BBA- A ladder to corporate career

A degree in business education at undergraduate level does not only boost your
management skills and corporate insight, but also brings you opportunities to begin your
career in corporate world immediately after completing the professional programme.
Prime objective of all BBA Programs is to create managers for tomorrow; managers who
are equipped with knowledge, skills and personality to take relevant business decisions,
says Prof. (Dr.) SK Dubey, Amity School of Business, FMS -Amity University Uttar Pradesh.
He adds that post BBA degree students get positions at the junior executive or managerial
level in the front line of an organization. Such programems groom well-rounded managers
with global sensitivity and holistic business perspective, says Prof. (Dr.) SK Dubey.
During the BBA programme, students undergo multiple summer internship during the
months of May and June every academic year. While the industry training in different
companies bring BBA students varied industry insight, it also gives them an opportunity to
explore their interest areas by pursuing the industry training in similar interest domains.
Such industry trainings also help students widen their professional horizons beyond
classroom teaching and sometimes it also helps them fetch jobs in the organization which
get impressed with their performance during their stint as intern.
BBA Programmes and Course Structures A glimpse on what is taught and what to learn
BBA, BBM, BBS, BMS, BFIA, IPM are the names of the under graduate management
programmes offered by various universities and institutes in India. While names and
duration may vary, the course content is more or less the same.
The duration of the programmes is mainly 3 years. The University of Delhi has increased the
programme duration by 1 year, i.e. 4 years. Indian Institute of Management, Indore has
introduced a 5 year Integrated Programme in Management. The first 3 years of the
programme would impart the under graduate management education and the next 2 years
would be post graduate management education.
To help you get the crux of the under graduate management programmes offered by the
top institutes, we share with you the table below.

College
Course Name Duration
Indian Institute of
Integrated
5 years
Management (IIM), Programme in
Indore
Management
Shaheed Sukhdev
Bachelor of
4 years

Affiliating University Seats Exam

Indian Institute of
IPM
Management (IIM), 121
Aptitude
Indore
Test
Delhi University
185
DU BMS

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College of Business
Studies, Delhi
Keshav Mahavidyalay,
Delhi
Deen Dayal Upadhyay
College, Delhi
Gargi College, Delhi
Sri Guru Gobind Singh
College of Commerce,
Delhi
HR College of
Commerce and
Economics, Mumbai

Management
Studies (BMS)
Bachelor of
Management
Studies (BMS)
Bachelor of
Management
Studies (BMS)
Bachelor of
Management
Studies (BMS)
Bachelor of
Management
Studies (BMS)
Bachelor of
Management
Studies (BMS)

CET/DU JET
4 years

DU BMS
CET/DU JET

Delhi University

45

DU BMS
CET/DU JET

Delhi University

45

DU BMS
CET/DU JET

Delhi University

62

DU BMS
CET/DU JET

4 years

4 years

3 years
Mumbai University

3 years

Bachelor of
Management
Studies (BMS)

3 years

Bachelor of
Management
KC College, Mumbai Studies (BMS)

3 years

Bachelor of
Symbiosis Centre for
Business
Management Studies,
Administration
Pune
(BBA)
Bachelor of
Symbiosis Centre for
Business
Management Studies,
Administration
Noida
(BBA)
Symbiosis Institute of Bachelor of
Computer Studies &
Business

3 years

Mithibhai College,
Mumbai

45

4 years

Bachelor of
Management
Studies (BMS)

Jai Hind College,

Mumbai

Delhi University

Mumbai University

Mumbai University

Mumbai University

3 years

3 years

Direct
admission
120 based on
candidates'
merit
Direct
admission
60
based on
candidates'
merit
Direct
admission
120 based on
candidates'
merit
Direct
admission
240 based on
candidates'
merit

Symbiosis
International
University

240

SET BBA

Symbiosis
International
University

150

SET BBA

Symbiosis
International

90

SET BBA

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Research, Pune

Administration
in Information
Technology
(BBA in IT)
Bachelor of
Anil Surendra Modi
Business
School of Commerce,
Administration
Mumbai
(BBA)
Bachelor of
St. Xavier's College, Management
Mumbai
Studies (BMS)

Maharaja Surajmal
Institute
Maharaja Agrasen
Institute of
Management Studies

Vivekanand Institute
of Professional
Studies

Bhai Parmanand
Institute of Business
Studies
Jagannath
International
Management
School- Kalkaji
Jagannath
International
Management
School- Vasant Kunj
Jagan Institute of
Management
Studies-Rohini
Institute of
Information

Bachelor of
Business
Administration
(BBA)
Bachelor of
Business
Administration
(BBA)
Bachelor of
Business
Administration
in Banking &
Insurance
(BBA B&I)
Bachelor of
Business
Administration
(BBA)
Bachelor of
Business
Administration
(BBA)
Bachelor of
Business
Administration
(BBA)
Bachelor of
Business
Administration
(BBA)
Bachelor of
Business

University

3 years
NMIMS University,
Mumbai

240 NMAT (UG)

3 years

3 years

3 years

Autonomous

60

St. Xavier's
College BMS
Entrance
Test

Guru Gobind Singh

Indraprastha
University, Delhi

480

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

360

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

162

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

49

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

163

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

216

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

108

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha

216

GGSIPU CET
BBA

3 years

3 years

3 years

3 years

3 years

3 years
4

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Technology &
Management

Administration
(BBA)
Bachelor of
Tecnia Institute of
Business
Advanced Studies Administration
(BBA)
Bachelor of
Delhi Metropolitan
Business
Education
Administration
(BBA)
Sri Guru Tegh Bahadur Bachelor of
Institute of
Business
Management &
Administration
Information
(BBA)
Technology
Bachelor of
New Delhi Institute of
Business
Management
Administration
(BBA)
Banarsidas
Bachelor of
Chandiwala Institute
Business
of
Administration
Professional Studies
(BBA)
Bachelor of
Rukmini Devi Institute
Business
of Advanced
Administration
Studies
(BBA)
Bachelor of
Delhi College of
Business
Advanced Studies Administration
(BBA)
Bachelor of
Institute of Innovation
Business
in Technology
Administration
& Management
(BBA)
Bachelor of
Trinity Institute of
Business
Professional
Administration
Studies
(BBA)
Bachelor of
Kasturi Ram College of
Business
Higher
Administration
Education
(BBA)
Fairfield Institute of
Bachelor of

University, Delhi
3 years

3 years

Guru Gobind Singh

Indraprastha
University, Delhi

108

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

55

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

162

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

217

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

121

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

108

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

163

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

270

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

216

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

144

GGSIPU CET
BBA

Guru Gobind Singh

324 GGSIPU CET

3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years
5

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Management &
Technology

Business
Administration
(BBA)
Bachelor of
Delhi School of
Business
Professional Studies &
Administration
Research
(BBA)
Bachelor of
Delhi Institute of Rural
Business
Development
Administration
(BBA)
Bachelor of
Kamal Institute of
Business
Higher Education and
Administration
Advance Technology
(BBA)
Bachelor of
Beri Institute of
Business
Technology and
Administration
Research
(BBA)
Bachelor of
BLS Institute of
Business
Technology
Administration
Management
(BBA)
Lingya`s Lalita Devi
Bachelor of
Institute of
Business
Management &
Administration
Sciences
(BBA)
Bachelor of
Chandraprabhu Jain
Business
College of Higher
Administration
Studies
(BBA)
Bachelor of
Sant Haridass College
Business
of Higher
Administration
Education
(BBA)
Bachelor of
Meera Bai Integrated
Business
Institute of
Administration
Technology
(BBA)
Bachelor of
Bharati Vidyapeeth
Business
School of
Administration
Management, Pune
(BBA)
Gitam Institute of
Bachelor of

Indraprastha
University, Delhi
3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years

BBA

Guru Gobind Singh

Indraprastha
University, Delhi

241

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

378

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

91

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

55

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

216

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

163

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

432

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

54

GGSIPU CET
BBA

Guru Gobind Singh

Indraprastha
University, Delhi

38

GGSIPU CET
BBA

Bharati Vidyapeeth
Deemed University

120

BU-MAT

3 years

3 years

Gitam University,

240 GITAM GAT

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Management, Gitam
Business
University,
Management
Vishakhapatnam
(BBM);
Bachelor of
Business
Administration
(BBA)
Bachelor of
Business
Christ University,
Administration
Bangalore
(BBA)

Vishakhapatnam

3 years
Christ University,
Bangalore

NA

Christ
University
BBA
Entrance
Exam

We now share with you the details of the above mentioned programmes.
BBA & BMS
Bachelor of Business Administration (BBA) or Bachelor of Management Studies (BMS) may
vary in name but the basic course structure is similar. In terms of core courses, the subjects
taught are as follows:

Mathematics
Economics
Business Statistics
Finance
Operations Management
Business and Industrial Law
Business Environment

For specialized programmes, the elective courses vary accordingly. For example, the BBA IT
programme offered by Symbiosis Institute of Computer Studies and Research (SICSR) Pune
offers following exclusive courses.

Information Technology
Internet Technology
Data Base Management System
System and Software Practices
Web Content Management
Cyber Law and Regulatory compliance
Software Project Management
IT Risk Management
Introduction to Green IT
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While the duration of the BBA or BMS programmes in all the universities of India is 3 years,
the same for University of Delhi (DU) is 4 years. Till 2012, DU offered programmes in
different nomenclature such as Bachelor of Business Studies (BBS), Bachelor of Business
Economics and Bachelor of Financial Investment and Analysis (BFIA). Since the year 2013, all
these programmes have been consolidated to Bachelor of Management Studies (BMS). The
duration of the programme was also increased to 4 years instead of 3 years since last year.
Speaking about the objective of increasing the duration of the programme by a year, DU
mentions, In this new Four Year Undergraduate Programme, you will have great flexibility
and wide ranging choice. Though we do not wish or encourage this, in case you wish or have
to leave college after two years, DU shall acknowledge your education and award you a
diploma. You can return to DU in the future to complete your education. Similarly, if you
wish or have to leave after three years, DU shall give you a Bachelors degree with a Major
(subject). Needless to say after 4 years you would be awarded a Bachelor Honours/B.Tech
with your Major (subject).

Integrated Programme in Management

The 5 year Integrated Programme in Management was launched in India by IIM Indore in
the year 2011. Dr. N Ravichandran, former Director, IIM Indore said, The Five Year
Integrated Programme is meant for students who have finished their Higher Secondary
Education (HSE) or equivalent. This is an innovative programme being offered by IIM Indore
to identify and amplify the leadership potential of young men and women in India and
prepare them to shoulder challenging managerial and administrative responsibilities in
Indian and global societal context.
According to IIM Indore, 40% of the programme would focus on the following areas:

Mathematics, Statistics, Logic and Computer Science

Introduction to Literature: Indo-Anglian, British and American
Introduction to Philosophy, Sociology, Psychology, Political Science, Geology, and
Geography
Civilization and History (both India and World)
Exposure to Natural Sciences: Physics, Chemistry, Biology, and Botany
Exposure to Languages: (at least one foreign language and one Indian language)
Exposure to Performing Arts and Fine Arts
Soft skills: Leadership Development, Personality Development, Team work and
Communication

The second module would include functional areas of management like Accounting,
Finance, Organizational Behaviour, Decision Science, Operations and Services Management,
Marketing, Economics, Information Technology, Communication, Legal Aspects of Business,
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Ethics, Corporate Governance, Corporate Social Responsibility, Business Strategy,

International Business and Entrepreneurship.
After BBA:
The undergraduate management programmes offer you an opportunity to start your
corporate career at a tender age.
While campus placement is not very common for most of the BBA programmes except a few
top institutions, a BBA or equivalent degree can fetch you an entry level job in various
management roles. A BBA degree can fetch you a monthly package of 15-20 thousand or
even more depending on your level of competence and depth of knowledge and
understanding.
You can also pursue higher studies after your BBA which will make your MBA degree more
valuable. A post-BBA work-experience of 1-2 year helps understand application of
management theories that your learn during MBA.

The BBA programs are also an industry-fit as companies look for BBA graduates for their
mass managerial openings at entry-level jobs. An MBA, for them is overkill for the job they
offer. The positions which BBA graduates fit into includes Cost estimator, Loss prevention
manager, Sale manager, Security officer and Operation manager, supply chain managers etc.
Job opportunities galore:
After specializing in different domains like Bachelor of Business Administration BBA
(General),
BBA (Marketing & Sales), BBA (Finance & Accounts), BBA (Family Business
Management), BBA+ MBA (Dual Degree), the BBA graduates get various entry level and
front end job options.

While the economic slowdown has toughened job market for MBAs which are generally
hired at senior level, the entry level job opportunities have remained mostly unaffected.
BBAs become the best fit for the positions where corporate feel that hiring an MBA is an
overkill.
The different entry level job profiles post BBA include that of Sales Manager, Advertising
Manager, Brand Manager, Communications Manager, Department Manager, Warehouse
Manager, Product Manager, PR Executive, Retail Buyer and Merchandiser, Store Manager
among others.
The annual average salary package for the BBAs varies in the range of Rs 2.00 lakh to Rs 6
lakh depending on the institutions and capabilities of students.
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Placements of different BBA colleges:

Many top colleges also attract big corporate for placements and also bring attractive ROI
(Return on Investment) for BBAs. While top colleges offer campus placement services,
many other BBA colleges assist their students to find jobs off-campus.
For example, Anil Surendra Modi School of Commerce (NMIMS), in its placement report
2013, said the average annual salary for its class of BBA was Rs 3.5 lakh. The list of recruiters
at the institute included top companies like PWC, Deutsche Bank Global Operations, UBS
Verity Knowledge Solutions, Protiviti among others.
Shaheed Sukhdev College of Business Studies (SSCBS), one of the top BBA colleges under
Delhi University, in its placement report of 2012 stated that it received 121 offers for its 171
students from 32 companies. It also reported an average package of 6 lakh Per annum with
companies from across 15 different sectors offering a diverse mix of profiles that included
strategic consulting associate, business analyst, equity and other research oriented
positions.
Some key recruiters included KPMG, The Smart Cube, Bain & Co. and The Meltwater Group.
Similarly, key recruiters for Symbiosis Centre for Management Studies in 2012 included
PriceWaterHouse Coopers, Ernst and Young, Tresvista, HDFC, Convonix, Eaton Industries,
Maersk, HSBC, Catenon, Balaji Telefilms, iResearch, KPMG, Zomato among others.
Many other BBA colleges also have placement cells which coordinate annual placement
activities.

Opportunity to pursue higher studies:

A BBA degree also eases avenues for higher studies in management education. Apart from
enabling a candidate to engage in a job, management insights during BBA programme also
helps students to add value to their MBA programme that they may pursue in future.

Why BBA is a winning proposition

After your 10+2 exams, your immediate focus shifts to choosing a professional course that
may help realize your dream career. While career options in engineering, medicine,
commerce and science generally dominate students choice after their higher secondary
education, management programmes such as BBA, BMS, and BBS at undergraduate level
also present lucrative career options in the world of business and corporate management.

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Bachelor of Business Administration (BBA) and related programmes at UG level offer a

comprehensive understanding of business environment and management functions. These
courses also helps student to learn leadership qualities and develops their problem solving
abilities which are much required in todays competitive and complex business
environment.
Careers360 brings you strong reasons why you should choose BBA programmes after your
12th.
Offering early opportunity for acquiring Professional skills:
BBA programmes help you acquire management skills at very early stage. Just after your
12th course, it brings you closer to the world of management and helps you grasp knowledge
of making business decision like a leader. If you wish to become an entrepreneur, it also
helps you think more precisely on different aspects of running a business. It helps you build
tactical skills and develop strategic thinking.
3-year programme gives more academic years to learn basic management
The undergraduate management programmes gives you a minimum of three years to learn
basic management theories comprehensively. The topics covered during the programme
range from business economics, accounting principles, finance and marketing management,
to business law, and computer fundamentals, etc. These courses under a BBA programme
help develop a holistic approach towards management.

An industry fit programme for mass managerial position

The BBA programs are also an industry-fit as companies look for BBA graduates for their
mass managerial openings at entry-level jobs. An MBA, for them is overkill for the job they
offer. The positions which BBA graduates fit into includes Cost estimator, Loss prevention
manager, Sale manager, Security officer and Operation manager, supply chain managers etc.
Makes one financially independent with a lesser investment compared to other MBA:
If you wish to pursue your career in management, the BBA programmes offer you an
opportunity to enter the working environment early in your age, hence making you
financially independent also. Further pursuing an MBA after your graduation in any other
stream makes it more expensive proposition than your BBA programs.
Also, the return on investment (ROI) also counts in favour of BBA. While MBAs spend five
years after their class 12 exams, it takes only three year for BBAs to enter the job market.

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Develops a management focused approach from the very beginning:

The BBA programme helps you develop management focused approach from the very
beginning of you career. Thus you dont need to unlearn many things which otherwise you
do while pursuing MBA after your graduation from other streams. As a fresher, your
capability to learn is also better as you catch everything very quickly.
Early work-ex brings in-depth insight into application of theories during higher studies:
As BBA programmes helps you enter the corporate world at a tender age, your dream of
pursuing higher studies can be more beneficial as you can enter an MBA programme with a
good industry experience and insight in management domain. Your management insight
while working post-BBA develops depth on application of management theories that your
learn during MBA.
Why you may still shun your BBA opportunity?
Despite so many advantages of doing a BBA, you may still shun this opportunity if you are
not determined on your career path. If you are not yet sure on management becoming your
definitive career choice after your graduation, you need to give a second thought to your
BBA plan.
Also, despite choosing other streams at UG level, your dream for corporate role and
managerial position may come true as you can enter the domain by pursuing an MBA
degree after your graduation from any other stream.
While most of the BBA students look forward to pursue an MBA degree either immediately
after their BBA or after a one-two year work experience, the cost of their management
education during BBA increased their financial burden and makes their Return on
Investment (ROI) a bigger challenge. Also, many institutes including IIM-Indore have begun
5-year integrated programme in management covering BBA part also, which makes a
separate BBA degree redundant.
Still, an undergraduate programme in management like BBA enhances your business
management skills and brightens your chance for an early foray into corporate world.

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