Professional Documents
Culture Documents
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lb engleza
Instruciuni:
Multiple Attempts Acest test poate fi susinut o singur dat!
Force Completion nainte de epuizarea timpului alocat completrii testului apsai butonul Submit. Examenul este anulat
dac se depete acest timp.
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
diplomacy
empathy
to accomplish
to deal with
ntrebarea nr. 2
Read the following terms and phrases and match each term from the right
column to their definition from the left column
employee
president
dean
ntrebarea nr. 3
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
social orientation
assertive
persuasiveness
ntrebarea nr. 4
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
Marketable
Marketplace
Manufacturer
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Market share
Page 2 of 39
ntrebarea nr. 5
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
Customer needs
Market leader
Advertising-
ntrebarea nr. 6
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
to glide along
1. logical reasoning
inductive reasoning
2. to move along smoothly and continuouslyfor instance like a snake on the ground
to make forecasts
ntrebarea nr. 7
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
memorabilia
brand equity
fee
ntrebarea nr. 8
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
to fit into
to overcome
prospect
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to be epitomized
ntrebarea nr. 9
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
targeting
incentives
to purchase
branding
ntrebarea nr. 10
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
ownership
to bar
to juggle
to forgo
ntrebarea nr. 11
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
CFO
executive
HR manager
CEO
ntrebarea nr. 12
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
ntrebarea nr. 13
domestic
business customs
branch
to downgrade
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
zest
to hamper
breakthrough
cumbersome
ntrebarea nr. 14
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
managerial chores
managerial traits
career orientation
enterprising orientation
ntrebarea nr. 15
Read the following terms and phrases and match each term from the right
column to their definition from the left column
to stand out
to submit
vacancy
to look forward
ntrebarea nr. 16
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
covering letter
curriculum vitae
to type
handwritten
ntrebarea nr. 17
Read the following terms and phrases and match each term from the right
column to their definition from the left column
to trigger
onset
WAP
SMS
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ntrebarea nr. 18
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
pasty-faced
up-market
to envisage
drawback
1. a disadvantage or inconvenience
2. pale and dull complexion.
3. to imagine, to form a mental image of
something that is not present
4. appealing to or designed for high-income
consumers
ntrebarea nr. 19
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
assets
exempt from
parent bank
subsidiary company
ntrebarea nr. 20
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
information storage
1. general, complete
appliance
to cutback
overall
ntrebarea nr. 21
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
employer
sales manager
production manager
supervisor
ntrebarea nr. 22
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
to advertise
to enclose
1. to put in an envelope
2. to promote something
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marketing
ntrebarea nr. 23
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
subscriber
account balance
revenue
staleness
ntrebarea nr. 24
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
To acquire
Customer retention
Defection
Retailer
ntrebarea nr. 25
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
to intrude
to match
indelibly
"copycat"
ntrebarea nr. 26
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
to enhance
to mitigate
drive
distortion
ntrebarea nr. 27
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Adevrat
Fals
ntrebarea nr. 28
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Some companies reward their customers by giving some of their money back
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The World Trade Organization is the international forum that provides the
Most-Favoured-Nation principle
Adevrat
Fals
ntrebarea nr. 29
Women haven't always had leading positions in major corporations and
private sector organizations.
Adevrat
Fals
ntrebarea nr. 30
Adevrat
Fals
ntrebarea nr. 31
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ntrebarea nr. 32
A parent bank in one country that has a subsidiary in another country.
Adevrat
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ntrebarea nr. 33
A domestic bank is one that operates exclusively with national currency
Adevrat
Fals
ntrebarea nr. 34
The persons who have a staggering IQ are always very determined to
succeed.
Adevrat
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Fals
ntrebarea nr. 35
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An ATM is an Automated Teller Machines that simplifies financial transactions
with customers.
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Adevrat
Fals
ntrebarea nr. 36
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A company that looses its customers is a company that doesnt have a high
degree of defection.
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ntrebarea nr. 37
Adevrat
Fals
ntrebarea nr. 38
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Most selling sites are designed to move consumers through multiple stages of
the decision-making process
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Adevrat
Fals
ntrebarea nr. 39
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Technology has created a new commercial reality that led to the emergence
of global markets for standardized consumer products
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ntrebarea nr. 40
If a company advertises products that are similar to others, it must make
ample use of imagery in association with attractive symbols
Adevrat
Fals
ntrebarea nr. 41
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Adevrat
Fals
ntrebarea nr. 42
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ntrebarea nr. 43
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Creative people have a lot of fantasy, inspiration and intuition but they dont
have logic at all.
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Adevrat
Fals
ntrebarea nr. 44
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Recent studies show that consumers dont access information on the Internet
before making major life decisions.
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ntrebarea nr. 45
All managers spend most of their time talking to people.
Adevrat
Fals
ntrebarea nr. 46
Perceptions have nothing to do with consumer behaviour.
Adevrat
Fals
ntrebarea nr. 47
Right-brain dominated people are smarter than the left-brain dominated
ones.
Adevrat
Fals
ntrebarea nr. 48
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Adevrat
Fals
ntrebarea nr. 49
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WAP services give you the possibility to send messages whenever you cant
talk.
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ntrebarea nr. 50
A marketplace is a square such as Victoria Square
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ntrebarea nr. 51
Adevrat
Fals
ntrebarea nr. 52
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ntrebarea nr. 53
To achieve greater customer retention direct marketers have switched the
emphasis from product to service.
Adevrat
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ntrebarea nr. 54
If a company wants to keep its high-spending customers, it must sell only
expensive stuff.
Adevrat
Fals
ntrebarea nr. 55
The international trade growth has been favoured by long periods of war.
Adevrat
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Fals
ntrebarea nr. 56
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A hot product is a brand new product that appeals very much to the public
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ntrebarea nr. 57
All employees are checked by their supervisors.
Adevrat
Fals
ntrebarea nr. 58
Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their
advertising mainly on pure emotional symbolism.
Adevrat
Fals
ntrebarea nr. 59
Adevrat
Fals
ntrebarea nr. 60
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Fals
ntrebarea nr. 61
The price at which a product is offered for sale to the public represents its
market price.
Adevrat
Fals
ntrebarea nr. 62
The marketing department of a company deals with advertising, market
research as well as selling.
Adevrat
Fals
ntrebarea nr. 63
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At present, women are better educated and hold more jobs worldwide than
ever before.
Adevrat
Fals
ntrebarea nr. 64
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The use of direct distribution mail order or direct delivery of services is one of
the direct marketers most powerful weapons
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ntrebarea nr. 65
Adevrat
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ntrebarea nr. 66
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A manager who is technically competent is one who knows how to plan, lead,
organize and control his own work as well as that of the other employees.
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If you have good interpersonal skills, it means that you can't have a lot of
friends
Adevrat
Fals
ntrebarea nr. 67
The Coca-Cola Web site consists of twelve different sections.
Adevrat
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ntrebarea nr. 68
Adevrat
Fals
ntrebarea nr. 69
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ntrebarea nr. 70
To have an enterprising orientation means to be a good entrepreneur.
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Adevrat
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ntrebarea nr. 71
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ntrebarea nr. 72
When you flatter someone means that you bruise that persons feelings.
Adevrat
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ntrebarea nr. 73
Today a growing number of appliances and systems operate on analogue
information.
Adevrat
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ntrebarea nr. 74
Someone who makes market forecasts is one who predicts the weather.
Adevrat
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ntrebarea nr. 75
Advertisers job is to sell
Adevrat
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ntrebarea nr. 76
A director is one who writes screenplays for movies
Adevrat
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ntrebarea nr. 77
Vodafone is the worlds biggest mobile network operator.
Adevrat
Fals
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ntrebarea nr. 78
Page 14 of 39
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In a big company, such as IBM, for instance, the general manager is the one
who hires people.
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ntrebarea nr. 79
Adevrat
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ntrebarea nr. 80
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The process of identifying the specific needs of segments and selecting one
or more of these segments as a target is called branding.
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You cant become a successful manager if you dont have some inborn
managerial traits.
Adevrat
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ntrebarea nr. 81
Adevrat
Fals
ntrebarea nr. 82
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In Sweden, more than 45 percent of administrative and managerial positions
are held by women.
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Adevrat
Fals
ntrebarea nr. 83
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A company that is risk averse is one that doesnt test the market before taking
its marketing decisions.
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ntrebarea nr. 84
Adevrat
Fals
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ntrebarea nr. 85
Page 15 of 39
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Federal Express is an excellent example of how expensive a well-designed
service web site can be.
Save
ntrebarea nr. 86
Won.com site offers a lottery prize of up to $1000 million for visiting it.
Adevrat
Fals
ntrebarea nr. 87
A managers daily chores include resolving conflicts among subordinates.
Adevrat
Fals
ntrebarea nr. 88
Vodafone has a strong visual identity based on the colour red
Adevrat
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ntrebarea nr. 89
Adevrat
Fals
ntrebarea nr. 90
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Perception is the process by which people derive meaning from within
themselves ( such as a feeling of frustration) or from the external environment
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Adevrat
Fals
ntrebarea nr. 91
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ntrebarea nr. 92
Marketing deals exclusively with advertising products
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Adevrat
Fals
ntrebarea nr. 93
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The World Bank was initially formed in 1944 to aid countries suffering from
the destructions of the war
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Adevrat
Fals
ntrebarea nr. 94
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To satisfy the customers' needs means to have the best prices on the market
Save
ntrebarea nr. 95
Both branches and subsidiaries are full-service banking institutions
Adevrat
Fals
ntrebarea nr. 96
Adevrat
Fals
ntrebarea nr. 97
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ntrebarea nr. 98
To overcome a problem means to fail solving it
Adevrat
Fals
ntrebarea nr. 99
Connectivity makes bits to flow from one appliance or location to another
Adevrat
Fals
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Most Asian and Islamic countries exhibit female preference, manifested in
China by the widespread practice of aborting male fetuses
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Adevrat
Fals
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If we only .what our competitors plan we could avoid launching a similar
product.
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1. were knowing
2. had known
3. knew
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Page 18 of 39
will present
present
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If you really understand the customer's needs you can touch them atof
their being.
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the sole
the heart
the core
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The market research represents the study of what people buy and why and
it is usually .by a company before it develops a new product.
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driven
conducted
offered
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entertaining
playful
funny
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The direct marketings .on entertainment is clear: there is no room for it
in direct communications.
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opinion
question
stance
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B2C, business-to-consumer electronic commerce is a form of electronic
commerce in which products and are sold from a firm to a consumer
who this way doesnt have to buy from a traditional shop.
Save
Please, find my CV
attached
enclosed
sent
ntrebarea nr. 115
If you are just..a business you obviously dont have any existing
customers.
ending
beginning
starting up
services
things
goods
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power
applause
money
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mare expensive
superfluous
nicer
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A famous advertiser called Cyrus Curtis considers that the key ingredient of
an ad is its..
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atmosphere
brand
story
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Page 22 of 39
would be
will be
am
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Page 23 of 39
launched
would launch
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The Internet provides e-marketers with access to a broad range of
segments.
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. ..have found that nearly all important decisions are made in the
subconscious.
The engineers
The scientists
The psychoanalysts
people
users
demographic
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Direct marketing is a..of marketing that attempts to send messages
directly to consumers using addressable media such as mail and e-mail
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Page 24 of 39
means
form
way
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Kids Only area offers homework help and online magazines along with the
usual games, .and chatrooms.
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software
hardware
CDs
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B2B is a short form from Business to Business and is used those
aspects
of e-commerce that involve the exchange of goods and services between
companies over the Internet
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to designate
to define
to determine
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In the late 1990s the onset of pre-pay options triggered a dramatic ..in
sales.
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raising
upturn
lift
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Page 26 of 39
don't be it
shan't be it
not be it
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I would like very much to have the ..to work for such a big company as
yours.
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vacancy
opportunity
occasion
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.......what may, if you are decided to become a manager, you'll do it in the
end.
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came
come
will come
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Companies that sell credit know that they must strikebetween keeping
the old customers and attracting new ones.
a crisis
a balance
a problem
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is a strategy meaning that a company uses commercial partners to
attract new customers
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They wouldnt reduce tariffs and liberalize trade for the Most-FavouredNation if they that those people are in need.
will not know
didnt know
hadnt known
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A products market value represents the.at which that product would be
sold if offered publicly.
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capital
price
value
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Page 28 of 39
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Complete the following statements by choosing the right alternative a, b or c:
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In 1995 Heinzover half of its marketing budget into direct marketing and
then move it back to advertising
put
placed
sold
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guidelines
rules
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The famous advertiser looked awkward as if he.everyone staring at him .
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had hated
hated
would hate
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A market leader is the company that .the largest quantity of a particular
product and thus emerges as a leader
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promotes
sells
advertises
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The marketing manager has ordered that the new strategies.....by tomorrow
at noon.
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will be ready
be ready
are ready
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.of a new product, means that it can first be produced only in the
country where it was developed, then as it becomes standardized and more
familiar, can be produced in other countries and exported back to where it
started.
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....... to say that a good manager should have more than technical skills.
it's worth
suffice it
it's enough
The Marketing
The life cycle
The Marketing strategy
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Page 30 of 39
selling
sales
shopping
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The bank owner ordered that the wages ........... his stuff.
must motivate
will motivate
motivate
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If only they to understand the customers expectations, they would have
been much more successful with their recently launched product.
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manage
could manage
had managed
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Page 31 of 39
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In order to make online customers visit a particular web-site, marketers can
use other media-print.
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Some experts consider that the moment of truth is when the prospects or
customers .with the advert.
see
engage
perceive
letters
advertising
banners
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Page 32 of 39
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........what you want, I strongly believe that our HR manager knows how to
deal with people.
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The executives ............ that the company's policy be well known by the
public.
have desired
would desire
desire
do
say
make
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Page 33 of 39
call
pager
calling
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They adopted a new shape for the Pepsi bottle in case people ..it more.
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Younger groups are more likely to use the Internet for entertainment
and..
having fun
having a good time
socializing
liked
like
will like
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rewards
incentives
gifts
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Page 34 of 39
am going to be
shall be
am
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C2C consumer to consumer is the oldest form of facilitating people to
deal directly with each other
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commerce
trade
e-business
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The customers ( to admit)....... that their
expectations have been satisfied.
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If the national currency (fall).. by almost more
than half this year, the living standards would be radically reduced.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements:
What would you do if your country (not become)...a member of the
European Union?
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If you (access) America Online you will find a
lot of information.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Usually young people (use).. the computer if
they want to have fun .
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Bill forgot to enclose an application letter when he
(to post)....... his CV
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The marketing strategist knows that a good service
(to help)........... the company to preserve the existing customers.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The manager hopes that his competitors (not
have) ............better advertising means
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: You (not write)........ too many details about your
education so your CV was rejected
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements Companies (to know)........ that the incentives they
offer will attract more and more customers.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Tom knew that he (to have)......... to type his CV as
fast as he could
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The board admitted that the advertising campaign
(to be).......... a successful one.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Alice knows how to behave when she ( to go).........
to a job interview
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: What strategy would you opt for if your company
(go).bankrupt?
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Direct marketers assume that people (to
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: All marketers know that P. Kotler (to write)........ the
best books on marketing
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The company had created the most suitable
marketing mix before they (to order)....... the launching of the new product.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The girl understood that many ads (to require).....
the applicants to be at least 18.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The students had been explained all the subjects
before they (to sit).......... the exam.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Little Alan (use).. the computer to play games
if you buy him one.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements; General marketers wanted to build brands the
prospects (to feel)........... familiar with.
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: One has to use only black or dark blue ink when
he/she (write)............ an application form.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Tom (worry).....if his online shopping werent
delivered in due time.
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: When you start up a business you (not have).........
any existing customers.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Direct marketers understood that they (to
achieve) ............greater customer retention by switching the emphasis from
product to service.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Amex Membership Miles created a reward scheme
that (to give)......... some value back to its loyal customers.
Save
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: A customer that (to buy)....... from a supplier for the
first time would look for a lot of benefits.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The new product had already offered a lot of
benefits when the company (to consider)....... the possibility of a merger.
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grammatical statements: The manager appreciates the fact that his products
( to be promoted)......... using the best marketing strategies.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If I (know).how to get a sponsorship I would
tell it to you
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The Internet will help you a lot if you (know)..
how to use it.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The girl confessed that she (not know)........
anything about marketing before attending this faculty.
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The human resources manager ( to think)....... that
many candidates dont know how to write a CV
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If a message has been aimed only at selling, the
Internet users (react) ..negatively.
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Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: It ( to be)....... very good that the telemarketing
officers have made a lot of sales calls
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