Professional Documents
Culture Documents
Report: Coca-Cola
India (CCI)
Submitted to:
Mr. Khan Md. Raziuddin
Taufique
Faculty, M.H. School of
Business
Presidency University
Submitted by:
Md. Abul Hasnat
081091025
Nusrat Ali
081031025
2
MANAGEMENT SUMMARY
4
Strengths Weaknesses
S1. Solid financial resources W1. Poor rural infrastructure
W3 --- -- - 0 0 0 0 0 -6
W4 ++ + ++ 0 -- + + 0 7
+ +
Total 7 6 9 -4 -4 2 -5 -8
Case Study Report: Coca-Cola India (CCI)
CONFRONTATION MATRIX 5
Sales
• Coca-cola is the market leader. Pepsi Co. is the
challenger. In
9%this soft drinks industry there is little
chance of development and other improvements. And
the Indian govt. has regulations for drinks in India. So to
Coca-Cola
15%
defend them Coca-Cola must focus on its price
44%
activities. Pepsi Co.
Cadbury
Schweppes
All other
32%
Case Study Report: Coca-Cola India (CCI)