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Jayen Mehta
Happy Diwali
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Hearty Congratulations !
Shri Sunil I Thaker, VP - BDMA & VP- IIChE-ARC has been elected as National Council member at
Indian Institute of Chemical Engineers for 2015-17.
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As market pressures mount, researchers face a need to balance downstream investments with shortterm results. Thirty years ago, Hewlett-Packard Co. introduced a digital wrist watch that incorporated
such features as a calculator, a stopwatch, a 200-year calendar and even a function that added up the
cost of long-distance phone calls. With so many features, how could it fail? If one product bombed,
there were plenty more in the pipeline that would eventually pay the damages - as long as the new
products were even faster or more powerful.
Today's intensely competitive business climate demands not more clever products but creative, cost
effective solutions to specific customer problems. At more and more companies, it also means getting
a better handle on R&D, the mysterious but critical front end of the product development process that
generally determines the marketing success of the final product. Until recently, most companies
regarded R&D as a mystical chain of events, fired by sudden flashes of inspiration, and not as a clearly
defined link in the product development cycle.
The dynamic company with broader outlook will create a Culture of Excellence
Innovation can occur only when each vertical, department and individual are clear about the
standards of the organization.
The company should expect only the best standards and goals must be quantifiable and be
communicated clearly to individuals.
Once people know that mediocrity is unacceptable in the
ways and means of doing things more effectively.
Be Tolerant of Failure. There is a fine line between innovating and being wasteful. One needs
to foster tolerance for failure, or else people will be afraid to experiment.
Companies need to discourage wastage but be tolerant if a new idea or experiment fails.
Companies need to inculcate values in their employees, not a set of rules to adhere to.
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Managers need to develop in their workers a particular sensibility and value judgement
capability so that they can make decisions on their own, while adhering to the overall value
system of the organisation.
Involve More Teams Involve everyone from sales, marketing, product and user experience
design teams to participate in the innovation ideation sessions as it is not an engineering-only
effort. Participation from all the departments yields better results as they bring different
perspectives to the table, with greater focus on customer value.
Brainstorming sessions bring a lot of energy and creativity to the table and help us build on
each others idea.
Clearly define product goals from the outset and ensures those goals are tied to its core
technologies.
Works to develop a climate that encourages innovation and risk taking while keeping
researchers focused on the market.
All researchers want to see their ideas are implemented. By teaming them up with other professionals,
they do whatever is necessary to advance the technology. It also tends to avoid the endless tinkering
that often delays Market development and commercialization.
The fault lies much more in corporate board rooms than in our research labs. If Indian corporations
took a long view, they would have used Indian pool of scientific and engineering talent to prepare for
the day when they would have to move beyond imports of recently obsolete technology, reverse
engineering and cost-cutting. Path breaking innovations have generally come from corporate R&D
spending, either in in-house establishments or through sponsored research elsewhere.
___________________________________________________________________________________________
Mr. Jayen P Mehta is Chairman ePanorama Editorial, Executive Member - IIChE-ARC and Chief
Manager (R&D) GNFC Ltd. He has been invited in Intl conferences held at Dubai, Malaysia, Bahrain as
Guest Speaker. Over 10 International Papers on the subjects of R&D, Methanol, Hydrocarbon, Bio-Diesel
and Polyurethane are presented & published in English, German and Chinese.
Acknowledgements: IIChE-ARC- Silver jubilee Souvenir, From R&D to Commercialisation- National Management
Convention - Global Meltdown and Road Ahead by Mr. Jayen Mehta (Feb. 2010). The Forbes, Sept 2015, Dilberts(The
views expressed are personal).
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Bharuch District Management Association
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Average performers get to work and check their email or surf the net. For the true leader, reaching the office is
the start of showtime. They understand that developing a monomaniacal focus on their vital few priorities
unleashes legendary results.
#3. The 60/10 Method.
Good research confirms that what makes the best athletes the best in the world is not what they do in their sport
but how effectively they recover. For example, it was the rituals that star tennis players did in between points
that made them stars. What made the Russian weightlifters so undefeatable was their work-rest ratios.
So, set a timer for 60 minutes and during those intervals, turn off your technology, shut your door and dive
with massive intensityinto the project that matters. Then, recover with a pristine break like walking, listening
to music or reading. Just try this protocol for a month and witness the gains.
#4. Find Your Circle of Genius.
Behavioral scientists have discovered the phenomenon of emotional contagion. This describes the fact that,
unconsciously, we adopt the beliefs, feelings and behaviors of the people we spend most of our time with.
Want to get ultra-fit? One of the finest ways is to join a running group or make friends with athletes. Ready to
be happier? Then remove the energy vampires and complainers from your life. Set to build a truly world-class
company? Then start spending far more time with those who have been there and done it. Their mindsets and
ways of being will automatically influence you, over time. And associating with people whose lives you want to
be living shows you whats possible. And once you know more, you can achieve more.
Finally, please allow me to remind you about the shortness of life. Even the longest one is a relatively short ride.
You owe it to the talent you were born into, the team you lead, the family you love and the world that longs for
you to display your greatness to do whatever it takes to reach exponential productivity.
Hopefully, youll embrace the methodology Ive shared to fulfill your leadership potential.
As always, I hope this message has delivered real value to you and sets you up to finish what remains of this
year in the rare air of outright mastery.
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In a consumer society there are inevitably two kinds of slaves:
the prisoners of addiction and the prisoners of envy.
Ivan Illich, philosopher
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Bharuch District Management Association
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sharpness. It can be as simple and fun as a party with close friends, or a professional seminar discussing topics
related to your job. Either way, the brain is being stimulated, which allows its power and abilities to grow.
Focus on one task
While multi-tasking is a daily demand in todays world, this activity of dividing our attention might actually
be more problematic than productive. When you multi-task, youre not able to fully get in the zone and
focus on completing that task to the best of your ability. Multi-tasking, in fact, can also lead to more mistakes.
Instead, focus on one task at a time, so your brain and all your senses can become fully engaged. Heres one
simple way to look at it: if youre trying to read a book and watch a TV show at the same time, youre going to
miss details of one or probably both. By focusing on one task, youre able to complete it more competently,
while also boosting your memory.
Eat smart
You already know that eating healthy is good for your physical health, but it can do wonders for your mental
health, too. Your brain needs nutrients and energy just like your body does, so stock up on foods such as
whole grains, nuts, berries, green vegetables and fish, which is especially rich in the powerful omega-3 fatty
acids. A diet that consists of healthy brain foods, along with physical exercise, plays a vital role in shaping
and maintaining ones cognitive capacity, including concentration and working memory. In short, smart food
equals energy for your brain.
Live smart, stay sharp
Training isnt just for physical muscles. The more you stimulate your brain, the stronger it will perform on a
daily basis. Smartphones and new technologies provide fun and innovative ways to boost cognitive capacity,
while social interaction and hands-on activities are just as vital. With a strong mind, you can help avoid those
occasional mental lapses, learn new skills much faster and help protect yourself against the effects of old age.
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Insanity in individuals is something rare
but in groups, parties, nations, and epochs, it is the rule.
-Friedrich Nietzsche, philosopher (1844-1900)
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ePanorama
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Dr. M. S. Patel
In September last year, government launched the Make-In-India campaign revealing the intention to
strengthen domestic manufacturing base. Prosperity of any nation, whether in terms of GDP growth or
expressed simply as per capita income, is directly proportional to a nations skill to convert available
raw materials into marketable finished goods with high efficiency. For this, it requires a strong
manufacturing base with peripheral support of basic utilities, energy, skilled manpower,
infrastructure, and so on. So the campaign as such is a welcome step, but governments capacity and
boldness to translate this into ground realities with reference to bureaucratic policies will decide its
fate over a time to come. Some indications are already available on its dedicated
website:http://www.makeinindia.com/
DebashisBasu, in his article: Make in India - beyond the slogan', describes three major fronts needing
urgent attention - Human resource, Real Estate and Capital. The fourth one he forgets to mention, even
more important than these three, is uninterrupted supply of energy. This of course opens up a vast
area of unlimited opportunities, as we shall see later on. [http://www.businessstandard.com/article/opinion/debashis-basu-make-in-india-beyond-the-slogan-114121400577_1.html].
Shared here are a few thoughts with intention to indicate some bright opportunities disguised under
formidable challenges. My purpose will be served even if only a thought process is invoked in some
young entrepreneurs, sawing seeds for a new venture into entirely a non-traditional direction.
Keeping Customer in Focus:
After successful commercialization and widespread popularity of Edisons lamp, electric lighting
became so cheap, it was said then that only a fool or an extravagant rich could afford to burn candles
for lighting. But at the beginning of his career, the same genius inventor, had suffered an unexpected
failure of his automatic vote-tally system (a kind of EVM, Electronic Voting Machine of those days),
forcing him to take a tough decision, as Nathan Furr writes in Forbes magazine: Edison reframed all
his future efforts with one simple phrase, I never want to build something that nobody wants to buy .
Rather than letting the failure destroy him, Edison recovered and discovered two very important
principles that made him one of the most famous serial innovators of all time. Both these principles
focus on ..... What Customers Will Buy [Read more of this interesting article:
[http://www.forbes.com/sites/nathanfurr/2011/06/09/how-failure-taught-edison-to-repeatedlyinnovate/]
So, customer is the clue and market is the driving force for any industry. First question to be answered
here is why a customer should buy my product, when he has other multiple choices from domestic as
well as international suppliers? Consistent quality, reliability, cost-effectiveness and unbroken supply
chain are but a few of the factors that play a major role in deciding the customer base. Necessity is the
mother of invention. To maintain the competitive edge and to continually enhance customer
satisfaction, one has to resort to a strong R&D base. It is the realm of research and innovation that
provides tailor-made solutions specific to each individual need of the product portfolio.
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Fortunately for India, what was considered a big challenge once upon a time, and now slowly turning
into a boon in disguise- the population explosion, provides us with a rapidly expanding captive
consumer base - the younger generation of a widely varied age groups and diversified social strata.
Study their lifestyle, growing requirements, hobbies and spending habits; and get access to whole new
market avenues.
Overcoming the Mindset:
Whether it is government, manufacturer or a customer, one of the greatest obstacles on the path of
innovation and non-conventional enterprise is mindset. So this is the first and foremost factor to
overcome. How creatively we view a challenge and how effectively we convert it into opportunity
makes all the difference. It is said, Attitude is everything. Outcome of any pursuit depends a lot more
on how you look at it. Konosuke Matshusita (Creator of National and Panasonic brands) writes: When
you change your point to view, your results change too.
I still remember the remarks made by a veteran industrialist, who turned a staunch naturalist and a
very good social reformer in his later life. Few years back, while delivering a talk before BDMA
members in GNFC auditorium at Bharuch, he said: Never see carbon dioxide as a pollutant, it is a
valuable raw material. Put all your efforts only to convert it into a value-added product. And even if
you do not want to do anything yourself, just plant a tree, and let the soil and the sunlight do rest of the
work. These golden words are from Mr. Kantisen C. Shroff, an entrepreneur who set up Excel
Industries from scratch.
Let us now examine some opportunities emanating from his suggestion.
One is the development of a commercially viable technology for carbon dioxide capture and its storage
for ultimate value added use. Please see this review article:
[http://www.sciencedirect.com/science/article/pii/S1364032114005450], there exists a scope.
Another opportunity, for India being at a geographical advantage, is agro forestry for fuel-wood. I
remember to have read, many years back, a small article in Gujarati magazine Navneet-Samarpan,
about one gentleman near Valsad, who brought the cultivation of Calliandra tree
(Calliandracalothyrsus) to India and also freely distributed its seeds to interested farmers. This is a
versatile, fast growing tree offering cheap and ideal firewood.
[http://www.fao.org/ag/agp/agpc/doc/publicat/gutt-shel/x5556e09.htm]. Cultivation of
Calliandra coupled with wood gasification is a promising source of good quality fuel gas.
There is no shortage of successful designs for wood gasifiers. Wood Gasification is a very clean way to
make biogas in mere minutes. In fact the wood is just a storage battery for solar energy. Wood gases a
perfect complement to solar thermal and solar electric power because you can tap into the energy day
or night and even during the winter [ http://www.woodgasifierplans.com/faq/ ]. Please see the readily
available literature on this subject: (a) http://www.miniwoodgas.com/wood%20gasification.pdf ], (b)
Wood gasification: A presentation by Renewable Energy Training Cenre of Morrisville State
University, [ http://retc.morrisville.edu/resources.aspx , http://people.morrisville.edu/~hofmeypv/ ]
Photosynthesis, carried out by green vegetation without any noise or propaganda is by far the most
efficient and the greenest method of converting solar energy, and sequestrating carbon dioxide. Solar
heaters and photovoltaics come next, as they have some indirect carbon footprints.
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No need to limit the cultivation to Calliandra only, our country has so many other varieties of such
trees qualifying for fuel wood. It is a question of exploring and exploiting.
This leads to a very basic fact that agricultural land, plenty of sunlight and sufficient river water are
the three most fundamental natural resources that any country can dream about. The underground
stock of precious minerals including coal and oil is an added advantage. And India is blessed with this
raw wealth - rich untapped resources waiting to be harnessed for a better tomorrow. Are we utilizing
our fortunes in the most profitable way? Or India is yet a Poor Rich country, as Mr. P. Chidambaram
talked at the Second annual Harish C. Mahindra Endowed Lecture at the Harvard Business School in
Massachusetts, USA, 2007. [http://www.mahindra.com/news-room/press-release/1294210847 ] He said:
....... India is rich because of its natural resources; it is poor because it is unable to exploit those
resources efficiently and profitably........ . Let us change this as soon as possible.
Small is Beautiful:
To be successful, is it necessary to start with a multi mega scale enterprise? Not so, always. Economy
of scale does play a role and one has to think about global markets and giant capacities for most of the
bulk chemicals, but this should not deter or daunt an innovative entrepreneur who has a nonconventional idea. Speciality chemicals catering to very specific needs can be produced with small
scale start up, which can expand later on in line with increasing demand. Think about a small
electrochemical cell for production of hydrogen peroxide:
http://www.electrochemsci.org/papers/vol8/80303084.pdf . Electro-organic synthesis is a branch still
having potential to provide novel routes for making important chemicals.
The menace of plastic carry bags has engulfed almost entire nation. These shopping bags usually end
up as trash bags for disposing garbage and kitchen waste, eaten by road side domestic animals - mostly
cows and buffaloes. This plastic accumulates in their system leading to fatality. Other environmental
impacts are also reported. [http://www.healthguidance.org/entry/14901/1/ The-Effects-of-Plastic-Bagson-Environment.html ] A biodegradable paper-pulp based packing material is highly needed which
can be easily digested by animals. Service agencies engaged in handling and recycling of segregated
materials like plastic, metal, glass etc. have good scope. Fortunately some work has already started in
this direction. [ http://www.dimensiontoday.com/latest-technology-news-updates/fighting-the-plasticbag-menace-a-story-of-courage-and-action-09619.html ]
Core Competency:
Our IT and Pharma sectors have a good potential; at least pharma companies have shown signs of
becoming global leaders. The knowledge bank in the field of synthetic organic chemistry has paid rich
dividends in the area of healthcare. Combined with our ancient methods of Ayurveda and herbal
remedies, this avenue further offers a new set of opportunities.
Export of Finished Goods Vs. Raw Materials:
India is the largest producer and exporter of castor oil, a versatile raw material and precursor of
sebacic acid which is used globally as a natural ingredient in cosmetics. Expanding cultivation of
castor and promoting domestic processing of castor oil for making its derivatives can generate better
revenues compared to export of raw oil. Diversified applications of this material are well-known, and
what is mentioned here is an example only.
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Skilled Manpower:
All that degree holder stuff produced in money-minting self-finance institutes is not worthy of
industrial deployment. Much of on-the-job training is needed to be given before it can be put to any
useful task. This also poses a challenge as well as an opportunity for Industrial Training Institutes.
Still greater challenge may be to find suitable employment for them even after acquiring skills,
because more and more automation and robotics will be replacing human labor wherever it will be
possible.
Setting Priorities:
Aiming high and neglecting basic needs, is mismanagement in other words. Government being the
regulatory authority, has to set priorities first, otherwise any campaign can become an empty slogan.
With respect to make in India campaign, The Hindu wrote about this paradox: Mastering rocket
science, failing basics-India has mastered atomic, space and missile development, but continues to
import basic defense equipment. Make in India needs a course correction within the larger realm of
technology development. More details can be accessed here: [http://www.thehindu.com/opinion/oped/prime-minister-narendra-modis-call-for-make-in-india-mastering-rocket-science-failingbasics/article7400004.ece]
Ray of Hope:
We began this topic referring to Nathan Furr in Forbes magazine on Edison. Let me conclude also,
with the same writers last note in the same article Innovators Change the WorldKeep Changing It,
- he writes further, As a final note, let me raise my glass to all of you who innovateas entrepreneurs,
as managers, as individuals, as families, or whoever you are. Innovators change the world, in small
ways and big ways. I love to see you do it and if I can help, great. If I just get to see you do it and be
inspired, wonderful. Whether you find a better way to improve your life or a way to improve the lives
of many, keep trying. You will change your life and mine for the better. I cant wait to see it. If you
dont think you are an entrepreneur or an innovator, Ill put my money down that you are and can be.
So, have faith in yourself and go ahead, make something, you can win.
Author is a freelance writer and Management Consultant on QC & EMS at Vadodara.
E-Mail: dr.msp2@gmail.com
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::Editorial Team ::
Mehta.Jayen@Gmail.com
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