PART ONE:

Q#1. Write the company name:

Ans. Emitac Healthcare solutions Abu Dhabi.
Q#2. Write one paragraph about the company.
Ans. Almost four decades old, Emitac Healthcare Solutions is one of the leading
name in healthcare
industry in UAE and MENA region. It efficiently builds and
offers a wide array of innovative healthcare solutions and services to its customers
via its offices in Dubai, Abu Dhabi and Saudi Arabia. With the help and support of
its well- integrated workforce, it has succeeded in providing world class medical and
healthcare technologies in various domains that include CCU, ICU, OB/GYN,
anesthesia, radiology, MMS, technical support services, specialized clinics, trauma
centre and hospital furniture. Moreover, Test and Measurement business unit and
Emitac Calibration Services LLC gives the company a competitive edge by offering
high tech calibration services for all kind of high tech test. Never the less, with
continuous improvements and major emphasis on innovation, professionalism,
quality and devotion, has made Emitac Healthcare Solutions trend setter in the
region.
Q#3. Write the mission and vision statement of the company.
Ans. Mission statement of Emitac Healthcare Solutions reads as follows:
To enhance stakeholder value and facilitate Healthcare providers in the MENA
region by delivering Healthcare products, services and end-to-end solutions in
innovative and cost effective ways, by setting highest standards in service,
reliability, safety and cost optimization.
While the company envisions, To be the most preferred healthcare solutions
integrator in the MENA region.
Q#4. Explain the competitive priorities of the company.
Ans. In order to respond effectively and efficiently to the dynamic business
environment, every firm in the industry strives hard to gain an edge over its
competitors. They sometimes do it by reducing cost (achieving economies of scale),
offering high quality products and services, promoting flexibility or allowing quick
delivery of product. Likewise, Emitac Healthcare Solutions has been surpassing all
its competitors by improving its quality, reducing production and delivery cost.
Emitac Calibration LLC and Test and Measurement Solutions gives the company a
competitive edge over rivals by offering high tech calibration services for test
equipment. Moreover, high quality tailor-made healthcare products not only helps
retain existing customers but attract the new one as well. Besides this, in-house
logistics help the company to achieve economies of scale by reducing
transportation cost and saving from the evil of outsourcing warehouse and late
delivery .Lastly, Emitac sells its good and services at cheaper prices as compare to
other healthcare solution providers in the region.
Q#5. Write the company Strategy.

Ans. Presently, Emitac Healthcare Solutions has been emphasizing on Product

Development, Market Development and Expansion. Initially, it started operating
from Dubai and Abu Dhabi. But now it has opened its offices in Saudi Arabia and
aggressively moving towards North African countries. Plus the unquenched thirst for
bringing innovation and creativity in products has made it the producer and seller of
world class healthcare products, resultantly paving way for further expansion.
Q6.
(1)

Explain the resources capacity (capacity planning ) (5 marks )

explain the strategies which are related to the resources capacity ,

With the increased emphasis on resource productivity and service quality, the
notion of capacity planning has gained great significance. The goal of capacity
planning is always to meet customer demands and orders without burying
oneself under a mountain of unnecessary and expensive inventory.
Dynamic business environment, fluctuating oil prices in international market and
climate change has brought various challenges before many a businesses in the
world. Achieving financial and operational excellence as well as delivering high
quality goods and services at the same time has become a herculean task
especially for SMEs. Although there are various capacity planning strategies
such as lad, match and adjustment strategy but according to the top
management of the Emitac Healthcare Solutions the capacity planning strategy
that best suits business plan and long-term objectives of the company is lead
strategy. Although it is the most expensive of four approaches to capacity
planning and can result huge losses if demand is overestimated. But as the
situation follows, Emitac Healthcare Solutions is posing for expansion in MENA
region, therefore it is likely to have high demands in the near future and in case
if it fall short of inventory during skyrocketing demand, it will lose its potential
clients to competitors.

(2)

Explain if the company uses out sourcing, over time, shift system.
The data gathered about the company shows that Emitac doesnt
outsource human resources. It has its own well-established human
resource management department who works beautifully in coordination
with other organizational departments and operations management team.
In order to ensure efficiency and effectiveness in each and every process
of the Emitac Healthcare Solutions and not to overload/overburden its
employees with longer work hours, company has employed shift system.
Each worker works for specific number of hours each day and if any one
wishes to work longer, he/she is paid decent sum of money for the
overtime done.
Q#7. Explain the forecasting method which the company is using.
Ans. In health and medicine industry formal consensus by stakeholders on
some issue is considered to be the reliable and credible method. But as far

as Emitac Healthcare Solutions is concerned it uses time-and-series and

demand forecasting methods for anticipating the future demand and
planning resources capacity.
Recently, our very mother earth has been brutally hit by various life
threatening epidemic diseases such as Ebola, Naegleria Fowleri, and
dengue fever. Besides this, increase in the frequency of floods,
earthquakes and tornadoes all over the world has resulted in significant
rise in demand for vaccines, medical equipment and other necessary
hospital furniture crucial to the treatment of the diseases people contract
during such mishaps. On account this rapid climate change, it is more
likely that such trend will continue in the years to come. Moreover, Emitac
is expanding its business in North African regions (more prone to Ebola),
their decision to plan and forecast their future endeavors on the basis of
time and series and demand forecasting technique seems to be a very
wise decision.
8. Explain the processes, which are used by the company to produce the
final product.
Ans: Emitac has its hold in eight areas and it provides the customers
with customized innovative and high standard healthcare products. It
uses intermittent operations: batch process and discrete process for
the products it delivers to its every single client as every single product
that is manufactured is of high quality, embodies innovation and highly
automated.
9.

How the companies measure the performance of the processes?

The company measures process performance by analyzing its product

turnover ratio, the quality of product, customer complaints and
suggestions, customer surveys and the market share and product
sales.

References
http://www.emitachealthcare.com/