The Silk Route to Success - Rediff.

com Get Ahead

http://www.rediff.com/getahead/report/achievers-daniel-syiem-the-silk...

rediff.com

Sign in | Create a Rediffmail account

News

Business

Movies

Sports

Get Ahead
Rediff News

rediff NewsApp
All News

Rediff.com Getahead The Silk Route to Success

ALSO
READ

The Silk Route to Success

Last updated on: October 19, 2015 18:31 IST

here's something incredible about these young men

and women, and it's not just their passion for fashion.

MOST
RECENT

MOST
EMAILED

MOST
COMMENTED

'It's a boy!'
'In India, the family is almost like the holy cow'
I Am Bihar: A don't miss series!
How Aadhaar card can make your life easier
IIM grad Shuvajit Payne gave up a cushy job to work in
rural India

It's how they have merged their love for modern design
with their intense desire to nurture traditional methods of
weaving.
These young designers from North East India also stand
out because of their exquisite creations, eye for detail and
spectacular fusion of traditional and conventional designs.
All they need is the rich silk fabric of their respective
regions and skilled weavers to translate their design
concepts into wearable outfits.
What has helped is the fact that there are over 400
communities hailing from this region; each one specialises
in its unique weaves and designs.
Unfortunately, their design sensibilities remain
unrecognised. As a result, the art of weaving is dying a
slow death.
Tista Sengupta/Rediff.com catches up with five
emerging designers from the region who, in their own way,
are fighting to keep their traditional art of weaving alive.
Today, we present Daniel Syiem from Meghalaya.
How it all began

Stars spotted!

What's this?

Spotted: Sunidhi Chauhan in Dubai

Reader Anuj Dahll has sent us a
photograph.
More stars spotted

Met a celebrity?
Email us photos & videos

Fashion is something I always wanted to pursue. But when you hail from one of India's smallest states, it is not easy to turn
such dreams into reality.
Most parents in Meghalaya want their children to work in the government sector or in the field of medicine.
Though my parents knew how much I loved sketching as a child, they were not convinced that I should take up a course in
design. They wanted me to graduate in one of the regular subjects.
When I was in college, I took part in fashion shows at college fests where I was able to showcase my talent.
After my graduation in Delhi, I jumped from one job to the other.
I worked at a call centre in Delhi, became a cab driver, a night club manager in Shillong... Then I met Denny, an officer from
Meghalaya's sericulture department, who introduced me to the weavers from Ri-Bhoi district. They were abandoning this
profession as it no longer helped them earn a living.
Syiem's Affair with Silk
I fell in love with the Ryndia silk that is the speciality of these weavers.
It is a fine organic silk that is extracted from the cocoons without killing the silkworm.
It brought me a step closer to my dream. I wanted to design with this fabric. At the same time, I wanted to help the community
so I designed conventional outfits for women with traditional fabrics.
It was around this time I met Janessaline Pyngrope, a social activist who worked for an organisation that helped these
weavers. We decided to work together. Our goals were to launch our label soon, provide employment to the weavers and
promote our traditional fabric globally.
The challenges

1 of 4

20/10/2015 2:04 PM

The Silk Route to Success - Rediff.com Get Ahead

http://www.rediff.com/getahead/report/achievers-daniel-syiem-the-silk...

I would meet the weavers everyday and tell them how the fabric is in demand in the global market. Finally, a few
weavers started working at my workshop in Shillong; Photograph: Courtesy, Daniel Syiem
Kick-starting a business requires investment. Without strong financial support, things can get difficult.
We were lucky because our parents agreed to provide the initial funding. In 2005, with Rs 4 lakh in our kitty, we were in
business.
The first step was to buy four handlooms.

20800 MAh Power Bank For Mi

Sony Samsung Htc Nokia LG Etc
Rs. 1,999 Rs. 799
Add to cart

Magnet Designer Heavy

Embroidery Party Wear Anarkali
Suit Pandadi515
Rs. 1,470 Rs. 954
Add to cart

Motorola Droid 4 Xt894 GSM

CDMA Android Mobile
Rs. 15,800 Rs. 5,998
Add to cart

But the biggest challenge -- convincing the weavers to join us still lay ahead. Weaving, for them, was a secondary means of
earning money.
I would meet them everyday and tell them how the fabric is in demand in the global market. Finally, a few weavers started
working at my workshop in Shillong.
In order to test the response to my designs, I opened a small boutique. Very soon, I had repeat customers who loved the way I
merged traditional fabrics with modern designs.
My confidence rocketed and I was soon looking to launch my label.
Daniel Syiem's Ethnic Fashion House was born in 2009. Janessaline took care of marketing and I headed the creative
department.
The way ahead
Though I participated in various workshops and textile shows organised by the government, they only aided me financially a
couple of times.
To become a well-known designer, you need to take part in fashion shows at the national level.
Getting sponsors for shows is still difficult.
I wish the government comes forward and introduces schemes to promote weaving and aid us financially to initiate mass
production.
Achievements

2 of 4

20/10/2015 2:04 PM

The Silk Route to Success - Rediff.com Get Ahead

http://www.rediff.com/getahead/report/achievers-daniel-syiem-the-silk...

Cool, fashionable pieces from Daniel Syiem's collection. Photograph: Courtesy, Daniel Syiem
Now that the people in my city and in the neighbouring states knew me well, my aim was to reach out to a wider mass.
Naresh Chauhan, a friend who owns a multi-designer store, Twist, in Hauz Khas, New Delhi, approached me three years ago.
He wanted to retail my collection. It was, for me, a step in the right direction.
In 2013, I debuted at the Lakme Fashion Week in the 'emerging designer' category and showcased at the London Fashion
Week.
Making it to the mainstream has been a difficult but fantastic experience.
Along the way, I learnt...
Never compete with existing designers. It is more important to focus on making beautiful creations.
As a first generation entrepreneur, everyday has been a learning phase. Over a period of time, I have been able to understand
the tricks of the trade.
What next?
Stoles and shawls :)
I'm planning a home furnishing line, a menswear collection and a prt line for women as well.
I am also in talks with buyers in London and will soon be retailing from multi-designer stores there.
Point Of Sale
Daniel Syiem's Ethnic Fashion House
C/o Boscobell
Arbuthnot Road
Opposite Downtown Diagnostic Centre
Nongrim Road
Laitumkhrah
Shillong 793003
Meghalaya
Online: http://www.dsethnicfashionhouse.com/
Price range: Rs 12,000 30,000
Lead image, Courtesy: Daniel Syiem's Ethnic Fashion House's Photos/Facebook
Do watch out for Part II of this interesting feature tomorrow.
Tista Sengupta / Rediff.com

Sponsored Content You May Like

Sponsored Links by Taboola

Amazing Last Minute Deals on Flights!

Save70

10 Dishes From Philippines You Have to Try

TheBearTraveller

15 Most INSANE Pictures Of The Amazon

TravelTips4Life

15 Female Celebrities That Are Fitter Than You

LookDamnGood.com

21 BIZARRE Things People Do On Air Planes

Viralated

OMG - These 15 Plastic Surgery Pictures Will SHOCK

FitTips4Life

Share
this

3 of 4

Write a
Comment

Print this
article

20/10/2015 2:04 PM

The Silk Route to Success - Rediff.com Get Ahead

http://www.rediff.com/getahead/report/achievers-daniel-syiem-the-silk...

Business email Office email App Domain registration Website Rediffmail Money Company email Online Shopping Books

Gifts

Videos

Blogs

Buzz

India News | Latest News in India | Bollywood News | India Cricket Score | India Business News | India Abroad Person of the Year 2013
2015 Rediff.com - Investors - Advertise - Disclaimer - Privacy - Careers - Feedback | Terms of use | India Abroad weekly

4 of 4

20/10/2015 2:04 PM