Erman Korkmaz

EAPIII B Student
18.12.2009

UWS College
Students
And
Internet Shopping

Linda NEWSTEAD & Julie HARTEGAN

1
CONTENTS

Abstract 3

Introduction 3-5

Methodology 5

Results 6-8

Discussion 8

Referencing 10

Appendix 11-12

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Abstract – The speed of daily life was made people busy. The list of the work must
be done in a day is longer than in the past. Different researches indicate the increasing
ratio of people who usually do the shopping online. UWS College students are often
do the shopping online. Different types of questions were asked samples to determine
males’ highly decreasing percentage of doing online shopping rate after the marriage;
what kind of products were preferred to buy by different genders; how much money
was spent; how much time was fiddled away on doing online shopping.
Results obtained all of the UWS college students usually do internet shopping.
Gender difference was not only influenced the materials were bought but also affected
the money was spent. Also spending much time on the internet was not mean lots of
money was spent. More or less both genders seem to spent money on internet
shopping. The results indicate if peoples’ mistrust about reliability of the internet
security is ignored the online shopping percentages will seriously increase in the
future.

Introduction – Internet commerce continues its rapid growth during the past ten
years furthermore augmentation is not seems to decelerate its speed in the future. It is
well known that internet is prefered by students because of the variety of the choises.
Especially international students may prefer online shopping because of not knowing
from where and how to do shopping for their needs.

Nearly all of the UWS College students do their shopping from internet at least once a
week although the contents of the shopping was not collected in a single title it
spreads to different areas. Single males seem to gave up doing internet shopping after
marrige also married females ratio is decrease but not as much as males’. The avarage
money spent amount was almost under 50 AUD but there was significant amount of
money spent over 200 AUD at once time. Generally we could clearify the samples’
shopping interests on internet. Also clearifying the characteristic of subjects help us to
find the main reason of doing internet shoping.

John Horrigan (Online Shopping, 2008) emphasized that shopping on the internet has
become popular place amid internet users for a number of different activities
connected to researching and doing transactions online moreover John Horrigan

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(Online Shopping, 2008) analyse more people would shop online if they trusted the e-
commerce environment more.

John Horrigan also indicates the percentage of females who do the internet shopping
more then the males’. In the same research Horrigan pointed out that doing the
shopping online was not only time saving but also easier than shopping from a mall.

M.Khalifa and M.Limayem (Drivers of Internet Shopping) has represented the similar
consequences about internet shopping in 2003. In this journal shopping online was a
time saving activity. Authors also featured that social factors such as occupation, life
standards and etc. directly affected the shopping characteristics.

As it is shown the table below Australian Government - Department of Broadband,

Communications and the Digital Economy stated the information about shopping and
selling online has increased from 41 per cent of internet users aged 14 years and over
in September 2001 to 64 per cent in June 2006.

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Methodology - The results in this report were analysed data from answers of UWS
College students’ to the questionarie about the internet shopping. 50 subjects, includes
equal number of male and female are 18 years old and over. The results based on the
total sample, one can say 90% reliance that the error charactereistic to sampling is
minus or plus 10 percantage points. In addition to sampling error, not enough time for
answering the questions decreases the reliability of given answers.

Questionary was answered by EAPIII students in the common area of the UWS
College building on 3rd of the December 2009. Randomly selected 65 subjects
answered the questions to describe their online shopping perspectives. 6 questionary
papers could not be used for this research because of inconsistent answers. For
example, one of the samples gave negative answer for doing the internet shopping
question but marked the question about the materials that bought from the internet
shopping. Inconsistent answered questionaries were not taken into consideration.

Both gender groups answered the same questions without time limitation. Personal
questions were indicated the changing of the genders shopping characteristics after
marriage. Totally three questions were about the main aim of making purchases on the
internet. Also some questions were about the most wondered topic, security of
shopping online.

All of the questionary results were analysed by a group of examiner from EAPIII B
class. Given answers identified main reasons of choosing internet shopping although
for most of the sample point out internet was easier and cheaper way of doing
shopping.

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Results – The questionnaire was analysed by a group of EAPIII B students and by the
help of given answers the tables were created.

Table -1

Age Avarege

70 64
60
60
50
Percentages

40 36 Female %
32
30 Male %

20
8
10
0 0 0
0
under 18 18-24 25-30 over 30
Age Groups

Table-1 shows that all of the samples answered the questionary were 18 or more years
old.

Table 2

100 92
90
Percentages

76
80
70
60
Female %
50
40 Male %
30
16 8
20 4 4
10 0 0
0
Living Together
Single Married Married with Children
Marital Status

Table 2 shows the significant changing of males’ online shopping characteristic after
marriage. It is clearly shown that single male do internet shopping more than single
women but marriage taken them far away from doing the online shopping. Also after
the marriage females’ doing online shopping percentages were decreases but as not

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much as males. However, due to the table internet shopping was more common for
single persons.

Table:3

Internet Shopping Materials

35 32
30
25
Percentages (%)

25
20 17 Female %
15
15 13 12 Male %
11 10 11
8 9
10 6 6
4 4 4 4
5 2 2 2 22
0 0 0 0
0
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Table 3 helps to understand the different genders’ interests about doing online
shopping. Most of the men prefer buying electronics, CD\DVD’s and software on the
other hand most of the women buy clothes, tickets and electronics. Generally as the
table shows internet shopping is more useful for females. Moreover, for women
internet is not only buy a lot of things from but also an incomparable source to find
different kinds of products.

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Table: 4

The Average Amount of Spending

70
60
60
48
Percentage (%)

50
40 36 Female %
32
30 Male %

20 12
8
10 4
0
0
<50 50-100 100-200 >200
AUD

With the help of the data from table 3, table 4 clearly settled that females spent more
money than males. The percentage of females’ spending amount of money more than
200AUD doubles the percentage of males’ ratio. 60 % of females’ spent were less
than 50AUD also this finding encourages the result of women spends more than men.

Table 5

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 Spending time

40
35
30
Percentage (%)

25
Female %
20
Male %
15
10
5
0
less than 5 5-15 min 15-30 min 30-60 min more than don't know
min 60 min
Minutes

Table 5 significantly stated that most of the men seem to finish their online shopping
in 15 minutes on the other hand females spent at least 5-15 minutes up to more than
an hour. Although this result directly affects the money that spent for shopping.

In conclusion, every subject has a similar reason for doing internet shopping. Most of
the samples choose doing the shopping online for saving time. Also in the future more
people will prefer internet for doing shopping.

Discussion – Our research had several limitations. This study was principally limited
by its small sample size. The sample size could have been enlarged by joining the
other classes and staff. Without determined the hypothesis, preparation of the
questionnaire would have reduced the possibility of asking the right questions. More
contact between the researcher and the sample may have increased the participation.
Ideally, the number of sample would have been balanced the ratio of gender/ages/etc.
The samples present a narrow range of gender/ethnicities/age/etc. A larger sample
with more variation would have improved our results. Participants may have had a
better understanding of survey questions had a definition of why they were asked.

Another possible improvement to the work could have been interviewing the samples.
Individual thoughts could elicit greater information regarding participants’ knowledge

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attitudes. This method could have added important qualitative data and greater insight
into the samples opinions.

The questionnaire may not be satisfactory because the samples are limited by only
EAPIII students. The results obtained in this survey verified previous researches’
issues. Our analyses encourage my hypothesis that females do the internet shopping
more than males but maybe doing the questionnaire with much more than 50 people
who have different living standards make results more reliable.

Referencing:

1. Mohamed Khalifa and Moez Limayem Dec.2003 / Vol. 46 No.12 ‘Drivers of

Internet Shopping’ Communications of the Acm.
2. Horrigan, John Feb.2008 ‘Online Shopping’ Pew Internet & American Life
Project.
3. Web site of Australian Government - Department of Broadband,
Communications and the Digital Economy.
4. Web site : Google
5. Web site: http://www.ocf.berkeley.edu/~jinnie/solutions.html
6. Web site: http://www.ocf.berkeley.edu/~jinnie/advantage.htm

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 QUESTIONNAIRE

INTERNET SHOPPING

1. Gender :  Female  Male

2. Age Group :  <18  18-24  25-30  >30

3. Nationality : ………………..

4. Marital Status :  Single  Married

 Married with children  Living Together

5. Level of Education :  High School  Bachelor  Master  PhD

6. Occupation : ………………..

7. What is your income per month?

 <$500  $500-$999  $1000-$1999  >$2000

8. Do you often do internet shopping?

 Yes  No > Why? ..…….....................................................................

9. How often do you do the internet shopping?

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  Once a week  Once a month  Once a year  Never

 More than once a week  More than once month  More than once year

10. Why do you prefer internet shopping? (You can choose more than one.)

 Time Saving  Money Saving  Easier

 Enjoyable  Interesting  Other ....................

11. What kind of products do you prefer to buy from the internet?
(You can choose more than one.)

 Electronics  Stationery  Music/Movie  Software

 Clothes/Shoes  Cosmetics  Jewellery  Food

 Ticket Products of Children Sports Equipments

 Adult Products Supermarket Products Others ....................

12. Where do you prefer to do internet shopping?

 Your own country  Australia  Both

13. How much money do you spend on internet shopping once a time?

 <$50  $50-$100  $100-$200  >$200

15. Is the internet security an issue for you?

 Yes  No

16. Which websites do you trust?

 Every  Popular International  Popular National Others ....

17. What kind of payment types do you prefer for internet shopping?
(You can choose more than one.)

 Credit Card  Net Banking  PayPal

 Gift cards  Other ……….

18. How long have you been internet shopping?

<1 year  1-3 years 3-5 years >5 years

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19. How much do you spend on searching before you find piece of useful

product/service information?

 <5 min  5-15 min 15-30 min 30-60 min  >60 min Don’t


know / Not Applicable

20. How do you get to know websites for internet shopping?

 Advertisement  Friend Advise Search Results  Other

THANK YOU FOR YOUR GENEROSITY TIME

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