Professional Documents
Culture Documents
TOPIC 8
Management of
Laboratories
3
Business plan for laboratories
8.3
The handbooks are tools designed for civil servants in charge of restructuring the food safety system, and for all operators involved in
drawing up the food safety policy and organising official controls (qualified civil servants, heads of laboratories, heads of departments
in official organisations, those in charge of official controls, trainers, technicians, researchers, experts or company executives). They
aim to provide an overview of the main points of a specific subject. All of the topics addressed by EDES during the training sessions
are covered in separate handbooks.
The handbooks have been designed and drawn up by the EDES Training Unit in cooperation with the Consortium members.
France
Vtrinaire
International
ANSES
ANS_10_3250_LogoAn2_CMYK
11/06/2010
24, rue Salomon de Rothschild - 92288 Suresnes - FRANCE
Tl. : +33 (0)1 57 32 87 00 / Fax : +33 (0)1 57 32 87 87
Web : www.carrenoir.com
QUIVALENCES QUADRI
NOIR 80%
NOIR 60%
EDES is a European cooperation programme managed by COLEACP. COLEACP is an international network promoting sustainable
horticultural trade. It is funded by the European Union and was implemented at the request of the ACP (African, Caribbean and Pacific) Group of States. EDES aims to promote food safety in African, Caribbean and Pacific countries. EDES operates in all sectors in
response to a request filed at national level by any public or private stakeholder involved in the food safety process.
This publication has been produced with the assistance of the European Union. The content of this publication is an output of EDES and the
sole responsibility of COLEACP and can in no way be taken to reflect the views of the European Union and COLEACP partners.
TOPIC 8
Management of
Laboratories
3
Business plan for laboratories
Content
1. Introduction
2. Executive summary
4. Internal analysis
5. External environment
10
6. SWOT analysis
14
17
20
21
23
Appendices
28
Abbreviations
CFS:
EU:
European Union
FDA:
GLP:
GSP:
KPI:
LOI:
Letter of Intent
NGO:
Non-Governmental Organisation
QM:
Quality management
QMS:
2
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
1. Introduction
1.1. Context
A business plan describes (analyses and discusses) how to conduct a business, in this case how to establish
and run a laboratory. The business plan relies on a business model describing how to carry out its operations.
In other words: a business plan helps to implement a business model that meets market needs, is profitable
and remains profitable. It addresses three fundamental strategic questions:
What are you going to do (sell)?
Who will benefit (use) from your services (buyers)? Which needs are addressed by the food control
laboratory?
How are you going to do it (business model and business implementation)?
It is important to ensure a business plan pursues realistic goals and objectives. One method often applied to
safeguard this is the SMART approach, which suggests a business plan needs to be structured following five
characteristics: Specific, Measurable, Attainable, Relevant, Timely.
Table 1: Diagnostic questions for SMART business plans
Acronym
element
Description
Diagnostic Questions
Specific
Measurable
If the objective is measurable, it means that the measurement source is identified and we are able to track the
actions as we progress towards the objective. Measurement is the standard used for comparison.
For example, what financial independence means to
one person may be totally different compared to what it
means to another.
If you cannot measure it, you cannot manage it.
It is important to have measures that will encourage and
motivate you along the way as you see the change occurring, this may require interim measures.
Measurements (and visible progress) go a long way to
help us to know when we have achieved our objective.
3
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
1. Introduction
Acronym
element
Description
Diagnostic Questions
Achievable
Realistic
Objectives that are achievable may not be realistic, however realistic does not mean easy. Realistic means that
you have the resources to get it done.
The achievement of an objective requires resources, such
as skills, money, equipment, etc., for the task required to
achieve the objective. Whilst keeping objectives realistic,
ensure that they stretch you.
Most objectives are achievable but may require a change
in your priorities to make them happen.
Time
Time-bound means setting deadlines for the achievement of the objective. Deadlines need to be both achievable and realistic.
If you dont set a time you will reduce the motivation
and urgency required to execute the tasks. Agreed Time
frames create the necessary urgency and prompts action.
A business plan needs to leave room for unforeseen factors and thus not get carried away focusing solely
on opportunities (or risks). Also, even the most detailed and exhaustive business analyses cannot cover all
aspects and risks. Therefore a business plan has to be seen as a dynamic document that requires constant
re-evaluation to adapt to any changes in the internal and external environment.
To develop a feasible business model it is necessary to collect a variety of data and to analyse this information.
The outcome of this analysis should be documented and will become the input for the business plan. Table 1
outlines a typical structure of a business plan.
Table 2: Structure and content of a Laboratory Business Plan
Chapter
Content
0.
Executive Summary should be written as the Objectives, products and services, target marlast step and is a brief 2 page summary of the kets, financial projections, investment required.
business plan
1.
Description of services offered and of busi- Pricing, ownership and possible affiliation to priness model
vate or governmental institutions. Brief description of strategy.
Internal Analysis
3.
External Analysis
Risk analysis and risk management plan, stakeholders, regulatory demands and market analyses: who has interest in food analysis and what is
needed in the particular region.
SWOT Analysis
5.
Laboratory vision, strategy, business set-up: Infrastructure, equipment and basics operations
plan.
4
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
1. Introduction
Chapter
Content
6.
Management and staff expertise (provide CVs Staff and competences needed. Check if staff
of key persons in the appendix) and include and logistics will match the objectives of the
plan for further training if necessary
laboratory.
7.
8.
Financial plan
9.
5
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
2. Executive summary
The executive summary is a brief outline of the business plan comprising all its key elements. A good executive
summary highlights the overall need for funding or loans and presents a positive outlook about the planned
laboratory towards stakeholders and institutions which may lend financial support to the project. It will comprise the following:
Potential markets for analytical services the market needs (type of services needed and how are they currently served);
Competitors who are the competitors that can enter the market or supply your laboratory service;
Decision makers and stakeholders who will decide which analyses should be done and by whom, who has
the primary interest in the analytical service and who is paying;
Market potential (volume and revenue potential) what types of analyses are needed and what is the expected volume seasonal variations;
Summary of planned investments;
Political and organisational interests are other interest that may influence the need for and analytical service e.g. from government and organisations;
Vision and strategy of the laboratory;
Financial plan.
6
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
7
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
4. Internal analysis
The internal analysis serves to establish the institutional capacity of a laboratory. It will define a clear map of
the organisation of a laboratory, and its human and logistic capabilities. This analysis can be done by reviewing
documentation; however these findings need to be validated by an on-site visit.
8
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
4. Internal analysis
9
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
5. External environment
The analysis of the external environment evaluates the business environment in which the laboratory operates.
This may focus on a vast amount of issues, which have been separated into political, market and stakeholder
analysis below.
10
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
5. External environment
Cooperation with customers are customers dependent on other laboratory services (advice, can the laboratory offer training in sampling, evaluation of results, etc.)?
What accreditation expenses may be required: local accreditation body or use of accreditation from far
away?
Is the laboratory depending on buying consumables abroad in foreign currency?
Local or regional laboratory capacity is there a need to focus, merge or spilt of laboratories in the area?
Who are competitors intrusion of new laboratories into the region/market, e.g. sending or receiving samples to/from other countries?
Combining local needs with risk analysis will highlight the most important issues in each country/region looking
at the market structure and food production from farm to vendor or to export:
Farm structure (big or small, many or few products);
Food commodities relevant;
Size of food production;
The dynamics of primary food production;
Local buyer and wholesale structure;
Transport and storage;
Food processing and production industry scale (small or large-scale), number of plants, local or international
scope, etc.;
Export, types of products, structure of export industry, target countries;
Chain stores and markets;
Integrity issues (fraud/authenticity).
Risk analysis at this stage focuses on risks to the end-consumer and the risk of non-compliance to producers
(e.g. local ACP food producers). It should be done both in the form of a SWOT (qualitative analysis of strengths,
weakness, opportunities, threats) as well as an HACCP assessment of the whole value chain. A high risk of
11
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
5. External environment
non-compliance and a large export volume means in the absence of other laboratories a large need for
laboratory services. Thus such risk analysis is part of the market analysis.
A large need for the services may trigger governmental support and/or the support of external funding organisations. It has to be taken into account, however, that the laboratory services need to be affordable within the
pricing strategy available for the total value chain of the product.
12
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
5. External environment
Bargaining
Power of
Customers
Threat of
New
Entrants
Bargaining
Power
of suppliers
Threat of
Substitute
Products
Competitive
rivalry within
an Industry
13
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
6. SWOT analysis
To give a clear picture of the laboratory as a business the outcome of the assessment of the internal and external environments is synthesised into a SWOT analysis. Other analysis methods exist (for example the PESTEL
method and a Checklist for the establishment of a new service, both of which are included in the Annex of this
Handbook). But due to its wide and easy application the SWOT analysis is used in this Handbook. A SWOT
analysis looks at the internal and external environment impacting on a business entity as follows:
Internal environment: Strengths, Weaknesses;
External environment: Opportunities, Threats.
A simple SWOT model can be formulated as a table where strengths and opportunities are balanced against
weakness and threats. Strength and weakness are internal factors whereas threats and opportunities are external factors. Figure 1 illustrates a template SWOT plot. An alternative template can be found in the Annex of
this Handbook.
It is important to be honest and specific when doing the SWOT analysis. Adding a weakness and suggesting a
way of dealing with it is much better than to omit it and fail at a later point.
Table 3: Template SWOT Plot
Strengths
Weakness
Compensatory actions
internal weakness:
e.g. training needs, financial or
infrastructural constraints
Opportunities
positive external influences:
Market needs
Local safety risk issues
Upcoming changes in regulatory guidelines or market
potential
Opportunities due to changes
in the value chain
Threats
Risk management
external threats:
competing laboratories, but
also financial risks, risk because
laboratory may not be compliant to new regulatory requirements
The SWOT analysis should be detailed highlighting current strengths and opportunities while acknowledging
weakness and threats. A reliable and realistic picture of the current situation needs to be presented (i.e. no
wishful scenarios) to assess capability and capacity to create a new laboratory or go into new business areas.
All relevant staff and laboratory departments need to be included (not just managers) in order to validate the
data.
An overall SWOT plot may be developed for the laboratory giving an overview of the whole laboratory. It is
advisable however to carry out the SWOT analysis with key laboratory counterparts. Different SWOT plots may
be developed for selected issues, for example:
Vision and strategy do the vision and strategy fit with the resources and capability available? What is done
to develop the organisation?
Culture what is the current culture, are staff motivated and with a sense of purpose, is collaboration encouraged?
Product and service portfolio how do services perform in the current set-up and can they be sustained
(analysis performed and results delivered on time)?
14
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
6. SWOT analysis
Are the necessary resources (financial, human, infrastructure and supplies) available to start or continue
operation?
Have goals been set and are the performance being measures (e.g. KPI) is the laboratory operating under
a set of performance measures, who is defining the KPI and who do the follow-up?
Table 4: SWOT Plot example for a food control laboratory in an ACP country focussed on the analysis
of fresh fish
Strengths
Lab has 10 rooms, 4 fully
climatised, staff of 18 technicians, 4 microbiologists
250 customers from regional
fish producing and processing
organization
Laboratory has ISO 9001 certification
Lab can be extended to triple
capacity it all equipment is
used and a 2-shift system is
implemented
140 000 subsidies
Permission to built 2. lab
Weakness
Cooling room capacity is
reached (bottleneck)
Documentation is done with
old computer system which
frequently breaks down
No validation expertise
No ISO 17025 accreditation
Compensatory actions
Put second cooling room into a
new lab building
Validation training plan
Time plan and project plan to
obtain ISO 17025
Install a new documentation
system
Opportunities
Threats
Risk management
Essentially the SWOT analysis carries out a risk analysis to identify the most important weakness and threats.
As a last step preventive actions and risk mediating actions and plans should be added.
It is not possible to foresee all risks but it is important to look at the business critical risk from two perspectives:
the threat to the business, and the operational risks. There is some overlap between to two main risk perspectives. However, business risks need to be dealt with on the management level, whereas operational risks are
often dealt with by the daily technical operating staff.
Risks should be ranked according to how critical they are to the business (analytical services) and what part
they may affect. Finally, for all risks characterised it is critical to develop a contingency plan describing what
to do if and who is responsible for the actions.
15
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
6. SWOT analysis
16
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
17
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
18
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
19
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
20
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
21
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
22
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
Year 1
Year 2
Year 3
1. Investments
Infrastructure general
Building
Electricity generator
Computers (hardware)
Vehicle
Furniture
Infrastructure laboratory
Cost of laboratory furniture (tables, shelves, special cupboards, lab benches, fume hoods)
Cost to fit out storage area (freezers, etc.) and for climatisation (control of temperature, humidity)
Cost of larger laboratory equipment
Cost of smaller laboratory equipment
Other cost
23
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
LABORATORY COSTS
Year 1
Year 2
Year 3
Year 1
Year 2
Year 3
2. Operation Cost
Cost for running the laboratory
Cost of disposables (reagents, chemicals, test kits) for
the laboratory
Cost of glassware
Cost of software e.g. analysis software
Server cost
Calibration costs
Other cost
Staff, management and outsourced services
Salary management
Salary Staff
Salary subcontractors
Security costs
Legal, tax advice, consulting fees
Cost of other outsourced activities
Overhead costs
Insurance
Rent
Communication fees (phone, Internet, mail)
Server fees
Water
Electricity
Fuel, heating
Waste disposal
Travel
Membership fees in organisations
Fees for training of staff
Advertising costs
Other costs
3. Capital costs (interests, loans)
Capital costs (interests, loans)
Depreciation
Sum (Total cost)
Table 7: Profit & Loss Table
PROFIT AND LOSS
Revenues
Revenues from analytic services
Revenues from training
Revenues from consulting
Income from governmental grants
Income from stakeholders (membership fee and other
contributions)
Loans
24
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
Year 1
Year 2
Year 3
Expenses
Cost for tangibles (investment into infrastructure, large
laboratory equipment, etc.)
Operation cost
Salaries (management, staff, contract services)
Overhead costs
Capital costs
Resulting Profit/Loss
Cash
The financial analysis should strive to include the following perspectives for the laboratory:
The overall laboratory costs independent of activities (indirect cost);
The cost of the specific activity. e.g. analyses and services (activity cost);
Investment (invested capital and funding) and the cost of capital for investment;
Depreciation on investments;
Liabilities.
It can be quite difficult to estimate all costs and revenues. It is however important to achieve a good estimate
on key numbers, followed by a reality check by people with relevant on site experience (ideally working in the
laboratory if the business plan is being developed for an already existing establishment). Some of these costs
can be very difficult to obtain, in particular indirect costs in large organisations. However a local estimate may
be sufficient as the overall budget is often also discussed locally.
25
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
Operation costs/Services:
- Management, HR, finance and accounting, safety and security, etc.;
- General maintenance and service (building, infrastructure, etc.);
- Supplies (power, water, energy, etc.);
- Security;
- Staff training programmes;
- Procurement;
- Insurances;
- Taxes, liabilities, etc.;
- Legal assistance;
- Accreditation and audit costs;
- Cleaning of rooms and lab ware;
- Etc.
Other indirect cost (everything else that doesnt fit in the above):
- Idle time on instruments and non-productive working hours (e.g. for training courses, updating or quality
assurance);
- Sponsorships, contribution to local activities;
- Staff benefits.
The overall indirect cost may be calculated as the sum of the above-mentioned indirect costs. For some laboratories in ACP countries staff remuneration are not a part of the laboratory budget as they are included in a
large governmental organisation. They may hence not be easily estimated. In this case the known indirect costs
should be calculated and the hidden costs listed.
26
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
These types of funding may be provided independently of each other. However food control laboratories are
often established by authorities while the operation (indirect and activity based costs) may be a mixture of
public funds and payments for delivered services (analyses). This situation can be quite challenging. While the
initial investment may be sufficient to set-up a laboratory and get equipment, it can be difficult to get sufficient
funds to cover maintenance, and even more so, to constantly replace equipment that has failed, is worn-out or
is obsolete. All these costs are a part of the indirect costs that has to be covered when determining the prices
of a service. At the same time there may be other restraints on the cost that can be demanded for a service (an
analysis) creating a very difficult financial situation.
Finally, in some cases it is expected that the analytical services generate revenue, which have to be added to
the above-mentioned costs particularly for privately held laboratories.
27
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
Appendices
Annex 1: PESTEL Analysis
What if the agricultural praxis changes or there are environmental changes, market changes, rapid changes.
To provide a picture of the environment in which the laboratory is going to operate: Political factors, Economic,
Social, Technological, Environmental factors both business and industry environments and the external environment, Legal considerations. The scheme below can be used to assist a PESTEL analysis where numerous factors can be addressed and rated according to importance. Focus should be on those that are rated as
important.
Examples to consider
Effect level
POLITICAL
Trading policies;
Funding, grants and initiatives;
Home market lobbying/pressure
groups;
International pressure groups;
Wars and conflict;
Government policies;
Government term and change;
Inter-country: relationships/attitudes;
Political trends;
Governmental leadership;
Government structures;
Internal political issues;
Shareholder/stakeholder needs/demands.
Local: provision of
services;
National: government
policy on subsidies
council;
International: world
trade agreements.
ECONOMIC
Local: salaries;
National: taxes;
International: world
market prices.
28
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
How critical
Appendices
Examples to consider
Effect level
SOCIAL
TECHNOLOGICAL
Local: improvements
in technologies;
National: technology
development;
International: breakthrough technology.
How critical
29
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
Appendices
Examples to consider
Effect level
ENVIRONMENTAL
LEGAL
How critical
Yes/No
Comment
Yes/No
Comment
30
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
Appendices
INTERNAL
EXTERNAL
Opportunities
What are the market needs and
local food safety risk profiles that
can be addressed
Threats
List the risk factors and score
these according to their importance
Weakness
Describe what training is needed
In this box put all the points that to develop the weakness into
need to be developed
strengths that can be used to
meet opportunities
Strengths
List all the strengths, resources
and capabilities available at the
laboratory
31
HANDBOOK 8.3 MANAGEMENT OF LABORATORIES Business plan for laboratories
Handbook Topics
Design: www.inextremis.be
1 Food Safety System
2 Regulations and Standards
3 Risk Assessment
4 Training Methods
5 Risk Communication
6 Self-Assessment Systems
7 Traceability and Labelling
8 Management of Laboratories
9 Procedures
10 Animal By-Products
11 Product Registration
12 Official Controls