Elspeth (Elle) McGlocklin

| mcglocklin.e@gmail.com|
A proven self-starter and skilled communicator passionate about data-driven account maintenance and
campaign management. A dedicated Marketer who flourishes when managing multiple projects and
ensures successful completion of client deliverables through a team-centric approach.
Education:
Western Washington University- Graduation expected 12/2015
Major: Business Administration with a double concentration in Marketing & Management (GPA: 3.75)
Technical Skills: Google Analytics, Google Adwords, and Hootsuite Certified. Proficient in Social
Media Management, Project Management Systems, Microsoft Office Suite and Microsoft Project.
Marketing Coursework Experience:
Familiarity developing client recommendations as well as creation of online marketing
communication plans supported by Digital Analytics and monitoring.
Development of sample Brand Portfolio including conducting a Brand audit and visual analysis.
Execution of hypothetical quantitative and qualitative study as part of Consumer Behavior
Research requiring utilization of Microsoft Excel, SPSS, and Qualtrics software platforms.
Partnered with local caf to develop a strategic Digital Marketing Plan to increase website page
views, brand awareness, and social media engagement.
Weekly maintenance and production of Professional Digital Marketing Blog to explore emerging
industry topics and trends on Word Press platform.

Professional Experience:
05/2014- 10/2014 Invent Coworking & Startup Hub- Intern
Successfully aided in Content Creation and Media Planning timeline process for tech startup.
Increased customer following and brand awareness through design and management of multiple
Social Media channels on limited budget.
Developed long-term relationships with clients to ensure maximum experience satisfaction.
10/2013-09/2014 Recreation Equipment, Inc.-Sales Specialist: Outerwear Department
05/12-09/13 Renaissance: Massage & Caf-Reception/Caf Assistant Manager
Leadership Experience:
Vice President-Western Washington University Collegiate DECA

Membership Management, including recruitment of new members and retention.

Acted as Student body liaison and Brand ambassador.
Developed Branding Guide and Promotional Plan for an effective Marketing campaign.

Undergraduate Representative-WWU CBE Center for Innovation in Education Board

Ensured Undergraduate student perspectives were shared with Board Members.
Helped develop ideas and topics for Western Business Summit.
Educated Incoming Freshman about the merits of the College of Business & Economics.
Appointed Student Member- WWU Associated Students Structure & Programming Committee
Awards /Honors

Top 3 Finalist in comScores Excellence in Marketing Competition (2015)

International 3rd in Marketing Management at Collegiate DECA Internationals (2014)
Placed 1st in Marketing Mgmt. DECA State Competition/National Qualifier (2014/15)
Sigma Iota Epsilon Member (Scholastic Management Fraternity)
Phi Theta Kappa (Honor Society)