1.

EXECUTIVE SUMMARY

PRESTO Enterprise is a partnership-based business that manufactures and sells a cleaning

agent, ZAUBER. ZAUBER can be used to remove any pesky stains on surfaces like tables,
floors, walls, kitchens tools and appliances, and also to be used on clothes directly. Using
natural resources as main materials, together with simple process production makes this
product environmental friendly. This product is packaged in two different sizes - medium and
small- to be applied in specified area of application and thus, making ZAUBER a
user-friendly product.
Our product is affordable for people of different classes. However, we believe that
there will be a high demand of our product for household and industries. The reason we build
up our company in Selangor is because of the high population. When the population is high,
the need of cleaning liquid like our product will also increase especially for the family
members more than 4 people. Beside Selangor, Kuala Lumpur and Johor is also our target
since there are a lot of industries in these areas. Our product is needed by the industries like
food and hotel. This is because these industries deal mostly with oil and grease.

As a new company to enter an existing market with very competitive competitors

makes it difficult for ZAUBER to penetrate the market. Hence, few unique features have been
added to ZAUBER to ensure its survival in the market and gaining consumer trust. The first
unique feature of the ZAUBER is the introduction of garbage enzymes as the main ingredient,
which has the ability to remove the stains. In order to further enhance the cleaning ability of
the product, a new technology called Reversed-Micelle (RM) solution has been proposed to
be included in the product. RM soap solution is an existing and widely known technology in
biotechnology field, but a group of students and lecturers from University Sains Islam
Antarabangsa (USIM) has developed an environmentally, user-friendly halal RM soap
solution with excellent efficiency. Thus, collaboration between the company and the
university has been established with an agreement to adapt the technology into companys
products. RM soap solution provides another unique feature of the ZAUBER to penetrate
market easier, which enables it to remove stains directly on clothes almost instantly.

In our company, there are more than one manager which including five major
positions. It is called as the management team. Firstly, the Managing Director is responsible to
control and lead the business. Second is Financial Director which in charge in companys
account and finance. Next is Human Resource Director which responsible to manage routine,
duty, task, employment, termination or activity of the company and make sure the companys
objective is achieved. For Marketing Director, she is in charge in marketing plan of the
business. The last major position is Operating Director which responsible to manage the
operation of the business by finding the customer demands.

2.0

PRODUCT OR SERVICE DESCRIPTION

2.1

INTRODUCTION

Now more than ever cleanliness has been a major issue that has the attention of every one of
all age groups. The cleanliness or tidiness of a persons surrounding and possessions is top
priority. With that in mind, the market for effective cleaning agents be it for grooming,
maintenance or general cleanliness for the house or for the work place has greater demand.
The demand is not only for effective products but also for fast acting products that can cut the
tedious time needed for proper cleaning.
The growing need for instant cloth cleaning is a long-unsolved problem faced by the
world today as stains particularly from food has been quite a problem for most people
nowadays. Having breakfast, lunch or dinner outside without having extra clothes for
changing is causing this unsolved problem to rise up. Pesky stains on tiles, tables and of
course, at kitchens also proved to be difficult to remove.
The product that has been invented to combat this problem is an environmental and
user-friendly cleaning agent that can remove any stains, especially oily stains. It can be
applied to specific desired spots or areas especially the stains on clothes. The dependence for
the production of this product on natural raw materials and without any additional hazardous
chemicals makes it very safe to be used. This product is invented based on the current
technology developed by a local university together with the idea of the founders of this
company themselves.

2.2

DETAILED PRODUCT DESCRIPTION

The name of the product invented is given as ZAUBER, which is a German word for
clean. This name was selected in accordance with the main purpose of this product, which
acts as a cleaning agent. This indirectly represents the image of the product to the market.
ZAUBER is a green-product, which consists of raw materials mainly from natural
resources, which are extracts from Serai Wangi, a type of plant, and also garbage enzymes,
which are produced from fermentation of agricultural wastes. In addition, a small amount of
extra components are added into the solution which are the extract of fish oils, unharmful
chemicals which is lipase and also the emulsifier that mixes the fish oil with the solution.

2.2.1

PRODUCT APPLICATION AND NOVELTY

The product is invented mainly to act as a cleaning agent to remove nasty stains. The
area of application of this product is vast, which makes it a versatile and a very
flexible product. The applications of this product are as follows:
a) Primary Purpose:
i.

To remove stains directly from clothes.

This product is very useful, simple to use and efficient to remove any recent
stains on clothes. This can be applied to remove any food stains such as
sauces, sambal, or even curry splashes. Apart from that, this product can
remove greases and other oily stains. This unique instanteffect stain
removal makes this product to be totally different from other products
available in the market nowadays, in which providing the advantage to
penetrate the market easily.

b) Secondary Purpose:
i.

To remove stains on surfaces

Apart from able to remove stains from clothes, this product can be applied
to remove stains on surfaces such as tiles, tables, doors, walls, floors etc.
Although there are many products that have the same function as ZAUBER,
but what makes it different is the usage of natural resources, which is Serai
Wangi and also unwanted agricultural waste as the main raw material.
Since this is a green technology product, the safety of the product can be
guaranteed in terms of the material contents as compared to other existing
products in the market which mainly exploit various chemicals in their
product. In addition, the increment of the public awareness about green
technology and also sustainable products provides an extra boost for
ZAUBER to penetrate the market easily.

2.2.2

BRIEF PRODUCT TECNOLOGY DESCRIPTION

ZAUBER is mainly an inventive product that was born from the idea generated from
the founders of the company, together with the idea assimilated from the research
conducted by a local university. The idea was obtained from the research conducted by
the lecturers and students from Universiti Sains Islam Antarabangsa (USIM).
This research is the latest study of biotechnology, involving the microstructures
to remove stains effectively with a very high efficiency at a cellular level. Using only
common raw materials for production makes this idea a very promising technology.
Detailed explanation of this technology will be described in later section.

2.2.3

PRODUCT POTENTIAL AND FUTURE PLAN

5

ZAUBER not only can be considered as a cleaning agent, but its potential to be used
as a pest repellent is also very promising. Due to the special chemical property of the
Serai Wangi, one of the main components of the product has the property to repel
most insects. This property makes this product feasible for further expansion on its
function, thus increasing the market value.

3.0

TECHNOLOGY DESCRIPTION

ZAUBER is a product in which involving various technologies from various field of study.
Technologies involved mainly in the processing the ingredients needed for production. The
main ingredients with special technology involvement are the Serai Wangi oil extracts,
garbage enzymes and special soap named as Reversed-Micelle. In this section every
technology involved will be explained one by one in detail.

3.1

SERAI WANGI OIL EXTRACTION TECHNOLOGY

The Serai wangi oil extract is acquired by using Pressurized Liquid Extraction (PLE). The
equipment for the extraction is set at a specific pressure of 1203 psi and at a temperature of
167oC for a short duration of time to. The oil extract is then added to the enzyme mixture to
give it a better aroma and it also has antibacterial properties. Another alternative of acquiring
Serai Wangi extracts in case of supply shortage is by purchasing directly from Malaysian
Agricultural Research and Development Institute (MARDI). Using MARDI Serai Wangi oil
extraction technologies developed by Dr. Abdul Rahman Azmil Bin Idris, a MARDI
researcher, which has the supply capacity of 500 tonnes of Serai Wangi oil extracts per year
eliminates the supply shortage problem.

Figure 3.2

Serai Wangi bush

3.2

GARBAGE ENZYME PRODUCTION TECHNOLOGY

Garbage enzymes are known to be a very good alternative cleaning agent. These enzymes are
produced by a process called fermentation process using agricultural wastes. Its production
requires certain condition that needs to be met to ensure best quality of enzymes produced.
Table 3.1 shows the conditions that need to be met for garbage enzyme production.
Table 3.1:

Conditions for Garbage Enzymes Production

Parameter
Temperature
Period of Fermentation
Solvent
Additional Ingredients
Material-Sugar-Water Ratio

Condition
Ambient temperature (30C)
Approximately 3 months
Water
Brown Sugar
3:1:10

The fermentation process must be conducted in an air-tight vessel to prevent any air
flowing into the vessel, which can affect the fermentation process significantly. Another
reason is that to prevent any impurities from the ambient air to contaminate the solution. In a
first month a gas produced from the fermentation process must be released every day from the
vessel by opening it for a moment and need to be closed tightly afterwards. This procedure is
only performed when necessary starting second month onwards to remove extra gases
produced, preventing pressure build up in the vessel.

Figure 3.1
3.3

Garbage enzymes from fruit wastes.

REVERSED-MICELLE SOAP SOLUTION

The Reversed-Micelle (RM) soap solution is the same as the normal soap solution except for
its enhanced capabilities to remove stains. This will be the main component that gives the
exclusive characteristic of ZAUBER, which is the instant-cleaning. As compared to other
conventional soaps, RM soap is scientifically modified at cellular level to ensure its
effectiveness in removing stains.
The idea of RM is adapted from the research made by a group of students and a
lecturer from University Sains Islam Antarabangsa (USIM). This invention was first noticed
from the exhibition held by USIM in 2011 called as i-Innova Exhibition 2012. The idea of
RM is widely known but what makes it different is that the raw materials that are being used
to produce it are all halal and environmental friendly. One of the key components is the oil
fish.
The idea is then adapted to be applied together with the garbage enzyme and
Serai Wangi extracts to further enhance the cleaning abilities of the product. The intellectual
property of this invention is unfortunately cannot be cited as it is still in the application
process. An agreement was made between two parties to have the product commercialized.
The inventor, which is the students and the lecturers involved, was given payment for the
company to buy the idea. In the agreement it has also been specified that the inventor is not
allowed to make further monetary claims from the company. However, the company has
agreed that the inventor will be receiving 5% of the profit made per year by the company as
compensation. Any further matter will be dealt with by the company attorney.

Figure 3.1:
3.4

Structure of Reversed Micelle (RM) and normal Micelle (M)

ZAUBER PRODUCTION TECHNOLOGY

Best raw materials without the best combination. A perfect proportion of the main raw
materials; Serai Wangi extracts, garbage enzymes and RM soap solution has been
determined by conducting a series of simple experiments to ensure maximum efficiency and
effectiveness.
The experiments were conducted based on two conditions: maximum quantity of
garbage enzyme with minimum quantity of RM soap solution for the medium-sized
ZAUBER, and vice-versa for the small-sized ZAUBER.

This reason of varying the

composition of main raw materials between the same products but in different sizes is the
main area of application. Small-sized ZAUBER are applied specifically for the instant-stain
removal on clothes, which requires higher concentration of RM soap solution as compared to
medium-sized ZAUBER which is applied in other suitable areas that requires higher amount
of garbage enzymes. Since RM soap solutions requires fish oil which are pretty expensive as
relative to other materials, the usage of it must be minimized without affecting the
performance of the product. The results of the experiments obtained were shown in Table 3.2.
Table 3.2:

The best ratio of main raw material for ZAUBER production

Components

Size
Serai Wangi

Garbage enzyme

RM soap solution

Medium

Small

The materials blending process must be conducted in a slow-stirred medium temperature tank
to prevent the formation of unwanted foam, and also the degradation of the components in the
solution.

10

4.0

MARKETING PLAN

4.1

INTRODUCTION

A marketing plan is vital to marketing success and also part of overall business plan.
Marketing is one of the most important parts of any small business and it's especially
important for startups. They help to focus the mind of companies and marketing teams on the
process of marketing for example, what is going to be achieved and how we intend to do it.
Product specific, market specific, or company-wide plan that describes activities
involved in achieving specific marketing objectives within a set timeframe. A market plan
begins with the identification (through market research) of specific customer needs and how
the company intends to fulfill them while generating an acceptable level of return. It generally
includes analysis of the current market situation (opportunities and trends) and detailed action
programs, budgets, sales forecasts, strategies, and projected (proforma) financial statements.
An effective marketing plan and being able to identify the marketing activities that
have the highest return on investment can often be the difference between a startup that
thrives and one that dwindles. Solid marketing strategy is the foundation of a well-written
marketing plan. While a marketing plan contains a list of actions, a marketing plan without a
sound strategic foundation is of little use.
There are few steps that should be followed to complete the marketing plan :

Define the product

Identify the target market
Determine market size
Identify the competitor
Determine the market share
Develop sales forecast
Develop marketing strategies
Prepare marketing budget

The essence of marketing is to understand customers' needs and develop a plan that
surrounds those needs. Marketing plan includes advertising, distribution and selling. To
11

accomplish the aim of this company, our marketing plan includes strategies typical of any
marketing plan which are product, price, place and promotion.

4.2

TARGET MARKET

A target market is a group of customers that the business has decided to aim its marketing
efforts and ultimately its merchandise. A well-defined target market is the first element to a
marketing strategy. The target market and the marketing mix variables of product,
place(distribution), promotion and price are the four elements of a marketing mix strategy that
determine the success of a product in the marketplace. Target Marketing involves breaking a
market into segments and then concentrating the marketing efforts on one or a few key
segments. The beauty of target marketing is that it makes the promotion, pricing and
distribution of the products easier and more cost-effective. Target marketing can be separated
into :

Geographic segmentations
The location of our factory is at:
No 20, Persiaran Selangor,
Seksyen 15,
40200 Shah Alam.

Demographic segmentation

Income

Affordable for all middle, lower or higher

Household size

income people.
High demand for family members more than
4 people.
Less demand for family members less than 4

Occupation
Industry

people.
Housewife, cleaner
Hotel, cleaning, food
12

Segmentation by occasions
Wedding and festives season.
Zauber target market is household and industries. This includes our main target which
is food and hotel industries at Selangor. Besides, our products are highly distributed to
supermarket such as Tesco, Giant and Aeon at Kuala Lumpur and Johor. Generally, we sell
our products through manufacturers representative or wholesale suppliers. However, our
customers can decide which options are easier for them to get our products.

4.3

MARKET SIZE

Table 4.1:

Estimated market size for ZAUBER

Market Segment

Housewives
Cleaners
Industries
TOTAL

# Estimated

Purchase/month

Population

(RM)

256,950
296,100
19,400

237,000
474,000
711,000
1,422,000

# Estimated population is based on potential buyers in market. Housewives are 17%,

cleaners are 33% and industries are 50%.
Estimated Potential Sales/year = 1,422,000 x 12 months = RM 17,064,000
Estimated Market Size (with trend and seasonal factors) = RM 28,155,600
Market size is the number of buyers and sellers in a particular market. This is
important for our company that wish to launch a new product since small market are less
likely to be able to support high volume of goods. Large markets could bring in more
competition. Moreover, market size will determine our profit and demand for our product.
Zauber market size is mostly for industries since industries require a lot of cleaning process.
13

4.4

COMPETITION AND COMPETITVE EDGES

Based on our survey, lemongrass-based cleaning spray is still new in Malaysia. We have
chosen Selangor, Kuala Lumpur and Johor in order to introduce our product. This is because
we are expecting a high demand of our product since there are a lot of industries such as food
and hotel industry that can be beneficial for them.
Table 4.2:

Strength and weakness of competitor

Competitor

AFY Haniff

Mr Muscle

Strength
Open from 2007 and they

Weakness
Cleaning spray

have more experience than

and pest repellent

are sell separately

us.
They sell various types of

products.
Well known in Europe,

Expensive

Asia, Latin America and

Africa
Open from 1986 and they
have more experience than
other competitor.

Table 4.3:

Strength and weakness of our company

Company
Zauber

Strength
Affordable price
Multipurpose

Weakness
Less experience (as
we are new to
business)

4.5

ESTIMATED MARKET SHARE

Table 4.4:

MARKET SHARE BEFORE THE ENTRY OF ZAUBER

14

No

Companys

Share (%)

Sale per year (RM)

AFY Haniff

30

20,476,800

Mr Muscle

70

47,779,200

name
1

Table 4.5:

MARKET SHARE AFTER THE ENTRY OF ZAUBER

No

Companys name

Share (%)

Sale per year (RM)

AFY Haniff

30

20,476,800

Mr Muscle

45

30,715,200

Zauber

25

17,064,000

15

Market Share (%)

Mr Muscle
AFY Hanif

Figure 4.1:

Market share before the entry of ZAUBER

Market Share (%)

Mr Muscle
AFY Hanif
Zauber

Figure 4.2:

4.6

Market share after the entry of ZAUBER

SALES FORECAST

16

Sales forecast is a prediction of the future sales of a particular product over a specific
period of time based on past performance of the product, inflation rates, unemployment,
consumer spending patterns, market trends, and interest rates. In the preparation of a
comprehensive marketing plan, sales forecasts help the marketer develop a marketing budget,
allocate marketing resources, and monitor the competition and the product environment.
For our products, it shows that the highest sales is on December. This is because it is it
is school holidays and there are many weddings ceremony and Christian celebrates Christmas
on this month. In addition, Eid Adha is usually on the end of the year, so this also results in
high demand of cleaning spray among housewives and industries. Moreover, the demand of
our product increase on February because of Chinese New Year celebration and also for
Deepavali celebration which is on November.
Table 4.6:

Forecasting sale for year 2013/2014

MONTH
SEPTEMBER13
OCTOBER13
NOVEMBER13
DECEMBER13
JANUARY14
FEBRUARY14
MARCH14
APRIL14
MAY14
JUNE14
JULY14
AUGUST14
TOTAL

Table 4.7:

SALES FORECAST (RM)

454,250
691,250
1,757,750
2,113,250
1,165,250
1,757,750
1,402,250
1,449,650
1,497,050
1,544,450
1,591,850
1,639,250
17,064,000

Sales forecast for the year 2013/2014 and 2014/2015

Year

2013/2014
2014/2015

Sales forecast(RM)
RM 17,575,920
RM 18,087,840

Total sale for 1st year (2013)

=RM 17,064,000
Sales increase 3% for 2nd year (2014)
17

=RM 17,575,920
Sales increase 6% for 3rd year (2015)
=RM 18,087,840

4.7

MARKETING STRATEGY

In every business, marketing strategies play the important part of creating a successful
company. Our company believes that marketing strategies will help us in defining business
goals and develop activities to achieve them. Besides, marketing strategies is a strategy that
integrates an organizations marketing goals into a cohesive whole. It started from market
research and focuses on the ideal product mix top achieve maximum profit potential. As stated
before, the types of customer groups that we are targeting are housewives, cleaners, food
industries, hotels and pest repellent companies as our initial intensive selling effort. Our
marketing strategies include product, pricing, place and promotion.

4.7.1

PRODUCT AND SERVICE STRATEGIES

Product design / service package:

Our product design is user friendly as it is easy to handle and only use
minimum space to keep it. The size of our spray bottle is not too large
but can hold up to 500ml of solution per bottle.
Quality
We use high quality ingredients to make the cleaning solution/liquid in
order to keep the quality of our cleaning product at a high standards.
Most of the ingredients are natural based and not harmful or toxic to
human health and environment.
18

After sale service

We conduct a survey to get the feedback from our customers to
improve our business. Besides, it can helps us to satisfy the demand of
our customers.

4.7.2

PRICING STRATEGIES
Price is very important to attract customers and to ensure that people will buy

our product. In our company, we set our price based on the cost-based pricing which
means the price is based on the total cost of the product including the standard mark up.
From the mark up, we get the profit that is desired from the sale of our product. The
price of our product can be classified as cheap compare to the other cleaning products
because the ingredients used to make the lemongrass-spray is can be found easily.
However, our price is cheaper compared to the other cleaning spray. This is an
advantage for us because we know that customers will choose the cheapest product.

4.7.3

PROMOTION STRATEGIES
Promotion is very important in business as it is the most effective strategy to

attract customers to buy our product. Besides it is the way to let people know about the
interesting aspect of our product. It is the communication link between sellers and
buyers for the purpose of influencing, informing or persuading a potential buyers
purchasing decision. Our objectives of promotion is :

To present information to consumers as well as others

To increase the demand
To differentiate our product

There are many different ways to promote a product but as for our company
we choose to promote our product by advertising and internet. For advertising, we
19

choose to advertise our product on television and radio so that people can recognize
our product. From that, we can attract them to try our product. Other way to promote
is by using pamphlets or brochures. Pamphlets distribution is the proven medium used
to reach the particular target market directly. In addition, with pamphlets we will know
our message is going where we intended it to and we can monitor our product as it
progresses. Morever, a pamphplets deliveres at home and does not have to compete
with a vast number of our competitors advertisements as it often the case in the other
mediums.
Besides pamphlets we use online advertising such as Facebook, Blogspot and
Twitter to promote our product. This is because most of the people nowadays spend
more time in-front of the computer and these alternatives can actually help in
promoting our product and save more time and energy. On our first day of opening, we
will give a free tester for everyone so that people can taste and aware of the new
existence of this product. Other than that, we give free product samples to the
customers during the roadshow and demonstration. This action can attract people to
try our product and experience the effectiveness of our product. The customers also
will get discount if they purchased our product more than 2 bottles.

5. 0

MANAGEMENT TEAM

IE A
N
A
G

I
E
C

OM
N
RG
D

E
T

TH
I

F
A

N
FO
I

F
R

N
A
N

S
U
C

I
E

5.1

ORGANISATION

20

NAME AND POSITIONS

Managing Director,
Nurul Nadirah binti

DUTIES AND RESPONSIBILITIES

Formulates and successfully implements company

Raduan

policies
Directs company activity for profitable growth and

operation of the company

Monitor the actions of the functional board of directors
Closely monitor the operating and financial results to

ensure it is coherent with plans and budgets

Develop strategies that reflect the long-term objectives
and priorities needed to sustain and for the growth of the

Director of Finance,
Mohd Firdaus bin Mohtar

Director of Human
Resource,
Mior Hazman bin Mior

company
Manages organizational cash flow and forecasting
Develop financial models
Overseeing the budgets and making sure that everyone in

the team keep to that budget

Update and implement all necessary business policies

and accounting practices

Analyze and present financial reports in an accurate and

timely manner (monthly and annual financial statements)

Promotes and implements HR values by planning and

managing HR programs
Develop organization strategies by identifying and

researching HR issues
Support management by providing HR advice, counsel,

and decisions
Guide management and employee actions by researching,

Jamaluddin

developing, writing and updating policies, procedures,

Director of Marketing,
Hafifah Amirah binti

methods, and guidelines

Designing and implementing the annual marketing plan

Akhawan

for the company

Planning and administrating the marketing operations

budget for the company

To negotiate with media agencies to develop promotional

material for the product such as ads, flyers, etc

Able to effectively position the product in the
marketplace and effectively communicate with the

Director of Operations,

customers
Plan, direct and coordinate operations of organizations of

various sizes in the industry

Manages the daily operational activities, and planning

Marissa binti Mazlan

21

use of materials and HR towards maximum productivity

Reviewing financial statements and sales and activities
reports, overseeing production or service delivery,
managing the activities of sales and distribution

departments
Determining needs to maximize efficiency and

profitability
Determine staffing requirements, interviewing, hiring
and training new employees.

5.2

SUPPORTING PROFESSIONAL ADVISORS AND SERVICES

As talented as our Board of Directors are, additional assistance or services are required

that cover the aspects that are beyond the expertise of the board members. These include
experts in advertising that have the skill and know how on advertising, filming, editing and
duties that entail that line of work. Lawyers are deemed necessary as additional services for
the company to manage the legal matters that is required. Extra man power is also required for
the logistics of the product. Accountants are also needed to manage the companys
expenditures and income.

5.2.1

SERVICES PROVIDED BY PROFESSIONAL ADVISORS

NAME OF

SERVICES PROVIDED

PROFESSIONAL
ADVISORS
Lawyer

Selection of proper form of legal entity for the company ad

completion of formal legal requirements

Advising founders and senior managers of the new company on

their ongoing legal duties

Preparation of shareholders agreement among founders
Development and implementation of strategies for perfecting

and protecting the companys intellectual property

Advice regarding compliance issues in other substantive legal
22

Accountant

areas
Responsible for reviewing company financial strategy and make

recommendations
Responsible for producing and analysis annual financial

accounts
Responsible for producing annual budgets and five year rolling
estimates, quarterly management accounts and ad-hoc reports

required
Responsible for maintaining computerized accounting software,
ensuring the provision of adequate third party support for the

Advertising

5.2.2

software and upgrading the software where appropriate

Provide useful advice in saving money, increasing profit and

ensuring future growth.

Meeting and liaising with client to discuss and address their

advertising requirements
Working with accountant manager to brief media, creative and

research staff and assisting with formulating marketing strategies

Presenting creative work to client for approval or modification
Monitoring effectiveness of campaign

SERVICE PROVIDER

NAME OF

SERVICES PROVIDED

PROFESSIONAL
ADVISOR
Aberdeen & Co.

The company provides the services as described before but the major

(Legal Advisor)

emphasis on

VLT (Advertising)
AXA Affin Assurance

- Partnership agreement between the founders

- Intellectual Property of the product recipe
Full service digital agency to fulfill all advertising needs
Provide insurance policy for the company

Bhd (Insurance)

23

6.0

FINANCIAL ESTIMATES

Start-up Cost
Capital Expenditure : Administrative
Land & Building
Business fixture and equipment
Office Furniture
Air Conditioner
Computer
Office Renovation
Signage Design
Interior Design
Motor Vehicles
Capital Expenditure : Operations
Machinery
Factory Renovation
Machine Installation
One Time Start-up Expenditure
Starting inventory cost
Office supplies
Legal and professional fees
Legal payment
Make a company seal
Advertising for opening
Other Pre-Operations Expenditure
Deposit (rent, utilities, etc.)
Business registration & licences
Insurance & road tax for motor vehicles
Other Expenditure
Total Start-up Cost

RM
500,000.00
10,000.00
3,500.00
10,000.00
900.00
5,000.00
24,000.00
500,000.00
25,000.00
200,000.00
5,000.00
23,000.00
250.00
1,200.00
1,500.00
60.00
900.00
1,500.00
1,311,810.00

24

7.0

PROJECT MILESTONE

25

8.0

CONCLUSIONS

Presto is a new upcoming company comprised of 5 Directors that provides an existing market
with a fast action, effective and versatile cleaning solution, ZAUBER. Scientifically proven to be more
effective than the ordinary cleaning solution, ZAUBER was formulated by the idea of a small group of
forward thinking scientist and engineers. The product is eco friendly, made only from natural raw
material that is garbage enzyme and Serai Wangi oil extract. No harmful abrasive chemicals were used
in the making of the product, making it safe for use for anybody of any age. The product is also made
available in different quantities to cater to the different needs of different target groups ranging from
domestic household to big scale cleaning like hotels and caterers. Several marketing strategies were
implemented in the hopes to attract more buyers such as flyers, advertisements, road-shows, and even
free samples. As a new company, we also get feedback from our loyal customers for improvement of the
product for more satisfactory use. ZAUBER is not only limited as a cleaning agent, but its potential to
be used as a pest repellent is also very promising due to the special chemical property of the
Serai Wangi, one of the main components of the product has the property to repel most insects. This
property makes this product feasible for further expansion on its function, thus increasing the market
26

value. ZAUBER is expected to generate a great amount of profit as it is a worthwhile product for
consumer to use and is also a great investment for a cleaner and safer environment.

9.0

REFERENCES

Prakash, B. (2011). How to make and use garbage enzymes. Retrieved on 4th October 2013 from
http://www.ecowalkthetalk.com/blog/2011/02/27/how-to-make-and-use-garbage-enzymes/
New International Publications Limited (2008). Job description: company accountant. Retrieved on 8 th
November 2013 from http://newint.org/about/jobs/accountant%20job%20description%202009.pdf
White, S (2012). Power of influence for lawyers: how to use it to develop business and advance your
career.

Legal

Works.

Retrieved

on

10th

November

2013

from

http://beyondthebar.westlegaledcenter.com/client-relations/role-of-the-business-attorney/
Technology of Serai Wangi Production (2006). Retrieved on 10th November 2013 from
Rrhttp://agromedia.mardi.gov.my/magritech/tech_detail_herbs.php?id=367

27