Communication, Northwestern
University
Mizzou Advantage Faculty Development Grant, Attend Workshop and Present Paper at
WebSci 14. Bloomington, IN. Travel Grant ($1620)
Selected as Attendee and Awarded Travel Grant by Center for Study of Socio Technical
Systems (NSF) Summer Institute, 2014, July 7-10 Columbia, MO. ($600).
Cross-regional research grant, Internet Policy Observatory, University of Pennsylvania. What
Balkanizes the Internet? Access denied or access unwanted ($ 20,000, Co-PI) , AY2013 -2014
IAMCR, Communication Policy Grants for Emerging Scholars. Travel Award ($2700, co-PI).
Chafee McLeod Award for Best Student Paper, Communication Theory and Methodology
Division, Association for Education in Journalism and Mass Communication (AEJMC),
Washington DC, August 2013.
Markham Top Student Paper Award (second place), International Communication Division,
Association for Education in Journalism and Mass Communication (AEJMC), Washington DC,
August 2013.

Winner, Graduate Student Paper Competition, 11th Annual Chinese Internet Research Conference ($
400), June 2013, Oxford, UK.

Graduate Research Grant, The Graduate School, Northwestern University, for Dissertation
Project, ($3,000)

Earlier
ThinkSwiss Research Scholarship 2011, Embassy of Switzerland (US) for a Visiting Fellowship
at Academy of Journalism and Media, University of Neuchatel ($2500)
Graduate Assistantship, Department of Communication Studies, Northwestern University, Fall
2009 present (Full tuition Waiver + Annual Stipend)
Broadcast Education Association Scholarship, AY 2012-13 Alternate Recipient,
Travel and Relocation Scholarship from Dean, School of Communication, Northwestern
University, Fall 2009 ($4,000)
University Graduate Fellowship, Penn State University, For 2009-10 and 2010-11(Declined);
Offered additional travel scholarship ($4,000) by Dean, College of Communication (upon accepting
offer of admission, declined)

Best Dissertation Award, TAM Media Research India (A division of Nielsen Media Research),
Masters Thesis
Best Dissertation Award, Second Position, Mudra Institute of Communications, Ahmedabad
(India), Masters Thesis

Refereed Conference Presentations

Taneja, H. How does increased interest in news impact peoples news repertoires? Evidence from
the 2014 General Elections in India. Conference paper presented at the annual meeting of the
International Communication Association, May 2015, Puerto Rico, USA.
Bhandari M & Taneja, H. The role of electronic word of mouth in predicting Bollywoods overseas
box office performance. Conference paper presented at the annual meeting of the
International Communication Association, May 2015, Puerto Rico, USA.
Taneja, H. & Wu. A.X. (June 2014). What Balkanizes the Internet? Access Denied or Access
Unwanted. Proceedings of the ACM conference WebSci 2014. Bloomington, IN, USA.
Taneja, H. (August, 2013). Mapping an Audience Centric World Wide Web. A Departure from
Hyperlink Analysis. Communication Theory and Methodology Division, annual conference of
the Association for Education in Journalism and Mass Communication (AEJMC).
Washington, DC. Chaffee-McLeod Top Student Paper Award.
Taneja, H. & Wu, A.X. (August, 2013). How does the Great Firewall of China affect online user
behavior? Isolated Internets as culturally defined markets on the WWW. International
Communication Division, annual conference of the Association for Education in Journalism
and Mass Communication (AEJMC). Washington, DC. Markham Top Student Paper
Award (second place).
Taneja, H. & Wu, A.X. (June, 2013). Does censorship or culture explain the isolated Chinese
Internet? Analyzing global online audience flows. China and the New Internet World: the 11th
Chinese Internet Research Conference (CIRC11). Oxford Internet Institute, UK. Winner of
Graduate Student Paper Competition.
Taneja, H. A Theory of Global Media Choice: Integrating Institutional and Cultural Structures.
Conference paper presented at the annual meeting of the National Communication
Association, November, 2012, Orlando, USA.
Taneja, H. Media fragmentation and Coexistence of Market Information Regimes: Simultaneous
Use of Two Television Ratings Systems in India. Paper presented in the Media Economics and
Management Division of the annual meeting of the Association for Education in Journalism
and Mass Communication, August 2012, Chicago, USA
Taneja, H & Viswanathan V. Modeling Television Viewing: Integrating Motivational and
Situational Predictors. Conference paper presented in the Mass Communication and Society
Division of the annual meeting of the Association for Education in Journalsim and Mass
Communication, August 2012, Chicago, USA.
Taneja, H. Watching Television in the Multimedia Era: Individual and Structural Predictors of
Exposure. Conference paper presented at the annual meeting of the International
Communication Association, May 2012, Phoenix, USA.
Taneja, H. Describing Audience Flow on the Internet Using a Network Analytic Approach.
Presentation at the annual meeting of the International Communication Association, May
2012, Phoenix, USA.
Taneja, H., Webster, J.G., Malthouse, E., Ksiazek. T. Media Consumption Across Platforms,
Identifying User Defined Repertoires. Paper presented at the annual meeting of the

International Communication Association, May 2012, Phoenix, USA.

Taneja, H. & Viswanathan, V. Explaining Consumption Of Television Programs: An Integrated
Model Using Structural and Individual Determinants. Paper presented at Student Research
Competition, Broadcast Education Association, April 2012, Las Vegas, USA.
Taneja, H & Young, H Adoption of Internet by the Television Industry: Diffusion of an
Inefficient Innovation. Paper presented at the annual convention of the Broadcast Education
Association, April 2012, Las Vegas, USA.
Taneja, H, Contesting Information Regimes, Simultaneous Use of Two Television Audience
Measurement Systems in India. Paper presented at the 25th annual meeting of the Asian
Media and Communication Association, June 2011, Hyderabad, India.
Taneja, H & Mamoria, U, Future of Audience Measurement: The Case for Single Source as
Currency. Paper presented at ' IX World Media Economics and Management Conference',
June 2010, Bogota.
Taneja, H & Nair, T.S. Brand Equity and Choice: A Study of Online and Traditional News
Audiences in India. Paper presented at Media Brands Workshop MMTC, JIBS September
2007, Stockholm.

TEACHING
University of Missouri (January 2014- Present)
Quantitative Research Methods: (MA, PhD): Fall 2015
Advanced Research Methods Seminar (MA, PhD): Spring 2015
Mass Media Seminar (MA). Instructor, Spring 2014, Fall 2014
Strategic Communication Research Methods (Undergraduate). Instructor, Spring 2014, Fall
2014, Spring 2015, Fall 2015
Northwestern University (Fall 2010 Fall 2014)
Audience Analysis: Teaching Assistant (Fall 2010 and Fall 2011), (Also delivered guest lectures).
Contemporary Media in Government, Business and Society: Teaching Assistant (Winter 2010
and Winter 2011); Assisted in curriculum design, prepared lectures and delivered guest lectures.
Media Industries: Teaching Assistant (Spring 2011), Mentored student projects and also delivered
a guest lecture.
Social Network Analysis: Teaching Assistant (Spring 2012); Conducted lab demonstrations on
network analytic software NODEXL and UCINET.

Symbiosis Institute of Media and Communication, India (Summer 2010)

Conducted 2 Workshops on Understanding Media Audiences for students of Masters in
Mass Communications and MBA (Communications Management) respectively.
Mudra Institute of Communications, Ahmedabad (MICA) India (Summer 2009)
Advanced Audience & Media Research, Co-Instructor, specialization course in media
management for MBA communication management, 2nd year students.
Google Online Marketing Challenge 2009. Instructor of Record, 2 out of 6 teams I mentored
were Asia Pacific Semifinalists (in top 50/2194 teams), 2 Good Campaigns, 2 Fair Campaigns

ACADEMIC SERVICE
Reviewer
Journals . Journal of Communication, International Journal of Press/Politics, New New
Media and Society, International Journal on Media Management, Media Psychology, Mobile Media and
Communication.
Conferences International Communication Association (ICA), Association for Internet Researchers (AoIR),
Broadcast Education Association (BEA)
Served on Search Committee: Missouri School of Journalism, Fall 2014
Organizing: Academic Committee, InfoSocial, Media, Technology and Society, Graduate Student
Conference, Northwestern University, October 2013.
Designed Media Management Curriculum for MA and MBA Programs, Symbiosis Institute of Media and
Communications, Pune, India (Summer 2010).
Served on Curriculum Committee for designing masters level media management courses at Mudra
Institute of Communications, Ahmedabad, India (Summer 2009)
OTHERS
Languages: English (proficient, TOEFL IBT 114/120), Hindi (Native fluency), Spanish (intermediate
proficiency).
DJ, Lotus Beat, A South Asian specialty music show on WNUR 89.3 FM, Northwestern University Radio
Station, Chicago Sound Experiment. Producer from Spring 2011 to Summer 2012.
Member, SPIC MACAY (Society for Promotion of Indian Classical Music and Culture Among Youth),
(2001 Present). Invited on the National Executive from April 2007 to March 2009.
Cultural Secretary, NSIT, University of Delhi, Academic year 2003-04. Organized Moksha 2004, annual
college cultural festival. About 100 events attended by 10,000 students.
Founding Member and President, Students Zone, a Non Profit Organization. Involved in creation,
organization and management of inter school events (July 2000 -July 2003).