A

PROJECT REPORT
ON

STUDY OF MARKETING MIX

WITH SPECIAL REFERENCE TO

PALUS ENGINEERING PVT. LTD., PALUS

Submitted to
BHARTI VIDYAPEETH DEEMED UNIVERSITY, PUNE
Submitted in
Partial fulfilment of the requirement
For the award of degree of

MASTER OF BUSINESS ADMINISTARTION

Submitted by

MR. SANGRAM J. PATIL

Under the guidance of

DR.C.R.SURYANWANSHI
Through

BHARATI VIDYAPRRTH DEEMED UNIVERSITY, PUNE

INSTITUE OF MANAGEMENT AND RURAL
DEVELOPMENT ADMINISTARTION,
SANGLI
2015-16

BHARTI VIDYAPEETH UNIVERSITY, PUNE

INSTITUTE OF MANAGEMENT AND RURAL DEVLOPMENT
ADMINISTRATIO, SANGLI
CERTIFICATE
This to certify that the project entitled STUDY OF MARKETING
MIX With special reference to PALUS ENGINEERING PVT. LTD.,
PALUS is a bonafied work prepared by MR. SANGRAM JAYSING PATIL,
under my guidance and direct supervision and submitted to BHARTI
VIDYAPEETH UNIVERSITY, PUNE as a partial fulfilment of the award of
MASTER OF BUSINESS ADMINISTARTION.
To the best of my knowledge and belief the matter presented in this
report has not been submitted earlier for the award of MBA or any other
course of BHARTI VIDYAPEETH UNIVERSITY, PUNE or any other university.

Place:
Date:

Dr. Omprakash Gupta

Dr. C.R.Suryanwanshi
Director
Project Guide

Internal Examiner:External Examiner:-

Dr. C. R. Suryawanshi
H. O. D.

DECLARATION
TO,
THE DIRECTOR,
BHARATI VIDYAPEETH UNIVERCITY, PUNE
INSTITUTE OF MANAGEMENT AND RURAL DEVELOPMENT ADMINISTRATION,
SANGLI

Respected sir,
I, Sangram jaysing patil the undersigned hereby declare
that the project report which is entitled STUDY OF MARKETING
MIX with special reference to PALUS ENGINEERING PVT. LTD,
PALUS. Written and submitted by me under the guidance of
Dr.C.R.Suryanwanshi is my original work.
The information given in this report is based on the data
collected by me during the course of the project work. I have
not copied from any other project report submitted this year for
a similar purpose.
I understand that any such copying liable to be punished
in a way the institute authorities deem fit.

PLACE:-

DATE:-

Mr. Sangram jyasing

patil

ACKNOWLEDGEMENT

It is indeed a pleasure to acknowledge the contribution of those who have helped me in

the preparation of this report.
I would like to take this opportunity to convey my gratitude and thank to the
management, officers and staff of the PALUS ENGINEERING PVT. LTD., PALUS
and especially to Mr.J.S.Patil sir and all the officers and staff working in the company for
their kind co-operation and passion to undertake the study of their organization.
I am greatly indebted to my organizational guide Mr.J.S. Patil sir for his constant
guidance in making this project successful.
I would like to express my sincere gratitude to my research guide Dr.C.R.Suryanwanshi sir
honourable faculty members and staff of Bharati Vidyapeeth Univercity, Pune for their
constant guidance and support. Finally, I wish to acknowledge the support given by my
family and friends during the course of study.

DATE:-

PLACE:-

Mr. Sangram jaysing patil

INDEX
Chapter No.

Contents

Page No.

Introduction to the study

1 to 4

Introduction to the organization

5 to 9

Theoretical background

10 to 13

Data analysis & Interpretation

14 to 22

Finding & Observation

23

Suggestion & Conclusion

24 to 25

Appendix

Bibliography