about us.

what is foursquare?
foursquare aims to encourage people to
explore their neighborhoods and then reward
people for doing so. We do this by combining
our friend-finder and social city guide elements
with game mechanics - our users earn points,
win mayorships and unlock badges for trying
new places and revisiting old favorites.
the buzz.
 press
! !

! Foursquare ventures beyond utility, however: It's a virtual game in
which participants earn badges for checking in at various
locations; those that check in most become a venue's "mayor."
By all accounts, this mechanism is as addictive as Twitter,
Facebook or checking your e-mail on a BlackBerry.
" - Pete Cashmore, CEO Mashable,
Next Year’s Twitter? It’s Foursquare
! Twitter and Facebook ask users to answer the question: What
are you doing right now? But for many urbanites in their 20s and
30s, two other questions are just as important: Where are you,
and can I come join you?
! For them, a fast-growing social networking service called
Foursquare is becoming the tool of choice.
! - Jenna Wortham, New York Times,
! Face-to-Face Socializing Starts With a Mobile Post

! !

! "
" Foursquare is among a handful of upstart companies that have
tapped into the combination of social media and a user's
geographic location along with the fact that mobile phone game
players seem increasingly open to meeting up with people they
get to know online… Foursquare bills itself as a complement to
Twitter -- a way to take the connections and personas people
create online and move those experiences into the real world.
! - Julie Wernau, Chicago Tribune,
! Foursquare may bounce social media into money-making mode
Advertisers would be smart to start thinking about their "location"
strategies while there's still a relatively open playing field. By taking
advantage of mobile platforms like Foursquare, ones that engage
and offer incentives to consumers within the proverbial "last 50
feet," businesses can bring all the advantages of the social web
to their front door.
! - Allison Mooney, Advertising Age
! Building an Army of Hyper-Local, Mobile-Connected Advocates
the opportunities.
 promotions
……
mobile
……
Opportunity: all of our venue promotions are
geo tagged (anyone using the app within a
predetermined radius will see your special
offer). Lots of venues currently running
promotions (mayoral and check in). Great
means for customer acquisition. Leverage
foursquare game mechanics to build loyalty.
 analytics and crm
……
web
……

Opportunity: learn more about your loyal

customers and new ones as well! Foursquare
will be able to tell you who checks in, when,
with whom, how often, where patrons go
before/after, etc. The first time ever that
venues can measure live foot traffic into their
venues. Real time CRM!
Opportunity: Foursquare allows brands to
submit “sponsored tips” or things for patrons
brand page
(foursquare.com/brooklynmuseum)
to do in the area. (i.e. “Make sure to check out
John’s restaurant and try the steak
sandwich”). These tips will be unlocked,
serendipitously as users explore their cities
sponsored badges
Opportunity: Great opportunity for
leaderboard
brands to motivate users to “check in for
charity”! Pepsi’s December 2009 week
long campaign netted “CampInteractive”
over $59,000 in charitable donations from
Pepsi and anonymous donors
specs
 advertising
……
web
……

co-branded page
• Featuring high impact creative banners
from brand

• Custom messaging and city-specific

content, great for engaging with
!"#$"%&'#%$()*+(,(-.+ consumers/fans and leading them to do
interesting things around the city (“go here,
do this”)
;%#6$"$(<58"

/"$012(3"45#678" specs
.9+(,(:++ ………….
• Leaderboard
o 860 x 130 px
o rich media accepted

• Medium Rectangle
o 350 x 200 px
o can be a combination of html,
text and image
o redirect url
advertising
……
web
……

sponsored badge landing page

• Featuring high impact creative badge from
brand

specs
………….
• Sponsored Badge Design
o 300 x 300 px

• Sponsored Badge Copy

o 140 characters or less (with
spaces) for message
o 20 characters or less (with spaces)
for title (i.e. “Trainspotter”)
o redirect url (?)
advertising
……
mobile
……

sponsored badges
• Featuring high impact creative badge
from brand on the mobile device, great for
users to “show off” to friends while on the
go.

specs
………….
•Sponsored Badge Design
o 57 x 57 px (mobile)

•Sponsored Badge Copy

o 140 characters or less (with
spaces) for message
o 20 Characters or less (with
spaces) for title
advertising
……
mobile
……

sponsored leaderboard
• Featuring high impact logo from brand on
the mobile device. Great for brad to
motivate users to “check in for charity”!

specs
………….
•Sponsored Leaderboard Design
o ___ x __ px (banner)

•Sponsored Leaderboard Copy

o 140 characters or less (with spaces)
for message
 contact us
Interested in advertising with us? We’d love to hear from you.

address
………….

! Foursquare Labs, Inc.

! 36 Cooper Sq
! (at E 6th St)
! New York, NY 10003

advertising inquiries?
………….

! ads@foursquare.com

business development inquiries?

………….

tristan walker
vp business development
tristan@foursquare.com

press inquiries?
………….

! press@foursquare.com