20151030

3 2015 Global Digital Future in Focus

IX Survey
31 App

2015 10 30

I
X


2015 Global Digital Future in Focus

2015 10 30


comScore

()


()

2015 10 30

2015 Global Digital Future in Focus

2015 10 30

2015 Global Digital Future in Focus

PC

GLOBAL

2015 10 30

comScore MMX, May 2015, Persons 15+

ARO

2015 Global Digital Future in Focus

PC

GLOBAL

2015 10 30

comScore MMX, May 2015, Persons 15+

ARO

2015 Global Digital Future in Focus

PC

GLOBAL

PC

PC

2015 10 30

comScore MMX, May 2015

ARO

2015 Global Digital Future in Focus

PC

(16)

2015 10 30

GLOBAL

comScore Video Metrix, May 2015, Persons 15+

ARO

2015 Global Digital Future in Focus

PC

GLOBAL

PC
50%

comScore
()

2015 10 30

comScore MMX Multi-Platform, May 2015

ARO

2015 Global Digital Future in Focus

GLOBAL

15-34
/

15-34 PC

PC
15-34

* Mobile Metrix

2015 10 30

comScore MMX & Mobile Metrix, May 2015

ARO

15-34

2015 Global Digital Future in Focus

2015 10 30

2015 Global Digital Future in Focus

EMEA PC

EMEA

EMEA PC

PC

2015 10 30

comScore MMX, May 2015, Persons 15+

ARO

2015 Global Digital Future in Focus

EMEA

PC
PC
()

2015 10 30

comScore MMX, May 2015, Europe

ARO

2015 Global Digital Future in Focus

EMEA

2015 10 30

comScore MMX, May 2015, Europe

ARO

2015 Global Digital Future in Focus

EMEA

2015 10 30

comScore Video Metrix, May 2015, Persons 15+

ARO

2015 Global Digital Future in Focus

EMEA

PC ()

2015 10 30

UK

comScore MMX Multi-Platform, May 2015, United Kingdom

ARO

2015 Global Digital Future in Focus

2015 10 30

2015 Global Digital Future in Focus

LATAM

LATAM

EMEA LATAM PC
PC LATAM

PC

2015 10 30

comScore MMX, May 2015, Persons 15+

ARO

2015 Global Digital Future in Focus

PC

LATAM

PC 35-54
45-54

2015 10 30

comScore MMX, May 2015, Latin America

ARO

2015 Global Digital Future in Focus

LATAM

LATAM

2015 10 30

comScore MMX, May 2015, Latin America

ARO

2015 Global Digital Future in Focus

LATAM

LATAM

EMEA

2015 10 30

comScore Video Metrix, May 2015

ARO

2015 Global Digital Future in Focus

LATAM

PC ()

2015 10 30

BRAZIL

comScore MMX Multi-Platform, May 2015, Brazil

ARO

2015 Global Digital Future in Focus

2015 10 30

2015 Global Digital Future in Focus

APAC PC

APAC

APAC PC
EMEA LATAM APAC

PC

2015 10 30

comScore MMX, May 2015, Persons 15+

ARO

2015 Global Digital Future in Focus

PC

APAC

APACPCPC
EMEA LATAM

25-34

2015 10 30

comScore MMX, May 2015, Asia Pacific

ARO

2015 Global Digital Future in Focus

APAC

APAC

APAC

2015 10 30

comScore MMX, May 2015, Asia Pacific

ARO

2015 Global Digital Future in Focus

APAC

2015 10 30

comScore Video Metrix, May 2015

ARO

2015 Global Digital Future in Focus

APAC

PC ()

TAIWAN

(
)

2015 10 30

comScore MMX Multi-Platform, May 2015, Taiwan

ARO

2015 10 30

IX
App

2015 10 30

App
App
App2015
1031052,755

2015 10 30

I
X

App

Key Findings

App65.6%

Appi-Part

App
20.6%
34.1%45.3%

BeeTalk
App

App

App

(40.6%)
(38.5%)

50.7%
29.9%

App
App1.06
App
4.29App

50.1%App

38.7%App
33.5%24.7%

App
App

2015 10 30

I
X

App

App
App

App
4.6%

20.6%
45.3%

29.8%
65.6%

App

34.1%

App

Base: N=2755
Oct 2015

App
App
(65.6%)19

29.8%

2015 10 30

Base: App N=1807

Oct 2015

App
20.6%
34.1%

45.3%

I
X

App

App
App
i-Part
BeeTalk

21.6%
16.1%

35.9%
30.9%

46.1%

9.2%
9.9%
2.7%
9.4%
3.7%
9.3%
4.3%
9.1%
5.8%
9.0%
4.0%
8.7%
3.4%

Match.com
(iAround)
pairs()

0%

10%

20%

30%

40%

50%

Base: App N=989

Oct 2015

Appi-Part 25-39
BeeTalk
35

2015 10 30

I
X

App

App
App

App
30.8%

23.3%

22.6%
18.9%

App

16.9%

i-Part

BeeTalk

30.8%

37.5%

31.7%

40.3%

23.3%

31.7%

26.3%

34.2%

22.6%

17.8%

27.6%

28.7%

App

18.9%

15.8%

23.6%

19.8%

14.8%

16.9%

20.9%

18.7%

19.0%

14.0%

14.8%

14.7%

26.1%

20.2%

0%

10%

20%

30%

40%

Base: App N=989

Oct 2015

App
(30.8%)
(23.3%)(22.6%)

2015 10 30

14.0%

16.4%

11.5%

19.3%

Base: App N=989

Oct 2015

App
i-Part

I
X

App

App

App

App
40.6%
38.5%

i-Part

BeeTalk

40.6%

42.5%

31.6%

43.7%

27.9%

38.5%

41.0%

28.1%

44.0%

27.2%

27.9%

29.0%

31.4%

38.1%

27.2%

30.4%

38.3%

33.5%

24.6%

33.1%

38.3%

29.7%

App

21.6%

25.0%

23.2%

23.7%

19.7%

17.6%

25.1%

26.2%

17.8%

17.9%

25.3%

29.3%

24.6%
21.6%
19.7%
17.8%

0% 10% 20% 30% 40% 50%

Base: App N=989
Oct 2015

Base: App N=989

Oct 2015

App
App
i-Part
(40.6%)
(38.5%) BeeTalk

(27.9%)
(27.2%)(24.6%)
2015 10 30

I
X

App

App
App

App

6.5% 6.2%

19.4%

7.2%

12

22.4%
64.9%

23
34

10.5%
16.7%

26.1%

1.06

App
App1.06
1(64.9%)
12
(22.4%)
2015 10 30

20.1%

()
Base: App N=373
Oct 2015

I
X

()

Base: App N=989

Oct 2015

4.29

App
4.29

(26.1%)

App

App-
App
48.5%

App
3.9%

42.8%

13.7%

28.2%

2.7%
32.0%

25.2%

24.1%

17.5%

0%

10%

20%

30%

40%

50%

Base: App N=989

Oct 2015

App
(48.5%)
19

(42.8%)
2015 10 30

I
X

10.7%

23.5%

20.8%

Base: App N=989

Oct 2015

App
(32.0%)

24.1%
App

App

App
46.7%
43.4%
43.4%
37.5%
33.6%
32.9%
31.3%
28.2%
27.2%
25.0%

0%

10%

20%

30%

40%

50%

Base: App N=989

Oct 2015

App
(46.7%)(43.4%)
(43.4%)
40
20-29
2015 10 30

App
0.6%
7.9%
29.2%

42.8%
29.1%

25.6%

I
X

37.2%
21.2%

Base: App N=989

Oct 2015

App
50.7%
(7.9%+42.8%)
29.9% (0.6%
+29.2%)

App

App

1.4%
1.3%

1.7% 5.3%
17.8%
30.4%

App

44.7%

37.4%

34.2%

Base: App N=989

Oct 2015

50.1%App
(5.3%+44.7%)
30.4%

2015 10 30

25.6%

Base: App N=989

Oct 2015

App
38.7%(1.3%
+37.4%)
34.2%

I
X

App

App
App
1.9%

2.4%
31.1%

22.8%
App

24.5%
25.2%

34.5%

38.1%

6.8%

12.7%

Base: App N=2629

Oct 2015

App
33.5%
(2.4%+31.1%)
24.7%(1.9%+22.8%)

2015 10 30

1.4%
10.1%

26.6%

38.2%
23.6%

Base: App N=2629

Oct 2015

App
48.3%
(10.1%+38.2%)

I
X

App

App
App
37.1%
40.2%
31.8%
48.9%
29.2%
37.1%
27.6%

33.5%
22.6%
34.9%

22.2%
16.1%
21.4%
20.0%

App

App

App
0%

10%

20%

30%

40%

15.8%

6.7%
18.1%

25.8%

App
App

I
X

33.5%

50%

Base: App N=616

App N=818
Oct 2015

2015 10 30

App

Base: App N=2629

Oct 2015

App
24.9%(6.7%+18.1%)

App

App(65.6%)20.6%

AppBeeTalk29
35i-Park
25-39App

App
App()
(App
)

2015 10 30

I
X

App

1385

50.3%

1370

49.7%

19

420

15.2%

20-24

268

9.7%

25-29

259

9.4%

(IX Survey)

CyberPanel
12

2015/10/032015/10/05
N=2,755
95%,1.87%
201509

2015 10 30

30-34

313

11.4%

35-39

325

11.8%

40

1170

42.5%

1329

48.3%

697

25.3%

729

26.4%

I
X

marcom@insightxplorer.com