RONNELL SCHULER

Concord, CA 94519 925.785.0752 ronnellschuler@gmail.com

Regional Manager Operations Manager

PROFESSIONAL SUMMARY
Outgoing and accomplished professional with 25 years of career experience driving growth within large-scale
consumer-focused companies. Strong business acumen, expert in cultivating strong management teams, and
a proven ability to meet or exceed sales, growth, and profitability goals. Dynamic leader and go-to person
for navigating innovative or pilot programs and delivering creative solutions to complex problems.

CORE COMPETENCIES

Multi-Unit Management, Business Development, Sales Team Building and

Leadership, Sales Cycle Management, Strategic Planning, P&L Analysis, Budget
Planning, Market Research, Product Development, Marketing/Promotions, Human
Resources, Staffing, Training and Development, Conflict Resolution

CAREER EXPERIENCE
TOTAL WOMAN GYM AND SPA Alameda, CA
An exclusive womens gym and spa based in Northern and Southern California
GENERAL MANAGER
2015
Formulated policies, managed daily operations, and planned the use of resources, materials, and human
capital.
Increased management's effectiveness by recruiting, selecting, orienting, training, coaching,
counseling, and disciplining managers.
Communicated values, strategies, and objectives; assigned accountabilities; planned, monitored, and
appraised job results.
Reviewed financial statements, sales and activity reports, or other performance data to measure
productivity or goal achievement or to identify areas needing cost reduction or program improvement.
Maintained high standards of customer service and handled all issues and complaints in a timely and
expedient manner.
PEETS COFFEE & TEA Emeryville, CA
A premier specialty coffee and tea company with locations throughout the United States.
REGIONAL MANAGER NORTHERN CALIFORNIA
2012 - 2014
Directed regional management teams and the operations of 76 retail stores, including directly supervising 8
District Managers and indirectly supervising 1,500 employees. Focused on increasing profitability, efficiency,
and customer satisfaction for a region that generates ~$90M in annual revenue.
Drove sales strategies through analysis of financial reports, reacting to market trends and developing
new business pipelines.
Oversaw inventory management by monitoring and analyzing sales and purchasing trends and
addressing ordering and stock discrepancies or overages when necessary.
Spearheaded change management efforts, including implementing new technologies, introducing
new products, and piloting projects that propelled company initiatives.
o Tasked with launching fresh food products as a local pilot program. Assessed and refined
program specifics for maximum profitability and effectiveness, resulting in products being
introduced in stores nationwide.
o Managed phase 1 of new cash register system (SOP) project. Introduced new system in 2
districts and facilitated implementation, staff training, troubleshooting, and analysis. Developed
comprehensive project summary report and post-project recommendations for senior
management to use during companywide system implementation.

RONNELL SCHULER PAGE 2

REGIONAL MANAGER NORTHERN CALIFORNIA Peets Coffee & Tea, continued

Led the strategic planning, construction, and opening of all new locations within the Northern California
region; managed full project life cycle for 4 stores in 2 years.
Ensured compliance with all federal and state regulations and company policies and procedures.
Guaranteed facilities and on-site equipment were maintained and in compliance with safety standards.

JENNY CRAIG Walnut Creek, CA

1989 2010
An international weight management and nutrition company.
DIVISIONAL DIRECTOR, WEST COAST AND CANADA (2007 2010)
Managed operations for 160+ stores within 14 markets throughout the West Coast and Canada, with ~$189M in
annual revenue. Collaborated with Market Directors and Area Directors to achieve quotas and sales goals,
and to drive revenue growth.
Consistently achieved performance goals and profitability/co-productivity objectives.
Managed the adoption of an updated computer system for entire division, including coordinating site
installs and activations, and developing a Train the Trainer education program. Maintained an allinclusive project budget of $30M.
Assisted Executive Management in coordinating effective solutions for escalated issues pertaining to
both customer service and internal operations.
Collaborated with task force to provide quality and consistency in the delivery of all programs.
Traveled and performed site inspections regularly to ensure locations were operating effectively and to
facilitate in-person meetings with local teams.
MARKET DIRECTOR, SAN FRANCISCO (1999 2006)
Received successive promotions leading up to a position as Market Director for the San Francisco region.
Organized and directed all areas of operations for a region consisting of ~14 stores, generating $13M in annual
revenue. Cultivated a top-performing regional sales-management team composed of 14 Center Directors.
Drove results and attained established quotas, sales goals, and performance metrics.
Led region to a ranking in the top 10 regions within the U.S. for performance, growth, and profitability for
6 out of 7 years as the Market Director for San Francisco.
Ranked in the top 5 in employee retention, internationally, for 3 consecutive years.
Introduced and facilitated innovative client programs, employee incentive plans, computer systems,
and sales strategies.
Conducted market research and analysis, and created strategic outreach and business development
plans based on current trends.
Mentored team members, both in small groups and one-on-one, identifying and focusing on strengths
and encouraging professional development. Established a cohesive team with little to no staff turnover.
AREA DIRECTOR, SAN FRANCISCO (1996 1999)
CENTER DIRECTOR, NORTHERN CALIFORNIA AND SACRAMENTO (1992 1996)

EDUCATION
University of California-Davis, Davis, CA
PROFESSIONAL DEVELOPMENT:
Master Graduate Executive Leadership and Teamwork Rapport Leadership International
Coaching for Performance Course, Basic Principles The Gallup Group
Strengths Finders, Impacts of Physical Activity Cooper Institute
VOLUNTEER WORK: Marine Mammal Center Animal Rescue Fund (ARF) Youth League Softball Coach
925.785.0752 ronnellschuler@gmail.com