Professional Documents
Culture Documents
MS-1
Assignment #2
By
Saad Saleem
To
Miss Fatima Jahanzeb
stuff. The social media works in a chain formation manner where information travels from person to
person in a very short span of time.
If you talks about media influence through internet we will find our self with number of examples like
internet meme which is used to explain concepts spread via internet. To spread the idea propagated
through World Wide Web in various forms like hyperlinks, video, picture, website, hash tags. It may also
spread from person to person via social networks, blogs, direct mail, news sources, or other web base
sources. The idea may stay the same or may evolve over time by chance or through commentary,
imitations, and parody or by incorporating news accounts by itself. On the other side the use of this
concept is very popular in public relations, advertising and marketing professionals have embraced
internet memes as the form of viral marketing and guerilla marketing to create marketing buzz for the
product/services as Internet memes are seen as cost effective.
Some mass media influences that are common in practice
1.
2.
3.
4.
5.
Media biasness
News propaganda
Sensationalism
Complex influences
Indirect cultural propaganda
Now the mediums are big so the influence will also be big having the tendency to effects millions through
a single circulated massage. People are now taking interest in sharing stuff with friends and family even
if they are living miles apart from one another. Now it is very easy to trigger any propaganda or inject
false news because now the medium works in a viral way and people dont bothered to go into the details
of what they are sharing with their fellows.
What we can do to prevent our self from such a mass media menace?
The drawback of these mass media development for me is the approach of the people which is
changing rapidly and people are just relying on the patches of information rather than the complete
detailed understanding/knowledge (rely on knowledge not on information). Now it is very easy to
manipulate people via false information. Now people judge you through your face book and linked in
profiles and form their opinion about you. Now it is very easy to debate through different social media
forums. I am sure if we study and enhance our knowledge before forming any judgmental opinion about
anything we can prevent ourselves for been fooled and manipulated.