COMPANY PROFILE

Eazydiner is a firm set up by a team of Chefs and Hotel operation people who have worked in
some of the finest hotels and restaurants around the world and are always seeking out new dining
experiences and exciting cuisine. All the stakeholders in the firm are a bunch of people
passionate about food, wine and all the good things in life. They strive to provide their customers
with the best dining experience.
In a nutshell, they are the countrys first Curated Restaurant Reservation Service, founded by
leading food critic, Mr Vir Sanghvi and others who take their food very seriously.
They offer:

Instant online reservations

100 word experts reviews

Irresistible deals with every reservation

Dedicated dining concierge

EazyDiner Loyalty Points

EazyTrends daily editorial content

Departments at EAZYDINER

1. EazyConcierge
It was the call centre which was managed by at least 3 people from 10.00 am in the morning to
11.00 pm at night. Their job included quite a few tasks. They managed the incoming calls from
potential bookers, gave them suggestions if the customer required, made the booking at the
restaurants, and also follow up with the restaurant if the customer showed up.

2. Content
In this department the content of the website was made. Everything, from the critic reviews to
the timings of the restaurants, the pictures to be put on the website, checking whether the phone
numbers were correct or not was all done in the content room.

3. Outreach
This was the offline marketing department of the company. They used to go to different places
and make the people aware about the company by handing out flyers, mugs, muffins and
restaurant vouchers to people who would register online on eazydienr and write reviews.

4. Marketing
The work of this department was to manage the social media pages of the company, Facebook,
twitter, LinkedIn, etc. and to design and mail special offers and things of interest to existing
users.

5. IT
The IT department was the brain of the company. They gathered all the data that was needed by
the content team, for example the phone numbers of all the restaurants. Also, they developed the
website and uploaded the new content given by the content team and fixed all the errors in the
system.

6. Finance
The Finance department looked after the accounts of the firm on a daily basis and gave out the
salaries of all the employees at the end of the month.

Business Process (Current)

Red Arrow Information Flow
Blue Arrow Process flow

Data Collection

Client calls in to make

reservation

Client Formation

Data/ Content
Verification

Client makes online

Reservation
Site/App
Updation

Partner Restaurant
notified

Accounts Department
notified of Reservation

Customer goes in for

the meal

Customer Reviews

IT Dept.

Content
Team

Partner Restaurant
Billed for Reservation
Outreach
Team

CRM

Finance

Business Process (Re-engineered)

Red Arrow Information Flow
Blue Arrow Process flow

Data Collection

Client calls in to make

reservation

Client Formation

Data/ Content
Verification

Client makes online

Reservation

Partner/ Internal
Interface Updated

Site/App
Updation

Partner Restaurant checks

their interface (notified)

Accounts Department
Checks interface (notified)

Customer goes in for

the meal

Customer Reviews

IT Dept.

Content
Team

Partner Restaurant
Billed for Reservation

Outreach
Team

CRM

Finance

Here, after Re-engineering and employing a simple database and Interface platform for all the
stakeholders, the firm reduced its work by 2 steps, thereby becoming more efficient