Professional Documents
Culture Documents
Social Media for Brand Awareness, Thought Leadership and Other Traditional PR
Activities
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, December 7th - 1:30pm - 2:30 pm EDT
http://bit.ly/socialwebinars
Twitter Hashtag: Use #SIIA to ask questions!
Software & Education Nomination Deadline:
Oct 16, 2009
Content Nomination Deadline:
Oct 7, 2009
http://www.siia.net/codies
http://www.siia.net/ondemand
Adam Mertz
Jive Products Team
@adammertz or adam.mertz@jivesoftware.com
Jive Provides Social Business Software Solutions
Partner Example
Results
• Deeper customer engagement
• Faster & better responses to
customer questions
https://channelcommunities.intel.com/index.jspa
MagentaNation B2B Sales Team Community
www.jivesoftware.com
@adammertz or adam.mertz@jivesoftware.com
Growing B2B Sales in the IT Community
Jay Hallberg
Co-founder & VP Marketing
jay@spiceworks.com
@jay_hallberg
Spiceworks: Where IT Works
Over 150 technology companies research, market, sell & manage their
IT products & services in Spiceworks.
The “CIOs” of SMBs
89% are the IT Decision Maker or
Influencer at their Company
57
11
32
775,000 IT Pros
Adding 1,000+ / day
Brand
Market Awareness
Analysis Qualitative
Surveys
IT services
Research
in the Workflow
Community
Discussions
Sell Engage
Buyers Club Events &
User Groups
775,000 IT Pros
Lead Gen
Market
Webinars
Widgets SpiceMail
App Ads
25 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
Visibility Æ Telesales/Lead Generation
26 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
Growing Social Engagement
Use new channels
Harness power of employee networks
27 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
Recruitment via Facebook & LinkedIn
28 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
D-Street
29 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
D-Wiki
30 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
Deloitte on Yammer (Unofficial)
31 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
Copyright © 2009 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu
About Steve Lunceford
Steve Lunceford has 20 years experience in media relations
and corporate communications, working with key
international, U.S., local and trade media on behalf of firms
such as Deloitte, Sprint, Choice Hotels International,
BearingPoint, RadioShack and the NFL.
Slunceford@Deloitte.com
@dslunceford/@GovTwit
Facebook.com/dslunceford
33 SIIA October 5, 2009 Copyright © 2009 Deloitte Services LP. All rights reserved.
Q&A
Ian F. Strain-Seymour Jay Hallberg
Director of Product Strategy & Co-founder & VP Marketing
Development Spiceworks
Apogee Search LLC jay@spiceworks.com
ifss@apogee-search.com @jay_hallberg
+1.512.583.4200 x304
@ifss