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19. CONCLUSIONS:
Indian banking sector is one of the most attractive and
biggest market of Asia for the investment. The banking sector is
mainly concentrating on providing customer service more
effectively and efficiently the success of any financial institution
especially, banks depends upon the service providing and
satisfaction of the customer. In the present day competitive
market environment retaining the customer and their goodwill is
a major challenge. The need of bank is making the customer
happier by providing qualitative services that there is one to one