Professional Documents
Culture Documents
BUBT
CASE STUDY
On
PRAN Group
Submitted to:
Submitted by:
MOHAMMAD AFZAL AREFIN
Group Representative of CONQUEROR
Program: BBA, Intake: 21st, Section: A
ID# 09102101138
SL #
Name
Md. Shahadat hossain
Bappy
Asadujaman Nur
MKT 406
ID #
0910210109
1
0910210112
9
0910210113
8
0910210113
3
0910210116
0
0910210116
1
Total
Se
Mark
c
s
A
A
A
A
A
A
Page - 1 -
our
competitors
through
profitable
enterprises.
For
the
MKT 406
Page - 2 -
MKT 406
Page - 3 -
Juice
1. Returnable Glass Bottle
2. Aseptic Pack
PRAN
PRAN
PRAN
PRAN
Building Materials
PVC Door
PVC Sheet
MKT 406
Page - 4 -
in
Bangladesh
in
the
shortest
possible
time
through
employment generation.
PRAN-RFL group now makes a great position in the market of
Bangladesh. Welfare measures are very important for a well-structured
and well-recognized organization to gear up its working conditions and
run its work with disciplined and smooth way. According to our survey,
we found that PRAN-RFL group all ways tries to follow the Labor Act,
2006. Their thinking is to achieve the organizational target with full
participation of the employees and give maximum welfare.
MKT 406
Page - 5 -
Markets
Page - 6 -
administer
the
Marketing
Operations
budget.
Oversee
business
students
from
class-I
to
class-X
of
any
Under the
educational
MKT 406
Page - 7 -
Raw material
Component
Wholesale
Distributor
PRAN
Retaile
Rural
Food, Fruits, Beverage, Plastic Furniture, Plastic Hangar are the main
raw materials of PRAN-RFL group Ltd. Manufacturer by main company.
Southeast, Asia Africa, Middle East, Eastern Asia are the main & most
distributor
warehouses.
of
PRANRFL
They
group.
The
wholesalers
are
various
Page - 8 -
Business Type:
Manufacturer
Products/Services:
Markets:
Southeast Asia
No. of Employees:
Annual Sales:
Year Established:
1980
MKT 406
Page - 9 -
Star
MKT 406
Question Mark
?
Page - 10 -
PET Bottle
Candy
Cash Cows
Building Materials
Dogs
Juice
Energy Drink
Aseptic Pack
Tin Canned
Fruit Drink
Brand Development
A company has four choices when it comes to developing
brands.
Line extensions
Brand extensions
MKT 406
Page - 11 -
Multi-brands
New brand
Brand sponsorship:
PRAN-RFL is a private brand means store or distributor brand.tha
retailer of PRAN-RFL group can manufacture goods under its own label,
and can develop new brands.
Promotional activities:
MKT 406
Page - 12 -
The PRAN-RFL group follows the Pull strategy. pull strategy is directing
the promotional mix at ultimate consumers to encourage them to ask
the retailer for the product.
Weakness:
Management efficiency
Training and development of company
Short life cycle of product
Positioning as a local manufacturing company
Contract resource
Opportunities:
Threats
Aggressive competitors
Changing consumer behavior
Availability of foreign product
MKT 406
Page - 13 -
Conclusion
As a merger company PRAN-RFL not only takes a big portion on
market share through Food & Beverage but also plastic products are
dominating large portion in the markets plastic products. Their target
is to reduce poverty through increasing employment and it has
become possible for PRAN-RFL by taking a stable position in the
market share. Companies first consider the demand of customers, on
which they provide products to give better satisfaction to the customer.
MKT 406
Page - 14 -