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were available at the time. This film was not intended to be a comedy, although
parts of it did come across as slightly comedic. Whilst this film wasnt great, it was
still popular as it was produced by a very well-known company that had the
budget, the technology and the stars to attract some attention. This shows the
issues within media ownership as the bigger companies will almost always have a
larger hand over the small film companies as they have the fame and the money to
attract attention anyway, whereas a smaller company could produce a very well
made film which would gain more interest but they simply do not have a large
enough audience or enough of a reputation to gain a larger audience.
Mad Max: Fury Road was created by Village Roadshow Pictures along with
Kennedy Miller Pictures in 2015, it is very current and popular as a new release.
Because the film is part of a sequel, it already has a large fan base and is popular
anyway, even for those who havent seen the other films. Neither Village Roadshow
or Kennedy Miller Pictures are very well known and are not of the big six
production companies. Collectively, the two companies have worked on
successful/well known films such as The Lego Movie (2014), Dark Shadows
(2012) and Happy Feet (2006). Both companies have worked on the previous Mad
Max movies. This movie complies within Kermodes rules as it includes A list stars
such as Charlize Theron, Tom Hardy and Nicholas Hoult. It had a newsworthy
budget of around $150,000,000 and fell into the categories/genres of action,
adventure and Sci-Fi. On its opening weekend it received $44,440,000 in the USA
and its overall gross is $153,629,485. This supports Mark Kermodes rule that if a
movie complies within these areas, it will be successful.
Blu Ray:
Blu Ray is a more enhanced version of a movie which shows the footage in high
definition. In a film with so many special effects and visual creativity, blu ray is a
must in order to experience the extent of the effects.
Internet streaming:
After this film had been released, it was then made available on internet sites such
as Netflix, Lovefilm and the Sky Box Office.
3D:
The image onscreen becomed three dimensional and comes out of the screen. This
is very popular for films with large, impressive visual effects.
Green screen:
Used to clean up the original landscape that the movie was filmed on
Photoscan technology:
Still photography of the surrounding environment was used to create a digital 3D
image on screen of the environment for the film used a Canon 5D camera on
sensefly drone.
Marketing:
This movie was advertised using clips from the movie in the trailers as well as
using posters. The posters were digitally edited using elements of Photoshop along
with stills from the movie.
expected quality based on what the company has produced previously. Smaller film
companies will start to advertise and market movies before they have even finished
being made because they need the extra time for it to become known and popular
as their target audience wont have heard of the movie company. By the time the
film has become known to the mainstream audience, it will have already been
advertised for around a year whereas a larger audience could bring out an advert
for a film a couple of months before its release date and still generate a huge
audience that often outnumbers the audiences that a film produced by a smaller
company will ever gain. For example, the How to train your Dragon film have been
one of DreamWorkss recent successes over the last few years, however they took a
lot of marketing through toys, spin off TV shows and multiple trailers/posters to
gain an audience even though the books were successful, it still needed more. The
third of the How to train your Dragon series comes out in 2016, but advertising
campaigns have already started now, a year early, as DreamWorks knows that it
has a lot to compete with such as the new James Bond movie Spectre which only
released its trailers and official song a couple of months ago and has already
received a huge audience and publicity.
Personally, I think that going to see a movie at the cinema is the best way to see a
new release as they are shown in good quality in a good atmosphere where you can
witness the special effects such as 3D and in some case 4D experiences. The
appearance of Blu-Ray however has meant that a lot of people have decided to wait
for the film to be released on DVD so that they can see it in the comfort of their own
home whilst still having the high resolution experience. Online
streaming/downloading has also become more prominent, especially with todays
young adult audiences as there are now more ways in which illegal copies of movies
can be accessed and not much can be done about it therefore the companies lose
out on money as people arent going to the cinema to see it. However, a lot of the
time people decide to illegally download a film because it takes too long to come out
on DVD and the audience gets impatient. Whilst Blu-Ray, 3D TVs and the addition
of special features have made it more tempting and easier to get the same level of
experience when watching a film at home, I still believe that going to the cinema is
the best way to watch a new release as you get to see it sooner, there is a better
atmosphere of a whole audiences anticipation, you can witness effects such as
3/4D which you otherwise wouldnt be able to witness at home and you can see
trailers for other films that you might want to see in the future.