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Michael Greenacre
Translator: Jordi Comas
July-2008
BBVA Foundation Manuals
84-96515-71-0
978-84-96515-71-0
Fundacin BBVA
Book
Economy and Society
Innovation and the Knowledge Society
32.00
[Order]
This book is a result of the authors more than thirty years of experience in science and environmental
research. Correspondence analysis is a statistical method for visualizing and interpreting large data sets,
and has found applications in almost every branch of scientific research: for example, analysing
questionnaire data in sociology, looking for patterns in microarray data in genetic research, discovering
relationships between biological and environmental variables, and understanding customers' perceptions
of products relative to competing brands in marketing.
The book has a didactic format which is easy to read, with technical aspects presented in an Appendix.
Thirteen different data sets are analysed so that readers have plenty of practical examples to follow. The
book is also highly orientated to modern computation, and explains how to apply correspondence analysis
using state-of-the-art software that can be downloaded for free (Access to supporting website of the
English version).
The book is aimed at a wide spectrum of researchers: for example, sociologists, environmental scientists,
biomedical researchers, marketing professionals, psychologists, researchers in education and linguists.
Anyone collecting large data sets and struggling to get a global and synthetic view of their information will
find this book particularly useful.
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Spanish
17 x 23,5 cm
384
Paperback
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