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Topics:
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Course Objective:
The ability to reach worldwide customers with multimedia interactive
communication media makes E-commerce one of the hottest buzzes during the past
couple of years. Online business has unique strengths and weakness when compared to its
conventional off-line counterpart. Until recently, almost all online business were greeted
with the warmest welcome by the financial and business industry, reaping profits and
cashes from the stock markets, not from their operations. With millions of websites
entering the cyberspace, the financial and investment community now has become much
more sensible and selective, as evident by recent failures of so many major websites.
Only online business that is created from a solid business and marketing concept will
survive.
This course is aimed at providing the students with an insight into the Online
business development process starting from the most fundamental stage until the website
is generated and successfully launched into the market. A detailed investigation into all
concerned elements together with numerous real-world websites will be discussed during
the course. Each student is expected to able to identify and develop an online business
model based on sound business and marketing fundamentals as the semester project.
Topics Covered:
Foundations of Internet Marketing
Core Concepts of Internet Marketing
- Value and Cost
- Customer Satisfaction
- Customer Retention
Consumer Online vs. Offline behavior
Market Targeting and Positioning
Internet Marketing Strategy: PRODUCT
Internet Marketing Strategy: PRICING
Internet Marketing Strategy: DISTRIBUTION
Internet Marketing Strategy: PROMOTION
Textbooks:
- Marketing on the Internet, 2nd Ed. By Ellsworth and Ellsworth, John Wiley &
Sons.
- Electronic Commerce: A Managerial Perspective, by Turban, Lee, King, and
Chung, Prentice Hall.
- Marketing on the Internet, by Strauss and Frost, Prentice Hall.
- Internet Marketing, 3rd Edition bye Hofacker, John Wiley & Sons.
- Internet Commerce, by Lawrence, Corbitt, Tidwell, Fisher, and Lawrence, John
Wiley & Sons.
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- Method call
4. Arrays
- Array as Abstract Data Type
- Passing Array to Methods
- Multidimensional Array
- Variable Arguments and Command Line Arguments
5. Classes and Objects
- Class Declaration and Constructor
- Controlling Access to Members
- Creating Packages
6. Inheritance
- The Concept of Inheritance
- Superclasses and Subclasses
- Relationship between Superclasses and Subclasses
- Constructors in Inheritance Hierarchy
7. Polymorphism
- The Concept of Polymorphism
- Abstract Classes and Methods
- Creating and Using Interfaces
8. Introduction to GUI and Graphics
- Graphics Drawing
- GUI Components
- Event Types and Event Listener Interfaces
- Registering Event and Event Handler
- Using Anonymous Inner Class
A Student may choose to answer only two of the following four topics.
CS 6101 Program and File Structures (Closed Book)
Dr. Chanintorn Jittawiriyanukoon (pct2526@yahoo.com)
Time: 1.30 hrs.
Texts : 1. M.E.S. Loomis. Data Management and File Structures.
Singapore : Prentice-Hall.1989
2. Lewis and SMISh. Applying Data Structures.
Houghton Muffling Company, Boston.
3. File Structures, An Object-Oriented Approach with C++
by Michael J. Folk, Bill Zoellick, and Greg Riccardi
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Business Information.
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5. DATA COMMUNICATIONS
Data Transmissions.
Data Communication Fundamentals.
Data Link Control and Multiplexing.
6. MANAGEMENT ISSUES
Network Security.
Network Management.
Textbooks:
Stallings W., Business Data Communications, 5th Edition, Prentice Hall, 2005.
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1. Overview
2. Analysis of Financial Statements
3. Forecasting of Financial Planning
4. Risk and Return
5. Time Value of Money
6. Bond and Stock Valuation
7. Capital Budgeting Decision Making
8. The Cost of Capital
9. Dividend Policy
10. Working Capital Policy
11. Managing Cash
12. Accounts Receivable and Inventory
13. Short-term Financing
Texts:
Reference:
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Topics:
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A Student may choose to answer only two of the following four topics.
3.1 IC 6001 Internet and E-Commerce Technology (Closed book)
Dr.Wuttipong Pongsuwan (wutt@softwarepark.com)
Time: 1.30 hrs.
Topic:
3.2 IC 6021 Database System for Internet Application (Closed book; only 2 sheets of
A4 both sides are allowed)
Dr. Saranpong Pramsane (prammicester@hotmail.com)
Time: 1.30 hrs.
Notes: - This exam will test student on comprehensive knowledge of Internet
Application together with database interaction.
- Student will earn score from taking this topic by clearly solving question
with current concept learned from class as well as from real life experiences.
Objective:
This topic covers in- Depth of the concepts involved in the development of
internet application with database interaction. Topic includes Database Fundamental,
Basic of Developing Database driven internet application, in addition technology used in
creating these internet application, in addition technology used in creating robust serversided application.
Topics:
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Text books
1 PHP My SQL web development by Luke Welling and Laura Thomson.
2 PHP and My SQL for dynamic web sites by Larry Ullman
3.3 IC 6111 Web Application Development (Open Book)
Dr. Paskorn Apirukvorapinit (paskornPrk@au.edu)
Time: 1.30 hrs.
Students will be required to develop a Website consisting of a number of Web pages
using only Notepad.
Topics:
1. HTML
Links
Text Formatting
Using Images, Colors, and Backgrounds
Lists
Tables
Forms
Frames
2. XHTML and Style Sheets
3. Dynamic HTML with Java Script and VB Script
4. Active Server Page (ASP)
Textbooks:
1. Donna L.Baker, HTML Complete Course, Wiley Publishing, 2003.
2. Laura May, Web Publishing with HTML 4 in 21 Days, Sams
Publishing, 2000.
3. www.w3schools.com
PAPER 4.
A Student may choose to answer only two of the following four topics.
4.1 IC 6401 Banking and Electronic Payment (Closed book)
Dr. Thanatphong Pratheepthaweephong (dr.thanatphong@gmail.com)
Time: 1.30 hrs.
Topics: 1. Banking and EFT
All Electronic Fund Transfer & Payment Systems.
Domestic EFT Mechanisms such as BAHTNET, ORFT, MEDIA
CLEARING and Electronic Cheque Clearing System
International EFT such as SWIFT
2. Electronic Money and Digital Cash
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Prepayment, Stored Value (SVC), Debit & Credit Cards, Smart Cards,
Digital Cash, Cyber Cash etc.
3. Payment Gateway and Payment Delivery Channels, Payment Server, Content
Server, WAP Architecture, Kiosk, M-Commerce, ATM and Self-service
Terminals
4. Payment Security
Security Principles for payment (5 basicprinciples), SSL, SET, Triple DES,
etc.
5. Business Exchange, Biller Consolidator, Bill Payment and Document
Presentment, EDI and FEDI
Textbooks: Notes that will be handed in class. (There will be 3 questions for one and a
half hour)
4.2 IC 6403 Information Security
(Closed Book)
Dr. Chanintorn Jittawiriyanukoon (pct2526@yahoo.com)
Time: 1.30 hrs.
Topic 1:
1. Conventional Cryptography
2. Public-Key Cryptography
3. Distribution of Encryption Key
4. Message Authentication
5. Digital Signature
6. Firewalls
7. Intruders, Program Flaws, Malicious Codes, Viruses
1. Information Security
2. The Need for Security
3. Identifying, Assessing, and Controlling Risks
4. Security Technology
5. Physical Security
Textbooks: 1. William Stallings, Cryptography and Network Security, Second Edition,
Prentice-Hall. 1999
2. M.E. Whitman and H.J.Mattord, Principle of Information Security,
Thomsom, 2003.
Topic 2:
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5. Network Design
6. IT in Supply Chain Management
7. E-Business and Supply Chain Management
8. Sourcing Decision
9. Financial Factors Influencing Supply Chain Decisions
10. Supply Chain Coordination and Integration
Text:
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