31

Details of Marketing Department:1. Marketing Environment (Competition)

2. Products of Company (Product Mix)
3. Packaging & Labeling
4. Pricing of Product (Pricing policy)
5. PLC & Marketing Strategy
6. Channel Distribution
7. Marketing Sells department at a glens
8. Promotional activities

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1. Marketing environment (Competition):The first point of the marketing department is Marketing
Environment. As a marketing manager we must consider the competition available in
the market. Marketing Environment indicates us at how much level the competition is
prevailing the market. If there is very high competition, then we have to struggle for
settle in the market. But if there is less competition, we can set easily in the market.
Now for textile industries, there is very tough competition in the
market because there are many competitors providing same service. Hari om is one of
them. But when they enter into the market, there were less competition and they could
easily set.

2. Products of company (Product Mix) :-

Product of the company means the product produced by the

company. Different companies produce different types of product.

Now for textile industry, there are mainly two types of products.
1. Sari
2. Dress
These are different different kinds of saris and dresses produced by Hari om. We have
discussed here a product Mix of Hari om as below.

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3. Packaging & Labeling :1. Packaging:Packaging can be defined as all the activities of designing and producing
the container for a product.
2. Labeling:The label may be a single tag attached to the product an elaborately
designed graphic that is part of the package. The label might carry the brand name or a
great deal of information.

4. Pricing of product (Pricing Policy):Following is the process of setting price.

a)
Determination of cost per unit:

First, in a bulk quantity raw material is taken. Cost of this raw material is
calculated.

Now, Labour hours are calculated to manufacture the product and total
labour cost is also calculated.

Total time used to manufacture that product is calculated and on basis of

that other total cost are calculated, like electricity used, fuel, oil, land, tools
etc. which are used to manufacture that product.

Costs of inspection of quality, plant maintenance, transportation cost are

also calculated.

Now, calculation of total of above cost is done.

Total number of items manufactured is counted.

b)

Total cost per unit is calculated by dividing the total cost by number of
items manufactured.

Determination of price per unit:

After determining the cost, a profit percentage which the firm wants to
incur will be added which can provide a profit to firm.
The price must be equal to or more than the cost per unit. The firm must earn
profit by which it can service in the competition.

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5. Channel of Distribution:Products do not sell their goods directly to the final user, between them stands a set of
intermediaries performing a variety of functions. These intermediaries constitute a
marketing channel also called a trade channel or distribution channel. Formally,
marketing channels are sets of interdependent organizations involved in the process of
making a product or service available for use or consumption.

Channel Level:
The producer and the final customer are part of every channel. We use number of
intermediary levels to designate the length of a channel.
Hari om is not producer or intermediary because it get raw material from the parties for
dying and returns it to the same party. It does not purchase or sale any product. It just
provides one type of service.

Channel Levels:There are 4 types of channel levels which are given below.
Zero Level Channel: - It consists of manufacturing selling directly to the final
customer. It is also called direct marketing channel. In this there is no intermediary.
One Level Channel: - A one level channel contains one selling intermediary such
as a retailer. There is only one intermediary between manufacture and consumer
called retailer so its known as one level channel.
Two Level Channels: - A two level channel contains two intermediaries. In
consumer market, there are typically a wholesaler and a retailer.

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Three Level Channels: - A three level channel contains of three intermediaries. In

consumer market, there are typically a wholesaler, semi-wholesaler and retailer.
Note: - These are simple levels of distribution channels. This channel could be any type
like, in one level channel it is not necessary to have only retailer, and there may be only a
wholesaler.
Hari om uses three types of distribution channels which are given below: One Level Channel:- Manufacture Wholesaler Consumer
Two Level Channel:- Manufacture Wholesaler Retailer Consumer
Three Level Channel:- Manufacture Wholesaler Semi- Wholesaler
Retailer Consumer

7. Promotional Activities
Sales Promotion:Sales promotion is a key ingredient in marketing campaigns, consists of a
collection of incentive tools, mostly short term, designed to stimulate quicker or greater
purchase of particular products or services by consumers or the trade.
For sales promotion, firm provides the incentive if sampling to distributors
or wholesalers. They use this sample to show to their customers, if they demand for this
particular product, distributor demands that product from the firm. Then the firms
manufacture those products to fulfill the supply.

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Direct marketing:Direct marketing is the use of consumer direct (c.d) channels to reach and
deliver goods and services to customers without using marketing middlemen. These
channels include direct mail, catalogs, telemarketing, interactive T.V., web sites and
mobile devices.
Above types of situations, the consumer directly contacts (face to face) the
manager of the firm to buy the products.
For direct marketing, following methods are used:
E-mail
Mailings or courier
Face to face contact
The above two methods are commonly used when the end consumer who require the
product in wholesale had already transacted in past by this firm.

Advertising:Advertising is any paid form of non personal presentation and promotion of ideas,
goods or service by an identified sponsor.

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Introduction
Definition:-

HUMAN RESOURCE MANAGEMENT is a management process of

procurement, development, compensation, integration and maintenance and
reproduction of HUMAN RESOURCE in the organization so that the goals of an
organization are achieved in an effective and efficient manner.

In simple sense, HUMAN RESOURCE MANAGEMENT refers to a

set of polices, practices and programmers, designed to maximize both employees as
well as organizational goals.

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ORGANIZATION STRUCTURE:

Owner

Managing
Director

General
Manager

Production
Manager

Marketing
Manager

Personnel
Manager

Finance
Manager

Masters

Supervisor

Workers

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VISION
To attain organizational excellence by developing and inspiring the true
potential of companys human capital and providing opportunities for growth, well being
and enrichment.
Mission of Human resource Management:The department has set up following mission statement as guidelines for their
department.

To achieve collective spirit for to cover competence environment.

To upgrade Quality of work life of employees

Objective of Human Resource Department

Nova petrochemical has some objective
1. To maximize employee satisfaction in the organization
2. To keep communication channels open thus moving towards open Door policy
of management
3. To enhance adaptability and provide organization development interventions
towards organization change
4. To make performance appraisal more transparent & objective

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5. To understanding the internal & external factors to keep the industrial relation
situation under control, i.e. productive industrial relation

RECRUITMENT

Recruitment is a process to discover the sources of manpower to meet the

requirement of the staffing schedule and to employ effective measures for attracting that
manpower in adequate numbers to facilitate effective selection of an efficient working
force.
Recruitment is a process of finding and attracting capable application for
employment. The process begins with when new recruits are sought and ends when their
applicants are submitted. The result is a pool of applicants from which new employees
are selected. Hari om does not have a systematic recruitment procedure for recruiting
shop floor worker, master sometime and sometime do not fall in procedure for
recruitment and section. Only other manager and employees fall in the recruitment
process, which is also done when Requirements Company might recruit people by
referring to internal sources only.

Requirement Process of the Company

Estimating number and type of people needed.

Considering source of recruitment

Activation of recruitment resources

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Evaluating and controlling the recruitment process that is selection of best

possible candidates, without incurring many expenses.
SELECTION

Selection means choosing an eligible candidate from all the applicants. Selection is the
process of differentiating between applicants in order to identify and tire those with a
greater likely hood of success in a job.

Receptio
n of
Applicati
ons
Placemen
t

Physical
Examinat
ion

Prelimina
ry
Interview

Applicati
on
Blank

Selectio
n
Process

Psycholo
gical
Test

Final
Interview

Referenc
e
Check

Interview

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Selection Process of the Company

Mostly, selection will be done with regard to references i.e. when the
company requires skilled or unskilled workers, a notice is put on the notice board so that
they can see it and brings the workers to whom they know.
Advertisement will be also given in the newspapers. Government
Employment Exchange will be also one of the major sources of recruitment.
An interview will hold after having been received the application of the
candidates. In addition to filling up the application blank, the candidate is also supposed
to pass through the color blindness Test, color Recognition Test, Design observation Test.
The candidate is called for final interview after having passed the various
tests. In the interview aptitude, intelligence, background and adaptability of the job is
scrutinized properly.
TRAINING
Training makes the employees aware about the nitty-gritty of their jobs and
the work environment in which they are supposed to work.
Training is a process of increasing the knowledge and skill for doing a
particular job. It is an organized procedure by which people; learn knowledge and skill
for definite purpose. The basic purpose of training is to fill the gap between job
requirements and present knowledge level of employee.
Hari om does not conduct any training programmers because in this type of
industries there no needs of special training programmer. Here training is provided during
the working period. They provide training to their workers only for three days before

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finally appoint for work. And for the upper level like managers they gives them seven
days training to be aware them to the company.

PROMOTION

Promotion results in an improvement in pay, prestige, designation and

responsibilities of an employee within his or her organization.
Promotion refers to advancement of an employee to a higher post carrying
greater responsibilities, higher status and better salary.
Promotion is done for a vacate place. For that the company has two
option either it recruits external person or elevates the experienced and able employee
from within. Out of two, Hari om has applied the latter policy. The rational behind the
policy is to increase the moral and loyalty or employees to the company.

PERFORMANCE APPRAISAL

Performance appraisal is the systematic, periodic and an impartial rating of an

employee excellence in matter pertaining to his present job and his potential for a better
job.
It is a systematic evaluation of the individual with respect to his or her
performance on the job and his or her potential for development.

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Hari om does not have the structured performance appraisal system. Workers
are simply apprised by their seniors and are given the increment on the base of
recommendation of seniors.

WAGE AND SALARY ADMINISTRATION

The company follows the minimum wage scale declared by the government.
Employees at the Hari om can be discriminated in three categories
1. Skilled
2. Semi-Skilled
3. Unskilled
The minimum daily salary is Rs. 63.10/- for unskilled labours. The
government declares dearness allowance and management decides salary accordingly
every month. The Labour union is also involved in process of determining salary.
Aggregate monthly salary of Rs. 1500/- or Rs. 2000/- is given to the workers as per their
experience and skills.

Gross salary:1. Basic salary and

2. Dearness allowances.
Bonus, provident Fund and Employees share of income is provides on basic
salary. Apart from this, medical (Quarterly), book and periodical and conveyance
allowance is given to the employees every month.

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WELFARE ACTIVITIES
Welfare means to make good things to others. Co. will be done some
welfare activities such as education, home loans, health & safety etc. by doing these
efforts co. can impress their labours and rate of turn over and absenteeism will reduced.
If the co. provides such kind of facilities than nobody would like to leave the
organization.

1. Provident fund:For provident fund, 12% is curtailed from the employees salary and company
contributes 12%.For unforeseeable requirement, the employees granted credit up to
30% of their contribution in the provident fund. The deduction is made from very first
day of the job.

2. House Rent Allowance:This allowance is meant for new employees for the period of 240 days.

3. Leaves:In addition to a holiday in a week. They are also off-days on particular

festivals. There are 39 days in a year when the employees get paid even on a holiday. The
working days are taken into account and dearness allowance is paid accordingly.
Leave balance record register is also kept here, the leave is recorded and the
remaining is carry forward in the next year.

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4. Attendance:The company for marking absence and provides attendance card. The
attendance is recorded in the muster book of Gujarat factory Rules 1950.

5. Pension:The employees share of contribution is siphoned from salary and 12% it is

transferred t o A/c No.10 which is known as pension.

6. Loans:Advance company loan, Society Loans, Social contribution is provided directly

subtracted from the pay by the company.

7. Life insurance:The company secures the Life insurance for the workers and then directly
passes to L.I.C.

8. Medical expense:It is 8.33% of total one-month salary provided in the month of March and
December consecutively.

9. Labour union:RAJAN PATEL is the union no strikes which proves that there are no disputes
and conflicts between the management and labours. Thus the relationship between the
management and the union is harmonious and congruous.

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10. Canteen:There is a canteen in the compound of the company premises. The canteen is
mainly for the employees. Anyone, wants to eat in the canteen, has to buy coupons. There
are different coupons for tea and lunch. There coupons are at reasonable price. The
canteen provides lunch at noon and tea or coffee whenever desired.

11. Medicare:The company possesses its own dispensary at the plant. If any worker is injured
(minor), he is treated there and then at the plant. Event if a worker falls ill at the plant, he
is given proper treatment.
The company bears all the expenses of the hospital. Even in case of a serious
illness or operation, the company bears all the expenses of employee. If any family
member of an employee falls sick or meets with an accident, the company gives him
money as well as hospital facilities.
For this purpose the company has made a Trust from which the money is given.
Every worker has to put a very small amount in this Trust every year.

12. Security:The company has employed professional security-men. They keep a check on
anyone who comes and goes out of the company. No car is allowed in the premise of the
plant without a gate-pass. All the employees are given Bus passes. Only if they have a

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bus-pass they are allowed entry or exit of the plants. Janitors HUMAN RESOURCE
DEPARTMENT handles this entire job.

Introduction

The finance department plays a vital role in the organization. As to carry

on each and every activities of the organization there is need of finance. Finance is well
known as the lifeblood of any business. From inception to closure of any business unit
finance is required. It may be defined as the base on which the whole business structure
depends. Once the business is started it needs funds for production of goods & services as
well as their distribution. The efficiency of production & marketing operations is directly
influenced by finance. Finance is the master key which provides all sources for activities
of production, distribution etc.

Definition

FINANCIAL MANAGEMENT may be defined as that area or set of

administrative functions in an organization which relate with arrangement of cash &
credit so that the organization may have the means to carry its objective as satisfactorily
as possible.
FINANCIAL MANAGEMENT is the operation activity of a business that is
responsible for obtaining & effectively utilizing the fund necessary for efficient
operations.
FINANCIAL MANAGEMENT emerged as a distinct field of study at the turn
of the 20th century.

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PLANNING
The process of estimating the funds requirements of a firm and determining the
sources of funds is called financial planning.
The following steps are involved in financial planning
(1) Past Performance:Analysis of the firms pat performance to ascertain the relationship between
Financial variables and the firms financial strength and weakness.
(2) Operating Characteristics:Analysis of the firms operating characteristics product, market,
Competition, production and market policies etc.
(3) Corporate Strategy and Investment Needs:Determining the firms investment needs and choices, given its growth
Objective and dividend policies.
(4) Cash Flow from Operations:Forecasting the firms revenues and expense and need for funds.
(5) Financial Alternatives:Analyzing financial alternatives within its financial policy and deciding the
appropriate means of raising funds.
(6) Consequence of Financial Plans:Analyzing the consequence of its financial plans for the long term health
and survival to firm.

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CAPITAL BUDGETING

We will deal with expenditure of fixed nature. They will purchase assets,
which are helpful in the running of their business. These assets will be of fixed nature.
Hence, they will adopt operating capital budget as the capital budget decision making
level. They will only concentrate on those requirements which are needed for
operating and working of the organization like purchase of machinery, replacement of
old PC, purchase of office equipments, construction of new building, etc. They will
concentrate on expansion in the existing line of business and also on statutory
requirements, which help the firm to run the business smoothly.

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WORKING CAPITAL MANAGEMENT

Working capital may be blood of a business or company. The
success of a business depends on working capital to ensure such needs. And on other
hand, Ruff management of available working capital can lead not only to loss of profit
but also down fall of a business. The study of working capital is helpful to take any future
corrective action. Among many such analytical tools ration analysis is a simple but
effective tool available to the management.
1. Working capital has two concepts

Gross working capital

Net working capital

2. Credit Policy
Our Mill is large working enterprise. So Mill having supplier and buyer. It
buys lignite, chemical & colours in heavy quantity but paid all payment in cash
because mill having healthy working capital. Mills make a job work on raw material.
It gives 30 days credit policy to custom.

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Balance sheet as on 31/03/2013

Liabilities

Amount (in Rs.)

Capital Account
Rajeshkumar P. Bhagat
Secured Loan
HDFC Bank
The G.I.C. Bank
The GUJ.IND.CO-OP.B.L.(BFL 882)
The GUJ.IND.CO-OP.B.L.(BFL 866)
The GUJ.IND.CO-OP.B.L.(PFL 14)
The GUJ.IND.CO-OP.B.L.(Loan-889)
Unsecured Loan
D.M. Patel
Nayna M. Shah
From family members
Current Liabilities
Creditors for Exp
Creditors for Goods
B.O.D.
Provision
Provision for Taxation
Provision for Exp

Amount (in Rs.)

12130315.56

151581.26
10390028
1292728.47
627929.92
1445208.72
1406649.67

15314126.04

125000
500000
4605559.24

5230559.24

605299
10418073.63
645983.86

11669356.49

11159
190826

201985

TOTAL

44546342.3

ACC YEAR 2012-13

Assets
Fixed Assets
Borrowing
Computer
Construction A/c
Electric Fitting
Furniture
Generator

Amount (in Rs.)

Amount (in Rs.)

280255
501300
538214
167902
41891
890501

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Land
Lari Purchase
Machinary (new)
Machinary (old)
Motor Car
Telephone System
Weight Machine
Investment
Current Assets
Debtors
Bad Debt
Cash in hand
Closing stocks
Goods in stock for Protection
Receivable
Employee A/c
Bank A/c
Loan & Advance
Maa Vaishnavdevi
Manijesh Baman
Nirmalaben P. Bhagat
Sr. Kanteshwar Tex.
Bipinchandra
TOTAL

5851965
30000
1895489
13892564
3794824
12670
6900

27904475
58737

2699059.5
93225
578774.37
771899
659
28347
13540
224356.46
150000
2700000
22720
125000
11000

4223410.33

3008720
35195342.33

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RATIO ANALYSIS

Meaning of ratio analysis

A ratio is only a comparison of the numerator with the denominator. The term ratio
refers to the numerical or quantitative relationship between two figures. A ratio is the
relationship between two figures and obtained by dividing the former by the latter.
Ratio is designed to show how one number is related to another. It is worked out by
dividing one number by another.

Importance:
1. Ratio act as an index of efficiency of firm.
2. They serve as an instrument of management control.
3. They are useful in evaluating performance.
4. They facilitate and help in forecasting future events.
5. They help management in exercising effective decision.
6. They facilitate intra & inter firm comparison.

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Current ratio = current assets / current liabilities

= 4223410.33 / 11669356.49
= 0.36 1
Gross profit ratio = gross profit * 100 / total sales
= 6196182 * 100 / 32338050
= 19 %
Net profit ratio = Net profit * 100 / Total sales
= 1957105 * 100 / 33308149
= 5.9 %

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ACCONTING POLICIES
PROCESSING MILLS

OF

HARI

OM

TEXTILE

1. The accounts are prepared on historical basis and as a going concern. Accounting
policies not referred to otherwise are consistent with generally accepted
accounting principles.
2. Fixed assets are value at cost of acquisition. Cost means purchase price and other
purchased related expenses for bringing the assets into working condition for its
intended use.
3. Closing stock of raw materials has been valued at cost price. There is no finished
goods hence a question of its valuation does not arise.
4. No depreciation has been provided on fixed assets in the book of account.
5. Expenses are accounted for on mercantile basis but some expenses due to their
peculiar nature are accounted for on cash basis.
6. There are no prior period or extra ordinary expenses debited to profit loss account.
7. Balance of debtors, creditors, loans, advances and unsecured loans are subjected
to confirmation.
8. Figures have been rounded off to the nearest rupee.

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BIBLIOGRAPHY
BOOKS
1. BOOK : Marketing management
AUTHER: Philip kotler

: Marketing, Marketing management, channel of

Distribution etc.
2. BOOK: Financial Management
AUTHER: B.S. Shah
3. BOOK: Human resource management
AUTHER: K. aswastahapa

: Human resource management, recruitment,

Training, selection, etc.
4. BOOK: Production Management
AUTHER: K. aswastahapa

: Production, Production Management, plan layout,

Material handling equipment, etc.

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SWOT ANALYSIS
Strengths
1. Effective & men power availability.
2. Plant location is in good area.
3. Take the benefit of opportunity at the right time.

Weaknesses
1.

Lake of modernization.

2.

Somehow rude behavior of owner of employee.

3.

The do not have good approach to work.

Opportunities
1. Add of new technologies.
2. Modernization.

Threats
1. Cut troths competition.
2. Presently the textile industries are passing from recession.
3. Meet competition from unorganized & small scale manufacturing industries.

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CONCLUSION
This report is prepared during the summer training under taken at HARI OM on
partial fulfillment of degree in B.B.A. We have learnt the practical implication of the
concept; we have studied in our syllabus. We really felt that there is vast difference
between theory & the practical implication.

Actually we learnt many things deeply which we cannot find on paper but only
can feel logically. Having an interaction with such a highly experienced person is a life
time memory for us. The treats we have observed in them have made a great impact on
us. It is true that to get the success in life, two things are necessary commitment &
confidence. We would like to thank HARI OM for giving us an opportunity to learn
management skills by taking under their qualified and highly experienced executives; it
was our pleasure to get training in such a reputed company.

S. V. PATEL COMPUTER SCIENCE & BUSINESS MANAGEMENT