Professional Documents
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company was launched in 1992; and PatientKeeper, whose company was founded in 1998, with
the
app
launched
in
1999
for
the
Palm
Pilot.
4.6 TARGET MARKET
The biggest group of Healthcare apps
could be categorized as fitness apps
followed by Medical reference apps.
More than 30% of all apps that are listed
in the Health & fitness and Medical app
sections of Apple App Store, Google
Play,
BlackBerry
Appworld
and
Windows Phone Store are fitness trackers
or exercise guides.
The second and third largest groups are
Medical reference (16.6%) and Wellness
apps (15.5%). Hellodoctor as a Medical
Figure (2): Healthcare market
reference app will provide information
breakdown
about drugs, diseases, symptoms and
give advice on how to take drugs or what to do in case of experiencing pain. They also show
locations of pharmacies and medical centers/doctors.
Reference
1. http://www.modernhealthcare.com/article/20131214/MAGAZINE/312149983
2. http://www.epocrates.com/who/media/news/press-releases/epocrates-top-medical-referenceapp-among-us-physicians-fifth-consecut
3. mHealth App developer Economics 2014 research paper
States may require entity-specific endings for your company name ("PLLC" for a
Professional Limited Liability Company, for example).
It is also to be noted that by forming a Professional Limited Liability Company, owners are not
free from personal liability for malpractice or other suits brought against them. However, these
formation types do protect owners from the malpractice of other owners within the company.
PLLCs are also taxed differently. They are taxed like LLCs, which generally have pass-through
taxation of the members.
2.1 ORGANIZATIONAL STRUCTURE
Below are brief summaries of major responsibilities for corporate officers:
overall business development. This is mainly due to the fact the company is quite new
and still in the growing phases.
Patent and Licensing Group: This department mainly deals with the legal work of the
company. It includes the license approval and continuous renewal from IMA. Also the
patenting of the available and regularly increasing features is done by this department.
Clinical Trials Office: This is the department where the testing of medical referrals
happens before suggesting them to customers. Each medical representatives referrals are
tested and verified by a Hellodoctor medical official (certified IMA doctor employed by
the company).
Business administration: The department deals with all the paper works of the company
such as the salaries, scheduling of work etc.
overall