Professional Documents
Culture Documents
Price
Materia
l
Long
Sleeve
s
Durabl
e
Color
Sweater
1
Sweater
2
Sweater
3
Sweater
4
Y
N
Y
Y
Y
Y
Sweater four
was eliminated first from my options because looking over my first
factor price, it ranked an N indicating that the price was not in my
range limit.
Sweater one was eliminated next when ranked with an N for material,
indicating it was not fit the kind of material I was looking for. Followed
by sweater three elminated when ranked N for durable, meaning that
the sweater was not going to last long or have much value. Therefore
this why sweater two I choose to purchase because it fulfilled all of my
factors when listed in oeder of importance to me.
Benefit(s) of Heuristic(s) Used
CHECKLIST (You must fill out this checklist and submit it with your
paper as
the last pages)
_____ As the focus of this paper I selected a decision that I recently made or am
currently
making.
_____ The decision made/being made is identified.
_____ The heuristic or decision rule I used/am using is identified.
_____ A chart is included that specifically depicts the details of the decision
alternatives as
well as decision making process.
_____ The decision making process depicted in the chart is explained.
_____ An explanation is given about why I think I chose to use that/those
decision rule(s)
over the other heuristics available.
_____ The advantage(s) to using that/those particular decision rule(s) over the
other
possible decision rules was/were identified.
_____ I used the required subtitles (indicated in the assignments instructions).
_____ Paper is no longer than 2 pages, not including the cover page and the
decision rule
chart page(s).
Cover page included with the following information.
_____ my name
_____ the course number (MKT 345)
_____ the course reference number (05134)
_____ the course name (Consumer Behavior)
_____ the semester (Fall 2012)
_____ the assignment name
_____ the date of submission
_____ All text is double-spaced, with the exception of long quotes (that are to be
single
spaced and indented with no quotation marks) and charts.
_____ This paper is prepared in MS Word as either a doc or docx file.
_____ Font size is 12 point.
_____ Script style font is not used.
_____ Font color is black, with the exceptions of the cover page, exhibits, charts,
graphs, pictures, and URLs.
_____ I named the electronic file as My Name Decision Making Assignment.
_____ I titled the subject in the Deliver Here area as My Name Decision
Making
Assignment.
Select one of these two:
_____ If I used left justified paragraphs I doubled the double spacing
between
paragraphs.
_____ I indented the first line of each new paragraph.