Finalnvs 140928094158 Phpapp01

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP
SUMMER INTERNSHIP PROJECT REPORT

ON
CONSUMER PERCEPTION ABOUT

POUCH MILK IN SOUTH DELHI OF
RELIANCE DAIRY
SUBMITTED IN PARTIAL FULFILLMENT
TOWARDS THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
(2013 15)
SUBMITTED BY:
NAGENDRA VEER SINGH
University Roll No. : 138410098
MBA II YEAR (IV TRIMESTER)
INSTITUTE OF BUSINESS MANAGEMENT
Preface
In this era of globalization and liberalization of the economy, business practices are in
the process of getting modified at greater speed with the change in the policies and
procedures of government. In this context, business education is also witnessing
great transformation which strikes for excellence to meet the global standards so that
our new managers are not only able to feel the pulse of those changes but may also
be able to get them absorbed to do the right thing at the right time. Therefore
marketing plays a very potent force in an organization to achieve its endeavor.
I have taken my research report topic as CONSUMER PERCEPTION ABOUT POUCH MILK
IN SOUTH DELHI OF RELIANCE DAIRY I hope this report will prove to be an indispensable
companion for all those who are concerned & who are in any way interested in the
subject matter of this report. This was great experience for me during my research
period.
I wish you will have an interesting ride in the pages ahead.
Acknowledgement
At the very outset I would like to express my heartfelt gratitude to all the
help and support I received in completing my summer training project at
RELIANCE DAIRY FOODS LTD. This was very interesting &
challenging.
I would like to thank Mr. Madan Mishra who was very kind in
explaining to me the challenge that lay ahead &also for allowing me to
make liberal use of his knowledge, resource &patience .He was more a
teacher than a manager for me.
I am also thankful to for extending support from time to time, Mr.
Yogesh Saini for sparing time for me out of their hectic schedule &
giving me insights on various issues.
I would also like to thank all those people at Reliance Dairy Foods Ltd.
Who though being total strangers to me lifted my spirit with their cheerful
smiles & gave me the courage &inspiration to work zealously on the
project assigned to me &do justice to it.
My special thanks goes to all those who helped me for their cooperation
& guidance.
Declaration
This is to certify that Report entitled CONSUMER PERCEPTION
ABOUT POUCH MILK IN SOUTH DELHI OF RELIANCE DAIRY
which is submitted by me towards partial fulfillment for the
requirement of the award of degree MBA from GLA UNIVERSITY
MATHURA comprises only my original work and due
acknowledgement has been made in the text to all other material
used.
Date:
Singh
Nagendra Veer
Table of Content
Sl. No.
Particulars
Page No.
Company profile
Introduction to the topic
32
Objectives
36
Research Methodology
37
Data Analysis
39
Findings
47
Conclusion
49
Limitations and scope for further study
50
Appendices
51
10
Bibliography
52
CHAPTER -1
ABOUT THE
COMPANY
Company Profile
"Between my past, the present and the future, there is one common factor: Relationship
and Trust. This is the foundation of our growth."
Shri Dhirubhai H. Ambani

Founder Chairman Reliance Group
December 28, 1932 - July 6, 2002
Mr.Dhirubhai Ambani founded Reliance company as a textile company (only

vimal) and led its evolution as a global leader in the materials and energy
value chain businesses.
The credit goes to Mr. Dhirubhai H Ambani he brought about the equity cult
in India in the late seventies for this he regarded as an icon for enterprise in
India. He epitomized the spirit 'dare to dream and learn to excel'.
Golden words of Mr. Dhriubhai H. Ambani
"Between my past, the present and the future, there is one common factor:
Relationship and Trust. This is the foundation of our growth."
Mukesh D. Ambani
Chairman & Managing Director
Mr. Mukesh D. Ambani, age 49, he is a Chemical Engineer from the University of
Bombay and pursued MBA from Stanford University, USA. He is the son of Mr.
Dhirubhai H. Ambani, Founder Chairman of the Company.
Mr. Mukesh D. Ambani joined Reliance Company in 1981 and initiated Reliance's
backward integration from textiles into polyester fibers and further into
petrochemicals. In this process, he directed the creation of several new and large
world-class manufacturing facilities involving diverse technologies that have
raised Reliance's petrochemicals manufacturing capacities from less than a million
tones to over thirteen million tones per year. He directed and led the creation of the
world's largest grassroots petroleum refinery at Jamnagar, India, with a present
capacity of 660,000 barrels per day (33 million tons per year) integrated with
petrochemicals, power generation and port and related infrastructure. He had set up
the Reliance's communications technology initiative which is the largest and most
complex information and communications technology initiative in the world.
plant.
What Mr.Amabni achived :
Conferred 'ET Business Leader of the Year' Award by The Economic Times
(India) in the year 2006.
Had the distinction and honors of being the co-chair at the World Economic
Forum Annual Meeting 2006 in Davos, Switzerland.
Ranked 42nd among the 'World's Most Respected Business Leaders' and
second among the four Indian CEOs featured in a survey conducted by Price
water house Coopers and published in Financial Times, London, November
2004.
Conferred the World Communication Award for the 'Most Influential Person
in Telecommunications in 2004' by Total Telecom, October, 2004.
Chosen 'Telecom Man of the Year 2004' by Voice and Data magazine,
September, 2004.
Ranked 13th in Asia's Power 25 list of 'The Most Powerful People in
Business' published by Fortune magazine, August, 2004. 30 Growth is Life
Conferred the 'Asia Society Leadership Award' by the Asia Society,
Washington D.C., USA, and May, 2004.
Ranked No.1 for the second consecutive year, in The Power List 2004
published by India Today, March, 2004.
Mr. Mukesh D. Ambani is the Chairman of Indian Petrochemicals Corporation
Limited, Reliance Petroleum Limited and Reliance Retail Limited. Mr. Ambani is a
member of the Shareholders'/ Investors' Grievance Committee of the Reliance
Company.
BOARD OF COMMITTEES & DIRECTORS

The company Board has established the following Committees to directing the
Board in discharging its responsibilities:
*Audit Committee
*Remuneration Committee
*Shareholders'/Investors' Grievance Committee
*Finance Committee
*Health, Safety and Environment Committee
*Corporate Governance and Stakeholders' Interface Committee
*Functional Committee for Retail Business
*The company appointed all these committees to look after all the legal aspect and
welfare of company and for the consumers.
With a vision to generate inclusive growth and prosperity for farmers,

vendor partners, small shopkeepers and consumers, Reliance Retail Limited
(RRL), a subsidiary of RIL, was set up to lead Reliance Groups foray into
organized retail.
Since its inception in 2006, Reliance Retail Limited (RRL) has grown into
an organization that caters to millions of customers, thousands of farmers
and vendors. Based on its core growth strategy of backward integration,
RRL has made rapid progress towards building an entire value chain starting
from the farmers to the end consumers.
Reliance Retail continued to expand presence of its value and specialty
formats. During the year, Reliance Retail opened 90 new stores spanning
across 'value' and 'specialty' segments. In-store initiatives, wider product
choice and value merchandising enabled the business to achieve robust
growth during this period.
Its presence in the optics business is in partnership with Grand Vision. 51
new stores were added during FY-11 taking the total presence to 100 stores
across key markets in the country. The retail chain offers single brand
optical products including Vision Express frames, lenses, contact lenses,
sunglasses, solutions and accessories.
For the very first time, consumers in India got the opportunity to experience
Hamleys, which is considered to be the world's most wonderful toy shop.
The brand was launched in India with opening up of 2 stores during the year.
iStore by Reliance Digital is a one-stop-shop for all Apple products and
services. There are 17 such stores currently operational.
Reliance Brands also announced exclusive licensing arrangement with two
leading international brands:
Steve Madden, a leading designer, wholesaler and retailer of fashionforward footwear and accessories for women, men and children.
Quicksilver, a leading outdoor sports lifestyle company to launch their core
brands 'Quicksilver' and 'Roxy'.
Across India, Reliance Retail serves over 2.5 million customers every week.
Its loyalty programmed, "Reliance One", has the patronage of more than
6.75 million customers.
Reliance Retail Reliance Retail is the retail business wing of the Reliance
business. Many brands like
Reliance Retail Ltd
Subsidiary of RIL
Reliance Fresh Ltd
Subsidiary of Reliance Retail Ltd
Retail Concepts and Services (India) Ltd
Reliance Retail Insurance Broking Ltd
Reliance Dairy Foods Ltd
Reliance Retail Ltd
Subsidiary of RIL
Reliance Retail Finance Ltd
RESQ Ltd
Reliance Digital Retail Ltd
Reliance Financial Distribution and

Advisory Services Ltd
Reliance Hyper mart Ltd
Reliance Retail Travel & Forex Services
Reliance Brands Ltd
Reliance Wellness Ltd
Reliance Footprint Ltd
Reliance Integrated Agri Solutions Ltd
Reliance Trends Ltd
Reliance Lifestyle Holdings Ltd
Reliance Universal Ventures Ltd
Reliance Autozone Ltd
Strategic Manpower Solutions Ltd
Reliance Gems and Jewels Ltd
Delight Proteins Ltd
Reliance F&B Services Ltd
Reliance Agri Products Distribution Ltd
Reliance Retail Ltd
Subsidiary of RIL
Reliance Leisures Ltd
Reliance Retail Securities and

Broking Company Ltd
Reliance Home Store Ltd
Reliance Trade Services Centre Ltd
Reliance Food Processing Solutions Ltd
Reliance Supply Chain Solutions Ltd
Reliance Loyalty & Analytics Ltd
Reliance Digital Media Ltd
Reliance-Grand Optical Private Ltd
Reliance Vantage Retail Ltd
Reliance People Serve Ltd
Reliance Infrastructure Management

Services Ltd
Reliance One Enterprises Ltd
Reliance Personal Electronics Ltd
Reliance Review Cinema Ltd
Reliance Replay Gaming Ltd
Reliance Nutritional Food Processors Ltd
Reliance Petro Marketing Ltd
Reliance Retail Ltd
Subsidiary of RIL
LPG Infrastructure (India) Private Ltd
Reliance Dairy Foods Limited

Reliance Retail started at Hyderabad, July 16 after fresh vegetables & fruits
and FMCG products, Reliance Retail has stepped into the dairy products
sector with a national pilot launch of its liquid milk (family milk segment)
in Hyderabad. The milk brand is also being sold through general trade
(including milk retailers) in Haryana, Punjab, Andhra Pradesh, Tamil Nadu,
Rajasthan, Delhi NCR (National Capital Region) and Himachal Pradesh.
With the beginning of sale of Dairy Pure through general milk
retailers, as opposed to mostly through Reliance Retail-owned stores now,
the company expects further growth in this business.
Our Mission
"Bring prosperity to millions of Indian producers, especially our

farmers, by providing the most attractive returns for their effort".
Our Vision
Become Number One Dairy Brand in the Country by year
2013
Ensure cost & quality competitiveness through adoption of
best technology & business practices
Maximizing profit to stake holders, farmers and value for

money to the consumer and give them best satisfaction.
Supply Chain Modal Of RDFL Milk
Product Portfolio
RDFL
SM
FCM
TM
Ghee
Butter Milk
Curd
Milk
Plain
Masala
DTM
Product list, Price, Variety, Shelf life:-
Paneer
Organization Chart
Chief Executive -Dairy Business
State Head - Dairy Business
Head Procurement
Head Milk Marketing
Head Plant/
Processing
Zonal Mangers
District Mangers
City Heads
Pilot Salesmen
Area Mangers
MCC Incharges
Facilitators
VSPs. S
Processing
Quality
Milk Processing
1) Milk Procurement: - Reliance Dairy works with various cooperative societies
and various other sources (farmers or milk man).Company received milk from
farmer & cooperatives through insulated tankers at 2C temperature to maintain the
milk freshness and its quality.
2) How milk reaches to customers: company got the milk trough tankers which
are collected the milk from the milk centers. After collection the same tankers are
utilized for the delivery of the processed milk to the distributors. Reliance Dairy
has 4 Distributors in the city of South Delhi. DISTRIBUTERS need to create or
we can say that need to make their demand one day before they should give their
demand in advance. They need to deposit advance money in bank before getting
the milk after the they received milk in early morning through the trucks which is
an insulated truck.
3) Quality checkup :Reliance dairy uses Stringent quality control method to give good quality to their
customers.
a) When company took milk from the farmers they took adulteration test in the
collection center .
b) The milk which come to reliance dairy it should have temperature of 4C and
need to clear all the 15 test which company do before packing .
c) The Milk quality is checked repeatedly after each processing phase and the
temperature is judiciously maintained less than 4C always.
d) We care our customer first to for this company tested the milk before going to
distribution or selling.
e) The temperature of milk in the delivery trucks is always maintained less than
4C for this company uses insulated trucks to take of milk.
f) The company have its strict guide lines for all the trucks that deliver milk to
bring back 100 liters of milk after distribution. This is done for safety purpose of
customer and for again test also so we can judge that test is not get changed.
g) Since all the employed processing procedures are automated, no contamination
by human hands takes place.
h) To give fresh milk to customers we always ensure that the distribution point
should not far more than 36 km.
MILK PROCESSING:-
Homogenization: - Milk must then be homogenized. Without

homogenization, the milk fat would separate from the milk and
rise to the top. Milk fat is what gives milk its rich and creamy
taste. In this process Milk is transferred to a piece of equipment
called a homogenizer. In this machine the milk fat is forced, under
high pressure through tiny holes.
Pasteurization:- Pasteurization is the process that purifies

milk and helps it stay fresher, longer. Milk is pasteurized by
heating it to 72C for 16 seconds then quickly cooling it to 4C.
Pasteurization is named after Louis Pasteur, the famous scientist.
1.
Adding Vitamins; - Before homogenization, vitamin D is added to all

milk. Vitamin D combined with the calcium that naturally exists in milk
help gives us strong bones and teeth. Dairies also add Vitamin A to
skim, 1% and 2% milk. Vitamin A is good for our eyesight.
2.
Packaging Milk: - Milk is now ready to be packaged. Milk is pumped

through automatic filling machines direct into bags, cartons and jugs.
The machines are carefully sanitized and packages are filled and
sealed without human hands. During the entire time that milk is at the
dairy, it is kept at 1 - 2C. This prevents the development of extra
bacteria
3.
and
keeps
the
milk
its
freshest.
Storing:- Milk is delivered to grocery stores, convenience stores and

restaurants in refrigerated trucks that keep milk cooled to 1 - 4C.
The stores take their milk and immediately place it in their refrigerated
storage area. Because fresh milk is so important to our diets, dairies,
and our health.
PRODUCT SPECIFICATION:Type Milk
Fat (min)
SNF
FULL CREAM
6.0%
9.0%
TONE
3.5%
8.5%
DOUBLE TONE
1.5%
9%
Reliance Dairy Products
Full cream milk

Milk heated to a temperature of 115 c for 15 Minutes, or 145c for 3 Seconds, or
equivalent approved temperature time combination, to ensure preservation at room
temperature, for a period of not less than 15 days from the date of manufacture.
Sterilized milk shall be sold either in sealed container in which the milk was
sterilized and in such case the turbidity test shall be negative, or in sterile
containers packed under aseptic conditions.
Toned milk
Toned milk means the products prepared by admixture milk or buffalo milk or both
with fresh skimmed milk, or by admixture of cow or buffalo milk or both with nonfat-milk solids or milk powder and water, or by partial abstractions and addition of
fat from to milk. It should be pasteurized and should show a negative phosphates
test. When fat or dry non-fat-milk solids are used, it should be ensured that the
products remains homogeneous and no deposition of solid stakes place on
standing. Toned milk shall contain not less than 3% FAT and 8.5% SNF.
Double Toned milk

Double Toned Milk means the products prepared from milk from which almost all
the milk fat has been removed mechanically. It shall have not more than 1.5% FAT
and not less than 8.7% solids-not-fat.
Dahi / Curd
Curd is the product of Milk. It make by the fresh milk.
Paneer: Paneer is a product of fresh milk.
SWOT ANALYISIS
Strengths:
The main strength of Reliance Dairy is cost effective and environment
friendly.
Reliance Dairy is a subsidiary company of Reliance Industries Limited.
Which is a well known name for everyone?
As we know that the demand of milk is getting high day by day and in India
it is very difficult to full fill all the demand so there is a good increasing
chance.
RDFL is having a competitive edge in terms of pricing.
Local dairy and milk man are not available in metro cities so company have
good growth opportunity.
Weakness:
Distribution network is not working properly or we can say it is not good in
comparison to other.
Lacks of awareness about RDFL product customers are not aware about this
product.
Not availability of product to the retailers dealers are not working properly.
Supply Chain Management is weak in comparison to competitors.
Opportunities:
The mean opportunity of RDFL is Good Quality, BRAND VALUE.
LARGE DOMESTIC MARKETS - There is a scope in India because of
booming stage of dairy food and local milk man are not available and it have
good opportunity in city because there is no permission to open Dairy in mid
city.
There is a scope of business as there is a demand for dairy products.

They should open there outlets so that people will get aware about this
product and will purchase the product and company will get profit.
Need to put more stress in the face-to-face direct marketing to reach to the
customers.
Need to advertise the product and company brand then it will beneficial for
company.
Threats:
Threat from new emerging Companies.
Highly Unawareness about Reliance diary.
Presence of established players like Mother Dairy, Amul and NOVA,
Paliwal.
Margin is very low in dairy industry.
Strong supply chain management by the competitors.
Retailers are not happy with the profit margin which company is giving.
Old scheme method or old promotion way.
CHAPTER -2
ABOUT THE
TOPIC
INTRODUCTION TO THE TOPIC

The Topic of this project is Consumer Perception about Pouch Milk in

South Delhi.
The dairy industries companies run mainly on the factors such as
availability,
service frequency,
affordability, taste and marketing.
Availability is plays a vital role because purchasing power is depend upon

availability of that product, in case distributors and retailers service matter
a lot. Retailing includes all the activity in selling goods or service directly
to the customers or personal non business use .A retailer or retail store is
any business enterprises whose sales volume comes primarily from
retailing.
Retailers are the part of milk marketing channels and perform the
work of moving goods from producers to the customers. It overcomes the
time, place and possession gap that separates goods and service from
those who needs or wants them. Retailers as member of marketing
channel perform a number of key functions. Some functions (physical,
title, promotion) constitute a forward flow of activity from the company
to the customers; other functions (ordering and payment) constitute a
backward flow from customers to the company. Still others (information,
negotiation, finance and risk taking) in both directions.
The project delves into the workings from the distribution aspect of an
FMCG organization, in detail. Reliance, being an FMCG company,
attaches a lot of significance to the distribution aspect of its business. The
distribution channel of Reliance holds a lot of potential in affecting the
demand or sales of Reliance products through delivery on time, delivery
of variety of products, the retailer- friendliness of the policies being set
by the distributors and equitable distribution of products to all the retail
outlets in a particular region, to name a few.
So, In order to plan retail coverage we map out the positions of

Reliance outlets, Reliance parlors, and competitors outlets. This project
was carried out in Greater Noida city. For analyzing and presenting
information that is tied to geographical location, we divided the city in
different wards. By analyzing geographical representation and sales data
with spatial distribution Reliance outlets, competitors outlets and the
density of others in an area, we identify unexplored area and plan location
outlets to increase its market penetration. Using such research we can
ascertain the quality and depth of retail Penetration in specific area.
CHAPTER-3
OBJECTIVES
&
METHODOLOGY
Objectives
1 .To identify which milk brand is selling by the retailers.
2. Reason behind not stocking of our brand.
3. To identify the factors responsible for hampering the sales of reliance milk.
RESEARCH METHODOLOGY:Research methodology is way to systematically solve the research

problem. Research, in common terms refers to a search for knowledge.
Research methodology consists of different steps that are generally
adopted by a researcher to study the research problem along with the logic
behind them.
RESEARCH DESIGN: Research design is the plan, structure and strategy of investigation
conceived so as to obtain answers to research question.
There are two
types of research design.
research and other is descriptive research.
One is exploratory
Exploratory research: We studied the company report, talked to the retailer and employee
of the company. We
Identified that, retailer are not satisfy of Reliance Dairy Products.
Descriptive research: Survey method was adopted for this research.
DATA SOURCES:The study is mainly based on the data collection from primary as
well as secondary sources.
Primary data: Data collected for specific purposes in the form of
questionnaire.
Secondary data: Data existing in the form of Books, Internet
Catalogues etc.
SAMPLING DESIGN: Definition of population: RDFL Retailers of Sangam Vihar,
Basantpur ,Smilepur in South Delhi.
Sampling procedure: A non probability sampling technique i.e.

convenient sampling procedure was adopted.
Sampling size: A sample of 100 retailers was selected from the
target population for the study.
CHAPTER-4
DATA ANALYSIS &
INTERPRETATIONS
DATA ANALYSIS
1-Witch is the most attracting factor of the retailers?
Perception
No. of retailers
brand name
Quality
Profit
Total
15
30
55
100
Interpretation-Above graph show is that the most Attracting factor of the retailers
by this report is 15% respondents is brand name ,30% quality of product and 55%
profit to the retailers.
2.Factors affecting product sale

Perception
No. Of
Retailers
Quality
16
Availability of product
28
profit margin
56
Total
100
Interpretation-This graph show is the factors affecting the product sale 16% is
quality of product, 28% is availability of product and 56 is margin of the product.
3.What things most attract the customers

Perception
Observed N
brand name
22
price of product
32
Quality of product
46
Total
100
Interpretation-The most attracting factors to the customer 22% respondents brand

name ,32% price of product and 46 is quality of product.
4-Identify witch milk brand is selling by the retailers

Brands
No. of
respondents
Mother dairy
36
Amul milk
31
Relaince
21
Sudha
Other
Interpretation-The graph show the product selling by the retailers is 36

respondents sale the mother dairy product,31 is amul,21 is Relaince,9 is sudha and
3 is other.
5.How do you find the quality of Reliance Dairy Products

Perception
Observed N
below average
11
Average
52
Good
37
Total
100
Interpretation- This graph show the quality of Relaince Product 11 respondents is

below average ,52 is average and 37 is good.
6-Reason behind not stocking of our Product?

Perception
No.of respondents
Product Life
22
Margin
66
Quality of
12
product
Interpretation-This graph show that the reason of not stoking of the reliance
product the 22 respondents is product life ,66 is margin and 12 is quality of
product.
CHAPTER-5
CONCLUSION &
FINDINGS
Findings
The research told that the retailers mainly work on the base of profit margin
and on brand name.
In this whole project work I found that there are many retailers who stock
reliance milk in various quantities and in due to various reasons there is an area
where customers like the test of Reliance milk and they dont purchase any other
milk.
I found that the retailers selling the milk is 36% mother dairy ,31% amul
milk,21% reliance milk,9% sudha, and 2% other milk.
In found that reason of not stocking of reliance milk is that the 22% product
life,66% margin to the retailers and 12% quality of product.
.
Most of the retailers said that majority of the customers visiting their outlets
are regular so the retailers have the direct relation with the customers so they have
the power to change to consumer test.
Most important factors is the hampering of the product is that the low
margin to the retailers, quality of product, packaging of product, availability of
product , distribution network of the company.
I found that the retailers are not happy with the distribution network of
reliance dairy the distributors are not able to supply proper milk according to
retailers demand
The retailers who stock Reliance milk are mostly not satisfied with reliance
milk the reason behind is the packing of milk so company should pack milk in that
way which can attract customer and retailer can easily distinguish between the
product of reliance milk
CONCLUSION
My first objective of this project report was to identify the current status of
Reliance dairy food Ltd. & the future scope of Reliance milk in South Delhi. I
found that there is a very good future growth chance for reliance dairy life.
From the whole I can conclude that Amul and Mother Dairy hold the South Delhi
market because they have good relationship or hold on retailers.
Reliance industry is a very big name in India but they are new in milk business so
they need more concentrate in dairy business. The company needs to work more on
the distribution network and they need work on the company image they need to
do advertisement and retailers want more profit so they need to come up with new
strategy and company need to satisfy retailers in terms of profit and packing of the
product.
It can also be said that brand name does not create a big image in the term of
retailers so company have bright future in South Delhi.
So I conclude that if company changes its packing and focus on distribution
network they can achieve their goal very easily.
Limitation of the project
For any kind of proper work time needed but there is lack of time.
Sometime retailers are not in the mood of giving information
Not good responses from Retailers.
My survey cover only limited area it would be better for the project if I
cover
more area then it which I cover but time was limited.
Appendices
Customer Response Questionnaire
RELIANCE DAIRY RETAILER
Name
Location
1. What is the most important factor which attracts retailer?

A) Profit
(5)
B) Quality
(4)
C) Brand name (3)
2. Factors affecting product sale?

A)
Profit margin (5)
B) Availability of product (4)
C) Quality (3)
3. What things most attract the customers?
A)
Packing of product (5) B) Price of product (4)
C) Brand name (3)
4. Factor affecting not stocking of our product?
A) Product life
B)Margin C)Quality Of Product
5. How do you find the quality of Reliance Dairy Products?

A)
Good
(5) B) Average (4)
C) Below average (3)
5
4
3
=Good
=Average
=Below average
BIBLIOGRAPHY
BOOKS
1. Bhatt Monica and Jain .P.C Consumer Behavior in Indian Context
First
Edition 2003, S. Chand & Company Ltd., 7361, Ram Nagar,

2. Kotler Philip Marketing Management Eleventh Edition, Person Education
(Singapore) Pte. Ltd., Indian Branch, 482 F.L.E. Pataparganj, Delhi
3. Gautam Neeran and Jain Kokil Consumer Behavior, Wisdom Publication,
Delhi
4. Opportunities and Challenges in the Indian Dairy Industry Dr. K. G. Karmakar
and
Dr. G. D. Banerjee
5. C. R. KOTHARI -RESEARCH METHODOLOGY
Web-Access
1.
2.
3.
4.
5.
6.
7.
8.
www.google.com/#q=relaince+retail+ltd
www.indiadairy.com/news_next.html#nddb
www.ril.com/html/aboutus/aboutus.html
http://www.ril.com/html/aboutus/founder.html
http://www.ril.com/html/aboutus/awards_speeches.html
http://www.ril.com/html/aboutus/board_director.html
http://www.ril.com/html/business/exploration_production.html
www.nddb.org/procmis/Pages/ProcMIS.aspx
9. www.wikipedia/wiki/Reliance_Industries

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NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

SUMMER INTERNSHIP PROJECT REPORT

CONSUMER PERCEPTION ABOUT

INSTITUTE OF BUSINESS MANAGEMENT

SUMMER INTERNSHIP PROJECT REPORT

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

I wish you will have an interesting ride in the pages ahead.

SUMMER INTERNSHIP PROJECT REPORT

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

SUMMER INTERNSHIP PROJECT REPORT

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

SUMMER INTERNSHIP PROJECT REPORT

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

Introduction to the topic

Limitations and scope for further study

SUMMER INTERNSHIP PROJECT REPORT

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

Shri Dhirubhai H. Ambani

Mr.Dhirubhai Ambani founded Reliance company as a textile company (only

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NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

Chairman & Managing Director

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

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NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

BOARD OF COMMITTEES & DIRECTORS

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NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

With a vision to generate inclusive growth and prosperity for farmers,

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

Reliance Retail Ltd

Reliance Fresh Ltd

Subsidiary of Reliance Retail Ltd

Retail Concepts and Services (India) Ltd

Subsidiary of Reliance Retail Ltd

Reliance Retail Insurance Broking Ltd

Subsidiary of Reliance Retail Ltd

Reliance Dairy Foods Ltd

Subsidiary of Reliance Retail Ltd

SUMMER INTERNSHIP PROJECT REPORT

NAGENDRA VEER SINGH FROM GLA UNIVERSITY MATHURA UP

Reliance Retail Ltd

Reliance Retail Finance Ltd

Subsidiary of Reliance Retail Ltd

Subsidiary of Reliance Retail Ltd

Reliance Digital Retail Ltd

Subsidiary of Reliance Retail Ltd

Reliance Financial Distribution and

Subsidiary of Reliance Retail Ltd

Reliance Hyper mart Ltd

Subsidiary of Reliance Retail Ltd

Reliance Retail Travel & Forex Services

Subsidiary of Reliance Retail Ltd

Reliance Brands Ltd

Subsidiary of Reliance Retail Ltd

Reliance Wellness Ltd

Subsidiary of Reliance Retail Ltd

Reliance Footprint Ltd

Subsidiary of Reliance Retail Ltd

Reliance Integrated Agri Solutions Ltd

Subsidiary of Reliance Retail Ltd