Market Study of Hypermarket in Saham- Oman

Executive Summary-

Smile Market is an upcoming Hypermarket in Oman. We are coming up with variants like-

Fashion and Life style

Digital

Grocery

Fresh Food

Home Decor and House hold

The Group want to establish their brand and position in the market. Our intension is to capture the
maximum Market share with the aim to become a central hub of Shopping.
Its Location is in Saham Oman

Companys Summary

Smile Group is a Qatar based company. A group which is holding by Grand Mart Group. Oman Smile
Hypermarket is organised as a partnership among ISMAIL CHAKKARATH and JASIM KUNIYIL,
company head office is located at Hanoon Modern Project L.L.C, Business Center, Al

Khuwair, Muscat, Oman. Company has many offices in different countries/places like Qatar,
Doha, Barwa, Oman, Dubai etc.

Objective-

1. Create Shopping Environment through it Ambiance and good services

2. To capture the Maximum Customer from nearby existing Market.
3. To Receive the Maximum Profit Margin in First Year
4. Establishing Maximum outlets of Smile Hypermarket.

Market Needs and Wants of Hypermarket-

National people are more in to bulk buying of consumable item like milk product, Nonveg, chips,
tissue, flour, canned product, cleaning item etc. They mostly buy in extra-largesize;which may be due
to family size or long time preservation.
Customer get attracted more when we offer lucrative promotional activities like Ramadan offers ,
back to home, back to school promotion and other activities or event. This strategy makes them
happy and store to rich.

Competitors in Saham Market1. Abu Dhiya Shopping- Small store to attract small buying customer.
2. Al Doha Hypermarket- Less variety compare to other hypermarket but carrying better
customer foot fall
3. Al Jazeera International- They are giving huge discount more promotion leaflet to
attract customer heavy foot fall
4. Grand Hyper market- Giving ford car, product discount, coupon, well display to attract
customer, heavy foot fall
5. Saham Discount- all market based on Chinese product from 100 BZ to 1 RO,
importing goods from Dubai, huge variety heavy foot fall.
6. Saham Shopping Center- small store but managed properly manage to get customer
foot fall because of full occupancy of shop nearby.

7. K.M. Hypermarket-huge variety, good foot fall

Percentage
Abu Dhiya
Shopping;
Saham Shopping
Center;
10% 5%
Al Doha Hypermarket; 8%

Saham Discount; 22%

Al Jazeera International; 16%

Grand Hyper market; 19%

Makkah Hyper market; 20%

Customer Foot fall in Percentage

100
90
80
70
60
50
40
30
20
10
0

Omani

Other

Note: - This information is based upon various sources and market study believed to be reliable but it
is not guaranteed for the % factor of the market area.

Suggestions-

1. Carry the Demand and Requirement of the entire product for Nationals and Expat Customers.
2. Fully promote and advertise nearby area of Saham so that more people can get to know
about Smile market.
3. FM, News Paper ads, leaflets distribution in newspaper with discount coupon. Online or digital
media
4. Continuously review our inventory and sales and adjust accordingly.
5. Provide Best Atmosphere Ambiance / display / Product Varity and best hospitality and service.
6. Home delivery option for Minimum Purchase option.
7. Smile Shopper Card which allow customer to get 5% discount after purchase of 10 Rial.
8. Flexible price or product should have in different price so customer can buy the product
according to their purchasing power
Eg. Mobile (different variety and price range according to the customer needs)
9. Teaser Ads across the Main Traffic Junctions and important places
10. Advertisement in Movie Theatres about the upcoming hypermarket and its facilities
11. Insisting more on why people should come to Smile Hypermarket over other existing
shopping hubs.

Date-

By-

16 July 2015

ShaliniChakresh