L.I.A.

R: Language Institution Audience Representation

by Kurtis Read

Magazine
Representation- Masthead (Rolling
Stone logo), is featured on every
edition, making it easily distinctive
to customers. By only using the one
image, of iconic pop star Michael
Jackson and allowing it to cover the
title, this emphasises the extreme
popularity the company have
among the world as a selection of
title is hidden.

Audience- Since its release the magazine has

been dedicated to showing appreciation to
all artists. It is almost like a conservation
magazine as it nurtures young artists yet
doesnt let the classics slip from our forever
changing tastes. The target audience is
particularly directed at the young and
considerably conventional customer aged
between 16 and 35 years old.

Language- The edges of the image are

flocked with taglines and attractions
that inform the reader of what
exclusive reports are inside. The colour
schemes are a mixture of reds, blacks
and white used consistently throughout
the cover prominently singling out the
most important attributes. Due to
being positioned in such a way it is
clearly visible that T theory has been

used.

Institution- Founded in 1967, Rolling

stones magazine was first known for its
music coverage and political reporting
and is a combination of both
contemporary and classic culture. Yet
still it specifically orientates to media
relating the music industry through
either films, television programs etc.

Representation- The colour pallet

used consists mainly of a pale pink,
blue and sepia. The reason behind
such an overruling amount of pink and
such little blue, could suggest the idea
of masculinity and femininity.
Therefore I believe this to emphasise
the significance of girl power and their
overall succession in the industry
throughout the decades.

Institution- The Supremes were an

American female singing group and the
premier act of Motown Records during
the 1960s. Founded by Berry Gordy, Jr.
on January 12, 1959, and incorporated
as Motown Record Corporation on April
14, 1960. Motown played an important
role in the racial integration of popular
music as an African American-owned
record label.

Album Cover

Language- On this particular cover,

minute chirography is featured; this
being a deliberate inference to the
importance that the musicians believe
they are in society as no additional
information regarding the album is
included. Displayed in conspicuous
black lettering, are both the artists
name and the word anthology which
informs the customer of what they can
expect to hear should they choose to
purchase it.

Audience-Unlike other so-called girl groups, the

Supremes had a mature, glamorous demeanour that
appealed equally to teens and adults. This made their
overall popularity ascend.

Audience-The primary purpose of this

poster is to advertise the film, in order
to attract the media and raise
curiosity. On the front situates in
slightly lower sized lettering to the
title, successful Hollywood actress
Sandra bullock. Furthermore this
immediately, without the need for
consideration, indicates that the
production was incredibly expensive
which also allows us to come to the
assumption that it is a very successful
film. The imagery featured includes a
very large African American man and a
small white woman comforting him,
noticeable by her hand rested on his
back. This promotes the idea of
pathos which the audience
automatically feel sympathetic
towards. Being so carefully made the
intended audience I believe is
required to be a mature age of 15+
but targeted at both genders.

Institution- The film was produced by Alcon

Entertainment and released by Warner
Bros. Bullock, before meeting the real
adoptive mother to Michael, initially
rejected the starring role three times due
to discomfort about acting as a devout
Christian.

Film Poster

Representation-The grass is particularly

poignant in this image. The colour green
is commonly associated and symbolised
by feelings of envy and jealousy yet also
peace and nature. This relates to the
man behind the story Big Mike, as
despite being a lot less fortunate than
his new family he is never portrayed to
show any themes of jealousy but also
whenever in a situation consisting of
negativity he always imagines and
behaves in an unprecedented manner.

Language- Tag line: Based on an extraordinary

true story despite being simplistic and short is
very effective, because it gives inference towards
the film being profound and eye-opening. The
use of the text being featured at the top of the
poster allows it to be prominent and contrast
against the -pale blue- pallet.

Film Cover
Institution- Distributed by
Universal studios, it was
indefinitely an expectation for
the film to be a -great- success
among the world viewing. In my
personal opinion, I believe that
the film is certainly a very funny
and broad minded comedy,
which throughout undergoes a
series of unexpected
circumstances.

Audience- As the movie includes mild sexual

behaviour and the occasional element of foul
language, the movie in the UK would be rated at
ages 15 and over for this reason. With regards to
the target audience, in particular it is right to say
that the viewer must have some interest in either
comedy or crime related filmography.

Language- The text used in this

cover consists of two very
conspicuously bright and
contrasting colours -white and
yellow- which when against
such a dark background as this
makes it very attractive. Also
coincidentally each item of
negative language such as
thief and horrible are
situated on the right hand side
along with the antagonist.

Representation- In the front image both main

characters (Bateman and McCarthy) are
represented as opposites -relating to attitude and
expression. Where McCarthy is shown with rosy
cheeks; a look of innocence and comfort as well as a
sense of accomplishment, Bateman on the other
hand is shown looking unsettled and speechless
inferring that he is in disbelief.