Professional Documents
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1. Introduction
In this paper we consider the presentation of a hermeneutic research approach and the importance of providing
visibility to what has been done. Equally important we suggest are the deeper philosophical considerations and
the emotions of the researcher that are more tension orientated, in particular where researchers taking a
hermeneutic perspective are aiming to bring together academic research and business practice.
We suggest there is an opportunity for researchers to explore a phenomenology of emotions and trust as
features of their data analysis and outcomes and to discuss these in detail in the context of business research.
The statement visibility of data analysis has multiple interpretations. It can, for example, mean no more than
a lack of clarity over subjective analysis that can be rectified by a thorough writing up and detailed presentation
of what has practically been done. It can, however, be more subtle than this; it can, for example, be about the
philosophical or methodological position of the researcher (Wertz et al 2011). For us, providing visibility to what
has been done and why, embraces all of these considerations.
We start from the position that hermeneutic research is emotion and value laden and, as they are part of the
research and not removed from it, researchers must acknowledge and reflect on their emotions as they seek to
share their research journey. The problem with words like "emotions" is that they are multi-dimensional and, as
such, need careful handling, to provide the clarity and insight we are seeking.
We are also mindful that "phenomenology" is another multi-dimensional word. For us, it describes how
researchers through self-reflexion can bring insight to the structure of their research experience, design and
analysis. For example, where a researcher takes a subjective approach to providing insight, it is rooted in
complexity and potentially illusory power distortions and distorted communications, and no amount of effort
will remove them completely. The best we can do is to improve visibility of things as far as we can by clearly and
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2. Background
There has always been a part of academia that favours pure research, not just for itself but for its often
unforeseen practical contributions to many areas of social and business life. The demands of non-academia for
practical benefits from research are increasing with the result there is a growing focusing on this aspect of
research. There are considerations of bringing academic research and diverse non-academic businesses much
closer together in a dynamic inter-relationship, as each must try to understand and learn from the other, in some
cases without a shared language underpinning this.
We consider that the establishment of the professional doctorate has proved one arena where this challenge is
laid bare. It is important to recognise the contribution to academic research and also the improvement of
business practice in the workplace that has been informed by degrees, such as, the DBA, with its twin aims of
providing a contribution to both academic knowledge and business practice. Within this, the notion of real
practical benefits to business is a requirement up front, and not just a possible downstream consequence of the
research when results are presented or the consequences of research discussed. The inter-face between
academia and non-academia has been brought much closer to the inception and design of research. Thought
must be given not only to meeting academic requirements but also to explaining to a non-academic audience,
the choice of methodology and authority of the research conclusions and how the emergent insights have arisen.
This may not be a significant problem in positivist work, but it can be if the researcher takes, for example, an
interpretive approach (Silverman 2011).
Our paper does not seek to force a subjective view into an objective environment. Indeed, we consider here that
for many researching in organizations, positivism is the natural stance to take, for positivism is the dominant
philosophical stance in a great deal of organization theory (McAuley et al 2007 pp.33), and, as such, can be
regarded as the default position for research designed to influence and improve organizational and management
practice. It is also seen as pivotal to management (ibid) since it provides truths that can be used to
control, with the authority to do the controlling.
With this consideration, any other approach both attacks the primacy of positivism, and thus the traditional way
of managing, and brings with it a demand to show why it is justified, or authoritative. Such a position is likely to
be ill-understood, certainly outside academia but perhaps inside as well and may even, as we have seen, be
resented. Positivism, albeit often not presented under that name, is, as McAuley et al (2007) observes, the
dominant stance and brings with it clarity, certainty, and the tools to manage. We seek here to illustrate why
there is space to consider other approaches, such as, hermeneutics and why, if they are given a space, the
requirement to provide clarity and authority should not be discarded but should be embraced as fundamental
aspects of the research process.
3. Philosophical considerations
Philosophical assumptions and commitments to specific ideologies and methodologies will, by necessity, feed
into the manner in which concepts are theorised and hence the way in which research questions are framed and
the way research is conducted. Easterby-Smith et al highlights what can be a demanding challenge for
researchers; "It is unwise to conduct research without an awareness of the philosophical and political issues that
lie in the background"(2002 pp.3). It is not intended here to explore the concepts of organizational learning or
to discuss learning methods or styles of doing this; what we do advocate, however, is that matters, such as these,
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6. Closing observations
A major consideration for hermeneutic research is to be clear about the status of the outputs and how these
can be legitimised. As McAuley (2003 pp.196) puts it, one (legitimising factor) lies in the professionalism of
the hermeneutic researcher; the other is the methodic processes through which hermeneutic work is
conducted.
In this paper we have illustrated the considerations around the authority, trust and acceptance of emergent
insight arising from hermeneutic research in typically positivist business environments.
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